Digital Transformation

Why organisations work with Dietmar Dahmen Two decades inside the rooms where global brands are built, with senior creative leadership at DDB, Ogilvy and BBDO across Hamburg, New York, Los Angeles, Munich and Vienna. The reference points are operator reference points. A Chief Innovation Officer track record at ecx.io, the digital agency that scaled into an IBM acquisition, which gives him a working view of how creative ambition turns into delivered technology product. Author of “Transformation. BAMM!” with Marcus Bond, published by Murmann Verlag, with a specific thesis on the “volcano economy” and a working compass tool for leadership teams reshaping their business model. Recognised by the European Association of Communication Agencies as their expert on disruption and future marketing, which gives the perspective institutional weight beyond bureau marketing. A stage craft that lands the argument. The presentation is theatrical, with stage walls built and broken on cue, a flame thrower used to dramatise climate urgency, and custom animation cut for each event. Senior audiences who have seen too many slide decks remember the content because of how it is delivered. Biography highlights Senior creative leadership at DDB, Ogilvy and BBDO, including Chief Creative Officer and Managing Director roles. Chief Innovation Officer at ecx.io, the digital agency acquired by IBM. Founder and Managing Director of Brainkicks GmbH, his current consulting and keynote practice. Co-author of “Transformation. BAMM! Management in der Vulkanoekonomie” (Murmann Verlag, 2017) with Marcus Bond. Lecturer in disruptive advertising at Filmakademie Baden-Wuerttemberg, with students collecting sixteen gold and silver awards at the Cannes Young Director Award during his tenure. Guest lecturer in marketing innovation at Boston University and LMU Loyola Marymount University in Los Angeles. Honorary member of the Federal Association for AI Transformation in Germany (Bundesverband für KI-Transformation). Designated expert on disruption and future marketing for the European Association of Communication Agencies (EACA); member of Creative Club Austria and Art Directors Club Germany. Biography The category boundaries that organised global marketing for a generation are blurring. Customer journeys cross channels that did not exist five years ago, brand differentiation decays faster than media budgets can refresh it, and the parts of the business that used to be safe (distribution, pricing power, retail relationships) are the parts most exposed. Senior marketing and innovation teams know they are being asked to remake the commercial engine while it is still running. Dietmar Dahmen has worked that problem from inside the global creative system. He built his career as Creative Director at DDB, Executive Creative Director at Ogilvy, and Chief Creative Officer and Managing Director at BBDO, across Hamburg, New York, Los Angeles, Munich and Vienna. The agency seat is what gave him repeated exposure to the moment when a brand has to choose between defending the position that made it and committing to the position that might. He then took the operator turn that gives the work its current shape. As Chief Innovation Officer at ecx.io, he helped scale the digital agency that IBM later acquired, which moved his thinking from creative campaign output toward technology-enabled customer experience and commercial model design. His book with Marcus Bond, “Transformation. BAMM!” published by Murmann Verlag in 2017, sets out the “volcano economy” thesis: markets where new positions emerge and disappear at unexpected points, and where conventional planning logic is precisely the constraint to challenge. The institutional credentials sit alongside the practitioner record. He is the European Association of Communication Agencies’ designated expert on disruption and future marketing, lectured disruptive advertising at Filmakademie Baden-Wuerttemberg for close to a decade, and his students collected sixteen gold and silver awards at the Cannes Young Director Award during that period. Boards bring him in when the question is not “what is the trend” but “what are we willing to break, and what do we keep, when the category we built around no longer holds.” Key speaking topics Disruption and business model reinvention Future of marketing and brand Customer centricity and experience design Innovation strategy Digital transformation in marketing organisations Change leadership in creative and commercial functions Ideal for CMOs, brand presidents and heads of marketing transformation Chief Innovation Officers and digital strategy leads Boards and executive committees navigating category disruption Senior creative and agency leadership groups Audience outcomes A working language for diagnosing where their category is fracturing and where their current strategy is exposed. A sharper view of which assumptions in the existing business model are now constraints rather than advantages. Specific provocations on customer-centric reinvention drawn from inside global agency and digital transformation work. Renewed willingness in the room to commit to changes that the operating plan has been deferring.

Why organisations work with David Meerman Scott He wrote the book that reset the category. The New Rules of Marketing and PR sits in its ninth edition, has been translated into 29 languages, and is standard reading inside marketing functions worldwide. When he speaks to a commercial team, they are hearing from the person who named the model they already use. He coined Newsjacking, now in the Oxford English Dictionary, and turned it into a repeatable method for injecting a brand into live news cycles without a campaign budget. He has been inside HubSpot’s growth story since 2007, when the company had fewer than ten employees, and continues as its Marketer in Residence. The playbook he talks about is one he helped build in practice. Fanocracy, his Wall Street Journal bestseller with Reiko Scott, gives commercial leaders a second framework: how to turn customers into fans, and fans into a growth engine that competitors cannot copy. He sits on advisory boards across software, AI, and live-music businesses, which keeps his material in front of current commercial problems rather than recycled case studies. Biography highlights Author of more than a dozen books, including The New Rules of Marketing and PR (9th edition, 29 languages), Fanocracy, Real-Time Marketing and PR, Marketing the Moon, and Marketing Lessons from the Grateful Dead. Coined “Newsjacking”; the term entered the Oxford English Dictionary in 2017. HubSpot advisory board member since 2007 and current Marketer in Residence. Keynotes and masterclasses delivered on all seven continents and in more than 45 countries, for clients including Cisco, HP, SAP, Google, Microsoft, Ford, PwC, NASDAQ, McKesson, the US Air Force, and the US Marine Corps. Advisor and board member to emerging companies including Eloqua (IPO 2012, acquired by Oracle), NewsWatch KK (acquired by Yahoo Japan), and GrabCAD (acquired by Stratasys). Serves on the advisory boards of the Grateful Dead Archive at UC Santa Cruz and the voter-registration nonprofit HeadCount. Biography The shift that matters in marketing is not a tool, it is a timing problem. Buyers move through most of a purchase decision on their own, using search, social, and peer networks, before a seller is ever involved. David Meerman Scott built his career by naming that shift and giving commercial teams a way to work inside it. The New Rules of Marketing and PR, first published in 2006 and now in its ninth edition, turned a set of emerging practices into a coherent model: publish useful content, reach buyers directly, and abandon the campaign calendar as the organising unit of marketing. The book has been translated into 29 languages and is now treated as a standard reference inside marketing functions from Fortune 500 incumbents to early-stage software companies. Real-Time Marketing and PR and Newsjacking extended the argument into live events and breaking news, and gave the commercial world a new vocabulary for opportunistic reach. His credibility is not only editorial. He has been on the HubSpot advisory board since 2007, when the company had fewer than ten employees, and remains its Marketer in Residence. He sat on the board of Eloqua through its IPO and sale to Oracle, and on NewsWatch KK through its sale to Yahoo Japan. With his daughter Reiko Scott he wrote Fanocracy, a 2020 Wall Street Journal bestseller that moved the conversation from reach to fandom, and gave leaders at companies like Hagerty, MeUndies, and HubSpot a framework for building customer communities that behave like a compounding asset. When Scott walks into a sales kickoff or a marketing leadership offsite, the value is compression. He has already tested these ideas across more than 45 countries, all seven continents, and hundreds of commercial teams, and he will tell a CMO in the room which parts of the playbook are load-bearing and which are noise. Key speaking topics Modern marketing strategy and the new rules of marketing and PR Newsjacking and real-time marketing Content-led sales and social selling Fanocracy and customer community as a growth engine Digital buyer behaviour and the shift from campaigns to always-on Marketing leadership inside high-growth technology companies Ideal for CMOs, marketing directors, and heads of brand rebuilding their function for a post-campaign buying journey. Chief Revenue Officers and sales leaders running kickoffs where marketing and sales need one shared operating model. Founders and leadership teams at growth-stage software, services, and consumer businesses looking for a repeatable customer-acquisition method. Corporate communications and PR leaders modernising earned-media strategy around live news and owned content. Audience outcomes A clear read on where their current marketing and sales model is leaking pipeline, and which specific tactics to retire. A working definition of Newsjacking and Real-Time Marketing, with concrete examples of how to execute both inside a regulated or conservative organisation. The Fanocracy framework for converting buyers into repeat advocates, with named examples from Hagerty, MeUndies, HubSpot, and HeadCount. A sharper view of what a modern marketing and sales operating rhythm looks like day to day, not as an annual plan. Practical language to align a CMO, CRO, and CEO on what good looks like in the next twelve months.

Why organisations work with Dave Coplin His central argument – that the «digital deluge» is not a productivity crisis to be managed but a strategic opportunity to be led – gives boards a reframe that most AI and digital transformation programmes never offer: the question is not adoption, but what kind of organisation you are willing to become. He built that argument from the inside: twelve years at Microsoft UK as the executive responsible for imagining the human future of technology, a vantage point that neither pure academics nor management consultants can replicate. His books Business Reimagined (2013) and The Rise of the Humans (2014, Harriman House) give organisations a specific, portable framework – the choice between efficiency and effectiveness – that leadership teams can apply directly to their own AI strategy decisions. NED board experience at Mitchells & Butlers plc, Vianet Group plc, and the Pensions and Lifetime Savings Association means his perspective on digital strategy carries weight at governance level, not just at conference level. His positioning at the intersection of generative AI adoption and organisational performance means he addresses the question executive teams are now actually asking: how do we become more effective through AI, rather than just faster at what we already do? Biography highlights Founder and CEO of The Envisioners, a digital strategy consultancy established in 2017 after a 12-year career at Microsoft UK Former Chief Envisioning Officer at Microsoft UK – a role he created, focused on the future of the human-technology relationship Author of Business Reimagined (2013) and The Rise of the Humans (2014, Harriman House) Independent Non-Executive Director at Mitchells & Butlers plc, Vianet Group plc, and the Pensions and Lifetime Savings Association Regular contributor to BBC, The Guardian, The Telegraph, The Times, Channel 4, and CNN on AI, digital transformation, and the future of work Keynote speaker for clients including Microsoft, Barclays, HP, Vodafone, Ernst & Young, Facebook, and Google, as well as the UK and EU Parliaments Biography Technology investment reliably outpaces the organisational willingness to change. That gap – between what digital tools can do and what organisations are willing to become – is where Dave Coplin has built his career, first as Chief Envisioning Officer at Microsoft UK and now as founder of The Envisioners. His book The Rise of the Humans (Harriman House, 2014) sets out the core argument: the digital deluge of data, tools, and competing demands is not something to survive – it is something to harness. The organisations that succeed are those that stop asking how to automate what they already do and start asking how to reinvent what they do entirely. That argument was relevant when the book was written. With generative AI now reshaping every sector, it has become the defining strategic question for boards and leadership teams. Coplin spent twelve years at Microsoft UK before founding The Envisioners in 2017, advising organisations and governments on what technology-led change actually requires of the people leading it. His clients have included Barclays, Vodafone, Ernst & Young, and the UK and EU Parliaments. He serves as an independent non-executive director at Mitchells & Butlers plc and Vianet Group plc, and has held the same role at the Pensions and Lifetime Savings Association. He is a regular contributor to the BBC, The Guardian, The Telegraph, and CNN. His first book, Business Reimagined (2013), made the case for collaborative and flexible working as a technology-enabled opportunity rather than a cultural preference. Both books frame the same consistent argument: the human decision about how to relate to technology matters more than the technology itself. Key speaking topics Generative AI and organisational effectiveness Digital transformation strategy The future of work Human-technology relationship AI adoption and workforce change Reimagining how organisations create value Ideal for CIOs, CTOs, and senior technology leaders shaping AI and digital strategy CEOs and executive teams navigating generative AI adoption decisions CHROs and transformation leads managing the human impact of digital change Board members and non-executive directors overseeing digital governance and technology investment Audience outcomes A clear framework for distinguishing between technology-led efficiency and technology-led effectiveness, and why that distinction matters commercially A reframe of generative AI from operational risk to strategic lever – and the conditions under which that reframe becomes actionable Practical perspective on why human agency and organisational culture are the deciding factors in whether digital investment delivers A sharper view of where AI strategies are likely to stall, and what leadership teams can address before they do Confidence to engage with AI at a strategic rather than technical level – including in board and senior leadership conversations

Why organisations work with Daniel Burrus He offers a named, tested method for distinguishing Hard Trends (future certainties) from Soft Trends (future possibilities), giving executive teams a shared vocabulary for strategic bets. The Anticipatory Organization model has been implemented inside the Pentagon’s Joint Service Provider, Deloitte, Lockheed Martin and IBM, so the framework has been stress-tested inside institutions where the cost of being wrong is high. He has tracked exponential technology shifts since the early 1980s, which means his AI commentary is grounded in four decades of pattern recognition rather than recent opinion. He sits inside the NSA CPAE Speaker Hall of Fame, a credential held by fewer than 300 speakers worldwide, which is a meaningful signal of platform craft alongside the intellectual content. Seven books with two New York Times and Wall Street Journal bestsellers give buyers a body of work to pre-read and align their teams around before the engagement. Biography highlights Founder and CEO of Burrus Research Associates, operating since 1983. Author of seven books including Flash Foresight (New York Times and Wall Street Journal bestseller) and The Anticipatory Organization. Inductee, National Speakers Association CPAE Speaker Hall of Fame. Founding member of the Department of Defense Joint Services Futures Group. Contributor to Harvard Business Review, Wired and Huffington Post; LinkedIn Top Voice with more than 1.2 million followers. Creator of the Hard Trend Methodology, adopted inside Deloitte, Lockheed Martin, IBM and the Pentagon’s Joint Service Provider. Biography Strategy teams spend most of their planning time on things that might happen. The harder question is which parts of the future are already fixed. The Hard Trend Methodology, developed by Daniel Burrus over more than thirty years of research at Burrus Research Associates, is built to answer that question in a way executive teams can actually use. The method separates Hard Trends, which are projections grounded in measurable demographic, technological and regulatory change, from Soft Trends, which are projections that look solid but can be influenced. Deloitte, Lockheed Martin, IBM and the Pentagon’s Joint Service Provider have applied the framework to reshape how they forecast and plan. The Anticipatory Organization, his 2017 book, is the public statement of that model and was an Amazon number one new business release. Burrus started tracking exponential technology shifts in the early 1980s, long before AI became a boardroom topic. That long arc gives his current work on artificial intelligence, automation and digital transformation a pattern-recognition quality that newer commentators cannot match. Flash Foresight, his 2011 New York Times and Wall Street Journal bestseller, set out the underlying cognitive approach for senior leaders working without a futures team. His platform credentials match the intellectual ones. He is a CPAE Speaker Hall of Fame inductee, a LinkedIn Top Voice with more than 1.2 million followers, and a contributor to Harvard Business Review, Wired and Huffington Post. He is a founding member of the Department of Defense Joint Services Futures Group, which is how a serious foresight practitioner signals that the work has been tested in environments where the cost of strategic surprise is highest. Key speaking topics Hard Trend Methodology and Anticipatory Organization Artificial intelligence strategy for senior leaders Disruptive innovation and exponential technology Digital transformation Strategic foresight and long-horizon planning Future of business and technology-driven growth Competitive advantage through anticipation Ideal for CEOs, COOs and strategy leaders running multi-year planning cycles under accelerating technology change Board directors and executive committees assessing AI and technology bets Transformation and innovation leads inside regulated or capital-intensive industries Government and defence leadership teams building foresight capability Audience outcomes A working distinction between Hard Trends and Soft Trends they can apply to their own strategic bets A shared vocabulary for anticipating disruption before it lands, rather than reacting after it does A concrete read on the exponential technologies most likely to reshape their industry in the next planning cycle A clearer view of where AI investment produces durable competitive advantage and where it produces noise Practical moves for shifting an organisation from reactive to anticipatory posture

Why organisations work with Christian Howes He reads social and behavioural data the way a broadcaster reads a room, which means boards and marketing teams leave with a view of their customers that feels observed rather than modelled. He has been trusted on live television, from Big Brother’s Bit on the Side with Emma Willis to BT Sport and Channel 4’s alternative election night, to make data intelligible to audiences who are not data people. His corporate work spans PlayStation, Diageo, HSBC, Lloyds, ASOS and Barclays, so he arrives already fluent in the commercial contexts most clients are operating in. He doubles as a host, MC and panel moderator, which makes him a practical choice for events that want one credible voice across keynote, stage linking and awards. Biography highlights Regular social-data contributor on Big Brother’s Bit on the Side (Channel 5), 2011-2012, alongside Emma Willis. Television appearances on BT Sport (The Clare Balding Show, BT Sport Panel, BT Sport Live), ITV’s This Morning, BBC1 National Lottery, Good Morning Britain, and Channel 4’s alternative election night coverage. Co-founder of Mr Bridger, a content business developing formats for production companies and broadcasters. Corporate and keynote work with Sony PlayStation, Diageo, HSBC, RBS, Lloyds Banking Group, Barclays, ASOS, UMG, Channel 4, GoCompare, Skoda, Microsoft, Teradata and Cornerstone. Works as keynote speaker, conference host, awards presenter and panel moderator across UK and international business audiences. Biography Social data arrived in most boardrooms as a dashboard before it arrived as a story. Christian Howes built a career out of closing that gap. His route in was unusual: he started by modelling Twitter traffic around the Big Brother house to predict weekly evictions, which led to a weekly sofa spot on Big Brother’s Bit on the Side with Emma Willis, translating audience sentiment back to a live TV audience. That pattern, turning raw social signal into something a non-specialist can act on, became the core of his commercial work. He has gone on to appear as a data and digital contributor across BT Sport, ITV’s This Morning, BBC1’s National Lottery show, Good Morning Britain, and Channel 4’s alternative election night coverage. The broadcast craft is not decoration; it is the reason his corporate sessions land with marketing, CX and customer-service teams who have sat through too many unreadable analytics decks. His corporate roster reflects where social and behavioural data actually matters in large consumer businesses. He has worked with Sony PlayStation, Diageo, HSBC, RBS, Lloyds, Barclays, ASOS, UMG, Skoda, GoCompare, Microsoft and Teradata on what audiences are doing, what they are signalling, and how customer-service and merchandising operations should respond. In 2015 he co-founded Mr Bridger, a content business developing formats for production companies, which keeps his feet in the studio as well as the boardroom. The second half of his offer, and often the reason he is booked, is hosting. He anchors conferences, moderates panels and presents awards, and clients buy the combination: one voice that can deliver a substantive keynote on digital and data, then carry the rest of the room for the day. Key speaking topics Social media analytics and audience sentiment Big data and consumer behaviour Digital marketing and branding Customer experience and customer service transformation Conference hosting, awards presenting and panel moderation Media, broadcast and the attention economy Ideal for CMOs, brand and marketing directors in consumer-facing businesses Customer experience, customer service and digital transformation leads Conference and awards organisers needing one host across keynote and stage Retail, financial services and entertainment audiences working with large consumer datasets Audience outcomes A clearer read on what their customers are signalling on social and digital channels, with examples they recognise from their own category. A practical sense of where social and behavioural data should connect to operational decisions in marketing, CX and service. Concrete case references from consumer brands, financial services and broadcast, rather than generic digital theory. For hosted events, a single credible voice across keynote, interview and awards that keeps the room with you.

Why organisations work with Christer Holloman He built the playbook he now teaches. As founder and CEO of Divido, he scaled a white-label Buy Now Pay Later platform to 10 countries and an exit into NatWest, raising roughly $50 million from American Express and Sony along the way. His book “Transactional to Transformational: How Banks Innovate” is built on named case studies from Bank of America, BBVA, Citi, Deutsche Bank, ING, J.P. Morgan, Lloyds and Santander, not generic frameworks. He has been on the bank side as HSBC’s first Entrepreneur in Residence, so he speaks to incumbents from inside their own constraints, not as an outsider throwing stones. He works at the live edge of fintech: digital assets, open banking as a commercial play rather than a compliance exercise, and the shift from agentic AI into agentic commerce. Swedish by background, London and New York by career, multilingual, and at ease in a boardroom with both a retail CEO and a risk committee. Biography highlights Founder and CEO of Divido (2014-2022); company acquired into NatWest in 2024. Author of “Transactional to Transformational: How Banks Innovate” (Wiley, 2021). Author of “The Social Media MBA” series and “How to Sell Online” (Wiley). Entrepreneur in Residence, HSBC (2022-2023). Co-founder and CEO of sustainable finance platform Credential. MBA, Said Business School, University of Oxford. Forbes contributor on fintech; former tech writer for Sky News. Biography Buy Now Pay Later looked like a retail feature before it looked like an asset class. Divido, the company Christer Holloman founded out of an Oxford MBA thesis in 2014, was one of the first platforms to treat it as infrastructure: a white-label product that banks and lenders could plug into any merchant, in any country, without rebuilding their own stack. By 2022 the business had raised around $50 million from investors including American Express and Sony, operated in 10 markets, and counted Mastercard, BMW and HSBC among its clients. In 2024 it became part of NatWest. That operator experience is the spine of everything he now teaches. After Divido, HSBC made him their first Entrepreneur in Residence, an unusual role that put a founder inside one of the world’s largest banks to challenge how it builds, buys and partners on new technology. It is also the reporting line behind his Wiley book “Transactional to Transformational: How Banks Innovate”, a collection of case studies drawn from named executives at Bank of America, BBVA, Citi, Deutsche Bank, ING, J.P. Morgan, Lloyds, Santander, Standard Chartered and others. The thesis is unsentimental: incumbents can innovate, but only when the operating model, not the PR team, gets redesigned. He has since moved to New York, co-founded the sustainable finance platform Credential, and continued to write for Forbes on fintech. Earlier in his career he launched Glassdoor in Europe for Rich Barton and ran digital product at The Times and The Sunday Times, which gives him a media-trained way of explaining complex regulated products to non-specialist audiences. What senior audiences get is someone who has raised the money, signed the bank partnerships, lived with the compliance questions and then written the book. He is particularly sharp on where AI, digital assets and embedded finance are about to collide inside balance-sheet businesses, and on the specific question of what serious incumbents should do about it. Key speaking topics Fintech and the future of banking Open banking as commercial strategy Digital assets and tokenisation Agentic AI and agentic commerce Buy Now Pay Later and embedded finance Innovation inside regulated industries Scaling a venture from founder to exit Ideal for Bank and insurance executive committees, innovation boards and retail banking leadership CDOs, CIOs and heads of innovation in financial services and large regulated enterprises Fintech, payments and retail finance conferences Corporate venture and M&A teams assessing fintech partnerships or acquisitions Audience outcomes A clear read on how incumbent banks are actually innovating right now, drawn from named case studies rather than consulting templates. Practical judgement on when to build, when to partner with a startup, and when to acquire. A working view of where open banking, digital assets and agentic commerce are converging into the next retail financial product. Founder-level honesty about what it takes to sell into, partner with and exit to a large bank.

Why organisations work with Chris Skinner His Intelligent Money thesis – that by 2030 AI will make money embedded, autonomous, and invisible within daily life – gives financial institutions a specific, time-bound structural challenge to test their strategy against, rather than a generic warning about disruption. Doing Digital draws on direct research inside transformation programmes at JP Morgan Chase, DBS, BBVA, ING, and China Merchants Bank – peer-level evidence on what structural change in banking actually requires, not what frameworks predict. The Finanser, updated daily for more than two decades, means organisations working with Skinner access a commentator whose knowledge base is built from continuous sector tracking rather than periodic research cycles. His advisory work spans the World Economic Forum, World Bank, United Nations, and White House – a perspective tested by global regulators and policymakers alongside market practitioners. The 2023 Lifetime Achievement Award from The Payments Association, the largest payments professional community in the UK, represents recognition from peers within the sector rather than from the speaker circuit. Biography highlights Founder and Chair, the Financial Services Club – European financial industry network, founded 2004 Author of 18 books on digital banking and fintech, including Digital Bank, Doing Digital, Digital for Good, and Intelligent Money (Marshall Cavendish, 2024) 2023 Lifetime Achievement Award, The Payments Association Visiting lecturer, Cambridge University; TEDx speaker (TEDx Athens) Non-executive director, 11:FS (fintech consultancy firm) Former VP Marketing and Strategy, Unisys Global Financial Services; former Strategy Director, NCR Financial Services Fellow of the British Computer Society; Fellow of the Institute of Management Services; BSc Management Sciences, Loughborough University Regular commentator on BBC News, Sky News, CNBC, and Bloomberg; contributor to American Banker Named among the Top 40 most influential people in financial technology, Wall Street Journal’s Financial News Biography The Finanser, Chris Skinner’s daily blog on financial markets and technology, has run for more than two decades. His 18 books – from Digital Bank to Intelligent Money (Marshall Cavendish, 2024) – form a sustained body of analysis on how digital technology is restructuring banking and what that means for institutions built around managing money on behalf of customers. Intelligent Money argues that by 2030 AI will make money embedded, autonomous, and invisible within daily life. This is a structural challenge asking institutions to account for what purpose they serve when AI handles financial decisions on the customer’s behalf. Doing Digital draws on direct research inside transformation programmes at JP Morgan Chase, DBS, BBVA, ING, and China Merchants Bank. It is one of the few comparative analyses of large-scale banking transformation built from institutional access rather than external observation. Before establishing The Finanser, Skinner was VP of Marketing and Strategy at Unisys Global Financial Services and Strategy Director at NCR Financial Services. He founded the Financial Services Club in 2004. He holds a BSc in Management Sciences from Loughborough University and is a Fellow of the British Computer Society. He has advised on financial system transformation at the World Economic Forum, World Bank, United Nations, and White House, and appears regularly on BBC News, Sky News, CNBC, and Bloomberg. In 2023, The Payments Association awarded him its Lifetime Achievement Award. He is a visiting lecturer at Cambridge University. Key speaking topics Digital transformation in banking and financial services AI and generative finance: the future of money Fintech, payments, and the restructuring of banking models Central bank digital currencies and the digital payments landscape Future banking strategy in a platform-driven economy Technology and ESG in financial services Ideal for Chief executives, strategy directors, and transformation leads in banking and financial services Boards and executive committees of financial institutions navigating digital restructuring Fintech leaders and payments executives Financial regulators and policy teams examining digital money and AI in finance Audience outcomes A specific framework for understanding what AI-driven financial systems mean for existing banking models – not just what technology is changing, but what institutions need to become Case study evidence from major banks including JP Morgan Chase, DBS, and BBVA on what large-scale digital transformation actually requires at an institutional level Clarity on the distinction between digitising banking processes and restructuring banking as a business model A grounded view of where central bank digital currencies, decentralised finance, and AI-managed money systems fit within existing regulatory and institutional frameworks A time-bound analytical perspective on the future of financial services, grounded in two decades of continuous sector tracking

Why organisations work with Chris Riddell First Chief Digital Officer at Mars in Australia and New Zealand, with direct operator experience of building digital capability inside a Fortune-scale consumer business. Not a commentator who has never had to make the call. Inaugural Innovation Partner and current Strategic Advisor to the Australian Federal Police on emerging technology and global drivers. The same pattern-recognition applied in boardrooms is also informing national law enforcement strategy. Resident Global Affairs and Technology Expert for Channel Seven, and a regular commentator on The Project. Practised at translating complex technology into language a general audience will actually retain, which is what boards also need. Advisory work spans consumer goods, financial services, telecommunications and government, including Google, PepsiCo, Credit Suisse, EY, Jaguar Land Rover and Vodafone. The reference list signals pattern recognition across sectors, not a single-industry view. Biography highlights First Chief Digital Officer at Mars Incorporated in Australia and New Zealand, with responsibility for digital strategy across Whiskas, Pedigree, Wrigley, Snickers, Starburst and Maltesers Inaugural Innovation Partner and current Strategic Advisor to the Australian Federal Police on emerging technology and global drivers Resident Global Affairs and Technology Expert for Channel Seven, and regular commentator on The Project (Network 10) Former director of the Museum of Australian Democracy at Eureka (MADE) Presenter of the Tomorrow’s World technology and futures video series Advised organisations including Google, PepsiCo, Credit Suisse, EY, Jaguar Land Rover, Facebook, eBay and Macquarie Bank Biography Mars Incorporated is one of the largest consumer businesses in the world, with brands ranging from Snickers and Maltesers to Whiskas and Pedigree. Until the appointment of its first Chief Digital Officer in Australia and New Zealand, it had no single figure accountable for digital strategy across that portfolio. Chris Riddell held that role. The perspective he built in it is the foundation of everything he now tells leadership audiences about digital change. Riddell’s argument from the Mars experience has a specific shape. Technology trends are only legible to people who have had to act on them with budgets and timelines on the line. Outside that pressure, trend-spotting becomes entertainment. The signals remain interesting but never connect to a decision a CEO actually has to make. That operator background separates the work from conventional trend commentary. Beyond Mars, Riddell was the Australian Federal Police’s first Innovation Partner, and continues as its Strategic Advisor on emerging technology and global drivers. He is also the resident Global Affairs and Technology Expert for Channel Seven, and a regular commentator on The Project on Network 10. Television work forces a discipline most futurists avoid: complex technology has to be made intelligible in three minutes or it does not make air. The work spans geographies most commentators never touch. Riddell has operated across the UK, Saudi Arabia, Dubai, Kuwait, China, New Zealand and Australia. His advisory list includes Google, PepsiCo, Credit Suisse, EY, Jaguar Land Rover and Macquarie Bank. The through line in every engagement is a single question: which technology shifts will actually change the economics of this business, and which are a rounding error? Key speaking topics Digital transformation and emerging technology strategy Artificial intelligence and its business implications The future of leadership in a disrupted economy Innovation and business model reinvention Consumer behaviour and customer experience in a digital economy Global technology trends and geopolitical drivers Organisational change in the face of rapid disruption Ideal for Boards and executive committees of large organisations working through technology-led transformation Chief Strategy Officers, Chief Digital Officers and Chief Transformation Officers with accountability for the digital agenda Leadership conferences in consumer, financial services, telecommunications and government sectors Innovation leads and strategy teams responsible for identifying and acting on emerging technology trends Audience outcomes A sharper filter for separating technology signal from noise in their own industry Named examples of how emerging technologies are already reshaping consumer behaviour and commercial models A frame for deciding which trends warrant investment, and which can safely be deferred Language for explaining complex technology shifts to boards and customers without losing the substance A clearer view of which internal questions about digital capability have not yet been asked

Why organisations work with Chris Gledhill He has worked both sides of the fintech competitive line: inside Lloyds Banking Group’s disruptive innovation function, then co-founding the UK challenger bank Secco as its CEO. Audiences get an advisor fluent in incumbent constraints and start-up economics. His Secco thesis, that customer data and reputation can function as forms of banked value, pushed the UK challenger debate past interface and pricing into a harder conversation about what banks actually sell. He is a consistent top-tier voice in credible fintech influencer indices, including Onalytica’s Fintech Top 100, where he has ranked as high as third, and the CityAM Fintech Powerlist. He contributed to The FinTech Book (Wiley, edited by Susanne Chishti), the first crowdsourced reference work in the field. His chapter on the future evolution of money beyond cryptocurrency is part of the core literature. Biography highlights Former innovation technologist and lead mobile architect within Lloyds Banking Group’s Digital Innovation and Payments team, part of the bank’s disruptive innovation function Co-founder and former CEO of Secco, a pre-licence UK challenger bank built around customer ownership of money, data and reputation Contributor to The FinTech Book (Wiley), edited by Susanne Chishti of FINTECH Circle Author of “Consumerization: The Enterprise Guide to BYOD” Ranked #3 in Onalytica’s Top 100 Fintech Influencers and a recurring feature in CityAM’s Fintech Powerlist TEDx speaker and long-running commentator on fintech and digital banking Biography Most retail banks are not structured to reinvent themselves. They are built to run their current model efficiently, which is a different problem. The result is a sector that uses the language of transformation while iterating on the same product shelf. Chris Gledhill has argued the opposite case from both sides of the line. Inside Lloyds Banking Group’s Digital Innovation and Payments team, he worked as a lead mobile architect and innovation technologist within what the bank called its disruptive innovation lab. He then co-founded Secco, a pre-licence UK challenger bank, and became its CEO. Secco’s proposition went further than most. Where other UK challengers matched the incumbents on product and improved the interface, Secco proposed that a bank could hold data and reputation alongside money, with the customer owning and controlling both. Gledhill set out the fuller argument in The FinTech Book (Wiley), edited by Susanne Chishti. His chapter asks what money becomes once value itself can be both social and programmable. He is a consistent feature in credible fintech indices, including Onalytica’s Top 100 Fintech Influencers, where he has ranked as high as third, and the CityAM Fintech Powerlist. For boards and strategy teams, that recognition reflects a decade of specific public arguments carried into industry discourse. Key speaking topics Fintech and the future of financial services Digital banking and challenger bank strategy Emerging technology in banking: AI, blockchain, biometrics Digital identity and customer data ownership Innovation inside incumbent financial institutions Open banking and the API economy Ideal for Banking and financial services leadership teams confronting digital-native competitors Heads of digital and innovation inside incumbent financial institutions Fintech and payments industry conferences and strategy offsites Financial services boards setting strategy through a period of technology-led disintermediation Audience outcomes A sharper strategic map of where digital banking is heading and what that means for incumbent business models First-hand perspective on the full-stack challenger bank thesis, including what Secco actually tried to build and why Better questions to take back to boards about customer data ownership and digital identity Informed judgement on which emerging technologies are genuine strategic levers for banks and which are features chasing problems

Why organisations work with Chris Brogan A defined framework for online influence, not just opinions about it. Trust Agents named what separates real customer traction from noise, and the CREATE equation in The Impact Equation turned the same idea into a model a marketing team can actually apply to a campaign. Three decades of working through every online wave in real time. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006, and signed up as the 10,212th user on Twitter. His read on what AI will do to marketing is calibrated by having been early on the last four platform shifts. Credibility with the brands others want to sell into. Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA have all retained him as a consultant or keynote speaker. He has sat inside the marketing functions of the companies most audiences are trying to reach. A thousand keynotes’ worth of calibration. Audiences have ranged from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates. Forbes named him one of its Must Follow Marketing Minds; Success magazine commissioned him to interview Richard Branson for its cover story. Biography highlights New York Times bestselling co-author of Trust Agents with Julien Smith (John Wiley & Sons, 2009; 10th Anniversary Edition 2019), also a Wall Street Journal bestseller. Author or co-author of nine business books, including The Impact Equation (Portfolio, 2012) and The Freaks Shall Inherit the Earth (Wiley, 2014). Named by Forbes as one of its Must Follow Marketing Minds of 2014; chrisbrogan.com listed by Forbes among the 100 best websites for entrepreneurs. Co-founder of the PodCamp new-media unconference series (launched 2006 with Christopher S. Penn). Former monthly columnist at Entrepreneur magazine; featured in The Boston Globe, Forbes, Success, and USA Today; appeared on the Dr. Phil Show. Over a thousand keynote speeches delivered to clients including Disney, Google, General Motors, Microsoft, Coke, PepsiCo, Cisco, Humana, and Sony USA. Biography The cost of reaching customers online has fallen dramatically. The cost of earning their belief has climbed. Trust Agents, the 2009 New York Times bestseller Chris Brogan co-authored with Julien Smith, was among the first mainstream business books to name this problem. Its argument was that influence online accrues the way reputation does anywhere else, through consistent and useful contact with a defined community. The book’s “trust agent” framework set a vocabulary for a commercial category. With AI now flooding every inbox and feed with plausible noise, the framework has aged unusually well. The follow-up, The Impact Equation, made the same argument operational. Impact equals Contrast multiplied by the sum of Reach, Exposure, Articulation, Trust, and Echo. The formula tells a marketing team which of five dials to turn when campaigns underperform. Brogan’s work has been tested inside some of the companies with the most to lose on this question: Disney, Google, Microsoft, General Motors, Coke, Cisco, Humana, Sony USA. His authority on this stretches back further than most in the category. He was blogging before the term existed, co-founded the PodCamp unconference series in 2006 with Christopher S. Penn, and was signed up as the 10,212th user of Twitter. Forbes has listed him among its Must Follow Marketing Minds and named chrisbrogan.com one of the 100 best websites for entrepreneurs. Entrepreneur magazine ran his monthly column for years; Success commissioned him to interview Richard Branson for its cover. The point Brogan keeps returning to in keynotes and advisory work is commercial. Every competitor runs broadly the same automation stack and the same CRM vendors. The organisations that win real customer loyalty are the ones willing to do slower, more specific work for a defined audience. A thousand keynotes across audiences from the Coldwell Banker GenBLUE conference to the royalty of the United Arab Emirates is the track record that stands behind the argument. Key speaking topics Trust and influence in digital markets Customer relationships in the age of AI marketing Content strategy and online community building The CREATE framework for campaign impact Human-centred approaches to digital transformation Executive leadership in a distracted marketplace Ideal for CMOs and marketing leaders rebuilding channel strategy as paid reach plateaus and AI transforms audience behaviour Sales and customer experience leaders responsible for converting digital attention into durable revenue Communications and corporate affairs teams rethinking how their organisation earns trust at scale Founders and senior operators in content-heavy businesses where audience, community, and media are the core assets Audience outcomes A usable way of diagnosing where marketing effort is being wasted, drawn from the CREATE equation A sharper read on where AI and automation extend customer relationships and where they erode them Shared vocabulary for internal debates about attention, trust, and audience value Specific examples from Fortune 500 marketing functions that clarify what “doing business the human way” looks like in practice

Why organisations work with Chris Anderson He wrote the book that gave retail, media and platform strategists a working vocabulary for digital assortment. The Long Tail is still the reference point senior teams reach for when they debate hits versus niches. Three separate books, three separate business-model arguments. Few speakers have published a sustained thesis on assortment, pricing and manufacturing in sequence, each rooted in named cases and data. He ran Wired through its most commercially important decade, winning the National Magazine Award for General Excellence three times. That is an operator’s view of how digital economics hit an established media business, not a consultant’s. He built a drone company out of an open-source community and took it to meaningful commercial scale. Leaders get a first-hand account of how distributed, software-led manufacturing actually works, not a slide about it. His framing has been adopted by boards and strategy teams well beyond technology, from publishing and retail to industrial products, because the underlying economics travel. Biography highlights Editor-in-chief of Wired from 2001 to 2012; the magazine won the National Magazine Award for General Excellence in 2005, 2007 and 2009. Author of The Long Tail (2006), Free (2009) and Makers: The New Industrial Revolution (2012); The Long Tail won the 2007 Gerald Loeb Award for Business Book. Named on Time magazine’s list of the 100 most influential people in the world in 2007. Co-founder and former CEO of 3D Robotics; founder of the DIY Drones community and founding chairman of the Linux Foundation’s Dronecode Project. Seven years at The Economist covering business and technology from London, Hong Kong and New York; earlier editorial roles at Nature and Science. Physics at George Washington University, graduate study in quantum mechanics and science journalism at UC Berkeley, with research time at Los Alamos National Laboratory. Biography The Long Tail began as a Wired article in 2004 and, by 2006, had become the language strategy teams used to argue about assortment. Anderson’s point was simple and consequential. When shelf space is effectively free, the economics of selling a little of a lot start to rival the economics of selling a lot of a little. Retail, media and platform businesses have been adjusting to that argument ever since. Free and Makers extended the same pattern into pricing and production. Free looked at what happens to revenue models when the marginal cost of a digital copy is close to zero. Makers argued that cheap fabrication, open-source design and online distribution would move parts of manufacturing into the hands of smaller, faster firms. Both books sit on the reading lists of serious commercial strategists for the same reason. They name the mechanism, not just the trend. Anderson is not only a writer about these shifts. He ran Wired for eleven years, the period when the magazine won the National Magazine Award for General Excellence three times, while its print model had to adapt to the internet it was covering. He then co-founded 3D Robotics, built out of the DIY Drones open-source community he started in 2007, and chaired the Linux Foundation’s Dronecode Project. That sequence, from The Economist and Wired to an open-source manufacturing business, is why his view of digital economics is operator-grade. For commercial leaders, the value is a single coherent argument applied to three of the levers they still own: what they sell, how they price it, and where it gets made. Time magazine listed him among its 100 most influential people in 2007; The Long Tail won the Gerald Loeb Award the same year. The recognition matters less than the fact that his frameworks are still the ones boards use to test their strategy in digital markets. Key speaking topics The Long Tail and digital assortment strategy Pricing and revenue models in zero-marginal-cost markets Distributed manufacturing and the Makers economy Open-source communities as commercial engines Drones, autonomous systems and the commercial robotics market Media and content business models in digital markets Technology-led entrepreneurship Ideal for Boards, CEOs and chief strategy officers testing assortment, pricing and production choices against digital economics. Chief commercial, marketing and digital officers in retail, media, publishing and platform businesses. Heads of innovation, product and manufacturing in industrial firms exploring distributed production and open-source hardware. Corporate venture, R&D and transformation leaders assessing drones, autonomous systems and community-driven technology markets. Audience outcomes A sharper read on where long-tail economics do and do not apply in a given business, and what that means for range and merchandising decisions. A working framework for pricing when the marginal cost of the digital component is near zero. A clearer picture of how open-source communities, cheap fabrication and distributed production change the shape of a manufacturing strategy. Named cases from retail, media and hardware that leaders can bring directly into their own board and strategy conversations. A realistic operator’s view of how incumbent businesses adjust when digital distribution reorganises their market.

Why organisations work with Brian Solis Operator and analyst in one seat. He runs ServiceNow’s global Innovation and Executive Briefing Centers while writing and researching, so the frameworks he presents are stress-tested on live enterprise engagements. Twenty-plus year track record naming shifts early. His “digital Darwinism” argument, developed across The End of Business as Usual, WTF and X, forecast customer-behaviour-led disruption before most boards were discussing it. Anthropological lens on AI and technology. He frames innovation around how customers and employees are actually behaving, not around the technology stack, which gives CX, marketing and transformation leaders usable material rather than vendor abstractions. Published thesis on the current executive question. Mindshift (Wiley, 2024) sets out how leaders move from reactive management to visionary direction in an AI-first operating environment, making him directly relevant to transformation and CEO agendas right now. Credible with both technology and customer experience audiences. His work is regularly cited across ServiceNow, Salesforce alumni networks, and customer-experience publications, which lets a single booking land with CIO, CMO and CXO communities. Biography highlights Head of Global Innovation, ServiceNow, overseeing Innovation and Executive Briefing Centers in Silicon Valley, New York, London, Paris, Sydney and Singapore. Former Global Innovation Evangelist, Salesforce. Former Principal Analyst, Altimeter Group, covering digital transformation, customer experience and disruption. Author of eight business books including Mindshift (Wiley, 2024), Lifescale (Wiley, 2019), X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual. Ranked in Thinkers360 Top 50 Metaverse Thought Leaders, 2023. Hosts the (r)evolution video series and the WTF podcast, with a combined following of more than 700,000 across social platforms. Biography Digital transformation has been oversold and under-delivered inside most large enterprises. Programmes launch, dashboards light up, and the underlying operating model stays the same. Brian Solis has been writing about this gap for two decades and now sits inside it, as Head of Global Innovation at ServiceNow, running Innovation and Executive Briefing Centers across Silicon Valley, New York, London, Paris, Sydney and Singapore. His argument across eight books is consistent. Customer and employee behaviour shifts first, technology amplifies the shift, and organisations that treat innovation as a theatre of announcements get outrun by the ones that rewire how decisions are made. He captured this as “digital Darwinism” in The End of Business as Usual and sharpened it in X: The Experience When Business Meets Design and What’s the Future of Business. Mindshift, published by Wiley in October 2024, reframes the same question for an AI-first environment. It is aimed at executives who need to move their teams from reactive management to a visionary posture, spot trends early and convert them into prioritised innovation bets. Before ServiceNow, Solis was Global Innovation Evangelist at Salesforce and, before that, Principal Analyst at Altimeter Group, where he built much of the public research base he still draws on. He is one of the few voices in this space who operates at the intersection a senior buyer actually cares about: the analyst who names the shift, the author who frames it for a boardroom, and the operator responsible for making it real inside a global enterprise. Key speaking topics Digital transformation and digital Darwinism AI-era leadership and the mindshift from reactive to visionary Innovation strategy and the future of the enterprise Customer experience and behavioural change Disruption and emerging technology trends The future of work and employee experience Ideal for CEO, CIO, CDO and transformation leads responsible for enterprise-wide digital and AI strategy. CMO, Chief Customer Officer and CX leads rebuilding the customer model around new behaviour. Innovation, R&D and strategy leaders moving from proof-of-concept to operating-model change. Board and executive offsites framing the next three to five year technology and experience agenda. Audience outcomes A sharper read on which behavioural and technology shifts are material for their sector right now. A working definition of the difference between innovation theatre and innovation that changes the operating model. Language to argue internally for a move from reactive programmes to a visionary, trend-led agenda. A framework from Mindshift for spotting, prioritising and acting on emerging opportunities in an AI-first environment. Specific cues for aligning customer experience, employee experience and technology investment around the same thesis.