Rachel Stone

Most leaders are promoted on technical ability and then asked to do something different: build trust, hold a room, set a culture that survives them. That gap is where engagement collapses and good people leave. Organisations need leaders who can shift their own behaviour fast enough to shift the team’s.

Rachel Stone is a transformational leadership coach who helps managers and senior teams build the behaviours, trust and culture that turn capable groups into committed ones.

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Why organisations work with Rachel Stone

  • A coach’s diagnostic eye rather than a speaker’s set piece. She reads what is actually happening between a leader and their team and names it, then offers next steps the leader can act on the same week.
  • Direct experience of the operator’s chair. Commercial buying, retail management at Safeways PLC, classroom teaching and senior college leadership, before twelve years coaching 130-plus companies. The advice lands because it is grounded in those rooms.
  • A clear behavioural model. The “breathe life into people” frame and the Kindness Economy (People, Planet, Profit) give leaders a vocabulary for what trust-based leadership looks like day to day.
  • Tools that travel back to the workplace. ICQ Global DISC and Growth Zone diagnostics give audiences something concrete to use with their own teams, not just a takeaway feeling.

Biography highlights

  • Founder of Rachel Stone Coaching Ltd, established 2012.
  • Author of “Spend Time With Me: A Story to Inspire Transformational Leaders” (2024), foreword by Professor Damian Hughes.
  • Accredited ICQ Global DISC Profile and Growth Zone Practitioner.
  • Qualified business coach via The Coaching Academy.
  • Coached 130-plus companies and 250-plus leaders across construction, retail, education, manufacturing and professional services.
  • Earlier career: commercial buyer in electronics, retail manager at Safeways PLC, Business Studies teacher and senior college manager.

Biography

Most managers are promoted for being good at the job they used to do. The job they now have is different, and the gap between the two is where engagement breaks, conflict festers and culture quietly drifts. Stone built her practice around closing that gap. She works with business owners and senior teams on the small behavioural shifts that change how a team performs, not on abstract leadership theory.

Her route into coaching was unusual. After commercial buying in electronics and retail management at Safeways PLC, she retrained as a Business Studies teacher, took on senior college management, and in 2012 left to start her own coaching business. Twelve years later the client list runs to more than 130 companies across construction, retail, education and manufacturing, with over 250 individual leaders coached. The work spans board-level transformation, embedding coaching cultures, and middle-management development.

The intellectual frame is set out in her 2024 book “Spend Time With Me: A Story to Inspire Transformational Leaders”, with a foreword by Professor Damian Hughes of the High Performance podcast. The book pairs her own story with the principles she teaches: trust as a leadership currency, the “Kindness Economy” of People, Planet and Profit, and the idea that leaders “breathe life into people” rather than extract performance from them.

Audiences leave with usable language and a diagnostic. ICQ Global DISC and Growth Zone tools give leaders a way to read their own behaviour and their team’s. The delivery is pacey and pragmatic; the focus is on what a leader can do differently on Monday morning.

Key speaking topics

  • Transformational leadership
  • Coaching cultures and coaching as a leadership skill
  • Trust and team performance
  • Communication and conflict in teams
  • Employee engagement and burnout
  • Resilience and self-management for leaders
  • The Kindness Economy: People, Planet, Profit
  • Workplace culture in hybrid and growing businesses

Ideal for

  • Business owners and founder-CEOs scaling beyond a hands-on operating model.
  • Senior leadership teams in mid-market and SME organisations who need a behavioural reset, not a strategy day.
  • HR and L&D leads commissioning manager development or embedding a coaching culture.
  • Leadership groups in sectors that promote technically (construction, manufacturing, professional services, education).

Audience outcomes

  • A clearer read on how their own behaviour shapes their team’s engagement and output.
  • Practical coaching techniques managers can use in one-to-ones and team conversations from the next working day.
  • A shared vocabulary for trust, conflict and culture that survives beyond the session.
  • Tools to spot early signs of burnout and disengagement before they cost the business people.
  • A working definition of transformational leadership grounded in behaviour, not theory.

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Testimonials

I have worked with Rachel on a couple of occasions now, and I can hand on heart recommend working with her for any coaching and leadership projects you may need.  Rachel and I worked together to plan and deliver our Yearly Leadership Strategy days with our Directors, and then assisted me with delivering the message, vision, values and mission to our Management team. 
Emma Penn
Leader, coach, trainer, and developer of the future, Nordell Limited
Rachel has a lot of management experience and is able to expertly coach people in the ways of coaching! and I have a long-term goal of where I want myself and my team to be. I know Rachel will be able to offer excellent advice if and when I need it.
Paige West
Managing Editor, Electronic Specifier & Startups Magazine
I recently arranged a deep dive day with Rachel to as she had come highly recommended. Rachel’s insight into business and her innate ability to get you to think about yourself for a change really gave me a clear path to achieving those goals and plans that have been swirling around my head for far too long. I would really encourage anyone to get a great business coach like Rachel to help give you some clarity and vision and to help you understand how your values should underpin and inform your business approach. I look forward to working with Rachel again.
Danny Shaw
HR Manager, The HR Dept
I would highly recommend getting in touch with Rachel to discuss your business development needs and soak up all that she has to offer in her coaching sessions. I have come away from my time with Rachel with very solid plans of action to take my business to the next level. Rachel doesn't leave you hanging with big ideas and "pie in the sky" ambitions, she gets down to the practical, hands on, no-nonsense next steps needed to grow and manage your business in a better way, while offering the affirmation, encouragement and support new business owner so desperately need.
Bonnie Stevens DipPFS
Personal Wealth Adviser, Schroders Personal Wealth
Working with us at Eastbourne Educations Business Partnership, Rachel facilitated our long overdue strategy meeting to help us plan for the future. The session was fast paced, thorough and got everyone thinking and contributing around the table. I was fun too. It was important to have Rachel's independent perspective to challenge us and help take the lid off everything. Very pleased to recommend Rachel.
Tim Sorensen
Business Leadership, Community Engagement, Project Management, Events, Youth Employability, Careers, STEM, Public Sector
An amazing, thought provoking and fun training session. Designed around our organisational needs and time frames, the training gave us a wealth of information and plenty of follow up materials. Thank you for a wonderful session Rachel.
Amanda Sayer
Business and Managing Partner, The Lighthouse Medical Practice
If you’re looking for, Torr Scientific highly recommends Rachel Stone of Bespoke Training Eastbourne. Torr has used Rachel for both one on one mentoring and for time management training sessions and the staff responded well with positive feedback and we experienced a noticeable uplift in responsiveness. Rachel’s flexibility and adaptable approach suited our needs perfectly.
Mel Thomas
Managing Director, 4VISA Ltd
Thank you for your wonderful training program which I have found very useful and also enjoyed being with other business people to exchange ideas.
Zita Ginger
Director, Ginger & Sanders Property Rentals Ltd

Books

Spend Time With Me: A Story to Inspire Transformational Leaders
What happens when you are five and your family and the family next door go on holiday and return all jumbled up? You embark on a …
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