Scenario Planning & Strategic Foresight

Why organisations work with Howard Yu The Future Readiness Indicator – a quantitative, publicly available benchmark developed by Yu’s Center at IMD – gives boards an industry-specific measure of strategic preparedness, replacing intuition with verifiable data and enabling direct comparison with the leading companies in their sector. His LEAP thesis makes a specific and testable claim: competitive longevity depends not on refining the current knowledge base but on deliberately crossing into adjacent disciplines before copycats commoditise what already exists. This is a named argument with an empirical track record, not a generic innovation position. His case material spans century-old incumbents (P&G, Novartis) and recent disruptors (BYD, WeChat) across industries – giving leadership teams cross-sector evidence for what strategic transformation actually looks like, rather than analogies drawn from a single sector. His doctoral research at Harvard Business School was supervised by Clayton Christensen and Joseph Bower – grounding his frameworks in a rigorous empirical tradition and a direct intellectual lineage from the two most cited strategy thinkers of their generation. He co-directs IMD’s Future-Ready Enterprise programme, run jointly with MIT, and has designed and delivered strategic transformation work for organisations including ABB, Novo Nordisk, Heineken, Bosch, and Maersk – his content is tested in demanding executive contexts, not developed for stage consumption alone. Biography highlights LEGO Professor of Management and Innovation, IMD Business School, Switzerland Director, IMD Center for Future Readiness – established with funding from the LEGO Brand Group Creator of the Future Readiness Indicator, a publicly available composite index benchmarking seven industries on long-term strategic preparedness Author of LEAP: How to Thrive in a World Where Everything Can Be Copied (2018) – Axiom Business Book Award winner; named to Inc.’s Best Strategy Books of 2018 Thinkers50 Strategy Award, 2023; included in the Thinkers50 global management thinkers ranking DBA, Harvard Business School, supervised by Clayton Christensen and Joseph Bower Regular contributor to Harvard Business Review, MIT Sloan Management Review, and Forbes; frequent commentator on Bloomberg, BBC, and CNBC Named among the world’s top 40 business professors under 40 by Poets&Quants Biography Yu holds the LEGO Chair in Management and Innovation at IMD Business School and directs the Center for Future Readiness. His research addresses a recurring failure that most strategy teams prefer not to name: the slow commoditisation of the capabilities that once guaranteed advantage, and the organisational inertia that makes it so hard to act before the damage is visible. His book LEAP, winner of the Axiom Business Book Award and named by Inc. as one of the best strategy books of 2018, argues that competitive longevity requires deliberate moves across knowledge disciplines. Companies must leap from the domain that built today’s advantage to the one that will define tomorrow’s, before competitors close the gap. The case material runs from P&G’s sequential moves through manufacturing, consumer psychology, and biotechnology to pharmaceutical firms navigating organic chemistry, microbiology, and genomics over more than a century. That historical argument has a quantitative counterpart. The Future Readiness Indicator, developed by Yu’s Center, is a composite index benchmarking seven industries using publicly available data on R&D investment, revenue generation, and innovation behaviour. At IMD, he co-directs the Future-Ready Enterprise programme, run jointly with MIT, working directly with leadership teams from ABB, Novo Nordisk, Heineken, Bosch, and Maersk. His doctoral work at Harvard Business School was supervised by Clayton Christensen and Joseph Bower. In 2023, he received the Thinkers50 Strategy Award. He writes regularly for Harvard Business Review, MIT Sloan Management Review, and Forbes, and appears frequently on Bloomberg, the BBC, and CNBC. Key speaking topics Competitive advantage in commoditising markets Strategic leaps and knowledge discipline transitions Future readiness measurement and benchmarking Business model resilience and transformation Innovation strategy in incumbent organisations Long-term value creation under disruption Ideal for Board and C-suite teams confronting decisions about strategic transformation or competitive commoditisation Chief Strategy Officers and heads of corporate development Senior leadership teams at large incumbents in sectors facing digital or technological disruption Executive education cohorts focused on long-term strategy and innovation capability Audience outcomes A specific vocabulary for diagnosing where competitive advantage is in the process of commoditisation, before the position has fully eroded Practical application of the LEAP framework to identify which knowledge discipline transitions are most relevant to their industry and timeline Understanding of how the Future Readiness Indicator works and what the leading companies in their sector are doing differently on the dimensions it measures A shift from generic innovation language to a structured argument about which strategic bets are worth making and when Clarity on the distinction between strategic planning and forward-looking capability-building – and the leadership behaviours that drive the difference

Why organisations work with Michael Watkins He owns the global category of leadership transitions. The First 90 Days is the methodology Fortune 500 HR functions, executive coaches, and onboarding programs build around, with over a million copies in print across more than twenty languages. His 2024 book, The Six Disciplines of Strategic Thinking, gives senior teams a named, teachable framework for the cognitive work executives are expected to do but rarely trained in: pattern recognition, systems perspective, mental agility, structured problem-solving, visioning, and political savvy. The Thinkers50 Hall of Fame induction in 2023 places him alongside the small group of management thinkers whose work has shaped how large organisations actually develop leaders, not just how they talk about leadership. He has run the playbook inside companies as well as written it. Through Genesis Advisers, the consultancy he co-founded, his frameworks are embedded in transition coaching programs at major multinationals. Buyers get a speaker who has taught the same audience inside IMD, Harvard Business School, and the Kennedy School. The content is built for senior leaders, not adapted down to them. Biography highlights Professor of Leadership and Organizational Change at IMD Business School since 2007. Author of The First 90 Days, named by The Economist as “the onboarding bible” and selected by Amazon editors as one of 100 leadership books to read in a lifetime. Author of The Six Disciplines of Strategic Thinking (Harper Business, 2024) and Master Your Next Move, the structured companion to The First 90 Days covering eight common executive transition types. Inducted into the Thinkers50 Hall of Fame in 2023; previously ranked on the Thinkers50 list in 2019 and 2021. Co-founder and chairman of Genesis Advisers, a leadership-transition consultancy. Former associate professor at Harvard Business School and the Harvard Kennedy School; PhD in Decision Sciences from Harvard University. Biography The First 90 Days began as a study of why senior hires fail and grew into the operating manual that most large organisations now use to onboard executives. The Economist called it the onboarding bible. More than a million copies are in print across more than twenty languages, and the framework is embedded in transition coaching at multinationals worldwide. Michael Watkins built the methodology while teaching at Harvard Business School and the Kennedy School, refined it at INSEAD, and has anchored it at IMD since 2007 as Professor of Leadership and Organizational Change. He directs IMD’s First 90 Days open program and co-directs the Transition to Business Leadership executive program. The same body of work runs through Genesis Advisers, the consultancy he co-founded, where the playbook is delivered inside companies rather than written about from outside. In 2024, he extended the work upward with The Six Disciplines of Strategic Thinking, which names the cognitive disciplines executives are expected to demonstrate at the top of an organisation: pattern recognition, systems perspective, mental agility, structured problem-solving, visioning, and political savvy. The argument is that strategic thinking is not a personality trait but a teachable craft, and most senior teams have never been taught it. The Thinkers50 Hall of Fame inducted him in November 2023, recognising two decades of work that has demonstrably shaped how large organisations develop their leaders rather than how they describe doing so. Key speaking topics Leadership transitions and executive onboarding Strategic thinking for senior leaders Team leadership and top-team effectiveness Organisational change and culture Negotiation and decision-making Career strategy for senior executives Ideal for CHROs, heads of leadership development, and chief learning officers designing transition and onboarding programs. CEOs and executive committees who want their top team trained in strategic thinking as a discipline. Boards and nomination committees preparing successors for enterprise-leadership roles. High-potential leadership cohorts moving into first general-management or P&L roles. Audience outcomes A named methodology, The First 90 Days, that senior leaders can apply to their next transition rather than a set of principles to remember. Six concrete strategic-thinking disciplines that a top team can use as a shared language inside the business. A clearer view of why most senior-hire failures are predictable, and which interventions in the first ninety days actually change the outcome. Direct access to the thinking of a Thinkers50 Hall of Fame inductee whose work is taught inside HBS, INSEAD, and IMD curricula.

Why organisations work with Gerard Lyons A working chief economist’s read on the world cycle, drawn from over a decade as Global Head of Research at Standard Chartered, where his team was ranked the most accurate forecaster in the world by Bloomberg in 2010 and 2011. A record of calling turning points before consensus: the 2008 recession a month before Lehman, Japan’s lost decades a decade earlier, early warnings on the eurozone, and the rise of China when much of the City was sceptical. Inside experience of UK economic policy from the top: lead adviser to Gordon Brown’s Business Council for Britain and Chief Economic Adviser to Boris Johnson at the Greater London Authority. Direct authority on the politics of capital, with testimony on state capitalism and sovereign wealth to committees of the US Senate, the US House, and both Houses of the UK Parliament. A 2019 candidate for Governor of the Bank of England who now sits as Senior Independent Director at Bank of China (UK), chairs the risk committee at BGC Partners, and advises the Official Monetary and Financial Institutions Forum. Biography highlights Chief Economist, Global Head of Research and adviser to the board at Standard Chartered Bank, 1999 to 2012, running a global team of more than 180 economists ranked the most accurate forecaster in the world by Bloomberg in 2010 and 2011 Chief Economist and Executive Director at Dai-Ichi Kangyo Bank, 1989 to 1999, where he called Japan’s lost decades and wrote a regular column in the Nikkei Chief Economic Adviser to the Mayor of London under Boris Johnson, 2013 to 2016, and lead adviser to Gordon Brown’s Business Council for Britain Author of The Consolations of Economics (Faber and Faber), named one of The Telegraph’s Books of the Year, and co-author of Clean Brexit (Biteback), listed by The Economist among its best books on Brexit Chief Economic Strategist and shareholder at Netwealth; Senior Independent Director at Bank of China (UK); risk committee chair at BGC Partners; member of the Advisory Council of the Official Monetary and Financial Institutions Forum and of the UK’s Economic Honours Committee 2019 candidate for Governor of the Bank of England, with a PhD from Queen Mary, University of London Biography The defining feature of the current cycle is that it does not rhyme with the last one. Inflation behaviour and central bank credibility have both shifted, and the geopolitics of trade now moves capital along lines the previous cycle did not teach. Reading this environment well takes someone who has run a global research desk through several earlier turns of it. The forecasting record runs back a long way. At Dai-Ichi Kangyo Bank, then the largest bank in the world, Lyons was chief economist through the 1990s, called Japan’s lost decades and wrote a regular column in the Nikkei. Standard Chartered was the bigger stage. As Global Head of Research, Chief Economist and adviser to the board from 1999 to 2012, he ran a team of more than 180 economists across global macro and emerging-market research, and Bloomberg ranked it the most accurate forecaster in the world in 2010 and 2011. In August 2008, a month before Lehman collapsed, he was one of only two UK economists forecasting a deep imminent recession. Public policy credibility runs alongside the markets record. Lyons was lead adviser to Gordon Brown’s Business Council for Britain and then Chief Economic Adviser to Boris Johnson at the Mayor of London from 2013 to 2016, work that ran from the London Living Wage to the city’s international competitiveness. He has testified on state capitalism and sovereign wealth to committees of the US Senate, the US House, and both Houses of the UK Parliament, and in 2019 was a candidate for Governor of the Bank of England. The published work pulls the threads together. The Consolations of Economics, with Faber and Faber, was named one of The Telegraph’s Books of the Year and translated into Chinese, Korean, German, and Portuguese. Clean Brexit, co-authored with Liam Halligan for Biteback, was listed by The Economist among its best books on Brexit. A Queen Mary, University of London PhD sits behind current roles that now run from Chief Economic Strategist at Netwealth to Senior Independent Director at Bank of China (UK), risk committee chair at BGC Partners, the Advisory Council of the Official Monetary and Financial Institutions Forum, and Research Fellow at the Centre for Policy Studies. Key speaking topics Global economic outlook UK economic policy and competitiveness China and emerging markets Monetary policy and central banks Financial markets and the City of London Energy security, climate finance and the green transition Geopolitical risk and global capital flows Ideal for Boards and investment committees setting capital allocation against the macro cycle CFOs, treasurers, and CIOs in banks, asset managers, and corporates with cross-border exposure Government, policy, and trade audiences working on UK growth, financial services, and post-Brexit strategy Leadership offsites in organisations with material exposure to China, India, and emerging markets Audience outcomes A working read on where inflation, interest rates, and growth are heading across the major economies A clearer view of how geopolitics, sanctions, and great-power competition are reshaping capital flows A defensible house view on China and emerging markets that goes past the headline narrative A sharper sense of the UK’s structural position on growth, financial services, and competitiveness Specific, named scenarios that a board can test its strategy against

Why organisations work with Ayesha Khanna Her named “pilot purgatory” diagnostic (the finding that over 88% of AI pilots never scale) gives leadership teams a precise frame for why their programmes stall, and a structured path to production. This is a field-tested argument with a clear strategic implication. She brings board-level fiduciary exposure most AI advisors do not hold: Johnson Controls (smart buildings), NEOM Tonomus (national smart city infrastructure in Saudi Arabia), Mercy Healthcare (US), and L’Oréal’s Scientific Advisory Board. She has governed AI strategy, not only advised on it. Her advisory work spans both national AI strategy: she helped shape Singapore’s SkillsFuture programme and served on the IMDA board. Organisations get a strategist who has worked both sides. Her previous board position on AVEVA and her current role at Johnson Controls give her direct insight into how AI and digital transformation are reshaping critical infrastructure, highly relevant to sectors where technology adoption has long tail consequences. As the author of the forthcoming Gamechanger, a practical business strategy guide to generative AI, she is building the intellectual framework for the current adoption challenge while it is happening, not retrospectively. Biography highlights Co-Founder and CEO, Addo AI; a global AI solutions firm whose clients have included Singtel, SMRT, Pfizer, Sompo Holdings, Habib Bank, and Smart Dubai Board director: Johnson Controls (NYSE: JCI); NEOM Tonomus, Saudi Arabia; previously AVEVA (FTSE100, prior to Schneider Electric acquisition) Scientific Advisory Board, L’Oréal; Consumer Committee, Mercy Healthcare; Singapore HTX (homeland security technology) Member, World Economic Forum Global Future Councils; formerly on Singapore IMDA board and Ministry of Education SkillsFuture steering committee Named one of Southeast Asia’s groundbreaking female entrepreneurs by Forbes; Edelman Top 50 AI Creators (2025); Salesforce 16 AI Influencers to Know (2024) Author of Straight Through Processing (2008) and co-author of Hybrid Reality (TED Books, 2012); forthcoming Gamechanger on generative AI business strategy Published and quoted in The New York Times, Harvard Business Review, Forbes, TIME, Foreign Policy, and Strategy+Business PhD, Information Systems (digital innovation in smart cities), London School of Economics; MS, Columbia University; BA (Honours), Harvard University Biography Ayesha Khanna has spent two decades at the point where AI strategy meets the decisions boards have to make. Her argument is specific: most organisations do not fail at AI because they lack ambition or budget. They fail because they build pilots without the business-outcome architecture to scale them, what she calls “pilot purgatory,” a state that traps over 88% of enterprise AI programmes. Ayesha works with large corporations and governments on the full adoption journey, from strategy through deployment, with clients that have included Singtel, SMRT, Pfizer, Sompo Holdings, Habib Bank, and Smart Dubai. Khanna has spent more than a decade on Wall Street developing large-scale trading, risk management, and data analytics systems. Her PhD from the London School of Economics focused on digital innovation in smart cities, grounding her practical work in a rigorous analytical framework. What sets Khanna apart from most AI strategists is the nature of her board exposure. She currently holds directorships at Johnson Controls (smart building technology, NYSE: JCI), NEOM Tonomus (the technology infrastructure body for Saudi Arabia’s $500 billion NEOM smart city project), and Mercy Healthcare, and sits on L’Oréal’s Scientific Advisory Board. She previously sat on the board of AVEVA when it was an FTSE100 company. These are not advisory relationships, they are governance roles in which she has been responsible for technology strategy at fiduciary level, across healthcare, infrastructure, and consumer science simultaneously. Her forthcoming book, Gamechanger, extends this practitioner perspective into a structured business playbook for generative AI. Her two earlier books, Straight Through Processing (2008) and the TED book Hybrid Reality (2012), co-authored with Parag Khanna, established her early argument that the human-technology relationship was shifting from coexistence to co-evolution. That argument has aged well. Khanna has been recognised by Forbes as one of Southeast Asia’s groundbreaking female entrepreneurs, named to Edelman’s Top 50 AI Creators in 2025, and quoted across The New York Times, Harvard Business Review, and Foreign Policy. Key speaking topics Generative AI strategy and enterprise adoption AI governance and risk frameworks Smart cities and urban technology infrastructure AI in financial services and healthcare Future of work in an AI-driven economy National AI strategy and public-private collaboration The Hybrid Age: human-technology co-evolution Ideal for CEOs and C-suite leadership teams building or scaling enterprise AI programmes Board directors and non-executive directors responsible for technology governance and digital risk oversight Government and public sector leaders developing national AI strategies or smart city initiatives Financial services, healthcare, and infrastructure sector organisations at advanced stages of AI deployment Audience outcomes A named diagnostic for why AI pilots stall before scaling, and a framework for building the business-outcome architecture needed to move from experimentation to production Practical understanding of what AI governance looks like at board level: what boards need to own, what they need to delegate, and what risks require a formal framework Sector-specific examples of organisations generating measurable revenue and operational impact through AI, drawn from a client base across telecoms, finance, healthcare, and infrastructure A structured perspective on the “Hybrid Age” – the shift in how humans and AI systems operate together – and what it means for workforce strategy and organisational design Criteria for prioritising AI investment by business outcome rather than technology capability, applicable across industries at different stages of digital maturity

Why organisations work with Richard van Hooijdonk He maps the intersection of multiple converging technologies – AI, robotics, quantum computing, biotech, autonomous systems – in a single strategic framework. Most technology speakers go deep on one domain; van Hooijdonk shows how these forces compound, which is where the strategic risk and opportunity actually sits. His material comes from an active research operation. Trendforce.one (Futurezone.ai) runs a permanent international research team, meaning his content reflects current technological trajectories rather than the publication date of a book or the half-life of a conference circuit. He speaks credibly across both commercial and institutional mandates. Clients range from Interpol, the European Commission, and NATO to Google, Deloitte, and Heineken – giving him a grounded view of how the same technology behaves under different regulatory, security, and commercial conditions. His RFID chip implants – used in daily life to open doors and operate his vehicle – are a verifiable, concrete expression of a research philosophy built on direct experience rather than observation. It is unusual, and it is documented. His Dutch-language bestseller De wereld van morgen and his multi-year recognition as the most sought-after futurist in the Netherlands demonstrate a sustained public credibility that extends well beyond the conference stage. Biography highlights Founder and CEO of Trendforce.one / Futurezone.ai, a future intelligence agency with a permanent international research team tracking emerging and disruptive technologies Author of De wereld van morgen (The World of Tomorrow), a Dutch bestseller published by Bertram + De Leeuw Uitgevers (2017); author of 2,000+ articles and 60+ books, e-books, and whitepapers Delivered presentations to more than 600,000 attendees across 30+ countries since 2014 Clients include Google, Microsoft, IBM, Gartner, Interpol, NATO, the European Commission, PwC, Deloitte, Heineken, Unilever, and Nike Guest lecturer at Nyenrode University and Erasmus University Regular television contributor on RTL (RTL Late Night, RTL Boulevard, RTLZ) and former host of Mindshift on BNR Nieuwsradio Voted most sought-after trendwatcher and futurist in the Netherlands for multiple consecutive years from 2015 Biography Technology leaders have been warning organisations about AI and automation for years. What has changed is the simultaneity: AI, robotics, quantum computing, and biotech are not a sequence of challenges to address in turn – they are arriving together, and their combined effect on business models is harder to read than any single technology in isolation. Richard van Hooijdonk has built his practice around exactly this problem. His research base is institutional rather than individual. As founder and CEO of Trendforce.one – now operating as Futurezone.ai – he leads a permanent international research team that tracks emerging technologies across sectors, geographies, and regulatory environments. Where many futurists work from published sources and their own networks, van Hooijdonk’s content is generated from ongoing intelligence work. The material he brings to a board conversation reflects the current state of the field. His client base spans both sides of the public-private boundary. Organisations including Interpol, NATO, the European Commission, and Dutch Customs sit alongside Google, Deloitte, Heineken, and Samsung in his client history. That cross-sector exposure matters: the same autonomous system or generative AI application functions differently under a security mandate than under a commercial growth brief, and van Hooijdonk can articulate both. His public platform extends his research reach beyond the executive audience. De wereld van morgen (The World of Tomorrow), a Dutch-language bestseller, brought his frameworks to a wider readership. Regular appearances on RTL television and BNR Nieuwsradio – where he hosted the Mindshift programme – and guest lectureships at Nyenrode University and Erasmus University have established him as a sustained public voice on technological change, not simply a conference circuit presence. Key speaking topics Artificial intelligence and generative AI Robotics and autonomous systems Quantum computing and frontier technologies Technology-driven sector transformation The organisation of the future Cybercrime, security, and technology-enabled risk The future of work and human-machine collaboration Ideal for Boards and executive leadership teams making technology investment decisions with long strategic horizons Chief Digital Officers, Chief Technology Officers, and Chief Innovation Officers Strategy and innovation functions within large enterprises navigating multi-technology disruption Public sector, government, and law enforcement organisations managing the security and governance implications of emerging technology Audience outcomes A framework for assessing multiple converging technologies simultaneously, rather than evaluating each in isolation Sector-specific perspective on how AI, robotics, and adjacent technologies will alter competitive dynamics in their industry Practical orientation on where to begin with AI adoption – which processes are immediately affected, and how to sequence the transition Awareness of the security and governance risks created by emerging technologies, including AI-enabled crime and deepfakes Strategic clarity on the leadership behaviours and organisational structures required to adapt continuously, not reactively

Why organisations work with Frits van Paasschen Two Fortune 500 CEO seats, Coors Brewing and Starwood Hotels and Resorts, give him a perspective most disruption speakers do not have: he has actually run the kind of company being disrupted, with shareholders, a board, and a quarter to report. Author of The Disruptors’ Feast, a book built from travel to more than 100 countries and interviews with operators rather than academics, which gives board conversations a concrete evidence base rather than a theoretical one. Still sits inside the rooms he advises. Current directorships at Amadeus, Williams-Sonoma, dsm-firmenich, and Sonder mean his view of governance under disruption is current, not retrospective. Credible on the international dimension in a way US-centric speakers are not. Dutch-American, ran Nike’s EMEA business out of the Netherlands, speaks five languages, led Starwood during its China expansion. A Stanford Distinguished Careers Institute fellowship and a Harvard MBA Teaching Fellowship in Economics signal the same thing his book does: he treats the CEO job as an intellectual problem, not a performance. Biography highlights President and CEO, Starwood Hotels and Resorts Worldwide, 2007 to 2015 President and CEO, Coors Brewing Company, 2005 to 2007 Corporate Vice President and General Manager, Europe, Middle East and Africa, Nike Author, The Disruptors’ Feast: How to Avoid Being Devoured in Today’s Rapidly Changing Global Economy Current directorships at Amadeus IT Group, Williams-Sonoma (Chair, Audit and Finance Committee), dsm-firmenich, and Sonder Holdings Fellow, Stanford Distinguished Careers Institute; MBA, Harvard Business School; BA Economics and Biology, Amherst College Biography Starwood Hotels and Resorts was acquired by Marriott in 2016. In the years immediately before that, the company was navigating Airbnb, the rise of China as its fastest-growing market, a mobile-first guest, and an activist investor. Frits van Paasschen ran it through most of that period, from 2007 to 2015, having arrived from the CEO seat at Coors Brewing and, before that, Nike’s EMEA business. Three different consumer industries, three different disruption stories, one operator. That operating lineage is what makes his view on disruption unusual. The Disruptors’ Feast, his 2017 book, is not a consultant’s map of “the future of” anything. It is reporting, drawn from more than 100 countries he has worked in or travelled to, on how the combination of connectivity, demographic shift, and capital flows actually lands inside companies. The argument is that most incumbents do not lose to a single disruptor; they lose to the compounding of several forces they treated as separate problems. He remains inside the governance conversation rather than outside commentating on it. He chairs the Audit and Finance Committee at Williams-Sonoma, sits on the boards of Amadeus, dsm-firmenich, and Sonder, and recently completed a two-year fellowship at the Stanford Distinguished Careers Institute. That combination matters for a speaking audience of directors and C-suite leaders: when he talks about how a board should read a strategic threat or a management succession under pressure, he is describing the seat he is currently in. The value for a serious leadership audience is not the disruption taxonomy. It is watching a former public-company CEO think out loud about the decisions he got right, the ones he did not, and what a director should actually be asking when the operating model starts to strain. Key speaking topics Leadership under disruption Global strategy and international expansion Board governance in volatile markets Consumer and hospitality business transformation CEO decision-making and accountability Cross-cultural leadership of global organisations Ideal for Boards and non-executive directors working through strategic threats to the core business CEO and C-suite offsites where the agenda is how to lead an incumbent through sustained disruption Global consumer, retail, hospitality, and travel-industry leadership audiences Senior strategy, transformation, and corporate development teams inside multinationals Audience outcomes A sharper read on which disruptive forces compound inside an incumbent and which are noise A working vocabulary for how boards and CEOs should talk about risk, governance, and pace of change together rather than separately Specific, named examples from Starwood, Coors, Nike, and the companies he now sits on the boards of, rather than generic case studies A more honest framework for what a global leadership role actually requires, from someone who has run one on three continents

Why organisations work with Felix Oberholzer-Gee His Value Stick reduces competitive strategy to two quantifiable variables – customer willingness-to-pay and employee willingness-to-sell – giving leadership teams a data-driven basis for ranking strategic priorities rather than accumulating them. His central argument – that consistent outperformers do fewer things, not more things – gives boards and strategy teams a principled case for simplification that does not read as retreat or reduced ambition. The framework is designed to be cascaded across an organisation, not held at the strategy function level; it has been used in HBS executive programmes including the Harvard General Management Program and validated by senior practitioners including the CEOs of Michelin and Google X. His research base spans top-tier peer-reviewed economics journals (American Economic Review, Journal of Political Economy) and two decades of HBS executive teaching, so the framework holds under board-level scrutiny and works in a workshop setting. As co-host of After Hours on the TED Audio Collective with Youngme Moon and Mihir Desai, he brings the same analytical rigour to live, public business questions – signalling a communicator as well as a researcher. Biography highlights Andreas Andresen Professor of Business Administration, Strategy Unit, Harvard Business School – member of faculty since 2003 Author: Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance (Harvard Business Review Press, 2021) Creator of the Value Stick framework, taught in HBS MBA and executive programmes including the Harvard General Management Program Faculty Chair: Driving Digital Strategy; Senior Executive Leadership Program for China; Managing Turbulence – Harvard Business School HBS Class of 2006 Faculty Teaching Award (best teacher in core curriculum); 2002 Helen Kardon Moss Anvil Award, Wharton School Research published in American Economic Review, Journal of Political Economy, Journal of Financial Economics, and Journal of Law and Economics Co-host of After Hours, TED Audio Collective, alongside HBS professors Youngme Moon and Mihir Desai Former faculty member, Wharton School, University of Pennsylvania; former Managing Director, Symo Electronics (Switzerland) Biography Felix Oberholzer-Gee has spent more than two decades at Harvard Business School making a counterintuitive argument: the organisations that consistently outperform their rivals are doing fewer things than their competitors, not more. His work is less a critique of strategic planning than a dismantling of the assumption that better strategy means broader strategy. The tool at the centre of his approach is the Value Stick, a framework he developed through research and refined through HBS executive programmes. It measures competitive performance through two variables: customer willingness-to-pay at one end, and employee and supplier willingness-to-sell at the other. The gap between them is the value a firm creates. Any initiative that does not widen that gap, his research shows, is a drain on competitive advantage rather than a contribution to it. That argument is the basis of Better, Simpler Strategy (Harvard Business Review Press, 2021), endorsed in practice by the CEOs of Michelin and Google X. The framework is data-driven and designed to work at every level of an organisation – from board-level portfolio decisions to operational choices about talent and supplier relationships. Oberholzer-Gee holds a PhD in Economics from the University of Zurich and has served in senior leadership roles at HBS, including chair of the MBA programme and Senior Associate Dean for the school’s global research centers. His research has been published in the American Economic Review and the Journal of Political Economy, and covered by the Financial Times, New York Times, and Wall Street Journal. As co-host of After Hours on the TED Audio Collective, he applies the same analytical approach to business and culture questions with a wide public audience – extending the reach of his strategic thinking well beyond the executive classroom. Key speaking topics Value-based competitive strategy The Value Stick framework and willingness-to-pay analysis Strategic focus and initiative prioritisation Digital transformation and value creation Non-market strategy and competitive positioning Business performance in digital and disrupted markets Global competition and the Chinese economy Ideal for Chief Strategy Officers and corporate strategy teams choosing between competing strategic priorities Boards and senior leadership teams evaluating competitive positioning Executive education cohorts focused on general management and commercial strategy Leadership teams in digitally disrupted sectors reassessing the value they create for customers and talent Audience outcomes A single, quantifiable framework for assessing whether a strategic initiative creates or destroys competitive value Clarity on how to reduce strategic complexity without reducing strategic ambition A practical method for mapping competitive advantage through willingness-to-pay and willingness-to-sell Sharper criteria for deciding which initiatives to pursue and which to cut A common language for strategy discussions that can be applied consistently across business units and leadership levels

Why organisations work with Kumi Naidoo He is the only person to have led both Greenpeace International and Amnesty International – giving him an institutional authority on climate accountability and human rights that no commentator or academic can match. His argument that climate justice and human rights are operationally inseparable – not just rhetorically linked – gives ESG and sustainability leaders a more defensible intellectual framework under stakeholder and regulatory scrutiny. He led Greenpeace’s shift from a single-issue environmental organisation toward a broader justice and equity platform, a strategic reorientation directly relevant to organisations navigating the social dimensions of net-zero transition. His current presidency of the Fossil Fuel Non-Proliferation Treaty Initiative means he speaks from inside active diplomatic and civil society negotiations – not from the sidelines of the energy transition debate. His memoir Letters to My Mother (2022), which won the HSS 2023 Non-Fiction Award from South Africa’s National Institute for Humanities and Social Sciences, demonstrates a capacity to make complex moral and political arguments compelling to general audiences – a quality that translates directly to boardroom and conference settings. Biography highlights Rhodes Scholar; DPhil in Political Sociology, Magdalen College, University of Oxford First person from the Global South to lead Greenpeace International, serving as International Executive Director (2009-2015) Secretary-General, Amnesty International (2018-2019) Secretary-General and CEO, CIVICUS: World Alliance for Citizen Participation (1998-2008) President, Fossil Fuel Non-Proliferation Treaty Initiative (appointed 2024) Professor of Practice, Thunderbird School of Global Management, Arizona State University; Payne Distinguished Lecturer, Stanford University; Visiting Fellow and Honorary Fellow, Magdalen College, Oxford Letters to My Mother: The Making of a Troublemaker (Jacana Media, 2022) – winner, HSS 2023 Non-Fiction Award, National Institute for Humanities and Social Sciences Five honorary doctorates, including from the University of KwaZulu-Natal and the University of Adelaide Biography Kumi Naidoo has led Greenpeace International and Amnesty International, consecutively, and at their most consequential periods. That combination of institutional authority, across the two domains most directly challenging corporate environmental and human rights claims, is what makes him a different kind of voice in board and executive conversations on accountability. His argument is a structural one. Climate change is not an environmental problem with equity implications. It is a justice problem with environmental consequences – and the organisations most exposed are those that have separated their sustainability commitments from their human rights responsibilities. He made this case from inside two of the world’s largest civil society institutions before it became the language of regulators and investors. The trajectory behind that argument runs from anti-apartheid organising in Durban at age fifteen, through a Rhodes Scholarship and doctorate in political sociology at Oxford’s Magdalen College, to a decade building civil society infrastructure at CIVICUS across more than a hundred countries. Each stage added a different kind of institutional credibility – as a practitioner of civil disobedience, as a builder of global coalitions, and as a senior executive managing large, politically exposed organisations in contested environments. Today, as President of the Fossil Fuel Non-Proliferation Treaty Initiative – a live diplomatic campaign to create binding international commitments on fossil fuel phase-out – Naidoo brings organisations not a retrospective perspective but an active one. His work sits at the point where corporate strategy, geopolitical risk, and civil society pressure intersect. His memoir Letters to My Mother (2022), winner of the HSS Non-Fiction Award, adds a further dimension: the capacity to communicate urgent, uncomfortable arguments with clarity and human force. Key speaking topics Climate justice and the geopolitics of energy transition Human rights accountability in corporate strategy ESG beyond compliance – from commitment to consequence Civil society, civic space, and the future of advocacy Ethical leadership under political and institutional pressure The Global South and the terms of a just transition Activism, storytelling, and the power of “artivism.” Ideal for Chief Sustainability Officers, ESG leads, and boards navigating net-zero commitments under stakeholder scrutiny Senior executives in energy, extractives, finance, and supply chains are facing civil society and regulatory pressure CHROs and governance leaders working at the intersection of human rights due diligence and business operations Conferences focused on responsible business, global risk, or the political economy of climate transition Audience outcomes A clearer framework for understanding why climate and human rights accountability are operationally connected, not just rhetorically linked Concrete perspective on how civil society assesses and challenges corporate climate commitments – from someone who has led those challenges at the highest level Greater awareness of how the energy transition is being experienced and contested in the Global South, and what that means for organisations with global exposure A more grounded understanding of what “accountability” means when it moves from annual reports into legal, diplomatic, and activist arenas Insight into how to communicate complex moral and political arguments in ways that move people to action – drawing on Naidoo’s experience leading large institutions through contested public debates

Why organisations work with Peter Siljerud Engineering training combined with twenty years in trend analysis and futures work. His AI commentary runs deeper than headline level into how machine learning and neural networks behave, and what that means for deployment risk. Author of AI för offentlig sektor (Liber, 2023, foreword by Professor Fredrik Heintz of Linköping University), with case studies of Bolagsverket, Riksarkivet, and Hallands sjukhus. One of the few futurists with substantive applied work on public-sector AI. Co-author of Supertrends (ProSales Institute, English edition 2020), a framework of fifty structural shifts in commercial strategy. The book is built for sales and marketing leaders running real planning cycles. Long-running client work with Nordea, ICA, the Church of Sweden, LRF, SPP, and Teracom. The LRF programme reached 12,000 people across a two-year external-analysis curriculum. Biography highlights CEO and founder of Futurewise, a Stockholm-based trend research firm operating since 2008 Author of four books: 100 trender (2011), Bryt normerna (2015), Supertrenderna (2018), and AI för offentlig sektor (Liber, 2023) Two books nominated for Marketing Book of the Year by Sveriges Marknadsförbund (Swedish Marketing Federation) Named one of Sweden’s most creative people by media group IDG in 2012 Former future strategist at Kairos Future and world analyst at Intel Clients include Nordea, ICA, the Church of Sweden, LRF, SPP, and Teracom Biography Sweden’s public-sector AI investment sits at around three percent of national AI spending. The figure is small enough to embarrass policymakers and large enough to matter. Peter Siljerud’s 2023 book AI för offentlig sektor (Liber, foreword by Professor Fredrik Heintz of Linköping University) is the practical response: case studies of Bolagsverket, Riksarkivet, and Hallands sjukhus, written for the leadership teams making the actual deployment decisions. That instinct, work backwards from organisational reality, has shaped twenty years of his practice. He trained as a civil engineer before moving into futures work as a strategist at Kairos Future and a world analyst at Intel. Futurewise, the firm he founded in 2008, helps leadership teams turn external-analysis signals into specific budget and capability calls. The earlier books trace the same arc. 100 trender (2011) was nominated for Sweden’s Marketing Book of the Year and mapped structural shifts hitting Swedish business. Bryt normerna (2015) attacked the assumption that the working day and the employment contract are settled categories. Supertrenderna (2018), co-authored with Henrik Larsson-Broman and Markus Ejenäs of the ProSales Institute, distilled fifty shifts in commercial strategy into operating advice for sales and marketing leaders. What separates him from the broader futurist circuit is the engineering instinct. The talks press past signal identification into what the audience should do next quarter. AI is treated as a specific technology with specific behavioural patterns that leadership teams need to understand at working level. Key speaking topics Artificial intelligence and generative AI Strategic foresight and trend analysis Future of work Future of sales and marketing AI in the public sector Consumer behaviour and retail trends Ideal for C-suite and senior leadership teams in Nordic and European businesses making AI investment decisions Public-sector leadership in regions, municipalities, and central agencies working out where AI investment pays back Heads of marketing, sales, and customer experience facing structural change in how customers buy Boards and executive committees in mature industries (real estate, retail, financial services) where trend response is overdue Audience outcomes A clear-eyed view of AI development that goes past press-cycle headlines A short list of trends worth genuine board attention this cycle, separated from the noise Specific case studies from Nordic public and private sector AI deployments, including Bolagsverket and Hallands sjukhus A method for translating external signals into capital and capability decisions Ideas they can put into a board paper inside a fortnight

Why organisations work with Nikki Greenberg Her Five Step Future Ready Framework gives leadership teams a structured, replicable methodology for taking AI and technology adoption from boardroom conversation to approved initiative: developed directly from leading digital transformation across a major institutional real estate portfolio, not from consulting at a remove. She reads the built environment, business strategy, and technology fluently and simultaneously: enabling her to assess AI’s implications for physical assets, long capital cycles, and operational infrastructure in ways that technology-only futurists cannot. As founder of Women in PropTech and three-term co-chair of the ULI New York Technology & Innovation Council, she has shaped industry consensus on built-world innovation rather than simply reported on it, which means audiences get a perspective that is ahead of the published analysis, not derived from it. Her client roster spans real estate, financial services, retail, hospitality, and the public sector, giving organisations outside property access to cross-industry pattern recognition on how physical-digital convergence is being handled at scale elsewhere. She translates demographic shifts, emerging technology, and long-range scenarios into specific decisions leaders can take today; not horizon-scanning for its own sake, but a structured pathway from trend to action. Biography highlights Former Head of Technology Strategy (Real Estate) at QIC, where she led the digital transformation of a $22 billion real estate portfolio within a global investment manager with $70 billion AUM Founder and Global Ambassador of Women in PropTech Former three-term co-chair, Urban Land Institute New York Technology & Innovation Council Speaker of the Year, Trends & Technologies category (2025); ULI Global Luminary (2022); MIPIM Global PropTech Awards Finalist (2019); CIO View’s 5 Most Influential Women in Real Estate to Watch Career spanning architecture, development, and technology strategy across Lendlease, Koichi Takada Architects, Greenland Australia, and Brown Harris Stevens Bachelor of Architecture (Hons), Master of Architecture, Master of International Business – all from UNSW, Sydney Conference and event engagements include Harvard Business School, Bank of America, Brookfield, UN-Habitat, Smart City Expo World Congress, MIPIM, and the National Association of Realtors Biography Nikki Greenberg began her career as an architect working on master-planned communities and mixed-use developments across Sydney, New York, and China. That background – designing places intended to serve the next generation of occupants – became the foundation for a career built around a single organising question: what do today’s decisions look like from twenty years out? At QIC, one of Australia’s largest investment managers, she led the digital transformation of a $22 billion real estate portfolio, translating technology strategy into decisions about operations, assets, and customer experience at institutional scale. It is this combination that makes her unusual: she has delivered the physical and the digital, not merely theorised about their convergence. Her Five Step Future Ready Framework, developed from that experience, gives leadership teams a structured methodology for moving from technology awareness to committed action; addressing the specific friction points of incentive misalignment, budget pressure, and multi-generational workforces that stall most transformation programmes. It is the practical core of her keynote work across industries as varied as financial services, retail, and urban planning. She is the founder of Women in PropTech and served three terms as co-chair of the Urban Land Institute’s New York Technology & Innovation Council; roles that positioned her at the centre of where policy, capital, and technology strategy converge in the built environment. Recognised as Speaker of the Year (Trends & Technologies, 2025) and a ULI Global Luminary, she holds a Master of Architecture, Master of International Business, and Bachelor of Architecture with honours from UNSW, Sydney, and is based in New York City. Key speaking topics AI and digital transformation in the built environment Future-readiness strategy and technology adoption frameworks The future of cities, real estate, and physical infrastructure AI and the future of work Technology strategy for asset-intensive industries Demographic change and long-range scenario planning PropTech, ConTech, and innovation in the property sector Ideal for C-suite and board-level leaders in real estate, construction, and asset management navigating technology strategy and digital transformation CIOs, CTOs, and Chief Transformation Officers in industries with significant physical infrastructure; financial services, retail, hospitality, public works Industry associations and sector conferences where audiences need technology insight grounded in commercial and operational reality, not pure speculation Leadership development programmes seeking a cross-industry perspective on AI adoption, future-of-work strategy, and long-range planning Audience outcomes A named, structured framework (Five Step Future Ready Framework) for moving technology and AI initiatives from aspiration to organisational buy-in and implementation Clearer understanding of how demographic shifts, AI, robotics, and automation will affect demand for physical space, workforce design, and capital allocation: framed in sector-specific terms Practical starting points for a digital transformation roadmap: including how to sequence early initiatives while building toward a long-term AI integration plan Greater confidence in communicating technology strategy across functions and seniority levels, including to boards and investors unfamiliar with the underlying technology A recalibrated sense of timeline: which technology trends require decisions now, and which can be monitored without near-term commitment

Why organisations work with Adjiedj Bakas His analytical framework tracks six categories of structural change simultaneously – economic, technological, demographic, environmental, spiritual and security – giving leadership teams a coherent map rather than a trend list. No single category is read in isolation; the interactions between them are where the real strategic insight lives. His “#Forwardism” thesis reframes megatrend analysis as a source of opportunity rather than a catalogue of threat. This is a deliberate intellectual stance, not a motivational gloss – it changes how an organisation positions itself in response to disruption. His biography is genuinely differentiating in a field dominated by Western vantage points. Of Indian descent, raised in Suriname and based in the Netherlands for three decades, Bakas brings a Global South perspective to questions about the shifting balance of economic and cultural power that most European or American futurists cannot replicate. His material has been tested against the most demanding institutional audiences on the circuit: the NATO Parliamentary Assembly, the parliaments of Hungary, Shell’s major futures conferences, and central banking and financial institutions across Africa and Asia. A Shell audience of senior executives elected him one of the top two speakers from a field of fifty. His books – including World Megatrends and Beyond the Crisis – have been used as course material at CEIBS in Shanghai, and the intellectual rigour of his framework has earned consistent media recognition from CNN, the BBC, The Guardian and China Daily. Biography highlights Founder of Trend Office Bakas, Amsterdam – a trendwatching practice serving multinationals, financial institutions and governments internationally Author of more than ten books on global megatrends, distributed across 40+ countries; titles include World Megatrends, Beyond the Crisis, Megatrends Europe and #Forwardism Elected Trendwatcher of the Year 2009 and Immigrant Entrepreneur of the Year 2008 in the Netherlands Covered as a leading voice on global futures by CNN, BBC, The Guardian, Times of India and China Daily Keynote engagements include Shell, Deloitte, Google, Microsoft, ABN AMRO, KPMG, Rabobank, Credit Suisse and the NATO Parliamentary Assembly Course material at CEIBS (China Europe International Business School, Shanghai) and Emory University, Atlanta Biography Most organisations run their long-term strategy on a three-to-five year horizon. The megatrends that actually reshape industries – demographic reordering, geopolitical power shifts, energy transitions, technological discontinuities – operate on timescales of twenty years or more. Adjiedj Bakas, founder of Trend Office Bakas in Amsterdam, has spent his career helping senior leaders read those slower, more consequential signals before they arrive as operational emergencies. His body of work – more than ten books published across 40 countries, including World Megatrends, Beyond the Crisis and Megatrends Europe – develops a consistent analytical lens across six categories of structural change: economic, technological, demographic, environmental, spiritual and security. His most recent work, #Forwardism, introduces the concept of “Happynomy” – the argument that the most powerful megatrends are better interpreted as sources of strategic opportunity than as threats to be mitigated. The perspective he brings is shaped by biography as much as by research. Of Indian descent, raised in Suriname and based in the Netherlands for three decades, Bakas has a genuinely non-Western vantage point on shifts in global economic and cultural power that most European futurists cannot replicate. His engagements span Shell, Deloitte, the NATO Parliamentary Assembly, the parliaments of Hungary, and financial institutions across Africa, Asia and Europe – audiences for whom a view of the future that goes beyond the Western horizon is not optional. Elected Trendwatcher of the Year in the Netherlands in 2009, his work has been covered by CNN, the BBC, The Guardian and China Daily. His books have been used as course material at CEIBS in Shanghai and Emory University in Atlanta. Key speaking topics Global megatrends and structural futures Geopolitical power shifts and the rise of the Global South Demographic change and its economic consequences Long-cycle economic forecasting and scenario planning Energy and environmental transitions Technology and innovation futures Opportunity-centred strategic foresight (#Forwardism / Happynomy) Ideal for C-suite and board leaders developing long-range organisational strategy Strategy and foresight teams in multinationals requiring a structured macro-trend framework Financial institutions and investment firms assessing long-term geopolitical and economic risk Government and public-sector organisations navigating demographic and geopolitical change Audience outcomes A structured, six-category framework for mapping structural megatrends across economic, technological, demographic, environmental and geopolitical dimensions Greater confidence in distinguishing long-cycle structural shifts from short-term cyclical noise Exposure to the Global South’s increasing influence on economic and cultural direction – a perspective absent from most standard futures briefings A reframed strategic posture: tools for reading disruption as a source of opportunity rather than purely a risk management challenge A renewed and evidence-based basis for organisational optimism in conditions of uncertainty

Why organisations work with Ivan Rogers He was in the room. As UK Ambassador to the EU from 2013 to 2017 and Cameron’s Chief EU Adviser before that, he led the UK side of the pre-referendum renegotiation and the opening phase of Brexit. He has worked every side of the Brussels-London axis: HM Treasury, Chef de Cabinet inside the European Commission, Principal Private Secretary to Tony Blair, and senior public sector roles at Citigroup and Barclays Capital. His analysis has shaped the serious public record on Brexit, including the book 9 Lessons in Brexit and set-piece lectures at UCL, Cambridge and Glasgow that are now standard reading for political economists. He briefs on what actually happens in negotiations, not on slogans. Boards leave with a clearer view of timelines, trade-offs and the realistic range of outcomes on regulation, trade and political alignment. KCMG in the 2016 Honours for services to British, European and International Policy, and a seat on the Council of the European Council on Foreign Relations, give his reading of the field independent credibility. Biography highlights UK Permanent Representative to the European Union, 2013 to 2017. Prime Minister’s Adviser on Europe and Global Issues, and UK Sherpa to the G8 and G20, 2011 to 2013. Principal Private Secretary to Prime Minister Tony Blair, 2003 to 2006. Chef de Cabinet to European Commission Vice-President Sir Leon Brittan; Director of European Strategy and Policy at HM Treasury. Head of UK Public Sector Group, Citigroup; Head of Public Sector Industry Group UK and Ireland, Barclays Capital. Author of 9 Lessons in Brexit (Short Books, 2019); KCMG, 2016; Council member, European Council on Foreign Relations. Biography Few people alive have seen the UK-EU relationship from as many vantage points. Ivan Rogers has served inside HM Treasury, inside the European Commission as Chef de Cabinet to Sir Leon Brittan, inside Number 10 as Principal Private Secretary to Tony Blair, and in Brussels as Britain’s Permanent Representative to the EU from 2013 until his resignation in January 2017. That sequence matters for a reason. Most commentary on Europe is written by people who have read the treaties. Rogers drafted the cables. He ran the UK side of Cameron’s pre-referendum renegotiation, prepared three Prime Ministers for summits as the UK’s G8 and G20 Sherpa, and was the senior British official in the first phase of the Article 50 machinery before he stepped down. Since leaving government he has become one of the most cited independent voices on Brexit and UK-EU relations. His book 9 Lessons in Brexit, set-piece lectures at UCL, Cambridge, Glasgow and the Institute of International and European Affairs, and podcast work with the European Council on Foreign Relations are built on the same discipline: strip out the politics, map the institutional machinery, tell the reader what is actually going to happen. For boards, that means usable judgement on trade terms, regulatory divergence, the Northern Ireland settlement, the Labour government’s posture toward Brussels, and the wider geopolitical setting in which all of this now sits. He was knighted KCMG in 2016 for services to British, European and International Policy. Key speaking topics UK-EU relations and the post-Brexit settlement Geopolitical and political risk for boards European regulation, trade and market access Government-business interface and Whitehall decision-making Negotiation inside complex multilateral institutions Scenario planning for UK and European political risk Ideal for Board and executive audiences in regulated industries exposed to UK-EU divergence, especially financial services, energy, pharma and manufacturing. Strategy, public affairs and government relations leaders calibrating political risk over a three to ten year horizon. Investors, law firms and advisory houses whose clients need a senior, independent read on UK and European policy direction. Audience outcomes A sharper read on where UK-EU relations are actually heading, stripped of political signalling. A practical sense of how Brussels, Whitehall and Number 10 make decisions under pressure, and where the leverage sits. A clearer view of the regulatory and trade fault lines that matter most to the audience’s sector. Questions answered by someone who has sat at the table with Commission Presidents, Prime Ministers and Chancellors.