Sales & Customer Acquisition

Why organisations work with Tony Perzow Twenty years on the operator side of the table, buying and selling closeouts to Walmart, Amazon, and Costco, before becoming a trainer. The frame is procurement and sales floor, not classroom. Former negotiation trainer at the Karrass Organization and former VP of negotiation training at Strategic Pricing Associates, giving him a structured pedagogical lineage in the most established commercial negotiation methodologies. His “Heart of the Deal” system is built around what happens to skilled negotiators when pressure rewires their judgement, not around tactic lists. Sessions are simulation-led. Teams negotiate, then get critiqued on the specific unconscious moves that cost margin, rather than walking out with a slide deck. Trained more than 20,000 commercial professionals, with a client roster spanning Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, and Daimler Trucks. Biography highlights Former negotiation trainer at the Karrass Organization and former Vice President of negotiation training at Strategic Pricing Associates. Trained more than 20,000 sales, procurement, and commercial leadership professionals. Past corporate audiences include Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, Daimler Trucks, and Starz Network. Built a procurement and sales operator background negotiating closeouts with Walmart, Amazon, and Costco. Creator of the “Heart of the Deal” methodology, structured around decision-making under pressure rather than tactic playbooks. Working on a book titled “You Suck at Negotiating, But You Don’t Have to with a Mindful Negotiation Practice.” Biography Negotiation training has a credibility problem. Most of it is built on tactic lists that hold up in role play and fall apart the moment a real buyer pushes back. Tony Perzow’s work starts where that gap opens: the behavioural moment where a skilled negotiator, under pressure, makes a decision they would not have made on paper. That framing comes from a career on the operator side of the table. Before training, Perzow spent close to two decades as a procurement specialist and sales lead, buying and selling closeouts with Walmart, Amazon, and Costco. The pedagogy came later, first as a trainer at the Karrass Organization, then as Vice President of negotiation training at Strategic Pricing Associates, two of the longest-running commercial negotiation institutions in the United States. His methodology, “Heart of the Deal,” is structured around pressure-triggered decisions rather than tactical repertoire. The training uses simulations followed by critique of the specific unconscious choices that leave margin on the table. The audience is sales, procurement, and commercial leadership; the deliverable is behaviour change in the room where contracts close, not a framework to read on a flight home. More than 20,000 commercial professionals have been through his programmes, with corporate audiences including Apple, Red Bull, Rolls Royce, Pfizer, Panasonic, and Daimler Trucks. His forthcoming book, “You Suck at Negotiating, But You Don’t Have to with a Mindful Negotiation Practice,” extends the same argument: that the failure mode in negotiation is rarely ignorance and almost always the negotiator’s own state under pressure. Key speaking topics High-stakes negotiation Sales negotiation and deal-making Procurement and price negotiation Behavioural decision-making under pressure Commercial leadership and revenue strategy Persuasive communication in client relationships Ideal for Chief revenue officers, sales leaders, and commercial directors briefing teams ahead of major deal cycles Heads of procurement and supply chain managing high-value supplier contracts Account management and key account teams in industries with concentrated buyers Sales kick-offs, commercial leadership offsites, and procurement summits Audience outcomes A working vocabulary for the behavioural moves that compress margin in live negotiations The ability to diagnose, in their own deals, where pressure is driving suboptimal concessions A planning discipline that shifts power before the negotiation begins, not during it Techniques for managing hardball tactics without escalating or capitulating A framework for value creation in deals that would otherwise be priced as zero-sum

Why organisations work with JJ Birden He translates a specific professional discipline, NFL receiver preparation, into a six-step execution model that sales leaders can actually run their teams against, not a general motivation talk. He is a credible voice on long-odds performance. At 5’10” and 157 pounds across nine NFL seasons, his career itself is the case study for the content he delivers. He is built for sales kickoffs and field events. Buyers consistently book him for national sales meetings where the brief is energy plus a usable framework, not abstract leadership theory. He is the author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage, which gives sales and franchise audiences a take-home structure beyond the keynote itself. Biography highlights Nine NFL seasons, 1988 to 1996, with Cleveland Browns, Kansas City Chiefs, and Atlanta Falcons; 244 career receptions, 3,441 yards, 17 touchdowns. 8th round pick in the 1988 NFL Draft, 216th overall. Member of the University of Oregon 1985 NCAA Championship Track and Field team; inducted into the University of Oregon Athletic Hall of Fame in 2010. Pac-10 long jump champion in 1988 and qualifier for the 1988 US Olympic Trials in the long jump. Author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage. Keynote client list across bureau records includes Bank of America, Aflac, Hershey, Orangetheory Fitness, Arrow Electronics, Merrill Lynch, MassMutual, Pearle Vision, and O’Reilly Auto Parts. Biography The average NFL career lasts roughly three seasons. JJ Birden played nine, at 5’10” and 157 pounds, in a position where every other receiver on the field was bigger and faster on paper. That gap between physical odds and sustained output is the substance of what he now teaches. He came into the league as an 8th round pick of the Cleveland Browns in 1988, the same year he won the Pac-10 long jump title at Oregon and qualified for the US Olympic Trials. Five seasons with the Kansas City Chiefs, two with Atlanta, and a final receiving line of 244 catches for 3,441 yards and 17 touchdowns followed. What Birden built after football is a translation of receiver preparation into business execution. The six-step Beat the Coverage frame runs from reading the field through finding the gap, playing to strengths, drawing the plan, building the reps, and executing under pressure. It is a sales kickoff framework dressed in a playbook, not a motivational metaphor. He is a University of Oregon Athletic Hall of Fame inductee, author of When Opportunity Knocks: 8 Surefire Ways to Take Advantage, and a recurring keynote at national sales meetings for organisations including Aflac, Hershey, Bank of America, Orangetheory Fitness, and O’Reilly Auto Parts. Buyers book him when the brief is execution discipline and competitive intensity for a field audience. Key speaking topics Performance under pressure Individual accountability in team environments Opportunity recognition and execution Sales team motivation and discipline Resilience and long-odds performance Preparation as a competitive variable Ideal for Sales leaders running national or regional kickoff meetings Field and franchise organisations under quarterly performance pressure Leadership audiences who want execution content rather than strategy content Athletic and high-performance programmes Audience outcomes A six-step playbook (Beat the Coverage) that sales managers can apply against specific accounts and pipeline stages A sharper read on where preparation actually drives results, separate from talent and circumstance Permission to compete from a disadvantaged position without treating it as a story about disadvantage A direct frame for individual accountability inside teams that have plateaued

Why organisations work with Dan Clark He is one of fewer than 250 speakers ever inducted into the National Speakers Association Speakers Hall of Fame, a peer-voted recognition that signals craft at the level of Zig Ziglar, Colin Powell, and Earl Nightingale. His Art of Significance framework gives leadership teams a language for the difference between hitting targets and building something people want to stay inside. It travels well in family business, sales, and military leadership settings. He was a primary contributing author to the first twelve volumes of Chicken Soup for the Soul, including the number two New York Times bestseller Chicken Soup for the College Soul. His stories are already in the bloodstream of audiences who did not know his name. He works at the top end of storytelling as a business discipline, teaching sales leaders and executives to construct narrative arcs that land without veering into motivational cliche. He has a long track record with U.S. military leadership audiences and with Fortune 500 sales organisations, which gives him a wider room to work than most motivational keynoters. Biography highlights Inducted into the National Speakers Association Speakers Hall of Fame, 2005. Earned the Certified Speaking Professional designation from the National Speakers Association in 1987. Primary contributing author to the first twelve volumes of Chicken Soup for the Soul; author of Chicken Soup for the College Soul, a number two New York Times bestseller. Author of The Art of Significance: Achieving the Level Beyond Success, and further titles including Influential Impact, Making of a Champion, and Transference of Trust. His short story Puppies for Sale was adapted into a 1998 Paramount short film starring Jack Lemmon, directed by Ron Krauss, with a score by Elmer Bernstein. International Board of Governors member, Operation Smile; National Advisory Board member, Operation Kids. Biography Most leadership keynotes run on frameworks. Clark runs on stories, and that choice is the argument. The Art of Significance separates successful people, who get what they think they want, from significant people, who want what they get. Clark treats that distinction as the working problem of senior leadership, not as motivational dressing. The credential stack sits behind the craft. He was inducted into the National Speakers Association Speakers Hall of Fame in 2005, a peer-voted designation held by fewer than 250 speakers in the association’s history. He earned the Certified Speaking Professional mark in 1987. Before that, he was a scholarship athlete at the University of Utah whose football career ended with a spinal injury in a tackling drill, which is where the speaking work began. Clark’s reach into general audiences predates the keynote career by a decade. He was a primary contributing author to the first twelve volumes of Chicken Soup for the Soul, and author of Chicken Soup for the College Soul, which reached number two on the New York Times bestseller list. His short story Puppies for Sale was produced as a 1998 Paramount short film starring Jack Lemmon. The stories travel on their own, which is why the keynote lands inside corporate, military, and family business audiences that would otherwise resist the form. The work for serious organisations is not the motivation. It is the transfer. Clark teaches sales and leadership teams to build narrative arcs their own people can retell without losing the point. For organisations trying to tie culture, performance, and purpose together in front of a leadership audience, that is a specific craft, and there are very few speakers at this level still actively working the room. Key speaking topics The Art of Significance and leadership character Storytelling as a sales and leadership discipline Resilience after setback Team building and high performance culture Executive communication and platform skills Purpose-driven leadership Ideal for CEO and senior leadership offsites where the goal is shared conviction, not a content download Sales leadership kickoffs and top-performer incentive events Family business and family office leadership gatherings Military, public sector, and values-led organisations looking for a Hall of Fame keynote headliner Audience outcomes A working distinction between success and significance that leadership teams can apply to their own decisions. A repeatable approach to building and telling a business story so that it lands with a customer, a team, or a board. A renewed sense of standard inside senior teams that have drifted into transactional mode. Specific, retellable stories that give a leadership event a centre of gravity long after the session ends.

Why organisations work with Roger Dooley A 20-year published track record applying neuromarketing to commercial problems, not a recent rebrand into the topic. Friction gives commercial leaders a single operational lens for finding the small frictions that quietly suppress revenue, conversion, and loyalty. Brainfluence translates academic behavioural research into 100 specific tactics marketing and CX teams can deploy, which is why the book has been translated into eleven languages. Forthcoming Wiley title The Persuasion Engine (2026) positions the conversation on AI-enabled behavioural science before most CX functions have a working view of it. Forbes column and 400-plus episodes of the Brainfluence podcast keep him in active dialogue with the field’s leading researchers, from Robert Cialdini to Dan Ariely. Biography highlights Author of Brainfluence (Wiley, 2011), translated into eleven languages. Author of Friction (McGraw Hill, 2019), named a Top 3 Management Book and Best Business Book of 2019 by PwC’s strategy+business. Forthcoming author of The Persuasion Engine (Wiley, 2026), on AI applied to behavioural science. Forbes contributor on neuromarketing, customer experience and behavioural science. Host of the Brainfluence podcast, with guests including Robert Cialdini, Dan Ariely, Dan Pink, Tom Peters, Rory Sutherland, Nir Eyal and BJ Fogg. Named a Top 50 Global Thought Leader and Influencer on Customer Loyalty by Thinkers360. Biography Most marketing plans assume customers behave rationally. They do not. The gap between what a brand believes its customers are doing and what their brains are actually doing is where Roger Dooley has built his work for two decades. His 2019 book Friction (McGraw Hill) argues that the small unnecessary frictions inside a buying journey, an employee process, or a product experience are usually more powerful than the bigger strategic levers leaders prefer to discuss. PwC’s strategy+business named it a Top 3 Management Book and Best Business Book of 2019. The earlier Brainfluence (Wiley, 2011) compresses academic behavioural research into 100 marketing-grade tactics, and has been translated into eleven languages. That commercial frame is what separates Dooley from purely academic behavioural-economics voices. The Neuromarketing blog he started in 2005, his Forbes column, and 400-plus episodes of the Brainfluence podcast keep him in continuous dialogue with Robert Cialdini, Dan Ariely, Rory Sutherland, BJ Fogg and Nir Eyal, then translated for marketing, CX, and growth teams who need to ship decisions on Monday. His next book, The Persuasion Engine (Wiley, 2026), turns to AI: how language models and behavioural analytics are pushing the tools once held by Fortune 500 research budgets into the hands of much smaller commercial teams, and what governance, customer trust and brand questions that opens. Key speaking topics Neuromarketing and consumer neuroscience Friction in customer experience and operations Behavioural economics applied to marketing and sales AI-enabled behavioural science and persuasion Customer loyalty and brand trust Persuasion and decision architecture Ideal for CMOs and marketing leadership teams redesigning customer journeys Heads of customer experience and digital product leaders working on conversion and retention Sales leaders rebuilding playbooks around buyer psychology Growth and innovation teams testing AI-enabled behavioural tools Audience outcomes A working definition of where friction is suppressing revenue inside their own customer and employee journeys A vocabulary of behavioural mechanisms drawn from named research, not generic persuasion tropes A current read on how AI is changing the cost and access economics of behavioural research Specific, testable changes to marketing, sales or CX practice they can run inside their teams

Why organisations work with Steve Gaskin Direct senior operational experience at Scotland Yard. DCI rank with homicide and counter-terrorism case exposure is uncommon in the speaker market, where “former detective” often means a junior career repackaged. Pattern recognition that translates between domains. His sales-focused talk shows how the structure of a police suspect interview can be applied directly to a customer conversion conversation, as a working method. Current broadcast credibility. Contributions to Channel 5’s Wayne Couzens: Killer in Plain Sight and ITV’s Playboy Bunny Club Murders keep his analysis grounded in cases audiences may have followed. Decision-making content shaped by real consequences. The material is built from environments where wrong calls had immediate legal and human stakes, which gives it a weight classroom case studies cannot match. Biography highlights Former Detective Chief Inspector with the Metropolitan Police, based at New Scotland Yard, with more than 25 years of service. Case experience spans homicide, counter-terrorism-related operations and serious drug trafficking, including undercover deployment at New Scotland Yard. Contributor to UK true-crime documentary programming, including Channel 5’s Wayne Couzens: Killer in Plain Sight. Director of Huxley Events Ltd and The Crime Lab Ltd, both delivering corporate crime-themed events and consultancy. BSc in Psychology and Mathematics; executive programme at Saïd Business School, University of Oxford; Fellow of the Institute of Leadership and Management; Associate Tutor at Anglia Ruskin University. Biography Senior detectives at Scotland Yard make calls under pressure, where errors carry immediate legal and human stakes. Structured interviewing and evidence-led decision-making, the disciplines that hold up in those conditions, are learned by practice on real cases. Steve Gaskin spent more than 25 years in that environment and retired as a Detective Chief Inspector. His case experience runs from early 1980s work on the Hyde Park bombing investigation through to homicide and counter-terrorism-related operations. He also served in serious drug trafficking work at New Scotland Yard, including undercover deployment. The connecting thread is decision-making at the point where evidence is incomplete and the cost of waiting is real. That is the foundation of his corporate work. His talks draw structural parallels: police suspect interview frameworks mapped onto sales conversations, and murder squad management compared with leading teams under pressure. The result is applied technique an audience can use the next day. He contributes regularly to UK broadcast crime journalism, including Channel 5’s Wayne Couzens: Killer in Plain Sight and ITV’s Playboy Bunny Club Murders. The cases he discusses on screen are often the same ones that surface in his corporate keynotes. Key speaking topics Decision-making under pressure Investigative interviewing technique Leadership in high-stakes operational environments Workplace psychopathy and personality reading Sales conversation structure drawn from suspect interviewing Crime-based corporate storytelling Ideal for Sales leadership teams looking to apply structured suspect interviewing techniques to prospecting and conversion Senior leadership groups working on decision-making, team management and risk under pressure Corporate audiences seeking substantive after-dinner content with operational credibility Conferences in financial services, professional services and risk-focused sectors Audience outcomes A method for structuring interviews where information accuracy matters, applicable to either suspect interrogation or sales discovery Names and behavioural markers for the personality patterns most likely to disrupt a workplace, drawn from criminal psychology Concrete examples of how operational teams are led through high-pressure investigations Material drawn from recent high-profile cases he has analysed for UK broadcast

Why organisations work with Andrew Lloyd Gordon He brings a working academic’s grasp of behavioural science into the room where pricing, positioning and campaign calls actually get made, rather than leaving it at theory. His Google Digital Academy and “We Are Squared” training work gives him a current, practitioner-grade read on how digital marketing is actually taught and executed inside the platforms buyers depend on. His Warwick teaching post on the business MSc at WMG means his material is tested on senior post-graduate students, not only conference audiences, which sharpens the frameworks before they reach a client room. He has delivered to commercial, public-sector and charitable buyers at the same level of specificity – Cabinet Office, Vodafone, Lloyds, Dyson, the NHS, University of Cambridge – so the behavioural-science argument holds up outside the usual marketing-conference audience. Biography highlights Assistant Professor, WMG, University of Warwick, teaching on the post-graduate business MSc. MSc Business Psychology (Distinction), Coventry University; BA (Hons) Psychology, University of Liverpool; Organisation Studies, Warwick Business School. Trainer on Google’s “We Are Squared” digital marketing programme and member of Google’s Digital Academy training team. Client work with the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst Magazines, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. Signature keynote topics include customer psychology, the psychology of pricing, marketing-led growth and innovation adoption. Speaks internationally across the UK, USA, Middle East, Europe and the West Indies, to audiences ranging from 30 to 3,000. Biography Buying decisions are not made on the spreadsheet side of the brain. Price sensitivity, brand preference, the decision to try something new, the decision to stay with a supplier – these sit in territory that behavioural science has spent four decades mapping. Most commercial functions have not caught up. That gap is the working material of Andrew Lloyd Gordon’s career. He is a business psychologist with an MSc from Coventry, undergraduate psychology from Liverpool and organisation studies from Warwick Business School, and he holds an Assistant Professor post at WMG, University of Warwick, teaching on the post-graduate business MSc. The academic grounding is real; the output is commercial. His practitioner credentials sit next to the academic ones. He is a trainer on Google’s “We Are Squared” digital marketing programme and a member of Google’s Digital Academy training team, which keeps his material close to how digital acquisition is actually executed inside the platforms most organisations rely on. Client work spans the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. The argument he makes to senior commercial audiences is narrow and useful. Pricing, persuasion, innovation adoption and customer retention are psychological problems before they are channel problems, and teams built around funnels and attribution models routinely miss this. His keynotes walk leaders through the specific behavioural mechanisms – how price is perceived, how influence actually works, why new products stall on launch – and translate them into decisions marketing and product teams can take the next morning. Key speaking topics Customer psychology and the science of influence Behavioural pricing Marketing-led business growth Innovation adoption inside organisations Digital marketing strategy Applied behavioural science for commercial teams Ideal for CMOs, marketing directors and commercial leaders rebuilding how their teams think about customer decision-making. Pricing, revenue and product leaders who need a behavioural-science lens on pricing architecture and positioning. Innovation and transformation leads launching new propositions into sceptical internal and external audiences. Senior leadership teams in regulated or public-sector contexts where persuasion and adoption matter as much as the policy itself. Audience outcomes A working vocabulary for the behavioural mechanisms that drive customer choice, with named principles rather than anecdotes. Specific questions to take back to pricing, marketing and product teams about where psychology is being ignored in current practice. A sharper read on why well-resourced campaigns and launches underperform, and what to change first. Practical examples drawn from Google training and FTSE-scale client work, not laboratory studies alone.

Why organisations work with Lucy Hitchcock She has done the thing she talks about. Partner in Wine went from a lockdown side project to stockists at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters, with a TikTok video that drove a single-day sales lift of 1,700%. She runs the agency, Sassy Digital, that supports the playbook. Marketing teams get a practitioner view of Shopify, e-commerce design and short-form video, not a keynote abstraction of them. Her recognition is concrete and named: Telegraph and NatWest 100 Female Entrepreneurs to Watch, plus inclusion in TikTok’s Year on TikTok 2021 list. She is one of the few UK speakers who can explain how a viral moment converts into a buyer meeting at Selfridges, and what the operations behind that conversion actually look like. Biography highlights Founder of Sassy Digital, a Shopify and Squarespace digital marketing and e-commerce agency. Founder of Partner in Wine, stocked at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters. Named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list. Featured in TikTok’s Year on TikTok 2021 following a viral product launch video. Host of The Winging It Podcast, a business and entrepreneurship show produced by Sassy Digital. Featured by BBC News, Business Insider, Mail Online and The Sun on her business growth story. Biography A warm glass of wine in a London park during lockdown is an unlikely starting point for a consumer brand that ends up on the shelves at Selfridges and Liberty London. Partner in Wine, the insulated wine bottle business Lucy Hitchcock launched in 2020, took that path inside eighteen months. A single TikTok video in March 2021 drove half a million views in twelve hours and a 1,700% spike in same-day sales. The reason this matters to a commercial audience is not the virality. It is the conversion. Most brands that go viral do not end up with a buyer meeting at a flagship retailer; Hitchcock did, and then repeated it with Oliver Bonas, Urban Outfitters and Liberty. The growth was bootstrapped, run from her parents’ house in the early months, and underwritten by the agency she had already built. That agency is Sassy Digital, which she founded at 23 to help small consumer businesses with branding, Shopify builds and e-commerce design. Working both sides of the table, founder and agency operator, gives her an unusual view of where short-form social actually breaks down for product brands and where the operations have to catch up. Recognition followed the work. Hitchcock was named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list, and Partner in Wine was featured in TikTok’s Year on TikTok 2021. She hosts The Winging It Podcast, where she interviews other founders on what they actually did, not what they wish they had. Key speaking topics Direct-to-consumer brand building Short-form social and TikTok for product growth Bootstrapped e-commerce scaling Retail distribution and buyer conversion Female founder journey Digital marketing for small business Ideal for Founders and CMOs of consumer and DTC brands Marketing leaders responsible for organic social and content Retail buyer and merchandising audiences exploring emerging brands Entrepreneurship programmes and female founder networks Audience outcomes A practitioner view of how a single piece of organic content converts into retail distribution. Specific operational lessons from scaling a bootstrapped consumer brand from kitchen-table launch to Selfridges shelf. A clearer read on what actually drives short-form social performance for product, versus what looks good on a deck. A founder’s account of the unglamorous mechanics behind a viral moment: stock, fulfilment, cash, buyer outreach.

Why organisations work with Meridith Elliott Powell A researched 9-Step Formula for Thriving in Uncertainty, drawn from a study of nine companies that have survived since the late 1700s through wars, depressions, and pandemics. The framework gives sales and leadership teams a repeatable playbook rather than a motivational prompt. Twenty-five years of operating experience across banking, healthcare, and finance, including C-suite roles. The advice lands with sales leaders because it was built inside the function, not observed from outside it. Inducted into the National Speakers Association Speaker Hall of Fame (CPAE) in 2022, an award restricted to a small number of speakers globally. A credential that buyers recognise as a quality bar. A body of work that connects three commercial problems most organisations treat separately: sales performance, leadership development, and succession planning. Useful when a sponsor wants a single voice across a sales kickoff, a leadership offsite, and a board session. Biography highlights Inducted into the National Speakers Association Speaker Hall of Fame (CPAE Council of Peers Award for Excellence), 2022 Certified Speaking Professional (CSP), held by fewer than twelve percent of professional speakers globally Author of Thrive: Strategies to Turn Uncertainty to Competitive Advantage, Gold Award winner, Nonfiction Authors Association Author of Who Comes Next? Leadership Succession Planning Made Easy and co-author of The Best Sales Book Ever with Connie Podesta Member of the Forbes Coaching Council LinkedIn Learning instructor, including “Personalizing Your Customer’s Buying Experience” Biography Most sales playbooks assume the operating environment is broadly stable. Powell’s research started from the opposite premise. She studied nine companies founded in the late 1700s and early 1800s that have survived wars, depressions, financial crises, and pandemics, and reverse-engineered what those companies did consistently that newer competitors did not. The output is her 9-Step Formula for Thriving in Uncertainty, set out in Thrive: Strategies to Turn Uncertainty to Competitive Advantage, which won a Gold Award from the Nonfiction Authors Association. That research sits on top of twenty-five years of operating experience in banking, healthcare, and finance, including C-suite roles. The framework was built for sales leaders and general managers who own a number, not for a leadership-development audience. The practical claim is straightforward. Uncertainty is not a phase to wait out; it is the structural condition under which growth has to happen, and organisations that accept that can take share from competitors who are still waiting. Powell’s wider body of work extends the thesis into adjacent commercial problems. Who Comes Next? Leadership Succession Planning Made Easy addresses the pipeline problem most sales and leadership teams under-invest in until it becomes urgent. The Best Sales Book Ever, co-authored with Connie Podesta, sets out the seller behaviours that survive volatile markets. Her LinkedIn Learning courses, including “Personalizing Your Customer’s Buying Experience”, carry the same operational register into shorter-format material. The recognition is consistent with the work. Powell holds the Certified Speaking Professional designation, sits on the Forbes Coaching Council, and was inducted into the National Speakers Association Speaker Hall of Fame in 2022, a credential held by a small number of speakers globally and one buyers use as a quality filter when commissioning sales and leadership keynotes. Key speaking topics Sales strategy in uncertain markets Business growth and competitive advantage Leadership succession and pipeline development Sales team performance and culture Resilience and mental toughness in commercial roles Customer experience and buyer behaviour Ideal for Chief revenue officers, sales directors, and commercial leadership teams running national or global sales kickoffs CEOs and executive teams setting growth strategy under volatile demand conditions HR and talent leaders responsible for leadership succession in commercial functions Industry associations in banking, financial services, healthcare, and distribution sectors Audience outcomes A named nine-step framework for turning uncertainty into a source of competitive advantage, tied to real company evidence Specific commercial behaviours sales teams can adopt when the macro environment is working against them A succession-planning lens leaders can apply to the next eighteen months, not the next five years Sharper language for talking to customers when buying decisions are slower and more conservative

Why organisations work with Colleen Francis She reframes where growth actually comes from. Her Right on the Money thesis argues that the installed base, not the prospecting funnel, is the primary engine of bold growth, and gives revenue leaders a playbook for acting on it. She closes the gap between sales strategy and sales behaviour. Her work with Chevron, Merck, Royal Bank, John Deere and Dow is focused on what frontline sellers and managers actually do differently on Monday morning. She brings a full-cycle pipeline discipline rather than a single tactic. Nonstop Sales Boom is built around ending the boom-and-bust cycle through continuous engagement, qualification shared with the buyer, and disciplined prioritisation. She carries the credentials that senior audiences expect without leaning on them. Induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame is the signal; the room is there for the argument. Biography highlights Founder and President, Engage Selling Solutions. Author of Right on the Money: New Principles for Bold Growth (Morgan James, 2022), Nonstop Sales Boom, and Honesty Sells. Inductee, Professional Speakers Hall of Fame. Inductee, Canadian Speaking Hall of Fame, and past President of the Canadian Association of Professional Speakers. Named a LinkedIn Top Voice for Sales. Keynote speaker at Dreamforce and MDRT Experience, with client work across Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce. Biography Most B2B organisations still build their growth model around new-logo acquisition. The numbers tell a different story. The accounts already inside the house are usually under-penetrated, under-priced, and handed off to service teams the moment the contract signs. Colleen Francis has spent more than twenty years arguing that this is where bold growth is actually hiding, and building the systems that let revenue leaders reach it. That argument is the spine of Right on the Money, published by Morgan James in 2022, and the thread that runs through Engage Selling Solutions, the firm she founded and leads. Her earlier book, Nonstop Sales Boom, sets out the other half of the discipline: ending the boom-and-bust quarter by treating pipeline generation, deal progression, customer retention and account expansion as one connected system, not four competing ones. The work is built on client evidence, not theory. Engage Selling has run programmes with Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce, among others. Francis speaks on the main stages these clients attend, including Dreamforce and MDRT Experience, and has been named a LinkedIn Top Voice for Sales. The credentials are there – induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame, past President of the Canadian Association of Professional Speakers – but the reason senior revenue leaders book her is simpler. She tells a sales organisation what to stop doing, with specifics, and then what to do instead. Key speaking topics Sales strategy and commercial growth Account expansion and customer retention Pipeline discipline and revenue predictability Sales leadership and frontline management Buyer behaviour and modern B2B selling Sales transformation in mature businesses Ideal for Chief Revenue Officers, Chief Sales Officers and VPs of Sales running large distributed sales organisations. Senior sales leadership audiences inside B2B businesses where retention and expansion matter more than new-logo volume. Partner, channel and enterprise account leaders responsible for growing inside existing customers. Sales kickoffs and annual conferences looking for a commercial keynote with a practical, named methodology. Audience outcomes A clear commercial case for treating the installed customer base as the primary growth engine, with the metrics to defend it. Named behaviours that separate consistent sales teams from boom-and-bust ones, at both rep and manager level. A sharper view of where pipeline is leaking – qualification, handoff, account planning – and which of those to fix first. Language senior sales leaders can take straight into their next QBR on retention, expansion and forecast discipline.

Why organisations work with Vinh Giang His communication framework is rooted in the psychology of illusion; specifically, how professional magicians manage audience perception, belief, and attention. This gives organisations access to a model of influence that is empirically grounded in audience psychology, not generic presentation technique. His signature concept: that every professional has a habitual voice, not a natural one, and that this voice can be deliberately rebuilt, gives individuals a concrete, actionable framework rather than general advice about confidence or impact. He built 52Kards, an online magic education platform that reached 800,000 students globally, demonstrating that he has applied the same principles of skill transfer and engagement he teaches to others at commercial scale. The STAGE Academy programme translates his performance methodology into structured organisational training, giving companies a repeatable development pathway, not a one-off motivational event. He was named South Australia’s Young Entrepreneur of the Year in 2013 and has delivered over 80 live events internationally, including a TEDx appearance at Macquarie University: his credibility is practitioner-built, not academic. Biography highlights Co-founder of 52Kards (formerly Encyclopedia of Magic), an online education platform with over 800,000 enrolled students worldwide CEO of Luminary Productions, a training, development, and video production company Creator of the STAGE Academy, a structured public speaking and communication programme for professionals South Australia Young Entrepreneur of the Year Award (2013) Multiple award-winning performer at the Adelaide Fringe Festival: Top Voted Show and Top Reviewed Show, three consecutive years (2012-2014) TEDx speaker, Macquarie University, on communication and professional performance Biography Vinh Giang’s central argument is that most professionals communicate well below the standard their thinking deserves, and that the gap between expertise and expression is a learned problem with a learnable fix. His methodology doesn’t come from corporate training or academic research. It comes from 15 years of studying what professional magicians do: how they control attention, manage belief, and shape the experience of an audience in real time. The insight he took from performance is precise. Robert-Houdin’s principle: that a magician is an actor playing the part of a magician, reframes communication as a discipline of craft, not personality. Applied to business, this means that a leader’s authority in a room is not fixed. It is a set of habits, many of them inherited from childhood, that can be replaced with deliberate ones. That argument is the foundation of the STAGE Academy, his structured communication programme for professionals. Giang is not a theorist. He dropped out of a commerce and law degree at the University of Adelaide to build 52Kards, an online magic education platform that eventually reached over 800,000 students worldwide. That business – built before the term “creator economy” existed – earned him the South Australia Young Entrepreneur of the Year Award in 2013. His performance work at the Adelaide Fringe Festival, where his shows won Top Voted and Top Reviewed for three consecutive years, gave him a practical laboratory for the same principles he now teaches to senior professionals. His clients have included Microsoft, Facebook, and LinkedIn. The organisations that engage him are not looking for motivational uplift; they are investing in a measurable upgrade in how their people present, persuade, and lead under pressure. Key speaking topics Performance-based communication for leaders The psychology of influence and audience perception Vocal presence and professional authority Storytelling and high-stakes persuasion Confidence and mindset in professional communication Communication as a teachable skill set Entrepreneurship and the business of building trust Ideal for Senior leadership teams and C-suite executives seeking to sharpen influence and executive presence Sales and commercial leaders whose teams communicate and persuade in high-stakes environments CHROs and L&D leads commissioning communication capability programmes Conference audiences drawn from professional services, financial services, or technology – where credibility depends on the ability to make complex ideas land clearly Audience outcomes A concrete model for understanding why their current communication habits underperform, and what specifically to change Practical tools for rebuilding vocal presence and delivery authority, drawn from professional performance training A framework for structuring high-stakes communication; presentations, negotiations, and leadership conversations, that moves audiences to action Greater awareness of the gap between how they intend to come across and how they are actually received A shift from treating communication as a soft skill to treating it as a professional discipline with measurable standards

Key speaking topics Artificial intelligence in business Leadership in technology-driven organisations Sales strategy and modern buying behaviour Collaboration and team performance Data-driven decision making Innovation and digital transformation Organisational learning and knowledge sharing Ideal for Sales and commercial leadership teams Senior executives leading digital or AI adoption Organisations navigating technology-driven change Corporate teams focused on collaboration and performance Audience outcomes Clearer understanding of how AI and data influence modern business strategy Practical perspectives on collaboration and knowledge sharing in organisations Insight into sales approaches aligned with contemporary buying behaviour Frameworks for leadership in technology-driven environments Broader context for innovation and organisational learning Why organisations work with Tim Sanders Combines experience as a technology executive with practical business research and writing. Connects themes of AI, leadership, collaboration, and sales to organisational performance. Brings perspectives shaped by work in the technology sector and enterprise platforms. Provides frameworks and insights that help leaders interpret and respond to technological change. Biography Tim Sanders is a business speaker and author whose work focuses on the practical implications of artificial intelligence, leadership, collaboration, and modern sales strategy. His perspective combines experience in technology companies with research and writing on how organisations adapt to technological and cultural change. He serves as Chief Innovation Officer at G2 and is an Executive Fellow at Harvard Business School’s Digital Data Design Institute. In these roles, his work centres on the intersection of data, AI, and business decision-making, helping organisations understand how emerging technologies influence performance, leadership, and competitive strategy. Earlier in his career, Sanders was a senior executive at Yahoo, where he served as Chief Solutions Officer. His experience during the rapid expansion of the internet economy was shaped by the Broadcast.com era and the wider technology sector during the dot-com period, providing first-hand insight into the evolution of digital business models. Alongside his corporate career, Sanders is the author of five business books including Love Is the Killer App, The Likeability Factor, Dealstorming, Today We Are Rich, and Saving the World at Work. His books Love Is the Killer App and The Likeability Factor were New York Times bestsellers and explore how relationships, collaboration, and knowledge sharing drive business success. Through his speaking and writing, Sanders brings together lessons from the technology sector, organisational leadership, and modern sales practice. His work helps leaders and teams understand how collaboration, data, and AI are reshaping the way organisations operate and compete.

Why organisations work with Robert Herjavec Two major business exits anchor the credibility. BRAK Systems sold to AT&T Canada for $30.2 million in 2000, and Herjavec Group’s majority stake sold to Apax Partners in 2021. Senior teams hear from an operator who has built and exited at scale. Seventeen years as an original Shark on ABC’s Shark Tank, evaluating thousands of founder pitches in real time. Audiences get a working investor’s read on what closes a deal and what kills one. A sales-first view of business growth. You Don’t Have to Be a Shark, his Wall Street Journal bestseller, frames sales as the universal skill of business and gives non-sales people a usable discipline. Operator-level cybersecurity context from founding and running Herjavec Group, once one of Canada’s largest information security firms, before its 2022 merger into Cyderes. Useful when boards want the threat landscape explained without a vendor agenda. An immigrant-founder narrative with verifiable outcomes. Arrived in Halifax at age eight from communist Yugoslavia, then built and exited multiple technology businesses while helping launch one of the most successful business reality formats on network television. Biography highlights Founder of Herjavec Group (2003); served as CEO until stepping down in September 2024 following the company’s 2022 merger with Fishtech Group and rebrand to Cyderes Sold BRAK Systems to AT&T Canada for $30.2 million in 2000 Original cast member on ABC’s Shark Tank since the show’s 2009 debut; also a panelist on Canada’s Dragons’ Den and Shark Tank Australia Author of three business books: Driven (2010), The Will to Win (2013), and You Don’t Have to Be a Shark (St. Martin’s Press, 2016), a Wall Street Journal bestseller Recipient of the 2012 Ernst & Young Ontario Entrepreneur of the Year Award for Technology and the Queen Elizabeth II Diamond Jubilee Medal BA in English literature and political science, University of Toronto Biography Most leaders manage businesses someone else built. Robert Herjavec has founded and exited three. BRAK Systems, the cybersecurity firm he started in his basement, was sold to AT&T Canada for $30.2 million in 2000. Ramp Network, which he ran as VP of Sales, was acquired by Nokia for $225 million. In 2003 he founded Herjavec Group, which grew into one of Canada’s largest information security businesses. Apax Partners bought a majority stake in 2021. After a 2022 merger with Fishtech Group it became Cyderes, where Herjavec served as CEO until September 2024 and remains an investor and board member. He has been an original Shark on ABC’s Shark Tank since the show’s 2009 debut. Across seventeen seasons he has heard thousands of founder pitches and decided in real time which to back and which to walk away from. The result is an unusual stockpile of pattern recognition on what closes a deal and what kills one from the investor’s side of the table. His three books work the same vein. Driven (2010) and The Will to Win (2013) were simultaneous Globe and Mail bestsellers about how persistence and self-discipline build careers. You Don’t Have to Be a Shark (St. Martin’s Press, 2016) reached the Wall Street Journal bestseller list, arguing that sales is a teachable craft any senior leader can use. He won the 2012 Ernst & Young Ontario Entrepreneur of the Year Award for Technology and was awarded the Queen Elizabeth II Diamond Jubilee Medal by the Governor-General of Canada for outstanding service. Key speaking topics Entrepreneurship and the founder mindset Sales as a business discipline Building and scaling technology companies Resilience and persistence in business The cybersecurity threat landscape for enterprise leaders Growth strategy and going from zero to scale Pitch evaluation and the investor’s perspective Ideal for Sales kickoffs and revenue leadership offsites where credibility on selling as a teachable discipline is the priority Annual conferences and flagship events where a marquee, household-name keynote needs to anchor the agenda on entrepreneurship and growth Founder-led businesses and high-growth firms whose audiences want an operator with multiple verified exits behind him Cybersecurity, fintech, and enterprise technology audiences, where his industry pedigree adds weight to the broader entrepreneurship and growth conversation Audience outcomes A sharper read on what actually closes a sales conversation and what kills one before it starts The discipline of starting from zero, told by someone who arrived in Halifax with one suitcase and built three businesses worth nine-figure exits An investor’s lens on how to evaluate ideas and the founders behind them, built from seventeen years inside the Shark Tank panel A working argument that persistence and discipline outperform inherited advantage, with a verifiable career arc behind it: BRAK to AT&T, Ramp to Nokia, Herjavec Group to Apax A board-level perspective on cybersecurity risk informed by two decades inside one of Canada’s largest enterprise security operators