Noreena Hertz

Boards are being asked to make capital and governance decisions inside a global order that no longer behaves the way the post-Cold War playbook assumed. Geopolitical fracture, AI moving faster than policy, and a younger workforce and customer base that distrust traditional institutions are now operating constraints, not background context. The leadership question is no longer how to read the change, but how to govern through it.

Noreena Hertz is an economist and author who helps boards and senior leaders translate geopolitical, technological and generational shifts into commercial and governance decisions.

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Why organisations work with Noreena Hertz

  • Sits on two Nasdaq-listed boards, Mattel and Warner Music Group, which means her counsel is shaped by live boardroom debates on governance, ESG and consumer strategy rather than from the outside.
  • Has spent two decades arguing, in print and to governments, that political and economic risk are inseparable from corporate strategy; The Silent Takeover and IOU named structural risks that later became central to board agendas.
  • Authored original research on a 13 to 20 year-old cohort she labels Generation K, giving consumer brands and employers a specific read on the workforce and customer base now entering organisations.
  • Frames AI for senior audiences as a question of governance, labour and societal trust, not feature adoption, which is what most boards now need from the conversation.
  • Writes for The New York Times, The Wall Street Journal, The Financial Times and The Guardian, which means she works in the same register and discipline as the publications a senior buyer reads on a Sunday.

Biography highlights

  • PhD in Economics and Business, King’s College, Cambridge; MBA, The Wharton School, University of Pennsylvania.
  • Honorary Professor, UCL Institute for Global Prosperity, University College London.
  • Director, Mattel (Nasdaq) and Warner Music Group (Nasdaq); also serves on the board of Workhuman.
  • Author of five books including The Silent Takeover, IOU: The Debt Threat, Eyes Wide Open, Generation K and The Lonely Century, which was named Book of the Year by The Daily Telegraph, Wired and El Mundo.
  • Opinion contributor to The New York Times, The Wall Street Journal, The Washington Post, The Financial Times and The Guardian.
  • Hosted MegaHertz: London Calling on SiriusXM Insight as the network’s first foreign-based news and talk host.

Biography

The Silent Takeover, published in 2001, argued that global corporations were displacing the state as the primary political actor in citizens’ lives. Two decades later, that thesis reads less like provocation and more like the standing brief for any board navigating ESG, regulation and political pressure. Noreena Hertz wrote it as a Cambridge economist; the questions it raised have followed her into the boardrooms she now sits inside.

Her work has consistently anticipated structural risks before they hit corporate agendas. IOU: The Debt Threat made the case for sovereign debt as a destabilising force years before the financial crisis. Generation K, based on her own survey research with thousands of 13 to 20 year-olds in the UK and US, identified anxiety, loneliness and institutional distrust as defining cohort traits, well before those words became standard in workforce and consumer strategy decks. The Lonely Century, published in 2020, treated loneliness as an economic and political variable, not a wellbeing issue.

The credentials sit behind the argument rather than in front of it. A PhD from Cambridge and an MBA from Wharton. An Honorary Professorship at the UCL Institute for Global Prosperity. Directorships at Mattel and Warner Music Group, both Nasdaq-listed, and at Workhuman. Opinion pieces in The New York Times, The Wall Street Journal and The Financial Times. The work has been recognised by The Daily Telegraph, Wired and El Mundo, which each named The Lonely Century a Book of the Year.

What makes the perspective unusual is the combination of seats. Few economists who write at this register also vote on remuneration, audit and governance matters at major listed companies. That is why the boards and leadership teams who book her tend to be working on the same questions she is: how to govern through geopolitical fracture, how to integrate AI without losing institutional trust, and how to lead a workforce and customer base that has stopped giving incumbents the benefit of the doubt.

Key speaking topics

  • Geopolitical and political risk for business
  • AI, governance and societal trust
  • Generation K and the post-millennial workforce and consumer
  • Loneliness as an economic and political variable
  • Global capitalism, debt and the state
  • ESG and corporate governance in contested terrain
  • Decision-making under uncertainty

Ideal for

  • Board directors and chairs working on governance, ESG and political risk
  • CEOs and executive committees setting strategy under geopolitical and AI uncertainty
  • CHROs and CMOs whose workforce and customer base is now defined by Gen Z and post-millennial behaviour
  • Investor and asset-management leadership audiences focused on macro and policy risk

Audience outcomes

  • A sharper read on where geopolitical and policy risk meets corporate strategy
  • A specific picture of how a younger workforce and consumer base behaves, and why incumbent assumptions are failing
  • A framework for treating AI as a governance and trust question, not only a technology one
  • Argument-ready material for board-level debate on ESG, capitalism and the state
  • A clearer view of loneliness and disconnection as commercial and political forces, not soft issues

Talks

AI: Beyond the Hype

A board-level reading of AI as an economic, political and labour-market force rather than a technology adoption question.

Key takeaways:

  • Where the real decision points sit for senior leaders as AI moves into core operations
  • How AI is reshaping job categories, public trust and regulatory pressure simultaneously
  • What governance over AI looks like in practice for listed-company boards

The New Global Landscape

A diagnosis of the breakdown of the post-Cold War economic and political consensus and what it means for corporate strategy.

Key takeaways:

  • The structural drivers behind tariff regimes, sanctions and supply chain realignment
  • How geopolitical exposure is now a standing item on board agendas
  • Where leadership teams need to revise assumptions built in a more open era

Generation K

Hertz’s own research on 16 to 26 year-olds as employees, consumers and citizens, and what their worldview means for the organisations now hiring and selling to them.

Key takeaways:

  • The defining traits of the cohort: anxiety, loneliness, institutional distrust, environmental commitment
  • How their purchasing and employment expectations differ from prior generations
  • What brand, culture and product strategy need to change to remain credible

Videos

Testimonials

Thank you very much for such a great presentation. The feedback from the audience was outstanding.
BMC Software
We have received incredibly strong feedback about your session. It was thought provoking, engaging, and got people talking afterwards.
Freshfields
Outstanding and invaluable. Your expertise and insights greatly enriched the event and played a significant role in its success… You have made a lasting impact.
Pictet
Many of our client leaders talked about how your insights truly made them think differently about challenges and opportunities through the lens of the geopolitical landscape, globalisation, and your take on Generation K.
Deloitte
Noreena was brilliant.
Danske Bank
Brilliant. Noreena was perfect.
Changer Club
Your speech has thoroughly captured the global audience and kindled something deep within us.
Vatech
Your contribution played a big role in making the Forum a success by providing interesting content for our guests.
UBS
Noreena! the presentation was absolutely perfect, breathtaking
KES Brazil
Most highly rated speaker by our clients in 20 years.
Swedbank
Thank you for an excellent, lucid and fresh talk at the WIRED event. You were a hit.
WIRED 2011 Conference
Thank you for your outstanding opening address… Your intervention and the ensuing 'Questions and Answers' set the appropriate tone for the day … the executives present found your contribution both challenging and stimulating. Your description of the challenges that we face as an iconic global company set the scene and created an atmosphere ripe for the harvesting of new ideas… many thanks for your willingness to share your ideas with us.
McDonalds Europe, Brussels
Having heard you speak yesterday there is no doubt in anyone's mind that you are the 'shining light of your generation'. Your knowledge and erudite speaking around such a relevant and pertinent topic set the tone for the whole event. The feedback has been tremendous, thank you so much for making it such a success.
The Big Lottery Fund
Noreena was excellent at our event yesterday evening. I've received many comments from employees and colleagues about how insightful she was – drawing from examples that really helped stretch our employees' thinking and challenge what we perceive doing the right thing to mean…definitely delighted with our choice.
RBS, London
Thank you for doing a fantastic job. The feedback on you has been all positive. We so much appreciated how much time you put into understanding who we are and coming prepared. Both the session and breakout were wonderful and I am not obligated to say that, I promise.
GS1, 40th Anniversary Event, Los Angeles
Professor Hertz' contribution touched all the participants. Professor Hertz makes every single person feel his or her responsibility towards this world and give everybody the energy and belief they can contribute to a more sustainable future. We've received many very positive responses on her contribution and it has been a pleasure and honour working with her.
Green Spring Festival (Neprom), Rotterdam
I very much enjoyed your speech today, which was the highlight of the CFO conference. Really inspirational.
Dirk Kahal
CFO, Lidl

Books

The Lonely Century: A Call to Reconnect
The Lonely Century explores how our increasing dependence on technology, radical changes to the workplace and decades of policies…
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Economics
The Silent Takeover: Global Capitalism and the Death of Democracy
The way we are governed is changing; so is our economy. Government has less and less power to influence how we live our lives, wh…
Politics
IOU: The Debt Threat and Why We Must Defuse It
‘IOU’ is a story of avarice but also of vulnerability; of power asymmetries and misuse of power; of corrupt dictators and car…