Digital Transformation

Why organisations work with Dan Waldschmidt He has run the turnaround himself. As CRO then CEO of Panzura, he led 150% year-on-year customer base growth and 288% three-year revenue expansion, which gives the speaking material a current operator’s authority. The Edgy Conversations thesis is research-based, drawing on 1,000 case studies of outlier performers across business, science, and sport, and gives audiences a defensible argument for unconventional commercial choices. He speaks credibly to enterprise technology buyers. The Panzura mandate sits in hybrid cloud storage and ransomware resilience, which makes him useful for boards balancing growth ambition with infrastructure risk. His work travels well from sales kickoffs to executive offsites because the same framework is applied to revenue, talent, and brand positioning. The voice is direct and confrontational by design. Senior teams that are tired of motivational keynotes tend to respond to a speaker willing to name what is not working in the room. Biography highlights Chief Executive Officer of Panzura, appointed January 2024, having joined as reFounder and Chief Revenue Officer in 2020. Author of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success, published 2014. Founder of Waldschmidt Partners International, a strategy consultancy active 2010 to 2018. Wall Street Journal listed his Edgy Conversations blog among the top sales blogs online. Contributor at Entrepreneur.com; featured in Forbes, CNBC, and Business Insider. Ultra-endurance athlete with multiple 100-mile race finishes, including the Everest Marathon course. Biography The hardest part of a turnaround is not the diagnosis. It is doing the work while the business is still running. Revenue targets do not pause for restructuring, customers do not wait for a refreshed value proposition, and the sales team needs a story to tell on Monday morning. Most strategy advice does not survive contact with that pressure. Dan Waldschmidt’s career has been built inside that pressure. At Panzura, the hybrid cloud storage company, he joined in 2020 as reFounder and Chief Revenue Officer, rebuilt the commercial engine, and was appointed CEO in January 2024. The published numbers, 150% year-on-year customer base growth, 288% three-year revenue expansion, 125% net retention, and Inc. 5000 recognition, came from a deliberate repositioning into the enterprise market and a tightening of the sales motion around ransomware resilience and data security. The intellectual backbone is Edgy Conversations, his book based on the stories of 1,000 outlier performers across business, science, mathematics, and sport. The argument is that breakthrough commercial outcomes come from a small number of unfashionable behaviours: deliberate focus, willingness to refuse the conventional path, and a narrow definition of what counts as success. Before Panzura, he ran Waldschmidt Partners International, advising leadership teams on revenue strategy, and his columns and blog have been cited by the Wall Street Journal and Entrepreneur.com. For senior buyers, the practical relevance is the combination of operator and author. The frameworks are not abstract. They are the same frameworks he is currently applying to a public-stage enterprise technology business with real customers and real quarterly numbers. Key speaking topics Revenue turnaround and commercial repositioning Sales transformation in enterprise technology High-performance behaviour in commercial teams Brand and category differentiation under pressure AI and data security as growth narratives Leadership of restructured commercial functions Ideal for Chief Revenue Officers and sales leadership teams resetting commercial strategy CEOs and boards navigating a turnaround or strategic repositioning Founders and scale-up leadership teams in enterprise technology Sales kickoffs, partner summits, and executive offsites where the audience is operators rather than observers Audience outcomes A direct read on which commercial behaviours predict outlier results and which do not A framework for tightening sales motion and customer focus during a strategy reset Specific operating examples from a current enterprise technology turnaround Language for repositioning a business in a contested category A challenge to the default assumption that incremental change will deliver step-change growth

Why organisations work with Jack Shaw Nearly four decades of operator experience inside successive AI waves: from expert systems and knowledge-based AI through machine learning and predictive analytics to today’s generative AI and large language models. That continuity of pattern recognition is rare and directly useful when a board needs to separate durable shifts from noise. Author of The AI Imperative Series, a planned multi-volume set examining AI transformation industry by industry. The first volume, Manufacturing’s AI Imperative, was published in April 2026; subsequent volumes covering healthcare, finance, distribution, and government are in preparation. Track record advising senior leadership at Mercedes-Benz, Siemens, GE, Caterpillar, Rockwell Automation, Coca-Cola, 3M, IBM, Oracle, and Bosch. The client mix skews industrial and regulated, which is directly relevant when the audience is not a technology company. A working framework that separates tactical AI initiatives, which can pay back inside twelve months, from strategic programmes that reshape the operating model over three to five years. The framework is built for executive teams running both tracks simultaneously without one starving the other. Presents in 26 countries and all 50 U.S. states, with material that adapts to manufacturing, distribution, financial services, and public sector audiences rather than a single vertical. Biography highlights Author of The AI Imperative Series; first volume, Manufacturing’s AI Imperative, published April 2026 Graduate of Yale University; MBA, Kellogg School of Management, Northwestern University Nearly four decades of enterprise AI experience, from commercial expert systems through machine learning to generative AI Former Vice President of Commercial Systems, Applied Systems Intelligence; previously led an AI software company in Knowledge-Based Expert Systems Advisor to senior leadership at Mercedes-Benz, Siemens, GE, Caterpillar, Rockwell Automation, Coca-Cola, 3M, IBM, Oracle, and Bosch Keynote presentations in 26 countries and all 50 U.S. states, across manufacturing, distribution, financial services, and public sector audiences Biography Knowledge-Based Expert Systems were running in defence and industrial settings long before ChatGPT gave generative AI a consumer face. Jack Shaw was building commercial software in that space in the 2000s as Vice President of Commercial Systems at Applied Systems Intelligence, after leading an AI software company through the previous wave. He has been inside enterprise AI since before most organisations were asking the question. That operator background sits underneath the current work. As an AI transformation advisor, Shaw works with senior leadership at Mercedes-Benz, Siemens, GE, Caterpillar, IBM, and Bosch on where AI actually changes the economics of the business, and how to get there from wherever the organisation is now. The client mix is industrial and regulated. The material reflects that: less consumer futurism, more operating-model impact. Shaw is a graduate of Yale University with an MBA from the Kellogg School of Management, and the author of The AI Imperative Series. The first volume, Manufacturing’s AI Imperative, was published in April 2026; subsequent volumes covering distribution, government, and other industries are in preparation. The series applies the same structure across industries: a dual-path framework that separates the tactical AI initiatives that pay back inside twelve months from the strategic programmes that reshape the operating model over three to five years. The pattern across nearly four decades is consistent. Shaw translates the next technology wave into language a CFO or a board chair can act on, and does so with specific reference to what worked and what broke in the last three waves. That continuity is the reason senior teams keep booking him back when the technology label on the brief changes. Key speaking topics Artificial intelligence strategy for the enterprise Generative AI and large language models in business operations Enterprise AI: from pilot to operating-model change Digital transformation and AI adoption in industrial and regulated sectors Decision latency and learning velocity in enterprise AI Innovation and change management in regulated industries Ideal for Boards and C-suites setting enterprise AI and digital strategy CIOs, CTOs, and CDOs sequencing AI investment across competing priorities: infrastructure, workforce capability, data readiness, and vendor selection Manufacturing, automotive, distribution, and financial services leadership teams Industry associations and regulated-sector conferences asking where the technology actually lands in operations Audience outcomes A clearer read on which AI capabilities matter for their specific industry and time horizon Concrete examples from Fortune 500 deployments rather than generic case studies Vocabulary to challenge vendor pitches and internal proposals with sharper questions A dual-path framework for separating the AI initiatives that pay back inside twelve months from the strategic programmes that reshape the operating model over three to five years, with a method for running both tracks simultaneously without one starving the other

Why organisations work with Alex Connock He runs the AI for Executives module on the Oxford Executive MBA and co-directs Oxford’s postgraduate course in Artificial Intelligence for Business, so the content has been pressure-tested with senior leaders before it reaches a corporate audience. He spent two decades running media businesses at scale, including thirteen years as co-founder and CEO of Ten Alps with Bob Geldof and five as Managing Director of Endemol Shine North, which means his framing of AI is grounded in production economics, not vendor narrative. His Routledge textbook on media business models in the AI age is a teaching reference at multiple business schools and has been translated into Korean and Turkish, giving him a coherent published argument rather than a deck of demos. He moves credibly between a board conversation about AI strategy and a creative team session on generative tools, which is rare in a topic dominated by either technologists or policy commentators. Biography highlights Senior Fellow, Saïd Business School, University of Oxford; co-director of Oxford’s postgraduate course in Artificial Intelligence for Business. Professor of Media and Artificial Intelligence, University of Exeter. Head of Department, Creative Business, National Film and Television School. Author of three Routledge titles, including “Media Management and Artificial Intelligence” (2022), “Media Management and Live Experience” (2024), and “Entrepreneurship in Media and Entertainment” (2025). Co-founder and former CEO of Ten Alps (now Zinc Media) with Bob Geldof; former Managing Director of Endemol Shine North. Education: PPE (Oxford), Journalism (Columbia), MBA (INSEAD), PhD in video optimisation for e-commerce. Biography Generative AI has reordered the cost base of every business that produces content, software, or marketing, and the question for leadership teams is no longer whether to engage but where the operating model actually changes. That question is harder to answer well than the public debate suggests. It needs someone who has run a production company through a previous wave of digital disruption, and who teaches the underlying technology to senior executives now. That is the position Alex Connock occupies. At Saïd Business School in Oxford he co-directs the postgraduate course in Artificial Intelligence for Business and runs the AI for Executives module on the Executive MBA. He holds a Professorship in Media and Artificial Intelligence at the University of Exeter and leads the Creative Business department at the National Film and Television School. Before the academic work he spent two decades as an operator. He co-founded Ten Alps with Bob Geldof in 1998 and ran it as chief executive for thirteen years, producing programming for UK and international broadcasters and the UK government’s Teachers TV. He then ran Endemol Shine North as Managing Director through a period of substantial growth. His three Routledge titles, including the 2022 textbook “Media Management and Artificial Intelligence” with Korean and Turkish translations, give the talks a published spine. The result is a speaker who can take a board conversation from generative AI as topic to specific decisions about content, channel, and capital, with a vocabulary that holds up in front of both the strategy team and the creative team. Key speaking topics Generative AI and the media business AI for executives and the corporate operating model AI applied to marketing and brand The economics of synthetic content and creator platforms AI, national strategy and creative industries policy Entrepreneurship and growth in media and entertainment Ideal for Boards and executive committees commissioning an AI strategy session that goes beyond capability demos. CMOs, CSOs, and content leaders in media, entertainment, publishing, advertising, and marketing. Executive education and senior leadership programmes inside large corporates. Industry conferences in media, technology, and creative industries seeking a credentialed academic voice with operator history. Audience outcomes A clear read on where generative AI changes the unit economics of content, marketing, and customer-facing operations. A structured view of the AI tooling landscape, anchored to specific business decisions rather than vendor categories. Reference points from media businesses already running AI in production, including platforms, broadcasters, and creator economies. A working vocabulary for the boardroom conversation on AI strategy that holds up with both technical and commercial colleagues.

Why organisations work with Dino Sofos He has built category-leading shows in two different genres, launching Dua Lipa’s At Your Service as Persephonica’s first title and co-creating The News Agents, which hit 24 million downloads in seven months. He ran BBC News Podcasts for long enough to learn what works at scale: 85 million downloads across Brexitcast, Americast and Newscast during his tenure as editor. He understands the commercial crossover between audio and broadcast, having been the first editor to transfer a current affairs podcast, Brexitcast, onto BBC One in 2019. He speaks from operator experience, not commentary, which makes him useful to executives weighing real decisions about content, talent and audience strategy. Biography highlights Founder and CEO of Persephonica, an independent audio production company established in 2021. Former Editor of BBC News Podcasts, with 14 years at the BBC. Creator of Brexitcast, Americast and Newscast for the BBC. Brexitcast won the Listeners’ Choice award at the British Podcast Awards 2019. Co-creator of The News Agents with Emily Maitlis, Jon Sopel and Lewis Goodall, produced in partnership with Global. Producer of Dua Lipa: At Your Service, featuring guests including Elton John, Amal Clooney and Pedro Almodovar. Biography Brexitcast started inside the BBC as an experiment in how political reporters talked to each other when the cameras were off. Dino Sofos was the editor who turned that informal energy into a format, then into a habit, then onto BBC One in 2019, the first time a current affairs podcast had crossed over to television. That move, and the 85 million downloads accumulated by BBC News Podcasts during his editorship, gave him a specific kind of knowledge. He understands how audio formats work commercially, how much of audience loyalty is structural rather than topical, and why most attempts to manufacture habit fail in the first six weeks. He left the BBC in 2021 to found Persephonica. The company launched with Dua Lipa’s At Your Service, featuring guests from Elton John to Pedro Almodovar, and followed with The News Agents, co-created with Emily Maitlis, Jon Sopel and Lewis Goodall in partnership with Global. The News Agents became the UK’s most downloaded daily news podcast, reaching 24 million downloads in seven months. For organisations trying to build their own audience, his value is less about podcasting as a channel and more about the operating discipline behind it: choosing the right voices, designing formats that reward return listening, and running the commercial side of attention without losing the editorial instinct that attracted people in the first place. Key speaking topics Podcasting and digital audio strategy Building loyal audiences at scale Creative entrepreneurship and independent production Talent identification and format design Editorial innovation in news and current affairs Commercial models for original content Ideal for CMOs and communications directors weighing investment in owned audio and content formats Media, publishing and broadcasting leaders considering how to adapt for a podcast-first audience Founders and heads of content designing subscriber or listener strategies HR and internal comms leaders looking at audio for employee engagement and leadership storytelling Audience outcomes A clearer sense of what separates shows that build habit from content that merely accumulates views. Practical reference points from launching chart-topping podcasts in both celebrity and news formats. Specific lessons from editorial formats such as Brexitcast, Americast and The News Agents on pairing talent with structure. A working view of the commercial and talent economics of independent production.

Why organisations work with Kelly Vero She has shipped AAA games (including credits across the Lara Croft and Transformers franchises) and now runs an AI-powered digital fashion business, so she speaks about immersive technology from the inside of two different commercial stacks, not from a consultancy slide. As CEO and CTO of NAK3D, she gives leadership teams a concrete view of how 3D content, AI and consumer brands are starting to fit together at production scale. Her book How Video Games Made the Metaverse: From Pixels to Portals (Routledge) gives executives a structured way to read the metaverse as the natural extension of forty years of game technology, not a marketing fad. She has worked at policy and institutional level with the European Commission and Pro Helvetia, which means she can frame technology questions in terms a regulated board will recognise. Biography highlights CEO and CTO of NAK3D, a Swiss AI-powered digital fashion start-up. Chief Metaverse Officer at Aequaland, an educational platform for children. Author of How Video Games Made the Metaverse: From Pixels to Portals, published by Routledge. Earlier edition nominated for the British Business Book Awards 2024. 30-year career in interactive entertainment, with credits across the Lara Croft and Transformers franchises. Consultant to the European Commission, Pro Helvetia (Swiss Arts Council) and Confetti Media Group. Won a Startup Innovation Award at a World Economic Forum-linked event in Davos, January 2024. Biography The metaverse arrived in the boardroom as a slogan and left as a question: where is the operational substance behind any of this. The honest answer is that it sits inside the games industry, where 3D worlds, real-time content pipelines and live-service economies have been working at scale for two decades. That is the world Kelly Vero has spent thirty years inside. Her credits stretch across the Lara Croft franchise and Hasbro’s Transformers games, taking her from script and character work into production at the heart of mass-market AAA development. The result is a deep, practitioner-level grasp of how immersive technology actually gets built, shipped and monetised. She now applies that experience as CEO and CTO of NAK3D, a Swiss AI-powered digital fashion company sitting between gaming, virtual platforms and consumer brands. NAK3D won a Startup Innovation Award at a World Economic Forum-linked event in Davos in January 2024. Vero is also Chief Metaverse Officer of the children’s education platform Aequaland, and has consulted for the European Commission and Pro Helvetia on technology and creative policy. Her book How Video Games Made the Metaverse: From Pixels to Portals, published by Routledge, treats the metaverse as the next chapter of a long technical lineage, not a sudden hype cycle. For boards trying to decide what to fund, what to ignore and what to build, that frame is more useful than any forecast. Key speaking topics AI and 3D commerce The metaverse as commercial infrastructure Digital fashion and virtual goods Generative AI in creative production Game design as a model for customer experience Web3 and immersive platforms Innovation strategy in deep tech Ideal for CMOs and brand leaders deciding how to commit to virtual goods, digital fashion and immersive customer experience CEOs and boards of consumer and entertainment businesses weighing AI and 3D investment CTOs and digital transformation leads scoping AI commerce, content pipelines and creative AI Investors and innovation teams in retail, fashion, media, gaming and adjacent sectors Audience outcomes A clear read on which immersive and metaverse claims are commercially serious and which are not Concrete examples of how AI and 3D content are already reshaping fashion, retail and entertainment commerce A working frame for treating game technology as the parent discipline of the metaverse, with practical implications for product and platform decisions Confidence to scope a first credible AI or 3D content initiative, rather than commission another exploratory study

Why organisations work with Jack Stratten Pattern recognition grounded in fieldwork. Insider Trends runs retail safaris in London, New York, Tokyo and Seoul, which means his examples come from stores he has physically been inside, not slide decks recycled from conference circuits. A named RETHINK Retail Top Retail Influencer in both 2023 and 2024, giving buyers a third-party signal of standing in the retail community. Direct experience advising Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover and Microsoft on retail formats and customer experience, so the frame of reference fits enterprise decision-makers. Works across the full retail stack, from store roles and staff models to omnichannel, supply chain and sustainability, which lets a single session connect teams that usually plan in silos. Format flexibility. Keynote, boardroom session, trend workshop or guided retail safari, all drawn from the same underlying research base. Biography highlights Head of Trends, Insider Trends, a London-based retail futures agency advising C-suite clients globally. Selected for RETHINK Retail’s Top Retail Influencers list in 2023 and 2024. Clients include Nike, Johnson and Johnson, Converse, Ikea, Shell, Marks and Spencer, Jaguar Land Rover, Costa Coffee, Diageo, Microsoft, LVMH, Nespresso, Twilio, The National Trust and Galeries Lafayette. Has run trend seminars for senior business audiences in partnership with the British Library. Media commentator on retail change, including appearances on Channel 4 and BBC Radio 5. Published author on Insider Trends and contributor to industry outlets including Retail Technology Innovation Hub. Biography Physical stores, e-commerce, app, social commerce, marketplace listings, supply chain footprint. For most retailers these are still governed as separate projects with separate owners, even though a single customer now moves across all of them inside one buying decision. That gap between how customers shop and how retailers are organised is the core tension Jack Stratten’s work addresses. As Head of Trends at Insider Trends, a London-based retail futures agency, he sits on top of a continuous research engine that tracks new store formats, brand experiences and commercial models in the cities where retail is evolving fastest. The agency’s client list spans Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover, Microsoft and Galeries Lafayette, and the work typically lands as a keynote, a boardroom session, a workshop, or a guided retail safari through live stores. The value to a leadership team is diagnostic as much as inspirational. Stratten is good at naming which shifts are real signals versus which are noise, which store formats actually drive commercial outcomes, and where omnichannel investment translates into loyalty rather than cost. RETHINK Retail named him one of its Top Retail Influencers in both 2023 and 2024, a practitioner-voted signal that buyers in the sector recognise his read on the category. What separates his sessions from a standard retail trends talk is the grounding. The examples are stores he has walked, brands his team has studied in depth, and commercial decisions he has watched play out, which makes the content usable inside a planning cycle rather than a year-end inspiration slot. Key speaking topics Retail trends and customer behaviour Omnichannel strategy Store of the future and new retail formats Customer experience in consumer brands Retail innovation and business model change Sustainability in retail and supply chain Direct to consumer and brand experience Ideal for Retail and consumer goods executive teams setting store, channel and format strategy. Heads of customer experience, digital and e-commerce aligning on a single commercial plan. Property, leasing and shopping centre leadership rethinking the role of physical space. Senior marketing and brand leaders in consumer categories adjacent to retail. Audience outcomes A clearer view of which retail shifts are material signals and which are surface noise. Concrete examples of store formats, brand experiences and omnichannel models that are working in 2025, with the commercial logic behind them. A shared vocabulary across store, digital, marketing and supply chain teams for the next planning cycle. Specific prompts for where to test, invest or pull back in the next 12 to 24 months. A sharper sense of how consumer brands and retailers are redefining the role of the store.

Why organisations work with Lars Ulrich He has run, with three bandmates, one of the most commercially successful independent creative businesses of the last forty years, with more than 125 million albums sold and full ownership of the master recordings. He led the Napster confrontation in 2000, the first artist-led legal challenge to peer-to-peer file sharing, which set much of the licensing groundwork that streaming platforms operate on today. He speaks from inside a band whose business model has been rebuilt at least three times, from major-label act to self-owned record company to direct-to-fan operator across a 60 million-strong social following. He chairs, with his bandmates, the All Within My Hands Foundation, which runs the Metallica Scholars Initiative with the American Association of Community Colleges and partners with Feeding America and World Central Kitchen. He is a Rock and Roll Hall of Fame inductee and a Knight of the Order of the Dannebrog, useful only as evidence that the work has been recognised by serious institutions outside the music industry. Biography highlights Co-founder and drummer of Metallica, formed in Los Angeles in 1981. Inducted into the Rock and Roll Hall of Fame in 2009, the first Danish artist to receive the honour. Ten Grammy Awards from 26 nominations, including six Best Metal Performance wins. Testified before the US Senate Judiciary Committee in Metallica v. Napster, 11 July 2000. Co-founder of the All Within My Hands Foundation, established 2017, supporting workforce education, food security and disaster relief. Awarded the Knight’s Cross of the Order of the Dannebrog by Queen Margrethe II of Denmark in 2017. Biography Metallica has outsold most of the labels it has ever worked with. The band Lars Ulrich co-founded in 1981 has shipped more than 125 million records, won ten Grammy Awards, and now owns its entire master catalogue. It has done all of that without ever softening its sound to fit the commercial moment, and without ever being acquired, merged or absorbed. The interesting business question is how. Ulrich is one of the few people who can answer it from the inside. His account covers the decisions that mattered: refusing to chase trends with the Black Album, suing Napster in 2000 when the rest of the industry was paralysed, eventually buying back the masters, and rebuilding the band as its own record company, touring operation and direct-to-fan platform across more than 60 million followers. The Napster confrontation in particular is studied in business and law schools as a case in how an independent creative business defends its commercial rights against a technology shift. Ulrich’s Senate testimony in July 2000 became the artist-side argument that streaming services were eventually built around. He is candid about what the band got wrong in the public framing of that fight, and clear about what it preserved. Outside the band, he co-founded the All Within My Hands Foundation in 2017, which runs the Metallica Scholars Initiative with the American Association of Community Colleges and partners with Feeding America and World Central Kitchen. He was made a Knight of the Order of the Dannebrog by Queen Margrethe II in 2017, the same year the foundation launched. Key speaking topics Independent brand longevity Creative discipline at scale Business model reinvention Artist rights and the economics of digital distribution Partnership selectivity and brand integrity Philanthropy and foundation governance Team longevity and creative conflict Ideal for CEOs and founders running owner-led creative or brand-driven businesses CMOs and brand leads navigating partnership decisions and licensing Boards considering long-horizon brand strategy and succession Senior leadership offsites where the agenda is reinvention without losing identity Audience outcomes A concrete account of how a four-person creative business has stayed commercially independent for four decades. The reasoning behind Metallica’s decision to sue Napster, and what it produced for the wider industry. A clearer view of when to say no to brand partnerships, even profitable ones. A working sense of how creative conflict inside a senior team can be managed without breaking the team.

Why organisations work with Ömer Atiker Three decades of running digital agencies, not advising on them. He has founded, scaled, and sold internet ventures since 1996, which gives his keynote content the texture of an operator rather than a commentator. Author of four German-language reference books on digital transformation, including titles with Wiley and Campus, used inside companies as practical handbooks rather than thought-leadership accessories. Works in German, English, and Dutch at conference register, which makes him a credible booking for DACH-headquartered firms with international leadership audiences. Client list spans regulated industrials (BASF, Bayer, Merck, Fresenius), platform technology (Amazon, Google, Adobe), and consumer-facing operators (Singapore Airlines, Mitsubishi), so the examples on stage match the room. Sits at the intersection of digital marketing, AI deployment, and change leadership, which is the precise zone where most enterprise transformation programmes get stuck. Biography highlights Industrial engineer from the University of Karlsruhe (now KIT), with a master’s thesis on human-machine interaction. Founded ArtWork, one of the first internet agencies in the Netherlands, in 1996. Founder and CEO of Click Effect, a Freiburg-based digital marketing and transformation consultancy, since 2006. Author of four books on digital transformation, published by Wiley, Campus, and GABAL between 2017 and 2020. Worked alongside Frithjof Bergmann, the originator of the New Work concept, during a sabbatical period. Keynote clients include BASF, Bayer, Merck, Fresenius, Amazon, Google, Adobe, Singapore Airlines, Mitsubishi, and John Deere. Biography Digital transformation has never been short of strategy. The bottleneck sits further down the operating stack, in the daily handover between leadership intent, technology choices, and the people who have to do the work differently on Monday. Atiker has spent thirty years inside that handover. He studied industrial engineering at the University of Karlsruhe and wrote his master’s thesis on human-machine interaction. In 1996 he founded ArtWork, one of the first internet agencies in the Netherlands, and sold it after the dotcom cycle. In 2006 he founded Click Effect in Freiburg, the digital marketing and transformation consultancy he still runs. Between agencies he took a sabbatical and worked with Frithjof Bergmann, the philosopher who originated the New Work concept. That period sits behind the leadership and culture material in his keynotes, which treats digital change as a problem of human adoption first and technology second. His four books, published by Wiley, Campus, and GABAL between 2017 and 2020, function as practical playbooks for German-speaking enterprises rather than airport thought-leadership. The client list reads as a cross-section of the European industrial and platform economy: BASF, Bayer, Merck, Fresenius, Singapore Airlines, Amazon, Google, Adobe, John Deere, Mitsubishi. He works in German, English, and Dutch, which makes him a natural fit for DACH-headquartered companies running international leadership programmes around AI and digital execution. Key speaking topics Digital transformation execution AI in the enterprise Digital and remote leadership Customer centricity and digital marketing Corporate culture and digital adoption Innovation under operating constraints Personal development in the digital age Ideal for DACH-headquartered enterprises running multi-year digital and AI transformation programmes CDOs, CMOs, and transformation leads responsible for moving from pilot to operational deployment Industrial and life-sciences boards translating digital strategy into customer-facing change Senior leadership offsites where the audience needs an operator’s view, not a consultant’s frame Audience outcomes A practitioner’s reading of where their own transformation programme is most likely to stall Concrete examples of digital and AI deployment from regulated industrials and platform companies A clearer separation between technology decisions and the leadership behaviour those decisions require Language and reference points senior leaders can use with their own organisations after the session

Why organisations work with Rory Cellan-Jones He has reported on every significant technology cycle from the dot.com bust to generative AI, which gives senior teams a working baseline for how this wave will and will not behave. His book Always On argues that the smartphone is the Model T Ford of the 21st century and traces the loss of public trust from the 2012 Olympics opening ceremony to Cambridge Analytica. That argument frames a board conversation on AI legitimacy in language buyers can use. He brings the institutional memory of the BBC technology desk into the room, including direct interviews with the founders and chief executives now setting the AI agenda. His OBE for services to journalism, honorary fellowship at the National Museum of Computing, and current advisory roles at FTI Consulting and Brands2Life signal a credibility that survives the move from press gallery to boardroom. He hosts and moderates with the discipline of a live broadcaster, which makes him a strong choice when the brief is a serious panel rather than a single keynote. Biography highlights BBC Technology Correspondent, 2007 to 2021, with prior roles on The Money Programme, Newsnight, and the Today Programme. Appointed OBE in the 2024 Birthday Honours for services to journalism. Author of Always On: Hope and Fear in the Social Smartphone Era (Bloomsbury), Dot.Bomb, the memoir Ruskin Park, and Sophie From Romania. Co-host of the Movers and Shakers podcast on Parkinson’s disease, launched 2023. Senior Advisor, FTI Consulting; Senior Media and Strategy Consultant, Brands2Life. Honorary Fellow, National Museum of Computing; honorary degree, University of York. Biography The dot.com bust ran straight through Cellan-Jones’s first stint as a technology reporter. He had just been appointed BBC Internet Correspondent when the bubble broke, and the book he wrote about it, Dot.Bomb, set the pattern for a career spent reporting on technology as something that has to survive contact with markets, regulators and the public. That long memory is what senior teams now use him for. Across fourteen years as BBC Technology Correspondent, from January 2007, he covered the rise of the iPhone, the social media platforms, the cryptocurrency cycles, and the early arguments about AI safety. His book Always On reads that period as a single arc, with the 2012 Olympics opening ceremony as the high water mark of techno-optimism and the Cambridge Analytica revelations as the moment public trust broke. He left the BBC in 2021 and has since taken senior advisory roles at FTI Consulting and Brands2Life, which keep him close to the corporate side of the same questions he reported on as a journalist. He was appointed OBE in the 2024 Birthday Honours. The current AI debate is where the back catalogue earns its keep. Boards are being asked to make commitments at a pace that exceeds the evidence, and the reflex to copy whichever competitor moves first is exactly the pattern he watched go wrong in 2000, again in 2008, and again in 2017. Few speakers can frame that lesson with the same authority. Key speaking topics Artificial intelligence and the public trust problem The smartphone era and the social contract of technology Disruptive innovation and the corporate response Technology regulation and the limits of self-governance Cybersecurity in consumer and corporate life Long-run lessons from forty years of technology cycles Health, technology and the patient experience Ideal for Boards setting AI adoption policy and accountability CIO, CTO and CDO leadership offsites looking for an outsider perspective on the current cycle Communications, public affairs and policy teams managing technology reputation risk Conferences requiring a moderator or host with deep subject knowledge Audience outcomes A clearer read on which parts of the current AI narrative match historical patterns and which are genuinely new A working framework for thinking about public trust as a corporate input, not an externality A sense of the regulatory direction in the UK, EU and US and what that implies for product and policy decisions Questions a board should be asking its own technology and risk leadership in the next twelve months

Why organisations work with Ashley Dudarenok She runs the operating relationships most foreign executives only read about. Alarice and ChoZan, both founded and led by her from inside China, give clients direct access to working partnerships with Alibaba, JD.com, Pinduoduo, ByteDance and Tencent. Thinkers50 placed her on its Radar list and labelled her a “Guru on digital marketing and fast-evolving trends in China,” a designation reserved for thinkers shaping the next wave of management ideas. She translates Chinese commerce into board-room decisions, not headlines. New retail formats, livestream commerce, KOL economics and platform mechanics are framed as actions a Western CMO or COO can take, not as cultural curiosities. A library of books and a working agency, not a single thesis. Eleven titles across consumer behaviour, KOL marketing, B2B and cross-border ecommerce mean the content is regularly refreshed against active client work, not frozen at publication. Western frame, Chinese context. She is a naturalised Chinese national with native-level Mandarin and Russian, English and German fluency, which means she can interrogate Chinese platforms in the language they operate in and explain them in the language Western boards make decisions in. Biography highlights Founder of Alarice (2011), a China digital marketing agency with offices in Hong Kong, Shanghai and Shenzhen, and ChoZan (2016), a China digital transformation consultancy. Thinkers50 Radar Class of 2021. Author of eleven books on digital China, including New Retail Born in China Going Global and Digital China: Working with Bloggers, Influencers and KOLs. Recognised among the World’s Top 100 Retail Influencers 2023 by RETHINK Retail and named a LinkedIn Top Voice in Marketing. Clients and audiences include Alibaba, LVMH, Coca-Cola, Johnson & Johnson, BMW, HSBC, Disney, Huawei and Adobe. Featured in Bloomberg, Forbes, CNBC, South China Morning Post, Business Insider and CGTN. Biography Most Western executives still understand China through a 2015 lens: factory floor, growth market, regulatory headache. The actual commercial picture has moved on. Livestream commerce is a meaningful share of retail, mini-programs have replaced apps, KOL economics drive product launches, and consumer expectations on speed, personalisation and service have re-set what “good” looks like. Ashley Dudarenok built a business interpreting that gap for global firms. She founded Alarice in Hong Kong in 2011 and ChoZan in 2016, running both as operating businesses with offices in Hong Kong, Shanghai and Shenzhen. That structure matters. Her commentary draws on live client work with the platforms she is describing, not on observation from outside the system. Alibaba, JD.com, Pinduoduo, Tencent and ByteDance are working relationships, not case studies pulled from the FT. The intellectual contribution is recognised externally. Thinkers50 placed her on its 2021 Radar list, the cohort it tracks as the next wave of management thinkers, with the designation “Guru on digital marketing and fast-evolving trends in China.” She is a LinkedIn Top Voice in Marketing and was named to RETHINK Retail’s Top 100 Retail Influencers in 2023. Eleven books, including New Retail Born in China Going Global and the Digital China mini-book series, give her arguments a published spine that conference appearances alone do not. What she offers a board is the ability to treat China as a leading indicator. Boards walk away with a sharper read on how Chinese consumer behaviour is likely to surface in their own market, where their digital and customer-experience playbook is now structurally behind, and which platform mechanics, livestream, social commerce, AI-driven retail, are worth piloting before competitors close the gap. Key speaking topics China consumer trends and digital commerce New retail and social commerce KOL, livestream and influencer economics Customer centricity and the modern Chinese consumer Digital transformation lessons from China Innovation playbooks from Chinese tech and brand companies Future of marketing and retail Ideal for CMOs and brand leaders setting customer experience and digital strategy in consumer-facing industries Retail, luxury, FMCG and automotive boards with material China exposure or China ambitions Innovation and digital transformation leads benchmarking against Chinese platform standards Strategy and corporate development teams assessing how Chinese commercial models are likely to enter their home markets Audience outcomes A current, board-level read on the Chinese consumer and the platforms they live on Concrete examples of Chinese retail, marketing and product mechanics that Western firms can translate into pilots A clearer view of where their own digital and customer playbook is lagging the Chinese benchmark A working list of categories, BYD, Mixue, Labubu, DeepSeek, TikTok parent ByteDance, where China has set the new commercial standard Confidence to challenge internal assumptions that treat China as a sales market rather than a strategic teacher

Why organisations work with John Ridding He ran the playbook the rest of the news industry copied. The FT moved to a paywall in 2002, a metered model in 2007, and trial-led subscriptions in 2015, reaching one million subscribers in 2019 and 2.9 million paying users by 2023. He brings the inside view of a cross-border acquisition that worked. The 2015 sale of the FT from Pearson to Nikkei is one of the cleanest examples of a Japanese parent acquiring a Western media asset without breaking it. He has signed the first UK national publisher licensing deal with OpenAI, which gives him a current operator perspective on how content businesses negotiate with foundation model companies, not a commentator’s view. He spent 35 years inside one institution and ran it for almost 20. That tenure is unusual at his level and gives him a coherent argument about long-horizon transformation rather than a sequence of quarterly bets. Biography highlights Chief Executive Officer of the FT Group, May 2006 to June 2025. Special Executive Director of Nikkei, parent company of the Financial Times since 2015. Honorary Chairman of the Financial Times following his transition from CEO. Previously Publisher of FT Asia and Chairman of Pearson Asia, 2003 to 2006. Foreign correspondent for the FT in Seoul, Paris and Hong Kong, with reporting from China, Japan, India and Indonesia. First-class honours degree in Philosophy, Politics and Economics, Oxford University. Biography The reader-revenue model now treated as orthodoxy across global news media did not exist as a serious commercial strategy when the Financial Times began charging for online journalism in 2002. The decision was contested inside the building and dismissed outside it. Two decades later, it is the model the New York Times, the Washington Post and most of the European broadsheets have adopted in some form. John Ridding ran that experiment to scale. As CEO of the FT Group from 2006 to 2025, he took the paper from print-led economics to a paying audience of 2.9 million and revenues of GBP 500m, with more than two-thirds of revenue from digital subscriptions. The headline numbers matter, but the operating choices behind them are what executives in other sectors find useful: how to price confidently when the market expects free, how to redesign the product around habit rather than transactions, how to build a direct data relationship with a reader. He also managed two structural events most CEOs never face. The 2015 sale of the FT from Pearson to Nikkei moved a British editorial institution into Japanese ownership without disturbing the journalism. In April 2024 the FT became the first UK national publisher to license its content to OpenAI, an early test of how content owners negotiate with foundation model companies on terms rather than waiting to be scraped. Before running the business he reported from it. Postings in Seoul, Paris and Hong Kong covered the Asian financial crisis, the rise of China as a commercial power, and the early years of the Eurozone. That reporter background is the throughline. He talks about the digital subscription business the way a foreign correspondent talks about a country, in specifics, not abstractions. Key speaking topics Subscription and reader-revenue business models Digital transformation of legacy businesses AI and the future of content, media and intellectual property Cross-border M&A and post-acquisition integration Global business through the lens of news and capital flows Leadership of long-horizon transformation The economics of trust in a fragmented information market Ideal for CEOs and CFOs of subscription, media, publishing and content businesses Boards of legacy companies designing direct customer-revenue strategies Chief Strategy and Chief Commercial Officers wrestling with pricing in commoditising markets Senior teams negotiating content, IP or data licensing terms with AI platforms Audience outcomes A clear account of how a legacy business shifted from advertising to direct customer revenue, with the sequencing decisions that made it work A framework for thinking about pricing, product and data as one operating system rather than three departments An informed read on what content owners are actually negotiating with foundation model companies, beyond the headlines A view on cross-border integration that treats culture and editorial autonomy as commercial assets, not soft factors

Why organisations work with Sue Black A sitting computer science professor who has also run a social enterprise that retrains women into tech roles at scale, so the talent argument is grounded in operational evidence, not advocacy. Author of the Saving Bletchley Park campaign and book, a working case study in using social media to mobilise public, political and corporate support around a single goal. Founded BCSWomen in 2001 and TechUPWomen in 2019, giving her two decades of named programmes to draw on when discussing pipeline, retention, and reskilling. OBE for services to technology, FBCS CITP, FRSA; the credentials boards expect when commissioning a technology keynote, without the corporate-speaker generic register. Bridges technical authority and lived experience. Left school at 16, returned through adult education to a PhD in software engineering, which gives the talent and inclusion argument personal weight that lands with mixed audiences. Biography highlights Professor of Computer Science and Technology Evangelist, Durham University. OBE for services to technology, 2016 New Year Honours. Founder, BCSWomen (2001), the UK’s first online network for women in technology. Founder, #techmums (2013) and TechUPWomen (2019), retraining women into tech careers. Author, Saving Bletchley Park (Unbound, 2015), Amazon UK bestseller and record-setting Unbound crowdfund. First recipient of the BCS John Ivinson medal; Lovie Awards Lifetime Achievement winner, 2018. Biography The technology talent gap is not principally a recruitment problem. It is a pipeline problem, an inclusion problem and a retraining problem, and most organisations are not structured to address any of the three. Sue Black has spent twenty-five years building the practical answers in public, on national platforms, and inside the British computer science establishment. She is Professor of Computer Science and Technology Evangelist at Durham University, where her academic work sits alongside the operational delivery of TechUPWomen, the retraining programme she founded in 2019. TechUPWomen reports nearly 600 women retrained into technology careers with an average salary uplift of around GBP 6,000, a rare instance of a tech-inclusion initiative reporting measurable economic outcomes for participants. Her track record on mobilisation is equally specific. Between 2008 and 2011 she led the Saving Bletchley Park campaign, which used early social media to recruit politicians, journalists and corporate sponsors behind the restoration of the WWII codebreaking site. Her account of the campaign, Saving Bletchley Park, became the fastest-funded title on Unbound and an Amazon UK bestseller. She founded BCSWomen in 2001, served as its chair until 2008, and was the first recipient of the BCS John Ivinson medal. She holds an OBE for services to technology, is a Fellow of the British Computer Society and Chartered IT Professional, and a Fellow of the Royal Society of Arts. The 2018 Lovie Awards recognised her career with a Lifetime Achievement award, and she has been invited to address the United Nations on women’s rights twice. The credentials are unusual in combination: a sitting academic chair, a national campaigning record, and two operational social enterprises with named outputs. Key speaking topics Women in technology and the future tech workforce Digital skills and reskilling at scale Diversity and inclusion in computer science Social media as a tool for organisational and public campaigns The history and legacy of Bletchley Park Future of technology and digital transformation Personal reinvention and adult learning into tech careers Ideal for CHROs and heads of talent rebuilding the technology pipeline beyond traditional graduate channels Technology and digital transformation leaders accountable for diversity, retention and reskilling targets DEI and ERG sponsors who need an evidenced voice on women in tech rather than a motivational one Conferences in technology, financial services and public sector seeking a senior keynote with academic and operational credibility Audience outcomes A clearer view of what works in retraining women into technology roles, drawn from named programmes with reported outcomes A grounded picture of the UK technology pipeline and where corporate intervention has measurable effect A working example, Bletchley Park, of how a small team can mobilise public and corporate support around a single objective using digital channels Personal credibility for the reskilling case: an academic who reached a chair through adult education herself Confidence to challenge the standard “women in tech” narrative with evidence rather than aspiration