Peggy Liu
Organisations making commitments on energy transition and supply chain sustainability cannot afford to treat China as a black box – yet most lack any reliable way to read Chinese government priorities, policy signals, or green innovation trajectories with operational precision. The result is strategy built on assumption: either over-reading China’s stated commitments or underestimating the scale and pace of what is actually being implemented at city and provincial level. For boards navigating ESG exposure, partner risk, and long-term energy strategy, this blind spot has material consequences.
Peggy Liu, founder and Chairperson of JUCCCE, helps organisations close the operational intelligence gap on China’s green economy – translating two decades of direct engagement with Chinese government, industry, and civic institutions into strategic clarity on energy transition, sustainable consumption, and cross-border collaboration.
Full Profile
Why organisations work with Peggy Liu
- She has operated inside China’s sustainability apparatus at the point of policy formation – not as an observer or consultant, but as the person who introduced Smart Grid to China, trained over a thousand mayors on sustainable urban development, and helped birth the framing that became the national “China Dream” slogan. No other speaker in this space holds that depth of direct institutional access.
- Her “Tornado Leadership” framework – derived from running multi-sector, government-backed change campaigns across China – gives organisations a transferable methodology for scaling environmental commitments through complex stakeholder systems, rather than a theory of change.
- As a board member of Project Drawdown and a member of the WEF Global Agenda Councils on Sustainable Consumption and New Energy Architecture, she brings current, peer-level intelligence on global climate frameworks alongside her China-specific depth.
- For organisations with China supply chain, manufacturing, or investment exposure, she closes a specific and consequential knowledge gap: understanding what Chinese sustainability policy means in practice, at speed, at city and provincial level – intelligence that determines both risk exposure and commercial opportunity.
- Her background spans MIT-trained engineering, McKinsey consulting, Silicon Valley venture capital, and fifteen years of NGO leadership in China – a combination that allows her to address the same challenge simultaneously in technical, strategic, financial, and political registers.
Biography highlights
- Chairperson and co-founder of JUCCCE (Joint US-China Collaboration on Clean Energy), founded 2007
- Named “Hero of the Environment” by TIME Magazine (2008); World Economic Forum Young Global Leader
- Hillary Laureate (2010) and Hillary Step Prize winner (2012) for the China Dream sustainable consumption programme
- Board member, Project Drawdown; Governor, Hillary Institute; advisor to FTSE Environmental Markets Committee and EAT Forum
- Distinguished Professor, China Academy of Governance; lecturer at China Executive Leadership Academy of Pudong and National Academy for Mayors of China – has trained over 1,000 Chinese mayors and central government officials in sustainable city development
- MIT graduate in Electrical Engineering and Computer Science; former McKinsey consultant and early-stage venture capitalist in Shanghai
- Regular speaker at the World Economic Forum and TED; featured on BBC, Discovery Channel, and Voice of America
Biography
Most organisations engaging on energy transition are working with an incomplete picture of China – the world’s largest renewable energy investor and the country whose government decisions on sustainable urbanisation, consumption, and grid infrastructure will define the trajectory of global climate outcomes. Filling that gap requires more than analysis from the outside; it requires someone who has worked inside Chinese policy systems long enough to understand how change actually moves through them.
Peggy Liu built JUCCCE from a 2007 MIT forum into an organisation that introduced Smart Grid technology to China, triggering an initial $7.2 billion investment in electrical grid transformation, trained over a thousand mayors and central government officials in sustainable urban development, and created the China Dream initiative – a programme designed to reframe prosperity for China’s growing middle class that was subsequently adopted as the country’s national slogan. These are not advisory contributions. They are documented, policy-level interventions at national scale, carried out through direct collaboration with China’s Ministry of Housing, the National Development and Reform Commission, and senior government academies.
From this experience she has developed “Tornado Leadership” – a named framework for catalysing societal-scale change across complex, multi-stakeholder systems. The framework is grounded in the practical challenge of aligning government, industry, civil society, and media around a common direction, and has been applied in contexts ranging from sustainable consumption campaigns to food education policy. It is the kind of methodology that emerges from doing, not from theorising.
Her institutional affiliations place her at the intersection of policy, capital markets, and civil society: board member of Project Drawdown, Governor of the Hillary Institute, advisor to the FTSE Environmental Markets Committee and WEF Global Agenda Councils. For boards and executive teams navigating ESG commitments, supply chain exposure in China, or energy transition strategy with a China dimension, Liu offers something that cannot be replicated from secondary sources – an operational understanding of how green China works, built over nearly two decades at its centre.
Key speaking topics
- China’s green economy and clean energy transition
- Cross-border sustainability strategy and US-China collaboration
- Sustainable urbanisation and government policy alignment
- Sustainable consumption and behaviour change at scale
- Tornado Leadership and societal-scale change methodology
- Energy transition and smart grid innovation
- Food systems, diet transition, and global health
Ideal for
- Chief Sustainability Officers and ESG strategy leads at multinationals with China exposure
- Boards and executive committees assessing energy transition risk and opportunity
- Government affairs and public policy teams operating across US-China or EU-China markets
- Heads of strategy at energy, utilities, infrastructure, and consumer goods organisations
Audience outcomes
- A grounded, operationally specific understanding of how China’s sustainability commitments translate into policy, investment, and market behaviour at city and provincial level
- A framework (Tornado Leadership) for accelerating internal sustainability commitments through complex multi-stakeholder systems
- Clarity on the practical distinction between China’s stated environmental targets and the mechanisms through which they are implemented – directly applicable to supply chain, investment, and ESG risk assessment
- Insight into how sustainable consumption shifts are being shaped in China’s middle class, and what this means for global demand patterns and brand strategy
- A more textured model for cross-border collaboration: what works, what is misread, and where the genuine points of alignment between Chinese institutions and international organisations lie
Videos
Testimonials
Fees
| EUR | GBP | USD | |
|---|---|---|---|
| Home Country | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Asia Pacific | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Europe | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Middle East & Africa | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| South America | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| United Kingdom | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| US East Coast | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| US West Coast | €12000 to €40000 | £10,001 - £35,000 | $15000 - $50000 |
| Virtual | Please enquire | Please enquire | Please enquire |