Sara Ross

Chief Vitality Officer at BrainAMPED, Author of “Dear Work, something has to change”, Keynote Speaker

Sara Ross is on a mission to help leaders and their people get out of survival mode and reignite a sense of aliveness in their work and lives. As the author of Dear Work, Something Has to Change, founder and chief vitality officer at the leadership research firm BrainAmped, Sara does this by using brain-science based approaches to teach people how to amplify their emotional intelligence, resilience, and well-being. Sara speaks worldwide to companies such as Microsoft, T-Mobile, PepsiCo., FedEx, Bayer, Wells Fargo, as well as to hospitals, educational institutes, various associations, and the US Navy SEALs. She is a coffee-loving meditation rookie who can’t help but slip in the occasional Canadian “eh” at the end of a sentence.

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About Sara Ross

Sara Ross is an award-winning international keynote speaker, author, and leadership expert dedicated to helping today’s organizations and their leaders reignite vitality, resilience, and performance in an ever-evolving world of work. As the founder and Chief Vitality Officer at BrainAmped, Sara leverages cutting-edge research in brain science, emotional intelligence, and energy management to address the most urgent business challenges: burnout, disengagement, hybrid workplace stress, leadership fatigue, and the demand for sustainable high performance.​

Sara’s pioneering Lead FULL™ approach, featured in her bestselling book, Dear Work, Something Has to Change, empowers organizations to boost both people and performance by shifting from survival mode to vitality-fueled excellence. With nearly two decades of experience, she has worked with some of the world’s most recognised brands, including Microsoft, T-Mobile, Cisco, PepsiCo, Wells Fargo, the US Navy SEALs, and Stanford University. Sara is renowned for her high-energy deliveries, relatable storytelling, and actionable strategies that leave audiences inspired and equipped to drive positive, measurable change.​

Business Challenges Addressed

Sara partners with organisations worldwide to tackle critical workplace issues, including:

  • Managing and preventing burnout, stress, and workplace fatigue
  • Enhancing retention, engagement, and resilience in hybrid and rapidly changing environments
  • Building cultures of innovation, belonging, psychological safety, and trust
  • Empowering leaders to navigate complex change, develop emotional intelligence, and foster sustainable high-performance
  • Establishing work-life balance and screen-life boundaries for heightened productivity and well-being
  • Supporting talent through transitions, whether overcoming adversity, scaling adaptability, or cultivating confidence to manage failures and setbacks.​

Sara brings a fresh, pragmatic perspective backed by science and enriched by practical corporate experience. She is celebrated for her ability to connect with both senior leadership and diverse teams, challenging assumptions, providing new insights, and delivering a blueprint for sustainable change. Audience feedback consistently cites Sara’s authenticity, depth of expertise, and genuine passion for seeing organisations and people thrive.​

Sara holds a Master of Science from the University of Waterloo and has guest lectured for executive programmes at Smith College. Named among the Top 30 Motivational Speakers worldwide, she is driven to create thriving workplaces where energy, collaboration, and humanity are at the centre.​

Talks

Dear Work, something has to change!

We all want to put the last few years behind us. Unfortunately, with stress spiking, energy dropping, and challenges around quiet quitting, hybrid work, retention, and recruitment lingering, we can’t ignore the toll things have had on people and organizations.

Sara Ross, the founder and chief vitality officer at BrainAmped, believes that addressing these challenges and navigating the changing world of work requires starting with a new question. Instead of asking how to help leaders feel less tired, stretched, and stressed, Sara transforms the traditional approach by asking how we can help leaders and their people feel more ALIVE – more energized, capable, and purposeful.

In this keynote, based on the research and principles shared in her bestselling book, “Dear Work, something has to change,” Sara will show that the solution begins by helping audiences boost their Work Vitality Factor by focusing on four core ideas:

  • Beliefs can be the biggest barriers. Sara will identify three common misconceptions audiences hold regarding success, stress, and rest that keep them and their teams stuck in the survival zone and how to shift them into vitality ignitors.
  • Surviving the day is not a strategy. Audiences will learn a mindset to work better with stress and how to use it to fuel the energy needed to pursue bold, meaningful goals, invest in important relationships, and live a full, energized life.
  • Standing out shouldn’t mean burning out. Sara will challenge audiences to break the cycle of over-working and under-living by incorporating three simple yet empowering questions that amplify vitality and performance across an organization—particularly in hybrid environments.
  • Boosting vitality requires intentionality. Audiences will learn how to practice more strategic self-care at work and outside of it while creating environments that allow others to do the same.

It tends to be the best fit for groups looking for tools and insights around:

✓ Addressing stress, burnout, well-being, and happiness.
✓ Building resilience, fortitude, and mental/emotional/physical health.
✓ Reigniting a sense of purpose, possibility, and a positive mindset to overcome the inevitable obstacles and embrace the undeniable opportunities of the future.
✓ Establishing healthy work-life boundaries and habits for better productivity and effectiveness, including creating better screen-life balance.
✓ Practicing more strategic self-care and energy management through breaks and time off – even without an abundance of time.
✓ Working and leading in virtual/hybrid work environments that are based in empathy and empowerment.
✓ Managing leadership energy to better engage, motivate, and support their teams (even when both are maxed out).
✓ Setting clear expectations for teams creating healthier and happier workplace cultures.
✓ Insights on how organizational vitality influences retention, recruitment, and psychological safety.

Stand-Out Leadership - Thrive with vitality in the future of work

Taking on anything challenging—even when meaningful and exciting—will involve stress, discomfort, and struggle. In a world defined by uncertainty, the most powerful way to raise the bar and get to the next level is to boost the collective potential of how people work together. That starts by helping leaders and their people build awareness of their behavior, learn to embrace the emotions that come with challenges, and strengthen the skills of empathy to thrive collectively together, whether in-person or virtually.

Sara Ross, Chief Vitality Officer of the leadership research firm, BrainAmped, studies the influence of emotional intelligence, vitality-generating energy, and organizational culture on leadership, performance, and teamwork. Combining these areas and looking at them through the lens of brain science, Sara uses humor and storytelling to ensure people have actionable strategies they feel empowered to start using the moment they leave their seats.

Specifically, Sara will share the following in her keynote:

  • It’s less about what you know and more about how you lead; learn the key behaviors that differentiate the best from the rest for creating stand-out leadership, performance, and teamwork.
  • Knowing what to do and doing what you know are not the same; establish an in-the-moment emotional management strategy to strengthen personal accountability, make better decisions, and respond more skillfully—even in the most challenging circumstances.
  • Trust is both a science and a skill; uncover the brain science of trust and how to use it to create more collaborative, innovative, and diverse cultures.
  • To demonstrate empathy, you need to first develop it; learn an approach to extend empathy, especially in difficult conversations that get to the heart of the matter while strengthening relationships and driving results.
  • Caring for people is not the same as carrying people; embody a mindset to shift leadership fatigue into leadership vitality.

It tends to be the best fit for groups looking for tools and insights around:

✓ Helping people strengthen their emotional intelligence and creating high-trust environments.
✓ Creating collaborative cultures where people feel cared about, respected, and part of something bigger.
✓ Strengthening leadership, relationships, and teamwork.
✓ Addressing change, getting buy-in around change initiatives, and creating cultures that foster innovation.
✓ Helping people build self-awareness and take personal ownership of their actions.
✓ Strengthening emotional-management strategies to help people approach and deal with difficult conversations, feedback, and relationships.
✓ Increasing the skill of empathy to strengthen diversity, equity, inclusion, and belonging.
✓ Bettering listening, communication, and coaching skills, particularly in virtual and hybrid environments.
✓ Insights on how emotional intelligence influences recruitment, retention, and psychological safety.

The Confidence to Get Knocked Down and The Resilience to Get Back Up

What would you do if you could not fail?” This is a good, thought-provoking question, but unfortunately, it is inherently flawed. If you are going to take on bold goals, get outside of your comfort zone, try new things, and build new skills – it will be hard and you will fail along the way.

Instead, “What would you do if you knew that even if you failed, you’d be okay?” This is what it means to have the confidence to get knocked down and the resilience to get back up; stronger, faster, and healthier each time.

While researching for her upcoming book, “Dear Work, something has to change” Sara Ross found that in a time of record-setting stress, uncertainty, and change, those most successful didn’t fail less often. Instead, they learned better. It’s the connection between confidence and resilience that free’s people to consistently stretch their potential to innovate, adapt, and thrive – even in the most stressful times.

Too many people miss out on opportunities in work and life because they lack the confidence to try. It might be taking on a new role, adjusting to changing client expectations and competitive market landscapes, or simply seeking feedback. All because they fear that they aren’t equipped to handle the obstacles that come with each.

In this session, Sara will change that by taking the audience through a practical four-step method to strengthen their confidence – resilience loop by:

  • Explaining the brain science of emotions under stress and sharing a strategy to address the three thieves of confidence: perfection, comparison, and the fear of judgment.
  • Addressing common misconceptions about what confidence and resilience are and how each is built and maintained.
  • Identifying where mindset shifts will help change the narrative of the story people tell themselves when it’s keeping them stuck, scared, discouraged, and overwhelmed.
  • Building a “resilience resume” to highlight strengths and experiences to draw from when faced with obstacles and channel both into positive, momentum-creating action
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Testimonials

Sara Ross was a pleasure to work with. She brought amazing energy to her sessions and really connected with the audience. She took the opportunity to observe our group before her keynote and customized her approach based on our mission and our audience. Her message left our audience with actionable takeaways they can use in business and in their personal lives. Thank you, Sara!!
Director, Education & Talent, International Fresh Produce Association
Sara hit the mark! We’ve heard nothing but supremely positive remarks. Our Managing Director said from stage during our closing session that he felt like Sara was speaking directly to him, as it was exactly what he needed to hear. We’ll take that! Super pleased and excited for what her messages will help our teams to do.
Management Associate, Cargill Animal Nutrition
I do not say this lightly - Sara is one of the THE MOST engaging speakers I have ever listened to. I have heard her speak three times and every time I learn something new but even more notable, I am taken in by her openness, energy and insight. I promise you can count on Sara to over-deliver.
Scotiabank
Within the hour Sara made us laugh, reflect and stirred a deep emotion that won’t be forgotten anytime soon. Sara’s insights were the thread that connected the rest of the conference, it was awesome!
Organizer, Women in Engineering Conference
Today I was challenged by Sara’s message. Mistakes are not something I accept very well (nor do I often admit), and perfection is often the expectation I have. Today you made me realize a goal of excellence is far more powerful then perfection. Our goals don’t need to change but how we get there could use some work (crisis versus opportunity). Thank you Sara for challenging my beliefs and approaches with your presentation today!
Executive, Minneapolis Hospital
Would I recommend Sara Ross? Are you kidding - I want to be her! Seriously, Sara was awesome!!! She was so real and authentic that I felt like I was in a 1-1 conversation with her not sitting in the audience. Some of the stories she told and examples she shared were so relatable I felt like they were about me! She gave me a game plan to use with my team, thanks Sara!
Novartis Pharmaceuticals Corporation

Books

Dear Work, Something Has to Change
Don't burn out-stand out. Do you find yourself striving for big goals but running on fumes? Are you ever stuck in the frustrating…
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