Digital Transformation

Why organisations work with Brian McBride He has actually done the job a board is usually asking about: scaled Amazon UK as CEO, then chaired ASOS and Trainline through listed-company growth. His view on digital disruption is operator-grade, not commentator-grade, grounded in P&L decisions inside a pure-play digital business. He has governed at national scale as President of the CBI and as Lead Non-Executive on the UK Ministry of Defence Board, which gives him a rare read on the business-state interface. He speaks the language of chairs, non-executives, and regulators fluently, because those are the roles he still holds. He is credible with both traditional boards and digital-native leadership teams, and comfortable translating between them. Biography highlights CEO of Amazon.co.uk, 2006-2011 Chairman of ASOS plc, 2012-2018 Current Chair of Trainline plc President of the Confederation of British Industry, 2022-2024 Lead Non-Executive Director, UK Ministry of Defence Board, 2020-2025 Independent non-Executive, KPMG UK Public Interest Committee Honorary Doctorate, University of Glasgow; Fellow of the Royal Society of Edinburgh Biography Amazon UK was still a challenger in the British market when Brian McBride took over as CEO in 2006. By the time he left in 2011, it had become the default reference point for what digital retail looked like in the UK, and the benchmark every high-street incumbent was measured against. That experience sits underneath almost everything he has done since. After Amazon he moved into chairing listed digital businesses. He chaired ASOS plc from 2012 to 2018 through its expansion as a global online fashion retailer, and he currently chairs Trainline plc, the UK-listed online rail and coach platform. Chairing digital-first companies at public-market scale is a narrow skill, and his track record in it is unusually deep. His governance reach runs well beyond any single company. He served as President of the CBI from 2022 to 2024, a period that included the most serious institutional crisis in the organisation’s recent history, and as Lead Non-Executive Director on the UK Ministry of Defence Board from 2020 to 2025. He is now an Independent non-Executive on KPMG UK’s Public Interest Committee and a senior adviser at Scottish Equity Partners. Earlier in his career he ran Dell’s UK and Northern Europe business and was Managing Director of T-Mobile UK, where he led the UK launch of 3G. Glasgow University awarded him an honorary doctorate in 2024 for services to business and philanthropy, and the Royal Society of Edinburgh elected him a Fellow in 2025. Key speaking topics Digital business leadership at scale E-commerce strategy and platform competition Board governance in listed digital companies Transformation inside traditional businesses Public and private sector leadership The UK business and policy environment Ideal for Chairs, CEOs and board directors of listed companies facing digital-era competition Executive teams inside traditional businesses running a transformation programme Senior leaders in public sector and government-adjacent institutions working with private sector partners CBI-level industry bodies, banks, professional services firms and large retailers Audience outcomes A working view of how a pure-play digital business actually makes decisions, from someone who ran one A sharper sense of what effective board governance looks like when the business model is still changing A clearer read on where leadership styles break down in the shift from traditional to digital-native operating models A grounded perspective on the UK business environment from a former CBI President Practical reference points from Amazon, ASOS and Trainline rather than abstract case studies

Why organisations work with Brian Forde He briefed President Obama on bitcoin in 2014 and shaped the early federal posture on digital currency, so buyers get someone who understands how US policy actually gets made, not a commentator guessing at it. He built the MIT Media Lab’s Digital Currency Initiative from the ground up, convening cryptographers, economists, and distributed systems researchers. Few speakers can explain the engineering and the regulatory stakes in the same sentence. He teaches the MIT Sloan blockchain curriculum alongside Christian Catalini and Simon Johnson, which keeps his material connected to current research rather than recycled decks. He has operated, not just advised: he co-founded a telecoms company that served a quarter of a million Nicaraguans, and now runs Numero, a campaign finance technology firm. He speaks about adoption from the perspective of someone who has shipped. He ran for US Congress on a crypto-funded campaign that drew legal and political attacks in real time. On questions of public trust, optics, and compliance, he brings direct scar tissue. Biography highlights Co-founder and former Director, Digital Currency Initiative, MIT Media Lab. Senior Lecturer, MIT Sloan School of Management, teaching blockchain technologies. Former Senior Advisor for Mobile and Data Innovation, White House Office of Science and Technology Policy. Young Global Leader, World Economic Forum; contributor to the WEF agenda. Co-founder and CEO of Numero; co-founder and former CEO of Llamadas, S.A. in Nicaragua. 2018 Democratic candidate for US Congress in California’s 45th District; raised a record sum in cryptocurrency donations. Biography Most boards hear about blockchain from a vendor or a lobbyist. Brian Forde is one of the few people who has been the White House official writing the early rules, the MIT researcher auditing the code, and the founder trying to raise money inside the regulatory grey zone. He briefed President Obama on bitcoin in 2014, when the federal government was still deciding whether to treat it as currency, commodity, or threat. At the MIT Media Lab he co-founded and led the Digital Currency Initiative, assembling cryptographers, economists, and distributed systems researchers to study how digital currencies could work at scale. The initiative seeded research that now underpins how central banks, custodians, and exchanges think about settlement risk. He now teaches the subject at MIT Sloan alongside Christian Catalini and Simon Johnson. His operator record matters as much as the policy work. He co-founded Llamadas, S.A., a low-cost internet phone company that served more than a quarter of a million Nicaraguans after his Peace Corps service. He currently runs Numero, building campaign finance software for political campaigns. In 2018 he ran for US Congress in California’s 45th District and accepted cryptocurrency donations, raising more in crypto than any previous American candidate and attracting a political attack campaign that tested how the mainstream handles digital-asset politics. The value he brings to a room is that combination. Audiences get engineering precision, Washington insight, and founder scar tissue from a single speaker who can answer the question most keynotes dodge: what does a serious organisation actually do on Monday morning. Key speaking topics Blockchain adoption in regulated industries Digital currency and central bank policy Bitcoin and the future of payments Emerging technology and public policy Government regulation of digital assets Innovation inside large institutions Ideal for Boards and executive committees at banks, asset managers, and payments firms weighing digital asset strategy. Chief technology officers, chief innovation officers, and heads of strategy assessing blockchain pilots. Chief compliance officers and general counsel preparing for evolving digital asset regulation. Government and public sector leaders building digital infrastructure and data policy. Audience outcomes A clear map of where blockchain is genuinely useful in financial services, healthcare, government, and supply chain, and where it is not. A working understanding of how US and global digital asset regulation is being shaped, and what that means for near-term decisions. Practical framing for how to evaluate and resource a blockchain or tokenisation pilot without over-committing. Perspective on the political and reputational dimensions of digital asset adoption, informed by direct campaign experience. Sharper questions to take back to internal technology, legal, and risk teams.

Why organisations work with Brent Hoberman He has built and exited two unicorns, lastminute.com and Made.com, and can speak to scaling and to failure with equal credit. Through Founders Factory and firstminute capital, he has first-hand visibility of more than 400 early-stage companies and 12 seed-stage unicorns, giving corporate audiences a live read on where technology is moving. His corporate partner list at Founders Factory, including The Guardian, L’Oreal, easyJet, Aviva and Reckitt Benckiser, means he speaks the language of incumbent strategy as well as founder strategy. As Co-Chair of Enterprise Britain and an adviser to successive UK Prime Ministers, he frames growth inside the real policy and capital conditions leaders operate under. He is candid about what went wrong at Made.com, which gives senior audiences a working case study in IPO timing, governance and post-pandemic demand rather than a highlight reel. Biography highlights Co-founder and former CEO of lastminute.com; sold to Sabre for approximately $1.1bn in 2005. Co-founder of Made.com; founding chairman until shortly before its 2021 IPO. Co-founder and Executive Chairman of Founders Factory, Founders Forum and firstminute capital. Appointed CBE in the 2015 New Year Honours for services to entrepreneurship. Co-Chair of Enterprise Britain; has advised multiple UK Prime Ministers on entrepreneurship policy. Non-executive director roles have included Guardian Media Group, TalkTalk, Shazam, Time Out and The Economist. Biography Lastminute.com went public in March 2000, weeks before the dot-com market broke. The IPO was 43 times oversubscribed and remains one of the fastest company listings in European history. Brent Hoberman was its co-founder and CEO, and he ran the business through the crash and on to a $1.1bn sale to Sabre in 2005. That arc, from frenzy to survival to exit, sits under almost everything he says on stage. Since then he has built three platforms that back other founders. Founders Factory runs corporate-backed accelerators with partners including The Guardian, L’Oreal, easyJet, Aviva, Marks and Spencer and Reckitt Benckiser. firstminute capital is a global seed fund backed by more than 130 unicorn founders. Founders Forum is the community that connects the two. The combined portfolio gives him a working view across several hundred early-stage technology companies at once. He also co-founded Made.com in 2010 and was its founding chairman. He stepped down before the 2021 IPO, having questioned its timing, and the company later entered administration. He uses that outcome directly in corporate sessions on governance, category demand and IPO readiness, which is rare among founders at his level. Outside operating roles, he co-chairs Enterprise Britain with Stephen Fitzpatrick and has advised successive UK Prime Ministers on small business, scale-up and entrepreneurship policy. He was appointed CBE in 2015 for services to entrepreneurship. The policy work matters on the platform because it lets him connect founder behaviour, capital markets and government posture in a way most technology speakers cannot. Key speaking topics Entrepreneurship and founder psychology Scaling consumer internet and marketplace businesses Venture investing and early-stage capital Corporate innovation and startup partnerships AI and consumer technology trends UK and European tech policy Ideal for Boards and executive committees reviewing innovation strategy Corporate venture and M and A teams working with startups CEO and founder gatherings inside private equity and VC portfolios Senior leadership offsites at consumer, retail, media and financial services firms Audience outcomes A clear read on which early-stage technology categories are attracting serious capital and why A practical view of how corporates get useful work out of startup partnerships, from someone who structures them Frank lessons from a founder who has been through a record-breaking IPO, a billion-dollar exit and a public company collapse A sharper sense of how UK and European policy, capital and talent conditions shape what boards can realistically plan for

Why organisations work with Bernard Marr His frameworks for data strategy and AI adoption are grounded in peer-reviewed academic research from Cambridge and Cranfield – which means they hold up to internal scrutiny in ways that practitioner opinion rarely does. Business Trends in Practice, winner of the 2022 Business Book of the Year Award, gives executive audiences a shared, structured vocabulary for decisions that are otherwise made in fragmented, jargon-heavy conversations. His Forbes column reaches approximately one million readers a month – meaning his conceptual framing is often already in the room before he arrives, which accelerates rather than starts the conversation. He advises organisations across the full spectrum of sectors – from Google and Microsoft to the Bank of England, NATO and the NHS – which gives him a pattern-recognition advantage that single-sector specialists cannot replicate. Where most AI speakers address technology adoption as an IT problem, Marr consistently frames it as a governance and leadership problem – which is what boards and C-suites are actually wrestling with. Biography highlights Research Fellow, Cambridge Judge Business School; subsequently at Cranfield School of Management – before founding Bernard Marr & Co in 2006 Author of more than 20 books on AI, data strategy and digital transformation, published in over 20 languages Business Trends in Practice named Business Book of the Year 2022; additional awards include the CMI Management Book of the Year, Axiom Book Award and WHSmith Best Business Book Award Ranked by LinkedIn as one of the top 5 business influencers in the world Regular contributor to Forbes and the World Economic Forum; media presence includes BBC News, Sky News, the Financial Times, Wall Street Journal and HBR Advisory clients include Amazon, Google, Microsoft, the Bank of England, NATO, the NHS, Shell and the United Nations Biography Bernard Marr spent his early career as a research fellow at Cambridge Judge Business School and then at Cranfield School of Management, where his published work – cited more than 5,400 times – focused on business performance, intellectual capital and strategic measurement. In 2006 he left academia to found Bernard Marr & Co, taking that analytical infrastructure into advisory work with some of the world’s most complex organisations. His books – more than twenty of them, translated into over twenty languages – are not airport business books. Data Strategy, AI Strategy, Generative AI in Practice and Future Skills each address a specific executive decision: how to treat data as a governed asset, how to build an AI adoption roadmap, how to prepare a workforce for automation. Business Trends in Practice won the 2022 Business Book of the Year Award. His writing for Forbes, published at a rate of around three articles per week, gives those frameworks sustained reach into executive audiences between engagements. What makes Marr useful to a board is not that he explains technology well – many speakers do that. It is that he consistently reframes technology questions as governance questions: who owns the data strategy, how do we assess AI risk, what does leadership fluency in this area actually require? These are the questions that stall transformation programmes, and they sit above the pay grade of a CTO. His advisory work spans Google, Microsoft, Amazon, the Bank of England, NATO, the NHS, Shell and the United Nations – a range that gives him cross-sector pattern recognition that sector-specific specialists cannot replicate. The organisations that benefit most from his work are those where the executive team is technically literate enough to know they don’t know enough, and needs a structured way to close that gap. Key speaking topics AI strategy and adoption for executive leadership Data strategy and data governance Generative AI and its organisational implications Digital transformation and business performance Future of work and future skills Emerging technology trends and business impact Strategic performance management Ideal for C-suite and board-level audiences navigating AI and data investment decisions Chief Digital Officers, Chief Data Officers and technology transformation leads Senior leadership teams ahead of major digital transformation programmes Corporate and enterprise conference audiences requiring clarity on technology without technical fluency as a prerequisite Audience outcomes A working framework for evaluating AI and data investments – not just a description of what they are Clearer language for discussing technology strategy at board level, with less dependence on specialist intermediaries Understanding of which emerging technology trends carry genuine near-term organisational implications versus which are still speculative A more structured approach to data governance and the conditions under which data generates strategic advantage Insight into the skills and capabilities organisations will need to build – and which to acquire versus develop internally

Why organisations work with Avinash Kaushik He built the intellectual vocabulary a generation of marketers now uses, including the See-Think-Do-Care framework that maps content, media and measurement to real customer intent. Sixteen years as Google’s Digital Marketing Evangelist gave him a view of marketing performance across most of the world’s largest advertisers, not a single case study. He bridges analytics and brand in a room that usually forces leaders to pick one, advising both a measurement firm (Human Made Machine) and a global fashion group (Tapestry). His books sit on the desks of working practitioners in ten-plus languages; the argument has survived translation, platform change and the rise of generative AI. He is unusually direct about what does not work in marketing measurement, which is why senior buyers use him to sharpen internal debates rather than flatter them. Biography highlights Former Senior Director of Global Analytics and Digital Marketing Evangelist at Google, a sixteen-year tenure. Global Chief Strategy Officer at Human Made Machine; Brand Strategy and Marketing Transformation Consultant at Tapestry. Author of “Web Analytics: An Hour a Day” and “Web Analytics 2.0” (Wiley), translated into more than ten languages. Originator of the See-Think-Do-Care framework for intent-based marketing strategy. Recipient of the American Statistical Association’s Statistical Advocate of the Year and the Web Analytics Association’s Most Influential Industry Contributor award. Writes “The Marketing Analytics Intersect” newsletter, read by approximately 55,000 marketing and analytics leaders. Biography Marketing leaders rarely struggle for data. They struggle to decide what any of it means for growth next quarter. That is the problem Avinash Kaushik has spent two decades making tractable, first inside Google as its Senior Director of Global Analytics and Digital Marketing Evangelist, and now as global Chief Strategy Officer at Human Made Machine and brand strategy consultant to Tapestry. His See-Think-Do-Care framework reframed digital marketing around customer intent rather than channel or demographic, and it is now embedded in the working language of marketing teams from consumer goods to financial services. It is a simple idea with a disciplined consequence: measurement and content have to follow the audience’s state of mind, not the agency’s media plan. Two books, “Web Analytics: An Hour a Day” and “Web Analytics 2.0”, carried that argument into practice and have been translated into more than ten languages. The American Statistical Association named him Statistical Advocate of the Year; the Web Analytics Association recognised him as its Most Influential Industry Contributor. He has taught and advised at Stanford, USC Annenberg and the Rotman school at Toronto. What sets his current work apart is the refusal to treat AI as a separate topic. In rooms with CMOs and CFOs, he draws the line from intent-based customer understanding to incrementality-based measurement to where generative AI actually earns its keep. The recommendation is usually sharper and the vendor pitch usually weaker by the time he is done. Key speaking topics Intent-centric marketing strategy Incrementality-based marketing measurement AI and generative AI in marketing Digital analytics and data-driven decision making Customer-centric growth and retention Marketing transformation for senior leaders The See-Think-Do-Care framework in practice Ideal for CMOs and marketing leadership teams rebuilding measurement for an AI-first environment. Boards and executive teams stress-testing the commercial return from digital and marketing investment. Heads of analytics, data and performance marketing aligning with brand and commercial functions. CEO and CFO audiences who want a serious outside view on marketing’s contribution to growth. Audience outcomes A clearer line between customer intent, marketing activity and commercial outcome. A sharper test for whether a measurement approach is actually incremental or just reported. A working critique of how generative AI is being sold into marketing and where it earns real return. A shared vocabulary, grounded in See-Think-Do-Care, that senior teams can use to align content, media and measurement. A more confident internal argument about where to stop investing, not only where to invest more.

Why organisations work with Arnaud Bonzom He co-authored the INSEAD and 500 Startups study of the Forbes Global 500, which mapped how 262 of the world’s largest public companies actually engage startups. Few corporate-innovation speakers can point to an original dataset of that scale. He has advised more than 200 corporations on corporate-startup engagement, including Accenture, Airbus, Allianz, AWS, BMW, Shell, Standard Chartered and Volkswagen, as well as the European Commission and several national governments. He can distinguish, on the record, between a startup competition, a corporate accelerator, a corporate venture capital arm and a direct M&A play, and tell a board which one fits the problem they are actually trying to solve. His vantage point is Southeast Asia, built over a decade on the ground in Singapore at 500 Startups and INSEAD, which matters for Western corporates trying to understand Asian market entry and innovation sourcing. Biography highlights Co-author with INSEAD Professor Serguei Netessine of “How do the World’s Biggest Companies Deal with the Startup Revolution?”, the INSEAD and 500 Startups study covering the Forbes Global 500. Former Venture Partner at 500 Startups, focused on Southeast Asian founders. Entrepreneur-in-Residence at INSEAD; previously Assistant Director of Corporate Partnership Development at INSEAD. Founder and Managing Director of Black Mangroves; co-founder of Map of the Money, a platform mapping active investors across Southeast Asia. Research and commentary cited by Forbes, Bloomberg TV, Les Echos, Bain, SAP, BNP Paribas and Orange, with coverage in 28 countries. Speaker at Slush, Web Summit, DLD, Tech in Asia, Rise and SuperReturn. Biography Most large companies now run some form of startup engagement programme. The INSEAD and 500 Startups study of the Forbes Global 500, co-authored by Arnaud Bonzom with Professor Serguei Netessine, found that 262 of those 500 companies were already working with startups. The harder question, which the study set out to answer, is which models actually produce returns. That question sits at the centre of his work. As Director of Corporate Innovation at 500 Startups and later as Entrepreneur-in-Residence at INSEAD, he spent years watching corporates set up accelerators, write cheques, sign partnerships and run competitions, often in parallel, often without a clear theory of what each one was meant to deliver. His argument to boards is that these are different instruments with different risk profiles, and treating them as interchangeable is how budgets get burned. He has put the argument to more than 200 corporations, including Accenture, Airbus, Allianz, AWS, BMW, Shell, Standard Chartered and Volkswagen, and to the European Commission and the governments of Estonia, Germany, Singapore and Taiwan. His work has been cited by Forbes, Bloomberg TV, Les Echos, Bain, SAP, BNP Paribas and Orange, with coverage across 28 countries. His current base is Singapore, where he founded Black Mangroves and co-founded Map of the Money, a data platform that maps active investors across Southeast Asia. That gives him a direct line into one of the more complex venture ecosystems in the world, which matters for any multinational trying to understand where Asian growth capital is actually moving. Key speaking topics Corporate-startup engagement models Corporate venture capital Startup ecosystems Southeast Asia innovation and venture capital Corporate innovation strategy Entrepreneurship and fundraising Ideal for CEOs, CSOs and heads of strategy reassessing corporate innovation and venture programmes Corporate venture capital leads, accelerator directors and M&A teams Boards and executive committees of multinationals expanding into or sourcing innovation from Southeast Asia Audience outcomes A clear read on which corporate-startup engagement model fits which strategic objective, with trade-offs named A grounded view of how the Forbes Global 500 are actually engaging startups, based on original research rather than anecdote A practical perspective on Southeast Asia’s venture and innovation landscape for corporates entering or scaling in the region Sharper questions to take back to internal innovation teams about what returns they are actually being asked to produce

Why organisations work with Anthony Thomson He is one of the very few operators in the world who has launched three licensed banks on three different models: a physical high-street challenger, a UK app-only bank, and an Australian smart bank. His Metro Bank launch ended a century-long drought of new UK high-street banks and set the reference point for what a customer-centred retail banking proposition looks like. He speaks from the chair’s seat, not the analyst’s gallery. Every argument he makes about challenger strategy, brand, and regulation has been tested against a real balance sheet and a real regulator. With Lucian Camp he wrote No Small Change (Wiley), a direct manifesto on why financial services marketing is broken and what has to replace it. He can brief a boardroom on what it actually takes to turn a strategy deck about “customer obsession” into a licensed, funded, operating business. Biography highlights Co-founder and founding chairman, Metro Bank, the first new UK high-street bank for over a century. Founder and former chairman, Atom Bank, the UK’s first app-only bank, licensed in 2015. Co-founder and former chairman, 86 400, Australia’s first smart bank, later acquired by NAB. Chair of Zip UK, the UK arm of the Australian buy-now-pay-later group. Co-author, No Small Change: Why Financial Services Needs A New Kind of Marketing, Wiley, 2018, with Lucian Camp. Co-founder and former chairman, The Financial Services Forum; Visiting Professor at London Metropolitan University and David Goldman Visiting Professor at Newcastle University Business School. Biography Metro Bank opened its first branch in Holborn in July 2010, the first new high-street bank to enter the UK market in more than a hundred years. Anthony Thomson co-founded the bank and served as its founding chairman, steering it from concept to licensed, trading retail institution. He did not stop there. A few years after leaving Metro, Thomson founded Atom Bank, the UK’s first app-only bank, which secured its banking licence in 2015. He then co-founded 86 400, Australia’s first smart bank, which was later acquired by National Australia Bank. Three licensed banks, three distinct models, one consistent thesis: the industry is overdue a redesign around the customer. That thesis is argued at length in No Small Change (Wiley, 2018), co-written with Lucian Camp, which treats financial services marketing as a discipline in need of serious reconstruction rather than a cosmetic refresh. Earlier in his career, Thomson co-founded City Financial Marketing, later acquired by Publicis, and The Financial Services Forum, giving him a practitioner’s view of brand and proposition design across the sector before he ever chaired a bank. Today he chairs Zip UK and speaks to boards, executive teams, and regulators about what it actually takes to launch and scale a new financial business. His work holds a precise answer to a question many incumbents struggle with: where does customer-led transformation stop being a slogan and start being a balance sheet. Key speaking topics Challenger banking and fintech strategy Customer-led retail banking models Launching regulated businesses from scratch Brand and marketing in financial services Digital and mobile-first banking Entrepreneurship inside regulated industries Ideal for Boards and executive teams of banks, insurers, and asset managers reviewing customer strategy. CMOs and brand leaders in financial services rethinking proposition and marketing investment. Founders, investors, and transformation leads building or funding fintech and regulated ventures. Audience outcomes A clearer view of what separates a challenger proposition that scales from one that stalls at launch. A concrete account of how a licensed bank gets designed, funded, and brought to market. Sharper questions to take back to their own customer, brand, and distribution strategy. A realistic sense of where regulation helps and where it quietly kills good ideas.

Why organisations work with Andrew McAfee His Geek Way framework – four named cultural norms (science, ownership, speed, openness) derived from evolutionary biology and management research – gives leadership teams a specific, testable diagnostic for why their organisations underperform digitally, not another instruction to move faster or fail more His research at MIT’s Initiative on the Digital Economy produces evidence-based findings on how AI and automation are actually affecting productivity and competitive structure – drawn from organisations that have already made the transition, not from modelled projections He holds simultaneous positions as MIT Principal Research Scientist, inaugural Visiting Fellow at Google’s Technology and Society group, and co-founder of Workhelix, an AI workforce optimisation startup – a combination that grounds his analysis in research, platform-scale practice, and operating reality at once The Second Machine Age and Machine, Platform, Crowd – both New York Times bestsellers co-authored with Erik Brynjolfsson – established the intellectual framework through which most serious organisations now think about automation, labour displacement, and platform competition; many executives in the room will be updating assumptions formed by those books He and Brynjolfsson are the only individuals named to both the Thinkers50 ranking of the world’s top management thinkers and the Politico 50 group of people transforming American politics – a dual recognition that reflects the reach of his work into the policy questions, not just the business questions, that will define the digital economy’s next decade Biography highlights Principal Research Scientist, MIT Sloan School of Management; co-founder and co-director, MIT Initiative on the Digital Economy Inaugural Visiting Fellow, Technology and Society, Google Co-founder, Workhelix (AI workforce optimisation startup) Six-time Thinkers50 honoree; Thinkers50 Digital Thinking Award 2015 with Erik Brynjolfsson; one of only two individuals named to both the Thinkers50 and the Politico 50 Author of The Geek Way (Economist Best Books 2023; Forbes Top 10 Business Books 2023) and More from Less; co-author of The Second Machine Age and Machine, Platform, Crowd (New York Times and Wall Street Journal bestsellers) Contributor to Foreign Affairs, Harvard Business Review, The Economist, The Wall Street Journal, and The New York Times; featured on CNN, 60 Minutes, TED, and the World Economic Forum Biography The gap between digital investment and digital performance is one of the most consequential – and least clearly explained – problems in business strategy. Andrew McAfee, Principal Research Scientist at MIT’s Sloan School of Management and co-founder of MIT’s Initiative on the Digital Economy, has spent three decades building the research base to explain it precisely. His 2023 book The Geek Way – named a best book of the year by both The Economist and Forbes – makes a specific argument: the companies consistently outperforming their sectors share four cultural norms (science, ownership, speed, openness), and those norms are not accidents of Silicon Valley geography but replicable patterns grounded in evolutionary science. Organisations that treat digital transformation as an infrastructure challenge, McAfee argues, are misidentifying the problem. The bottleneck is almost always managerial culture, not technology capability. That argument carries weight from multiple directions. McAfee is the inaugural Visiting Fellow at Google’s Technology and Society group and co-founder of Workhelix, an AI startup focused on workforce optimisation – positions that situate his MIT research in both platform-scale and operating practice. His earlier books with Erik Brynjolfsson – The Second Machine Age and Machine, Platform, Crowd, both New York Times bestsellers – established the frameworks that shaped how most serious organisations now think about automation, platform competition, and the economics of digital productivity. He and Brynjolfsson are the only individuals named to both the Thinkers50 ranking of the world’s top management thinkers and the Politico 50 group of people transforming American politics – a pairing that reflects how far McAfee’s work extends beyond corporate boardrooms into the policy questions about AI, labour, and economic growth that will define the decade ahead. Key speaking topics AI and digital business performance The Geek Way: cultural norms for the digital organisation Platform competition and digital business models Technology, productivity, and economic growth Machine intelligence and the future of work Dematerialisation and sustainable growth Organisational culture in the technology-driven enterprise Ideal for C-suite and board audiences evaluating digital strategy and competitive positioning against digital-native rivals Strategy and transformation leads in established industries under sustained digital disruption Innovation and R&D leaders benchmarking organisational culture against technology-sector performance models Executive education programmes on digital leadership, AI adoption, and future-of-work strategy Audience outcomes A clear account of why digital-native organisations outperform incumbents structurally – not through superior technology budgets but through specific, replicable management norms A practical diagnostic framework (The Geek Way: science, ownership, speed, openness) for identifying where organisational culture is constraining digital performance Evidence-based perspective on how AI and automation are actually affecting productivity and workforce structure, grounded in MIT research rather than market projections A more disciplined vocabulary for separating genuine digital transformation from technology investment that changes operating performance little Sharper thinking on platform competition and the long-term viability of traditional business models against digital-native challengers

Why organisations work with Andrew Grill He gives leadership teams a working vocabulary for AI, quantum, blockchain, and adjacent technologies, built on the 200+ concepts codified in “Digitally Curious” and tested on boards at Vodafone, Dell, Nestle, and the NHS. His engineering training and former IBM Global Managing Partner role mean technical claims hold up under scrutiny from a CTO, while the framing stays legible to a CFO or CHRO. Each session ends with the “Curious Five”, a concrete set of follow-up actions, so the room leaves with decisions to make rather than slides to forward. He has delivered five TEDx talks and advises at board level, so the same material scales from a 1,500-person keynote to a closed strategy session. Biography highlights Former Global Managing Partner, IBM Social Consulting Author, “Digitally Curious” (Wiley, 2024), international bestseller Host, the Digitally Curious Podcast, running since 2019 Named to the AI 100 UK List 2025 for responsible AI leadership Five TEDx talks delivered in London and Cardiff Non-Executive Director, Britain Australia Society Bachelor of Electronic Engineering plus two Master’s degrees (Engineering, MBA) Biography Every board now has AI on its agenda. Far fewer have a clear view of which decisions inside the business actually change because of it. Andrew Grill built his career in the gap between those two positions, first as a telecoms engineer at Optus and Telstra in Australia, then as Global Managing Partner in IBM’s Social Consulting practice, working with some of the largest enterprises in the world on how technology reshapes the way they operate. “Digitally Curious”, published by Wiley in 2024, is the distilled version of that experience. It walks executives through more than 200 technology concepts, from generative AI and quantum to blockchain and 5G, and ends every chapter with the Curious Five, a short set of concrete actions. The book reached international bestseller status and has become the spine of his keynote and advisory work. The podcast of the same name, running since 2019 with more than 60 interviews, gives him a working library of case material. That shows up in the room. Boards at Vodafone, Dell, Nestle, DHL, Sanofi, Bupa, and the NHS have brought him in for sessions that move from technology explanation to specific organisational choices, usually in the same hour. He has delivered five TEDx talks across London and Cardiff, appears regularly on BBC, Sky News, Channel 4, and in The Economist and Financial Times, and was named to the AI 100 UK List in 2025 for his work on responsible AI. The throughline is consistent: make the technology legible to the people who actually have to decide what to do about it. Key speaking topics Artificial intelligence and generative AI for business Digital transformation at board level Responsible AI and AI governance The future of work Emerging technology: quantum, blockchain, Web3 Customer experience in an AI-mediated economy Digital fluency for senior leaders Ideal for Boards and executive committees sequencing their AI strategy CIOs, CDOs, and transformation leads building internal buy-in for technology roadmaps CHROs and people leaders reshaping roles around AI-augmented work Industry conferences addressing senior commercial and technology audiences Audience outcomes A shared vocabulary across the executive team for AI, generative AI, and adjacent technologies A concrete short list of next actions, drawn from the Curious Five framework, tailored to the brief Sharper judgement on which vendor claims and use cases deserve investment and which do not A clearer view of where AI changes roles, processes, and customer experience inside their own organisation

Why organisations work with Alex Hunter He ran Virgin Group’s global digital strategy and Sir Richard Branson’s personal digital presence. That is rare operator experience at the intersection of corporate brand and personal brand at global scale. As a founding-team member at Virgin America, he built the marketing campaign that won the airline public support during its certification process. His work was covered by Time, CNN and CNBC. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four separate times. He has had to build and keep a digital audience himself, which sharpens how he thinks about customer loyalty for the brands he advises. His client work spans Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. The pattern recognition he brings to a brand question comes from operating across categories where customer expectations look nothing alike. Biography highlights Former Global Head of Online for the Virgin Group, including oversight of Sir Richard Branson’s personal digital strategy. Founding-team member at Virgin America as Manager of Interactive Marketing. Work honoured with ad:tech and Webby Award recognition and covered by Time, CNN and CNBC. Creator and host of Attaché. Named Travel Vlogger of the Year at the Travel Media Awards in 2016, 2017, 2023 and 2024. Co-host of Layovers, an air travel and aviation podcast that has charted at number one in more than fifty countries. Venture Partner at Ignite Accelerator. Former trustee of UK alcohol education charity Drinkaware and advisor to the Prince of Wales’ Rainforest Trust on social media engagement. Speaker and advisor to organisations including Volkswagen, IKEA, Adobe, Shell, Salesforce, Twitter, L’Oréal, Pepsi, McDonald’s and the BBC. Biography Virgin runs across airlines, telecoms, music, trains, space travel and wellness, and the brand reads as a single personality in each. Getting that kind of consistency out of a global portfolio is a specific operational discipline. Alex Hunter spent years running it. As Global Head of Online for the Virgin Group, Hunter oversaw digital strategy across the entire brand portfolio and ran Sir Richard Branson’s personal digital presence. Before that he was a founding-team member at Virgin America, where his marketing campaign won the airline public support during certification and was covered by Time, CNN and CNBC. He has also worked the other side of the table, as a creator. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four times since 2016. His aviation podcast Layovers has charted at number one in over fifty countries. Both have required him to build and hold an audience himself, which is what the brands he advises are trying to do at scale. His client list runs through Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. What he gives each is a view shaped by running Virgin’s digital brand at portfolio scale and then earning his own audiences from zero. The first taught him that brand consistency is a daily editorial discipline. The second taught him that customer loyalty is won episode by episode and can be lost in one. Key speaking topics Brand strategy in a digital-first market Customer experience and loyalty Digital marketing and audience engagement Content, storytelling and brand voice Building brands at corporate scale and startup pace Customer expectations across industries Ideal for Chief Marketing Officers, Chief Brand Officers and Chief Customer Officers setting brand and loyalty agendas Digital, e-commerce and customer experience leadership teams Agency leadership and in-house creative teams briefing against enterprise clients Board and executive forums where brand reputation sits alongside revenue and risk Audience outcomes A sharper view of where their brand actually lives in a customer’s day, and where it does not The specific places digital investment earns loyalty and the specific places it wastes it A working definition of customer experience that separates noise from the decisions that move repeat business Examples from inside Virgin, Virgin America and his own Attaché audience of what consistency costs and what it earns

Why organisations work with Ade McCormack His Intelligent Organisation framework gives leadership teams a concrete diagnostic model for identifying the gap between their current design and one capable of sustained adaptiveness in volatile conditions. He draws on evolutionary biology, neuroscience, and anthropology rather than management theory alone, making his arguments for organisational change more durable and harder to dismiss as trend-following or consultancy-derived. His intellectual trajectory, from astrophysics and the European Space Agency to a decade as a Financial Times columnist on digital leadership, gives him credibility at both the technical and executive levels that most leadership speakers do not carry. He authored the E-Skills Manifesto for the European Commission and has advised at policy level on digital workforce readiness, meaning his perspective on talent and transformation extends beyond corporate practice into systemic consequence. His involvement in executive education at the Moller Institute, University of Cambridge and at MIT Sloan means his frameworks have been stress-tested against academic scrutiny and refined for senior leadership audiences, not just configured for conference delivery. Biography highlights Former columnist for the Financial Times on digital leadership for approximately a decade Lecturer at MIT Sloan School of Management on digital leadership Executive leadership development at the Moller Institute, Churchill College, University of Cambridge Founder of The Intelligent Organisation, a think tank focused on how organisations must evolve to remain viable under permanent disruption Author of six books including Biz 4.0, The E-Skills Manifesto (commissioned by the European Commission), and Beyond Nine to Five Advisor to the European Commission on digital skills and e-skills policy Astrophysics graduate; early career includes software engineering at the European Space Agency Biography When organisations describe their transformation programmes, they usually mean technology deployment: new platforms, new tools, upgraded infrastructure. What they less often examine is whether the management model operating underneath those tools was designed for conditions that no longer apply. This is the central tension in Ade McCormack’s work. Most organisations are optimised for industrial-era stability but the environment they now operate in rewards adaptation. McCormack began his career as a software engineer. Trained in astrophysics, with early work at the European Space Agency, his background shaped his ability to think in systems and across disciplines. His trajectory took him eventually to the Financial Times, where he wrote on digital leadership for close to a decade. He has since worked with senior executives at MIT Sloan and at the Moller Institute, University of Cambridge, bringing the same argument into formal leadership education. His Intelligent Organisation framework sets out a model for the shift from process-driven, efficiency-optimised organisations to what he describes as living organisms; adaptive, distributed, and built to sense and respond rather than plan and execute. He draws on evolutionary biology, neuroscience, and anthropology to build this case, developing concepts such as super-resilience, synthetic certainty, and the cognitive gymnasium. These are not rhetorical devices. They map specific structural and cultural moves that organisations can make to function in conditions where certainty is the exception. As founder of The Intelligent Organisation and author of six books, including the E-Skills Manifesto commissioned by the European Commission, McCormack’s work spans individual performance, organisational design, and policy. For executive audiences, the diagnosis he offers is one most are reluctant to reach on their own: that the management model they have inherited is not underperforming, it was simply never built for the era they are operating in. Key speaking topics Adaptive leadership and post-industrial organisation design The Intelligent Organisation model and super-resilience Digital transformation and the limits of technology deployment Future of work and the human-centric organisation Talent, cognitive performance, and the workforce of tomorrow Leadership in conditions of sustained volatility Organisational agility and living-systems thinking Governance in an increasingly volatile world Ideal for C-suite executives and boards leading large-scale transformation programmes in established organisations CHROs and people leaders rethinking workforce design, talent strategy, and culture in the context of accelerating disruption Transformation programme directors and change leads where incumbent operating models are under structural pressure Senior leadership development cohorts at business schools and executive education programmes Audience outcomes A working vocabulary; super-resilience, cognitive athletes, synthetic certainty, to reframe internal conversations about organisational change and leadership capability A concrete framework (the Intelligent Organisation model) for diagnosing the structural gap between a current operating model and one capable of sustained adaptiveness A reorientation of technology investment decisions: from efficiency gains to adaptiveness enablement Clarity on why conventional strategic planning is inadequate under conditions of permanent volatility, and what a more adaptive posture requires in practice An argument, grounded in biology and human performance science, for why putting people, not process, at the centre of organisational design is a competitive necessity, not a cultural preference

Why organisations work with Patrick Kramer Few European voices speak from inside the technology they describe. Kramer carries multiple working implants and has implanted chips publicly on stage, which gives boards a concrete reference point for a debate that usually stays theoretical. Founder and CEO of Digiwell, one of Europe’s most visible commercial biohacking platforms, and founding member of VivoKey Technologies alongside Amal Graafstra. That puts him at the operating end of subdermal identity, not on the commentary side. Twenty years in IT and consulting, including IBM, gives him fluency in enterprise digital transformation language. The cyborg material lands in vocabulary boards already use. Sustained press presence in WIRED, The Wall Street Journal, Bloomberg, and PCWorld on under-the-skin technology, which signals he can carry a serious conversation with both technical and general audiences. Biography highlights Founder and CEO, Digiwell – Upgrading Humans, founded 2014, Hamburg. Founding member, VivoKey Technologies, a subdermal identity and authentication platform. Twenty-plus years in international IT and consulting, including IBM. TEDxBucharest speaker, “Super-humans: interconnected cyborgs.” Featured in WIRED, The Wall Street Journal, Bloomberg, Computerworld, PCWorld, and Red Bull Media. Professional member of the German Speakers Association and the Global Speakers Federation. Biography Most enterprise debates about human augmentation never leave the slide deck. Patrick Kramer carries the technology under his skin and runs a company that fits it to other people. Through Digiwell, the Hamburg-based platform he founded in 2014, he has built one of Europe’s most visible commercial operations in subdermal NFC and RFID implants used for access, payment, identity, and medical data. The work sits at the edge of mainstream digital transformation, but it grew out of it. Twenty years in international IT and consulting, including a long period at IBM, gave him the enterprise vocabulary that most biohacking voices lack. As a founding member of VivoKey Technologies, the cryptographic identity platform launched with Amal Graafstra, he is also embedded in the engineering side of the field rather than only its public-facing narrative. His TEDxBucharest talk, “Super-humans: interconnected cyborgs,” set out the argument that has since been picked up by WIRED, The Wall Street Journal, Bloomberg, and PCWorld. Technology that started on the desk, then on the wrist, is now moving under the skin, and the implications for security, HR, healthcare, and product design are practical rather than speculative. For senior audiences, the value is in the translation. Kramer takes a category that boards tend to dismiss as fringe and connects it back to questions they already own: identity, authentication, employee health data, and the long arc of digital transformation as it stops being external to the human body. Key speaking topics Human augmentation and biohacking Subdermal identity and authentication Digital transformation and the Internet of Things Future of human-machine integration Longevity and performance enhancement Smart cities and connected environments Ethics of under-the-skin technology Ideal for Boards and executive teams setting digital identity, security, and authentication strategy CIOs, CTOs, and CDOs running enterprise digital transformation programmes HR and benefits leaders evaluating health, wellbeing, and workforce technology Innovation, R&D, and product teams in healthcare, financial services, and consumer technology Audience outcomes A working mental model for where biohacking and human augmentation fit inside an enterprise digital transformation roadmap A concrete view of subdermal identity and what it changes for authentication, payments, and access control Sharper vocabulary for the ethical, legal, and HR questions that arise when technology moves from the device to the body Specific examples from Digiwell and VivoKey of what is already operational, separated from what is still speculative