Purpose-Driven Leadership speakers

Why organisations work with Peter Vogel He holds the Debiopharm Chair for Family Philanthropy at IMD, one of the only dedicated academic chairs in Europe focused on how wealthy families turn giving into strategy rather than reputation management. His two reference books, Family Philanthropy Navigator and Family Office Navigator, function as operating manuals for principals and advisors, and the philanthropy title won the Axiom Business Book Awards silver medal. He directs the IMD Global Family Business Center, which gives him a live view across hundreds of enterprising families and their governance, succession, and investment decisions. He is also an operator: founder and non-executive Chairman of Delta Venture Partners, which means founder and family-office audiences hear practitioner judgement, not only academic frameworks. Family Capital ranked him among the Top 100 Family Influencers globally, and Poets&Quants named him to its Best 40 Under 40 business school professors list. Biography highlights Professor of Family Business and Entrepreneurship, IMD Business School, Lausanne. Debiopharm Chair for Family Philanthropy and Director, IMD Global Family Business Center. Co-author of Family Philanthropy Navigator (Axiom Business Book Awards Silver Medal) and Family Office Navigator. Author of Generation Jobless? (Palgrave Macmillan) on the youth employment crisis. Founder and non-executive Chairman, Delta Venture Partners AG; Associate Partner, Cambridge Family Enterprise Group. Inducted into the Family Business Hall of Fame (2024); Poets&Quants Best 40 Under 40 business school professors (2022). Biography Most family businesses do not survive the second generation, and most family offices are built reactively, after a liquidity event, with little design behind them. The work that decides whether enterprising families compound capital or destroy it happens in governance, succession, and philanthropy, areas treated as private until they go wrong in public. Peter Vogel’s research and teaching at IMD sit precisely there. At IMD Business School in Lausanne, he holds the Debiopharm Chair for Family Philanthropy and directs the Global Family Business Center, which works with principals, next-generation owners, and their advisors across continents. The chair, funded by the Debiopharm Group, is one of very few dedicated academic posts in Europe focused on how families convert wealth into strategic giving rather than reputational signalling. His two reference books, Family Philanthropy Navigator and Family Office Navigator, are used by family principals and their advisors as practical operating guides. The philanthropy title won the Axiom Business Book Awards silver medal. Before the family-enterprise work, he wrote Generation Jobless? (Palgrave Macmillan), a global analysis of youth unemployment built on interviews with policymakers, employers, and young entrepreneurs. He is also a practitioner. He founded and chairs Delta Venture Partners, an early-stage investment firm, and is an Associate Partner of the Cambridge Family Enterprise Group. Family Capital has named him to its Top 100 Family Influencers list; Poets&Quants placed him among its Best 40 Under 40 business school professors; and in 2024 he was inducted into the Family Business Hall of Fame. Key speaking topics Family business governance and succession Family office design and operating models Strategic philanthropy for enterprising families Next-generation ownership and leadership Entrepreneurship inside family enterprises Multi-generational wealth and capital allocation Ideal for Principals and next-generation members of family-owned businesses and family offices Advisors to enterprising families: private banks, wealth managers, multi-family offices, legal and tax counsel Boards of family-controlled companies considering succession, governance reform, or philanthropic strategy Foundation trustees and philanthropy leaders inside enterprising families Audience outcomes A clearer view of what separates family enterprises that survive transitions from those that fragment A vocabulary for the three connected systems in an enterprising family: the operating business, the family office, and the philanthropy Practical reference points for governance design, ownership succession, and next-generation engagement A sharper sense of where philanthropy belongs in family strategy and where it does not

Why organisations work with Reed Paget He has built a sustainability brand from a blank sheet, including the UK’s first compostable corn bottle and a working carbon neutral supply chain, so he can speak to climate ambition with operating evidence rather than slide-deck targets. He hard-wired a charitable mission into a commercial business by directing 100% of Belu’s net profits to WaterAid, a model that informs how purpose can be structured into a P&L without becoming marketing decoration. His Schwab Foundation award and UK Cabinet Office ambassadorship give him a policy-level fluency that sits behind the entrepreneur story, useful for boards balancing regulator pressure with commercial reality. Through One Earth Innovation and Ecocap, he has worked across compostable plastics, recyclable packaging, and low-energy products, so he can talk innovation portfolio rather than single-product anecdote. Biography highlights Founder of Belu Water in 2002, positioned as the UK’s most eco-friendly bottled water brand and the world’s first carbon neutral bottled water. Launched the UK’s first compostable plastic bottle made from corn in 2006. UK Social Entrepreneur of the Year 2008, awarded by the Schwab Foundation for Social Entrepreneurship. Social Enterprise Ambassador for the UK Cabinet Office between 2007 and 2010. Founder of One Earth Innovation, a green product incubator, and founder of Ecocap Ltd., which patented a more recyclable bottle cap design. Award-winning documentary maker whose film Amerikan Passport won Best Documentary at Slamdance 1999. Biography Belu was launched in 2002 as a bottled water company built around an environmental thesis the rest of the category had not yet taken seriously. The business committed 100% of net profits to clean water projects through WaterAid, made the UK’s first compostable corn-based plastic bottle in 2006, and was positioned as the world’s first carbon neutral bottled water brand. That is the kind of operating evidence boards now need behind sustainability claims. The gap between a net zero announcement and the supply chain decisions that deliver it is where most ESG narratives lose credibility, and a founder who has worked through compostable materials, packaging redesign, and a charitable profit structure is talking from inside that problem rather than around it. The wider track record stretches the same instinct across products and policy. One Earth Innovation works as a green product incubator across compostable plastics, sustainable horticulture, and eco-friendly consumer goods. Ecocap, separately, patented a more recyclable bottle cap design. Recognition from the Schwab Foundation as UK Social Entrepreneur of the Year in 2008, and a three-year Social Enterprise Ambassador role with the UK Cabinet Office, give the commercial story a policy-level frame. Before the eco-entrepreneur chapter, Paget was a journalist and filmmaker, directing Amerikan Passport, a documentary shot across war zones at the end of the Cold War that won Best Documentary at Slamdance 1999. That earlier instinct, going where most cameras did not, runs through the later environmental work. Key speaking topics Sustainable product design and packaging Carbon neutral supply chains Social enterprise business models Green consumer marketing Climate-led innovation portfolios Mission-driven fundraising and investor relations Ideal for Boards and ExCos translating ESG commitments into operating decisions Heads of Sustainability, Packaging, and Supply Chain in consumer goods and FMCG Founders and investors building or backing impact-led ventures Marketing and brand leaders working on credible green positioning Audience outcomes A clearer view of where sustainability ambitions break against product, packaging, and supply chain realities. Specific examples of how a charitable purpose can be structured inside a commercial P&L without becoming marketing varnish. A sharper read on what investors, regulators, and consumers will actually credit as substantive environmental progress. Practical reference points from a founder who has shipped first-of-kind sustainable products at commercial scale.

Why organisations work with Richard Reed He built Innocent from a £500 stall at a London music festival to Europe’s number one smoothie brand and a Coca-Cola exit valued at over half a billion dollars. He ran every stage of that growth as co-CEO of the brand side of the business. JamJar Investments has backed Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com. The portfolio gives him a live investor view of what is working in consumer brands today, beyond any retrospective Innocent story. He pioneered “wackaging”, the on-pack conversational copy that built Innocent’s brand voice. Other UK consumer brands copied the device for more than a decade, which is unusually long-lived evidence of a marketing mechanic that travels. Innocent committed 10% of profits to charity through the Innocent Foundation from day one, and Reed kept that operating model intact through every funding round and the Coca-Cola sale itself. Purpose at scale is something he has actually operated, not theorised. His book “If I Could Tell You Just One Thing” (Canongate, 2016) collected single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough among others. He brings that breadth of access into the room with senior audiences. Biography highlights Co-founder of Innocent Drinks (1998); grown from £500 of fruit at a London music festival to Europe’s number one smoothie brand Sold Innocent to The Coca-Cola Company in 2013, in a transaction valued at over half a billion dollars Co-founder of JamJar Investments, the consumer-focused early-stage venture firm whose portfolio includes Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com Author of “If I Could Tell You Just One Thing…” (Canongate Books, 2016), with interviews including Bill Clinton, Bill Gates, the Dalai Lama and Sir David Attenborough Appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity Founder of Art Everywhere; co-founder of the Innocent Foundation; presenter of BBC Three’s “Be Your Own Boss” Biography Innocent Drinks started with £500 of fruit at a London music festival in 1998, and a sign asking passers-by whether the founders should give up their day jobs. Fifteen years later, Coca-Cola paid over half a billion dollars for the company. Richard Reed was one of three Cambridge graduates who took it that distance, running the brand side of the business as co-CEO from market stall to category leader. What set Innocent apart at scale was discipline about what to keep. The brand voice, the on-pack “wackaging” copy that competitors imitated for over a decade, and the 10% of profits committed to charity through the Innocent Foundation all stayed intact. They survived every funding round and the eventual Coca-Cola sale. By 2010, Innocent held roughly three-quarters of the UK smoothie market. Since 2013, Reed has invested in the next wave of consumer founders through JamJar Investments. The portfolio reads as a working hypothesis about where consumer brand power is going: Deliveroo, Tony’s Chocolonely, Babylon Health, Tails.com. He carries the operator’s view of what scales and what does not into every deal. Beyond the day job, he authored “If I Could Tell You Just One Thing” for Canongate Books in 2016. The book drew single pieces of advice from Bill Clinton, Bill Gates, the Dalai Lama, Sir David Attenborough and forty-odd others, with author’s profits donated to mentoring and social inclusion charities. He was appointed CBE in the 2016 Queen’s Birthday Honours for services to the food industry and to charity. Key speaking topics Building consumer brands from start-up to category leader Brand voice, marketing innovation and the wackaging mechanic Social purpose as operating model, not communications layer Scaling under competitive pressure and corporate ownership Early-stage investing in consumer businesses Founder mindset and entrepreneurial discipline at scale Customer conviction and brand love in commodity categories Ideal for Founders and founder-CEOs scaling a consumer-facing business through the awkward middle stages Marketing, brand and customer-experience leaders working on customer conviction inside large organisations Boards and corporate development teams making capital decisions on consumer brands or considering an acquisition of one ESG, sustainability and purpose leads moving social commitments out of communications and into the operating model Audience outcomes A first-hand account of what scaling a consumer brand demands at each stage, from market stall to category leader to corporate exit Specific examples of how Innocent built brand voice, wackaging and category share, and what survived corporate ownership versus what did not A live investor-side read on which consumer-brand bets are paying off, drawn from JamJar’s positions in Deliveroo, Tony’s Chocolonely, Babylon Health and Tails.com A grounded argument for why social purpose works commercially when it is built into the operating model, with the Innocent Foundation as the worked example

Why organisations work with Rita Clifton A board-level voice on brand, not an agency one. As Deputy Chairman of the John Lewis Partnership and former NED at Nationwide, ASOS, Bupa, and Dixons, she speaks about brand from inside the governance conversation, not across the table from it. Two decades shaping the modern discipline of brand valuation as London CEO then Chairman of Interbrand, the firm that established the methodology most large companies still use to put a number on brand equity. Author of the standard reference text Brands and Branding for The Economist, used as a teaching text on MBA programmes, alongside The Future of Brands and Love Your Imposter. Credible on sustainability and brand purpose as Chair of Forum for the Future, which separates her from brand voices who treat purpose as messaging rather than as a commercial commitment to test. Visiting Fellow at Oxford’s Said Business School on corporate reputation, with media reach across BBC, Sky, and the FT that signals authority to an external audience as well as an internal one. Biography highlights Deputy Chairman, John Lewis Partnership (from February 2021); Chair of the Nominations Committee. Chair, Forum for the Future, the international sustainability non-profit founded by Jonathon Porritt and Sara Parkin. Former London CEO and Chairman of Interbrand (1997 to 2012); previously Vice Chairman and Strategy Director at Saatchi & Saatchi. Visiting Fellow, Said Business School, University of Oxford, specialising in corporate reputation. Author of Brands and Branding (The Economist), The Future of Brands, and Love Your Imposter (Kogan Page, 2020), shortlisted at the Business Book Awards. CBE, 2014 New Year Honours, for services to the creative industries. Biography Brand is still treated, in most boardrooms, as something the marketing function owns. It sits beneath strategy in the agenda, gets the smallest share of capital, and is measured by activity rather than by enterprise value. Rita Clifton’s argument, built across thirty years at Saatchi & Saatchi, Interbrand, and BrandCap, is that this is the wrong organisational logic. Brand is what holds a company’s pricing power, customer trust, and talent magnetism in place, and in most large businesses it is the largest intangible asset on the balance sheet. She has tested the argument from both sides. As London CEO and then Chairman of Interbrand from 1997 to 2012, she helped shape the brand valuation methodology that boards now use to compare brand equity to other forms of intangible capital. As Deputy Chairman of the John Lewis Partnership, alongside earlier non-executive roles at Nationwide Building Society, ASOS, Bupa, Dixons, and Ascential, she has been the person on the other side of the table, asking executive teams what their brand investment is actually buying. Her writing makes the argument durable. Brands and Branding, published by The Economist, is a standard MBA reference. Love Your Imposter, published by Kogan Page in 2020, was shortlisted at the Business Book Awards and reframes the inner experience of senior leadership through the same lens of identity and authenticity she applies to brands. The sustainability work runs in parallel and reinforces the commercial case. As Chair of Forum for the Future and a Trustee at Green Alliance, she sits inside the policy conversation on net zero and corporate purpose. That gives her something most brand voices lack: a defensible position on whether a company’s stated purpose is actually being capitalised, or is just rhetoric on a website. Key speaking topics Brand as enterprise value and board agenda item Corporate reputation under digital and AI disruption Brand purpose, sustainability, and credibility Non-executive leadership and governance Personal brand and authenticity for senior leaders Marketing and brand strategy in consumer-facing businesses Diversity in the boardroom Ideal for Boards, chairs, and NEDs reviewing brand as a strategic asset rather than a marketing budget line CMOs, CCOs, and CSOs aligning brand, sustainability, and corporate reputation CEO and ExCo offsites in consumer, retail, financial services, and partnership-model businesses Senior leadership programmes addressing personal brand, identity, and presence at the top Audience outcomes A sharper definition of what brand is doing inside their own organisation’s P&L and balance sheet A board-level vocabulary for brand investment that connects to capital allocation, not campaign spend A more honest read on whether stated purpose is commercially credible to customers, employees, and investors A practical view of personal authority for senior leaders facing scrutiny they did not have earlier in their careers

Why organisations work with Robert Holden His Be Happy programme is one of the few wellbeing interventions to have been independently tested by academic scientists on national television, giving HR and culture leaders a credible, evidence-grounded answer to the “is any of this real” question from finance and the board. Twenty years of corporate work with Dove on the Real Beauty Campaign and Unilever on brand purpose across 400 brands means he speaks to wellbeing and purpose as commercial, not pastoral, conversations. Success Intelligence reframes high performance for senior teams who have hit their targets and are quietly running on empty, an audience that generic resilience speakers do not credibly reach. A back catalogue of 14 books with Hay House and Penguin Random House, two BBC documentaries, two TEDx talks and a long Oprah association gives him cultural recognition that lifts an internal event out of a routine wellness slot. Biography highlights Ph.D. in psychology and spirituality; founder of The Happiness Project (1994), originally NHS-sponsored. Subject of two BBC documentaries, The Happiness Formula and How to Be Happy, shown in 20 countries to more than 30 million viewers. Be Happy programme was independently tested by Professor Michael Argyle (Oxford) and Professor Richard Davidson (University of Wisconsin-Madison) for the BBC QED science strand. Appointed team coach to the leaders of the Dove Real Beauty Campaign in 2005; later led brand-purpose work with Unilever across its 400 brands. New York Times bestselling author of 14 books, including Happiness NOW!, Authentic Success, Loveability, Life Loves You (with Louise Hay) and Higher Purpose. Two TEDx talks (Destination Addiction, The Tea Meditation); featured on The Oprah Winfrey Show, Good Morning America, and PBS. Biography The Happiness Project began in 1994 as an NHS-sponsored clinic in west London, treating happiness as a clinical question rather than a self-help category. Two years later, the BBC built a QED science documentary around its eight-week programme, with Oxford’s Michael Argyle and the University of Wisconsin-Madison’s Richard Davidson measuring outcomes. The documentary reached more than 30 million viewers in 20 countries and gave Robert Holden a platform other wellbeing voices have struggled to match. From that base, Holden built Success Intelligence, a consulting practice working with senior teams on the version of high performance that does not quietly burn people out. In 2005 he was appointed team coach to the leaders of the Dove Real Beauty Campaign, and the brand-purpose work that followed extended into Unilever’s broader portfolio. His books, fourteen of them across Hay House and Penguin Random House, sit on the same line of inquiry: Happiness NOW!, Authentic Success, Loveability, Life Loves You with Louise Hay, and Higher Purpose. Two TEDx talks and a long association with Oprah have kept the audience wide. What organisations get from Holden is a serious, non-corporate voice on questions HR and senior teams now have to answer in commercial language: why people commit, what purpose actually means inside a P&L, and why happiness, properly defined, is closer to a leadership variable than a benefit. Key speaking topics Happiness and wellbeing at work Success Intelligence and authentic success Purpose-led leadership and brand purpose Resilience and burnout in senior teams Creative thinking through change Coaching and personal development Mental health and positive psychology Ideal for CHROs and heads of culture rebuilding wellbeing strategies that have to land with finance and the board. Senior leadership offsites where high-performing teams are quietly fatigued and need a different framing of success. Brand and marketing leadership working through purpose, authenticity and customer trust. Conferences on the future of work, employee engagement, and mental health in the workplace. Audience outcomes A clearer, evidence-backed view of what happiness at work actually is, and what it is not. Language to talk about wellbeing and purpose with commercial credibility, not pastoral softness. Practical inquiries from Success Intelligence that senior leaders can apply to their own working patterns. A sharper account of why purpose work succeeds inside some organisations and fails inside others. Permission, particularly for senior audiences, to take the question of meaning at work seriously.

Why organisations work with Roger Federer He brings a counterintuitive statistical framework that reframes how leaders think about failure: in winning nearly 80% of career matches, he won only 54% of points – a figure that challenges any organisation confusing short-term setbacks with structural decline. His argument that “effortless is a myth” gives boards and executive teams a rigorous, credible case against talent mythology – and for the disciplines of preparation that happen before performance becomes visible. He is one of the few athlete speakers whose post-competition record strengthens rather than dilutes his authority: co-founding TEAM8, co-creating the Laver Cup as a sanctioned ATP property, and reaching Forbes billionaire status in 2025 gives him standing in commercial and entrepreneurial conversations that purely competitive athletes cannot match. The Roger Federer Foundation – reaching over 3.1 million children and more than 59,000 teachers across six African nations and Switzerland – demonstrates that his stated commitment to purpose and long-term impact is operational, not rhetorical. Five Laureus World Sportsman of the Year awards across 14 years, not clustered at a career peak, make the case for sustained excellence in a way a single extraordinary season cannot. Biography highlights 20 Grand Slam men’s singles titles; 310 weeks ranked ATP world No. 1, including 237 consecutive weeks – both Open Era records Eight-time Wimbledon singles champion – the Open Era record Five-time Laureus World Sportsman of the Year (2005–2008, 2018); also won the Laureus Comeback of the Year award in 2018 Co-founder of TEAM8 sports and entertainment agency (2013) and co-creator of the Laver Cup, now a sanctioned ATP Tour event Founder and President of the Roger Federer Foundation: over 3.1 million children and 59,000+ teachers reached across six African countries and Switzerland since 2003 Honorary doctorate and commencement speaker, Dartmouth College, 2024 Named to Forbes World Billionaires list (2025); one of a small number of athletes ever to reach that threshold Arthur Ashe Humanitarian of the Year Award (2006 and 2013); UNICEF Goodwill Ambassador Biography Roger Federer held the world No. 1 ATP ranking for 310 weeks, won 20 Grand Slam singles titles across 24 years of professional competition, and remains the most successful men’s singles player in Wimbledon’s Open Era. Those are the competitive facts. The more useful question for organisations is not what he achieved but how he maintained it – across generations of rivals, repeated major injuries, and a career long enough to have been written off and recovered from multiple times. At his 2024 Dartmouth commencement address – where he received an honorary doctorate – Federer offered a precise answer to that question. In winning nearly 80% of career matches, he won only 54% of the points played. The insight he draws from that data is direct: high performance is not about avoiding failure, it is about learning not to compound it. The mental discipline he calls “it’s only a point” is both a competitive practice and an organisational philosophy – one with clear application to how leadership teams manage quarterly reversals, strategic miscalculations, and the pressure of sustained expectation. His post-competition record extends that credibility into commercial and institutional territory. In 2013, Federer co-founded TEAM8 with agent Tony Godsick – a boutique sports and entertainment company that also created the Laver Cup, now a sanctioned ATP Tour event. His Roger Federer Foundation, which he founded in 2003 at the age of 22, has reached over 3.1 million children and trained more than 59,000 teachers across six African nations and Switzerland. In 2025, Forbes recognised him as a billionaire – one of the smallest group of athletes in history to reach that threshold. For senior leadership audiences, what Federer offers is structural rather than motivational: three documented frameworks, a statistical foundation for how he thought about failure, and a body of work – competitive, entrepreneurial, philanthropic – broad enough to make the argument that sustained excellence is a design choice, not an accident of talent. Key speaking topics Sustained high performance and career longevity Resilience and recovery under competitive pressure The psychology of preparation and deliberate practice Failure as a structural component of peak performance Purpose, legacy, and leadership beyond the primary mission Athlete-led entrepreneurship and institutional building Philanthropic strategy and long-term impact at scale Ideal for Senior leadership teams and C-suite audiences seeking a substantive framework for sustained organisational performance, not motivational content CHROs and talent directors building high-performance cultures over extended time horizons Chief executives navigating competitive reversal, strategic reset, or the pressure of multi-year performance expectations Global corporate events requiring a speaker of rare international standing who can anchor a serious conversation about excellence, resilience, and purpose Audience outcomes A reframed understanding of resilience as designed-in preparation, not post-failure recovery The “54% of points” framework for separating short-term setbacks from long-term performance trajectory – applicable to individuals, teams, and organisations Specific, named principles for sustaining excellence across decades rather than individual seasons or peaks A credible case study in building purpose-driven institutions alongside – and after – a career at the highest competitive level Perspective on the transition from individual elite performance to entrepreneurial and institutional leadership

Why organisations work with Roger Steare His Ethicability framework was adopted by BP into its 2011 Code of Conduct after Deepwater Horizon, and the programme was later recognised by the US Department of Justice in BP’s US$20.8 billion Consent Agreement. Few decision frameworks have been stress-tested at that scale. The MoralDNA psychometric, co-designed with psychologist Pavlos Stamboulides, has profiled more than 200,000 people across 200 countries. It gives boards a measurable language for ethical culture rather than a values poster. He has built ethical leadership programmes for Barclays, BP, Citigroup, HSBC, and Nationwide, and advised the Financial Conduct Authority, the Financial Reporting Council, and the Serious Fraud Office. His client list is the regulator and the regulated, which is rare. He writes for the Financial Times and Director magazine, and reported for the Chartered Management Institute on the link between moral character and organisational performance. The argument is empirical, not aspirational. He brings the same ethical reasoning to AI governance that he applied to banking and energy. Boards confronting AI deployment get a method, not a moral panic. Biography highlights Designer of BP’s global ethical leadership programme for 4,000 leaders following Deepwater Horizon; framework cited in BP’s US Department of Justice Consent Agreement Co-designer of MoralDNA, the moral-values psychometric used by more than 200,000 people in over 200 countries Author of Ethicability, now in a new edition, and of The MoralDNA of Performance for the Chartered Management Institute Associate Professor of ethical decisions at Headspring, the Financial Times and IE Business School executive development venture in Madrid; formerly Corporate Philosopher in Residence at Bayes (formerly Cass) Business School, City, University of London Commissioner on the Institute of Directors Commission, “Business, a Force for Good?” Columnist for the Financial Times and Director magazine; Fellow of the Royal Society of Arts Biography Most ethics work in large organisations is theatre. Codes of conduct sit on intranets, e-learning modules are completed quickly, and the actual decisions get made the same way they always were. The MoralDNA work, built with psychologist Pavlos Stamboulides and now profiling over 200,000 people across 200 countries, was designed to interrupt that pattern. It measures how people actually reason about right and wrong, not what they say they value. The Ethicability framework took the same logic into operational decision-making. After Deepwater Horizon, BP incorporated it into the 2011 Code of Conduct and rolled an associated programme out to 4,000 leaders. In 2016 the US Department of Justice cited that programme as part of BP’s US$20.8 billion Consent Agreement. It is one of very few ethical decision tools stress-tested under genuine regulatory and reputational fire. The wider client list spans Barclays, BP, Citigroup, HSBC, and Nationwide, and he has advised the regulators as well: the Financial Conduct Authority, the Financial Reporting Council, and the Serious Fraud Office. As Associate Professor of ethical decisions at Headspring, the Financial Times and IE Business School venture, he teaches the same material to senior leaders, and he sat as a Commissioner on the Institute of Directors inquiry into whether business is a force for good. His columns for the Financial Times and Director magazine, and his Chartered Management Institute report The MoralDNA of Performance, argue that moral character correlates with measurable organisational outcomes. That argument now extends to AI. The questions a board faces about model deployment, accountability, and bias are not new ethical questions, they are old ones in faster machinery. The work he brings to AI governance is the same reasoning he brought to banking after 2008 and to oil after 2010: a tested method for deciding what is right when commercial, legal, and moral answers diverge. Key speaking topics Values-based leadership and ethical decision-making AI ethics and responsible technology governance Organisational culture and integrity Trust and the social contract of business Moral reasoning at board level Ethics in financial services and regulated industries Ideal for Boards and executive committees facing ethical or reputational exposure Chief Risk Officers, General Counsel and Chief Compliance Officers shaping culture beyond compliance Senior leaders in regulated sectors: financial services, energy, healthcare, defence Heads of AI, Chief Data Officers and technology leaders setting deployment standards Audience outcomes A tested method (the Ethicability framework) for making decisions when commercial, legal, and ethical pressures conflict A common language for ethical culture grounded in the MoralDNA evidence base A clearer account of why values-based leadership is correlated with organisational performance A practical framing for AI governance questions that boards can act on

Why organisations work with Ross Reekie He brings primary research material that most engagement speakers do not have: the Fun Jobs Project is a multi-year field experiment in which he personally took on roles from ski instructor to stand-up comedian to test where meaning actually originates at work. He treats meaning as a performance variable, not a wellbeing variable. The argument lands with operating leaders who have stopped believing engagement programmes pay back. His academic base is serious. An Engineering degree from Edinburgh, an MBA and a Master’s in Sustainable Leadership from MGSM Sydney, and PhD-track research at Macquarie give him a credible research spine to sit alongside the field work. He is built for interactive formats. His keynote uses live experiments, props and audience participation rather than slide narration, which suits internal leadership offsites and culture-launch events. He has tested the same content across two continents and across sectors, with named conference platforms including TEDxMonashUniversity, TEDxGlasgowCaledonianUniversity, and the Urban Future Global Conference. Biography highlights Founder of Rise Consulting, Sydney, working with leadership teams on meaningful work and workplace culture. TEDx speaker at TEDxMonashUniversity (2019) and TEDxGlasgowCaledonianUniversity (2019). Creator of the Fun Jobs Project, a live research experiment into the sources of meaning at work. Host of The Meaning of Work podcast, with hundreds of interviews from interns to chief executives. MBA and Master’s in Sustainable Leadership from MGSM Sydney; Engineering degree from the University of Edinburgh; Master’s in Research underway at Macquarie University. Twenty years of consulting work with leadership teams across Europe, Asia, the Middle East, and Australia. Biography Most organisations have stopped believing their own engagement data. Scores hold steady, but discretionary effort drains away, and the standard interventions of values workshops, recognition platforms and mission refreshes no longer change behaviour. The interesting question is no longer whether people are engaged. It is what they are committing to, and why. Ross Reekie has spent two decades inside that question. He founded Rise Consulting in Sydney to work with leadership teams on meaningful work and workplace culture, building on twenty years of consulting across Europe, Asia, the Middle East, and Australia. His academic base sits alongside the practice: an Engineering degree from the University of Edinburgh, an MBA and a Master’s in Sustainable Leadership from MGSM Sydney, and Master’s research at Macquarie University on what makes work matter. The Fun Jobs Project is what sets the work apart. After burning out as the meaningful-work expert who had lost meaning in his own work, Reekie ran a live experiment on himself, taking roles from ski instructor to stand-up comedian to opera extra to test where engagement actually comes from. The output is a model of meaning that starts with a playful, exploratory mindset rather than with mission statements, and that treats curiosity and connection as performance inputs. He brings the same material to TEDx stages at Monash and Glasgow Caledonian, to the Urban Future Global Conference, and to private leadership rooms. His keynote runs as a live, interactive session rather than a talk, with props and audience experiments built in. For a senior people or transformation leader trying to revive a tired culture, he gives them a research-grounded argument they can hand to an operating board. Key speaking topics Meaningful work and workplace culture Employee engagement and the social contract of work Purpose and authenticity in leadership Burnout and recovery in senior teams Belonging and team connection Fear as a performance blocker Playful curiosity as a leadership capability Ideal for CHROs and chief people officers rebuilding engagement after a period of flat scores or fatigued change programmes Heads of culture and internal communications launching or refreshing a purpose narrative Leadership teams and executive offsites looking for a working session rather than a talk Conference organisers in the future-of-work, employee experience, and urban or civic-leadership space Audience outcomes A research-grounded view of why meaning at work is a performance question, not a wellbeing question A clear distinction between engagement programmes that move behaviour and those that do not Specific language for the mindset shifts that produce more discretionary commitment at work Practical prompts for leaders to test on their own teams before changing anything organisation-wide A felt experience of a working session, not a lecture, that participants can replicate in their own offsites

Why organisations work with Russell Beck His 6C© model (Compensation, Career, Cause, Community, Culture, Company) gives people teams a structured, actionable framework for talent strategy: not a list of principles, but a diagnostic and planning tool organisations can apply directly. His career spans engineering project leadership across 25 countries, European Head of Talent at Yahoo!, MD of a £120m talent outsourcing business, and Global Head of Consulting at Impellam Group: a level of operational depth that most future-of-work commentators do not have. The World of Work to 2030 was recognised by the Financial Times as a business book to read and won the Institute of Leadership’s Book of the Year giving his frameworks independent, named validation rather than self-asserted authority. He translates megatrend analysis into specific commercial decisions. His sessions leave teams with a clear view of what the talent market will require of them by 2030, not just why it matters. Biography highlights Author of The World of Work to 2030, published by Bloomsbury Business (2024) Winner, Institute of Leadership Leadership Book of the Year 2024 Recognised by the Financial Times as a business book to read; regular interviewee in the FT Former European Head of Talent, Yahoo! – built one of the first pan-European talent functions Former Managing Director, Carlisle Managed Solutions – grew business to £120m turnover in 30 months; former Global Head of Consulting, Impellam Group Engineering project leader across 25+ countries, including a USD500m programme; co-owner and Director of Inspiration, ImagineThinkDo Biography Work is changing faster than most organisations’ talent strategies can keep up with. The labour market that defined hiring and retention practices for the last thirty years has shifted structurally, and the organisations still winning on compensation alone are discovering the limits of that approach. Russell Beck has spent three decades working through this tension as an operator running large-scale engineering programmes across 25 countries to building Yahoo!’s first pan-European talent function, to leading a £120m talent outsourcing business as Managing Director. His book, The World of Work to 2030, published by Bloomsbury Business, maps the megatrends reshaping organisations and careers and translates them into a practical action framework. It won the Institute of Leadership’s Leadership Book of the Year in 2024 and was recognised by the Financial Times as a business book to read. The book’s argument is not that change is coming, it is that most organisations are already behind, and that closing that gap requires deliberate, structured action on people strategy now. The 6C© model (Compensation, Career, Cause, Community, Culture, Company) is Beck’s proprietary framework for diagnosing and rebuilding talent strategy in a market where employees hold structural leverage. It has been deployed with organisations across sectors including Vodafone, the NHS, Cambridge University Press and the Top Employers Institute. Through ImagineThinkDo, the consultancy and development firm he co-owns with Alison Beck, he works directly with senior leadership teams on workforce transformation, leadership development and cultural change. His perspective combines the research discipline of an engineer, the strategic experience of an operator who has led at scale, and the practical tools of a practitioner who has done the work inside organisations, not just advised on it from outside. Key speaking topics Future of work and workforce strategy Talent attraction, retention and the 6C© model Organisational culture and belonging The multigenerational workforce Purpose-led leadership Leadership in uncertainty Future skills and employability Megatrends and their organisational implications Ideal for CHROs and people directors designing future-fit talent strategy Senior leadership teams navigating workforce transformation Talent, learning and organisational development functions CEOs and MDs seeking a commercially grounded view of the future labour market Audience outcomes A structured view of the megatrends reshaping work, and their specific implications for organisational and talent strategy Familiarity with the 6C© model as a practical tool for rebuilding attraction and retention approaches Clearer understanding of why belonging – not diversity alone – determines whether inclusion strategies deliver measurable outcomes Practical steps leaders can take to close the gap between current people strategy and what the labour market will require by 2030 A leadership lens for embedding purpose and meaning at work in ways that affect retention and performance

Why organisations work with Scott Deming He ran the agency before he ran the keynote. Deming built Ryan Communications to 70 staff and around USD 30m in revenue, serving clients including Benjamin Moore and The Scotts Company, so his views on brand and customer experience come from operating accountability rather than observation. His thesis in The Brand Who Cried Wolf (Wiley, 2007) is unusually concrete for the category: brand is the cumulative outcome of every customer interaction, and most brands fail because they over-promise in marketing and under-deliver in operations. Powered by Purpose gives leadership teams a working language for connecting individual values to customer-facing behaviour, which is where most culture programmes break down. Client list spans regulated and operationally complex environments: AT&T, Verizon Wireless, General Motors, Pfizer, AstraZeneca, Delta Airlines, PwC, U.S. Treasury, McDonald’s of Eastern Europe. Useful when buyers want a speaker who has worked inside their kind of complexity, not adjacent to it. He writes regularly for Entrepreneur on customer experience, leadership and innovation, which keeps the material in active circulation rather than locked to a single book cycle. Biography highlights Author, The Brand Who Cried Wolf: Deliver on Your Company’s Promise and Create Customers for Life (John Wiley & Sons, 2007). Author, Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life! Founder of Deming Advertising in 1986, later Ryan Communications Inc.; grew the agency to 70 employees and approximately USD 30m in annual revenue before exit in 2003. Regular contributor to Entrepreneur on customer experience, brand, leadership and innovation. Keynote and training work for AT&T, Verizon Wireless, General Motors, Delta Airlines, Pfizer, AstraZeneca, PricewaterhouseCoopers, U.S. Treasury, Hershey Foods, McDonald’s of Eastern Europe, 3M, Chipotle and Frito-Lay, among others. Founder and former board member, Service Nation / Service Roundtable. Biography Brand promises are written in marketing and broken in operations. The book that captures this most directly is The Brand Who Cried Wolf, published by John Wiley & Sons in 2007. Its argument is that customer loyalty is built or destroyed in the routine interactions that no advertising campaign can paper over. That argument has a particular weight because the author spent seventeen years running the kind of agency that produces those campaigns. Scott Deming founded Deming Advertising in 1986 and rebuilt it as Ryan Communications Inc., growing the agency to around 70 staff and USD 30m in revenue before exiting in 2003. Clients included Benjamin Moore and The Scotts Company. The view of brand as an operating outcome, not a creative output, was formed inside that business. His second book, Powered by Purpose, extends the thesis inward. Customer experience is downstream of culture, and culture is downstream of whether individual employees understand their own values and how those values show up in the work. The book is the basis for his leadership keynote, which leaders use as the language for connecting purpose to customer-facing behaviour. The platform work spans large, operationally complex organisations: AT&T, Verizon Wireless, General Motors, Pfizer, AstraZeneca, Delta Airlines, PricewaterhouseCoopers, U.S. Treasury, McDonald’s of Eastern Europe and others. He writes regularly for Entrepreneur on customer experience, brand, leadership and innovation, and he was a founding board member of Service Nation / Service Roundtable, the network for service-business owners in the trades. Key speaking topics Customer experience and brand loyalty Brand strategy and brand promise Purpose-driven leadership and culture Employee engagement and customer-facing behaviour Sales and customer service performance Innovation in customer-led organisations Ideal for CMOs, CXOs and brand leaders looking to close the gap between marketing promise and customer reality. CEOs and operating leaders accountable for culture as a commercial lever, not an HR slogan. Heads of customer service, sales and retail operations in regulated or franchised environments. Franchise networks, dealer groups and service-business associations where the brand is delivered by independently operated front lines. Audience outcomes A clearer test for whether your brand promise survives contact with your actual customer journey. A working model for connecting employee purpose and values to customer-facing decisions. Practical changes to customer service routines, from frontline scripts to escalation policy, that compound into loyalty. Confidence that culture work has a measurable commercial return, not just a wellbeing one. A shared internal language for talking about brand as an operational discipline rather than a creative one.

Why organisations work with Shiza Shahid She has built a global non-profit alongside a Nobel laureate and a viral consumer brand from the ground up, which gives boards a credible voice on what purpose looks like inside a P&L rather than on a slide. Our Place put a specific commercial bet on multicultural cooking and on cookware made without PFAS, PTFE and PFOA. She can speak about how a values position becomes a product specification and a category position. Through NOW Ventures and her AngelList partnership, she has seen hundreds of early-stage decks from mission-led founders. She can tell a corporate audience which purpose-led strategies are creating real growth and which are positioning. Her arc from McKinsey analyst to non-profit CEO to consumer founder to seed investor gives her language that translates across the room, from a CFO to a brand lead to an innovation team. Biography highlights Co-founder and founding CEO of the Malala Fund, established in 2013 with Malala Yousafzai to advance girls’ education in Pakistan and across Africa. Co-founder and Co-CEO of Our Place, the direct-to-consumer kitchenware brand behind the Always Pan, launched in 2019. Founder of NOW Ventures, an early-stage fund launched in 2017 in partnership with AngelList, backing mission-driven technology startups. Author of Dinner at Our Place: Recipes for Gathering, published by HarperCollins in 2025 with eleven chefs and tastemakers. BA, Stanford University, graduated with University Distinction; former business analyst, McKinsey & Company, Dubai. Named to TIME’s 30 Under 30 People Changing the World and Forbes’ 30 Under 30 Social Entrepreneurs; honoured as a Tribeca Disruptive Innovator. Biography A teenage activist in Islamabad set up a summer camp for Malala Yousafzai and other Pakistani girls in 2009. Three years later, after Malala was shot, that camp became the foundation for the Malala Fund. Shiza Shahid was the founding CEO, working alongside Malala and her father Ziauddin to build a global organisation focused on girls’ education in Pakistan, Nigeria, Kenya and Sierra Leone. The Malala Fund was a lesson in scaling a mission. The Our Place chapter, which started in 2019 with husband Amir Tehrani and co-founder Zach Rosner, was a lesson in scaling a product. The brand bet that multicultural cooking and toxin-free cookware were a commercial proposition, not a niche, and the Always Pan answered that bet with a 30,000-person waitlist on release. NOW Ventures, launched in 2017 with AngelList, is the third lens. Shahid writes early cheques into mission-led founders in technology, with an explicit emphasis on women and diverse entrepreneurs. The fund gives her a constant view of which purpose-led businesses are converting into commercial substance, and which are still positioning. Her cookbook, Dinner at Our Place, published by HarperCollins in 2025, sits on top of that body of work. The recipes are written with eleven chefs and tastemakers, and the book is structured around hosting as a cultural act. It is the most concrete expression yet of the conviction that drives her companies: that culture, commerce and care are not separate categories. Key speaking topics Mission-driven entrepreneurship and scale Purpose as a commercial proposition Building a consumer brand from launch Women and diverse founders in early-stage tech Girls’ education and social impact Inclusive brand and product design Investing in technology for global challenges Ideal for CEOs and founders building purpose-led consumer brands and DTC businesses Chief marketing, chief brand and chief sustainability officers in consumer goods Corporate venture, innovation and ESG teams designing new mission-led ventures Women in leadership programmes, founder networks and philanthropy boards Audience outcomes A grounded view of how a mission becomes a product specification, a brand position and a category bet, not a marketing line. A clearer read on which purpose-led commercial strategies are creating growth and which are signalling. A working vocabulary for backing women and diverse founders in early-stage technology, from someone who writes cheques. A direct account of how a non-profit at global scale and a consumer brand at viral scale are built from the same founder discipline.

Why organisations work with Simon Alexander Ong A serious, published thesis on energy management as a leadership and workforce capability, anchored in Energize (Penguin, 2022) and recognised as Business Book of the Year for Wellness and Wellbeing in 2023. Direct credibility with global employers on people and culture briefs, with named keynote work for Microsoft, Salesforce, Unilever, EY, Adobe and Barclays. A coaching practice behind the content, with qualifications from The Coaching Academy and NLP training, so the material survives contact with senior audiences, not just town-hall settings. Endorsements from Simon Sinek, Marie Forleo and Marshall Goldsmith, giving HR and communications leads confident reference points when pitching internally. Biography highlights Bestselling author of Energize: Make the Most of Every Moment (Penguin Life, 2022). Winner, Business Book of the Year, Wellness and Wellbeing, Business Book Awards 2023. Endorsed by Simon Sinek, Marie Forleo and Marshall Goldsmith. Keynote engagements with Microsoft, Salesforce, Unilever, EY, Adobe, Barclays and DocuSign. Featured on Sky News, BBC Radio London and LBC, with written contributions in Forbes, HuffPost, Virgin and The Guardian. BSc Economics, London School of Economics; coaching qualifications from The Coaching Academy. Biography Most organisations now accept that burnout, disengagement and quiet exit are not edge cases. They are showing up across leadership teams, middle management and frontline staff at the same time. The argument in Energize, published by Penguin in 2022 and named Business Book of the Year for Wellness and Wellbeing in 2023, is that this is an energy problem before it is a wellbeing problem. Simon Alexander Ong treats energy as a managed resource. His work asks leaders to look at how attention, recovery, relationships and purpose are organised across a working week, then to redesign the parts that drain people without producing anything. The same lens is then turned on teams and on the wider employee experience. The practitioner side keeps the material grounded. Ong is a qualified coach through The Coaching Academy, trained in NLP, and works one-to-one with senior leaders alongside the speaking work. That is why a keynote at Microsoft, Salesforce, Unilever or EY tends to land as a conversation with the room rather than a motivational set piece. Endorsements from Simon Sinek, Marie Forleo and Marshall Goldsmith have helped place him on the same shelf as the leadership and performance authors that senior HR and culture functions already trust. For boards thinking about engagement, retention and the human cost of permanent change, his content gives a language and a set of moves that staff and leaders can actually use. Key speaking topics Energy management for leaders and teams Sustainable high performance Employee engagement and wellbeing Purposeful leadership Focus and attention in a noisy work environment Mindset and personal growth Coaching cultures inside organisations Ideal for CHROs, CPOs and heads of employee experience designing wellbeing and engagement strategy Leadership development and learning teams running senior offsites and high-potential programmes Internal communications and culture leads planning all-hands and kick-off events Sales and commercial leadership audiences working under sustained pressure and target intensity Audience outcomes A clear language for energy as a managed resource at individual, team and organisational level Specific practices for protecting focus and recovery inside an existing diary, not in addition to it A more honest view of where current wellbeing efforts are working and where they are decorative Renewed sense of purpose and ownership for senior leaders carrying long change agendas Practical prompts a manager can use with a team the following Monday