Business Continuity and Crisis Management speakers

Why organisations work with Marc Descheemaecker He has done the thing that most change management speakers have only studied: turned around a nationally significant, politically exposed, heavily unionised institution, with verifiable numbers. That gives him a standing in board and C-suite conversations that credentialed academics cannot replicate. His SNCB experience surfaces a distinction most transformation programmes ignore: the difference between change in organisations that can move freely and change in organisations that cannot. Leaders in regulated industries, public bodies, and large state-influenced enterprises hear something they rarely get: a framework built for their actual constraints. Having chaired Brussels Airport during the 2016 terrorist attacks, he brings direct experience of leadership under acute operational crisis, not as a crisis consultant but as the person publicly accountable for the institution’s response and recovery. His simultaneous positions across a national railway, a national bus operator, Brussels Airport, the European Investment Bank, and the European Investment Fund gave him a view few practitioners hold: where European capital allocation meets national infrastructure governance, and where the two pull in opposite directions. Career that moved from McKinsey analysis through consumer goods and facilities services to four major European transport institutions gives him a genuine cross-sector perspective on operational transformation. He is not a transport specialist; he is a change practitioner who happened to work in transport. Biography highlights CEO, NMBS-SNCB (Belgian national railway), 2004–2013: grew passenger numbers by 60%, reduced workforce by approximately 20% Turned loss-making Belgian operations of Thalys and Eurostar into a profitable shareholding; oversaw the separation and partial sale of the SNCB freight division Chairman, Brussels Airport Company (BAC), 2013–2021 Chairman, De Lijn (Belgian national bus and tram operator), 2016–2022 Director, European Investment Bank (EIB), 2015–2022; Director, European Investment Fund (EIF), 2016–2022 Board member, Gimv NV (listed Belgian investment company) Postgraduate in European Economics, College of Europe, Bruges; Master in Business Economics (cum laude), UFSIA University Antwerp; career began at McKinsey Amsterdam Biography Belgium’s national railway was losing passengers and carrying a workforce structure it could no longer sustain when Marc Descheemaecker was appointed CEO in 2004. Over nine years, he reversed both. Ridership grew by 60%. The workforce reduced by almost 20%. Neither result was achieved by bypassing the constraints that define a state-owned enterprise. They were achieved by understanding them precisely, and leading within them. The SNCB work went beyond the headline numbers. The Belgian operations of Thalys and Eurostar were structurally loss-making; Descheemaecker restructured them into a profitable shareholding. The freight division, a separate challenge, was carved out as an independent entity and partly sold to a financial partner. These were not sequential projects. They ran concurrently, each requiring negotiation across government ministries, unions, and private capital. His subsequent board positions; Chairman of Brussels Airport Company, Chairman of De Lijn, Director at the European Investment Bank and the European Investment Fund extended that operational picture into institutional governance. Few practitioners have seen, from the inside, how capital decisions at European level translate into choices on the ground at a national transport authority. He has sat on both sides of the table. His academic formation; Master in Business Economics (cum laude) from UFSIA Antwerp, postgraduate in European Economics from the College of Europe in Bruges gave him the analytical base. The McKinsey apprenticeship sharpened it. The credential that resonates with senior audiences, however, is neither. It is a national railway, genuinely transformed. Key speaking topics Large-scale organisational transformation in politically constrained environments Change leadership in state-owned and regulated enterprises Workforce restructuring under political and union constraint Infrastructure governance and European investment strategy Operational crisis leadership Transport and mobility as a strategic policy challenge Board governance across public and private capital Ideal for CEOs and senior executives leading transformation in regulated industries, utilities, or public-sector adjacent organisations Boards and chairs of state-owned enterprises, infrastructure authorities, or large government-funded bodies CHROs and transformation leads navigating workforce restructuring in politically sensitive environments European policy, infrastructure, and public investment forums where governance and commercial strategy intersect Audience outcomes A clearer articulation of how change management in constrained organisations differs from private-sector transformation – and what that difference demands of leadership Concrete case material from the SNCB turnaround: what decisions were made, what levers were available, and what did not work A practical lens on managing multiple simultaneous stakeholder mandates (government, unions, commercial partners, and public) without losing operational momentum Insight into how European investment institutions think about national infrastructure; useful for leaders navigating public funding cycles and cross-border capital decisions Honest reflection on leading an institution through acute public crisis, and the communication and governance choices that followed

Why organisations work with Maria Belon A first-person account of catastrophic crisis delivered with the clinical precision of a physician, not the drama of a motivational speaker. The audience leaves with vocabulary, not adrenaline. Clinical and psychotherapy training that gives her a working language for fear, dissociation, and recovery that translates directly into leadership conversations about teams under pressure. A reference point that senior audiences already know. The story behind The Impossible carries instant recognition; Belon uses that recognition as a way in, then takes the conversation somewhere serious. Credibility on both sides of the room. An ESADE MBA and a teaching record in Human Resources at ESADE Business School mean she speaks the language of executive audiences before she ever turns to her own experience. A clear point of view on values and human connection as the operating system that holds organisations together when systems fail, drawn from what she observed in herself, her family, and the strangers around them. Biography highlights Survivor of the 2004 Indian Ocean tsunami in Khao Lak, Thailand, with her husband and three sons; sustained life-threatening injuries and underwent a two-year recovery. Spanish physician with additional training as a Humanistic Gestalt psychotherapist. MBA from ESADE; former Human Resources instructor at ESADE Business School. Story formed the basis of The Impossible (2012), directed by J.A. Bayona, with Naomi Watts nominated for the Academy Award for Best Actress for her portrayal. Author of the illustrated children’s book Kokoro y el Mar, published by Editorial Libre Albedrio as the first title in her “Yo soy” collection. Speaker at international platforms including the World Business Forum and the Share Iuvare Business Convention. Biography The wave that struck Khao Lak on 26 December 2004 separated a family of five and gave one of them, a Spanish physician on holiday with her husband and three sons, two years of surgery and recovery before something like a normal life returned. Maria Belon now works with senior leaders on what that experience taught her about people under maximum pressure. Her professional background matters here. Belon trained as a physician and as a Humanistic Gestalt psychotherapist, and she holds an MBA from ESADE, where she later taught Human Resources. The combination is unusual. She can speak about the body’s response to trauma with clinical accuracy, and she can speak about organisations with the vocabulary executive audiences already use. What she offers a leadership team is not a survival story performed for effect. It is a precise account of what stayed intact when planning, control, and competence were all stripped away, and what that suggests for the way leaders prepare their people for the unplannable. She has tested the material across international audiences, including the World Business Forum and the Share Iuvare Business Convention. The work has continued in print. Her illustrated children’s book Kokoro y el Mar, published by Editorial Libre Albedrio, distils for a younger reader the same question that director J.A. Bayona once asked her, and that her keynotes return to: what do you bring back from the experiences that life forces on you. Key speaking topics Resilience under extreme adversity Crisis response and recovery Values and human connection in organisations Leadership in moments of breakdown Post-traumatic growth Wellbeing and the human side of performance Ideal for Executive teams and boards preparing for, or reckoning with, organisational crisis CHROs and people leaders building resilience and wellbeing into how their organisation operates Closing keynotes at senior leadership conferences where the brief is to leave the room changed, not informed Healthcare, emergency services and public sector leadership audiences whose work runs close to crisis Audience outcomes A working vocabulary for fear, loss, and recovery that leaders can use with their own teams. A sharper sense of which values actually carry weight when the systems of an organisation fail. An honest reference point for the difference between performance and presence in a crisis. Permission, often missing in senior rooms, to talk about the human cost of pressure without flinching.

Why organisations work with Martin Smith He built SASIG from a private forum into a community of more than 11,000 cybersecurity practitioners across roughly 4,500 organisations, which gives him a unique read on what CISOs actually worry about, not what vendors say they should. His argument that breaches are behavioural before they are technical reframes the cyber conversation for boards that have over-invested in tooling and under-invested in people. Three decades of operational security experience across the RAF, Kroll, Standard Chartered and his own firm, The Security Company, lets him talk to executive audiences without retreating into jargon or vendor pitch. He speaks with the authority of an industry founder, not a commentator. SASIG, TSC, and his OSPAs Lifetime Achievement Award in 2017 give him standing other cyber speakers cannot match in a UK boardroom. He is unusually effective with mixed audiences of technical and non-technical leaders, a direct consequence of his behavioural psychology background and a career spent translating between the two. Biography highlights Founder and Chairman of The Security Awareness Special Interest Group (SASIG), established 2004; now part of Nineteen Group following the January 2024 acquisition. Awarded the MBE for 15 years as a commissioned officer in the Royal Air Force Security (Provost) Branch. Former Senior Director of Corporate Security at Kroll Associates (UK) and Head of Information Security at Standard Chartered Bank. Founded The Security Company (International) Limited in 1997, exiting via management buyout in December 2019. Lifetime Achievement Award, inaugural OSPAs (Outstanding Security Performance Awards), March 2017. BSc in Behavioural Psychology; FSyI (Fellow of The Security Institute); Freeman Emeritus of the Worshipful Company of Information Technologists. Biography The vast majority of cybersecurity failures start with a human decision, not a system flaw. That observation has driven Martin Smith’s work for three decades, and it is the argument SASIG, the network he founded in 2004, was built around. Today it represents over 11,000 practitioners drawn from roughly 4,500 organisations across UK industry, government, law enforcement, and academia. His credibility is operational, not theoretical. Fifteen years as a commissioned officer in the Royal Air Force Security (Provost) Branch earned him an MBE. He then went into the commercial sector via Touche Ross, took on Senior Director of Corporate Security at Kroll Associates, and ran information security for Standard Chartered Bank before founding The Security Company (International) Limited in 1997. What ties that career together is a behavioural psychology background that shapes how he reads risk. Boards tend to think of cyber as a technical procurement problem. Smith’s work consistently pushes them toward the harder question of how staff behave under pressure, how culture is engineered, and how awareness is sustained beyond an annual training module. He retired from TSC in December 2019 in a management buyout to focus on SASIG, which Nineteen Group acquired in January 2024. In March 2017 he received the inaugural OSPAs Lifetime Achievement Award for his work on the human factor in security breaches, which remains the most precise summary of what he has spent his career arguing for. Key speaking topics Cyber and information security The human factor in security breaches Security awareness and behavioural risk Counter-terrorism and crisis management Risk and resilience for boards The business of security Ideal for CISOs, CIOs and CTOs assessing the cultural side of their cyber exposure Boards and audit committees recalibrating cyber risk beyond tooling spend HR and learning leaders responsible for security awareness programmes Public-sector and regulated-industry leaders working with sensitive information Audience outcomes A clearer view of where cyber budgets are misallocated between technology and people. Specific, practitioner-grounded examples of how organisations engineer security awareness into culture rather than treat it as a compliance event. A working understanding of the human-factor argument that has reshaped UK cybersecurity practice over the last twenty years. The perspective of a founder who has watched 11,000+ cyber practitioners articulate what really keeps them awake.

Why organisations work with Matt Barbet A current Sky News anchor who can chair a CEO panel, run a town hall or moderate a board offsite at the standard of a national broadcast interview. Inside view from Freuds, where he advised executives and global figures on storytelling and on managing crises in real time, not in theory. Two decades of frontline reporting across BBC, ITV and Channel 5, including coverage of elections, conflict and natural disasters, which gives him a credible voice on how reputations break and recover. A second keynote on artificial intelligence that focuses on human judgement and authentic communication as the variables that matter when AI takes over routine output. Biography highlights Sky News anchor, hosting the Sunday 10am to 2pm programme since February 2024. Partner at Freuds, the London public relations firm, since 2018. Former anchor of Channel 5’s 5 News flagship 17:00 programme and co-presenter of ITV Breakfast’s Daybreak. Reporting career across BBC News, BBC Radio 1, ITV News and Channel 5 spanning more than twenty years. Covered major international stories including the 2010 Haiti earthquake and embedded reporting in Afghanistan. Cardiff University and Cardiff School of Journalism graduate. Biography A reputational crisis used to be a press office problem. It is now a board problem, with a clock measured in hours and an audience that includes regulators, investors, customers and staff watching the same feed at the same time. The leaders who navigate this well tend to share one quality, the ability to think clearly and communicate plainly while the noise is at its loudest. This is the territory Matt Barbet has worked in from both sides. As a Sky News anchor, and previously across BBC News, ITV and Channel 5, he has spent more than twenty years interviewing senior figures during the moments that define their organisations. As a partner at Freuds since 2018, he has sat on the other side of the table, advising executives and high-profile clients on how to prepare for those moments and how to recover from them. The dual vantage point is what makes him useful to a serious audience. He can describe what a newsroom sees during a developing story, what makes a spokesperson credible on camera, and where leaders most commonly lose control of a narrative. The reporting gives him the field examples. The Freuds work gives him the language of strategy and reputational risk. For most clients the commercial product is hosting. Barbet chairs conferences, moderates panels of senior executives and runs awards ceremonies and town halls at broadcast standard. The keynote material on crisis communications and on artificial intelligence sits alongside that work, anchored in the same craft of listening carefully and speaking clearly under pressure. Key speaking topics Crisis communications and reputational risk Leadership communication under media scrutiny Storytelling for senior executives Artificial intelligence and the human side of communication Conference hosting and panel moderation Frontline journalism and how news is made Ideal for CEOs, CCOs and communications directors preparing for reputational incidents Senior leadership teams running town halls, conferences or investor events that need broadcast-quality hosting Boards and executive committees commissioning a moderator for high-stakes panel sessions Awards ceremonies and flagship industry conferences Audience outcomes A clearer view of how a newsroom processes a developing story, and what that means for the speed of a corporate response. Specific examples of how senior figures hold or lose credibility on camera. A practical sense of how communications, legal and operational decisions interact during a live crisis. A point of view on where AI raises the value of direct human communication rather than reducing it.

Why organisations work with Matt Bishop He has run reputation for two of the most-watched teams in global sport, including through the spygate-era recovery at McLaren and the high-profile relaunch of Aston Martin F1 in 2021. Few comms leaders have operated at that level of public exposure. He brokered Sebastian Vettel’s BBC Question Time appearance on climate, the first time a Formula 1 World Champion debated sustainability on the programme. That is a worked example of using a star principal to advance a contested corporate position without losing either. As founder ambassador of Racing Pride, set up with Stonewall in 2019, he has translated DEI from policy language into action inside an industry that historically resisted it. His advocacy is operational, not declarative. He spent over a decade as a senior journalist, including eleven years editing F1 Racing magazine. He understands the room he is briefing because he sat in it. His current firm Diagonal Communications was built specifically for crisis, reputation and DEI counsel in high-stakes commercial environments, which is the lens he brings to a corporate audience. Biography highlights Chief Communications Officer, McLaren Racing, 2008 to 2017 Chief Communications Officer, Aston Martin F1 Team, 2021 and 2022 seasons Editor of F1 Racing magazine, 1996 to 2007, with monthly worldwide circulation around 1.25 million copies Founder ambassador of Racing Pride, established 2019 in collaboration with Stonewall Founder, Diagonal Communications, 2023, advising automotive and motorsport clients Author of the novel The Boy Made the Difference (2020) and co-author of Emerson Fittipaldi’s autobiography Emmo: a Racer’s Soul (2014) Biography A driver, a sponsor and a regulator can each move within hours of the same press conference. In Formula 1 the gap between reputation event and commercial consequence is unusually short, and the leaders inside the team have to make calls in that gap. Matt Bishop ran communications through that environment for almost fifteen years. He joined McLaren Racing as Chief Communications Officer in 2008 and stayed until 2017, a period that included some of the most contested reputational moments in the team’s modern history. He then took on the launch communications for W Series, the all-female single-seater championship, before returning to F1 in 2021 as Chief Communications Officer of the relaunched Aston Martin team. There he worked closely with Sebastian Vettel on climate advocacy, including arranging Vettel’s appearance on BBC Question Time in 2022. Before McLaren, Bishop edited F1 Racing magazine for eleven years, growing it to a monthly worldwide circulation of around 1.25 million copies and serving as Editorial Director of Haymarket Motorsport Publications. The journalism background matters because it shapes how he counsels principals: he has been on the receiving end of corporate communications and knows when it is working and when it is not. His advocacy work runs in parallel. In 2019 he co-founded Racing Pride with Stonewall to advance LGBTQ+ inclusion in motorsport, and his 2020 novel The Boy Made the Difference draws on his volunteering at London Lighthouse during the HIV/AIDS crisis. In 2023 he founded Diagonal Communications, a consultancy focused on crisis, reputation and inclusion counsel for automotive and motorsport clients. Key speaking topics Communications leadership in elite sport Crisis communications and reputation management LGBTQ+ inclusion in traditionally closed industries Diversity, equity and inclusion in motorsport Working with high-profile principals on contested issues Sustainability communication and climate advocacy Media strategy under public scrutiny Ideal for Chief Communications Officers, Heads of Corporate Affairs and CMOs facing high-stakes reputation events CHROs and DEI leads in industries where inclusion has historically been resisted Boards and executive teams briefing public-facing principals on contested topics Sponsorship, partnership and brand teams operating in or alongside elite sport Audience outcomes A clear view of how reputation decisions get made under live public pressure, drawn from inside two F1 teams A working sense of how to brief a high-profile principal on a contested issue without losing the principal or the position Specific examples of inclusion moving from policy to practice in an industry that resisted it A sharper read on the relationship between media operations, sponsor expectation and team performance Language and structure for crisis communications that can be used the same week

Why organisations work with Matt Eversmann He brings a first-person, documented account of small-unit leadership inside the Battle of Mogadishu, one of the most analysed combat actions of the modern era, and translates it directly into commercial decision-making. His Bronze Star with Valor and 20 years in elite Ranger and Infantry units give credibility on team performance under stress that consulting frameworks cannot replicate. As co-author with James Patterson of three New York Times bestselling oral histories of soldiers and police officers, he has spent a decade interviewing operators about how teams hold together, which sharpens his content well beyond a single war story. His teaching record at the U.S. Army War College and the Johns Hopkins ROTC program means he speaks to leaders in the language of training and followership, not just battlefield anecdotes. He is the rare keynote a senior team will quote back to each other a week later, because the material concerns specific, named decisions, not abstractions about resilience. Biography highlights Retired U.S. Army First Sergeant, 3rd Battalion, 75th Ranger Regiment; 20 years of active service. Bronze Star Medal with Valor device for actions in the Battle of Mogadishu, October 3, 1993. Portrayed by Josh Hartnett in Ridley Scott’s Black Hawk Down (2001); the first source interviewed for Mark Bowden’s original book. Co-author with James Patterson of Walk in My Combat Boots, Walk the Blue Line and American Heroes, all New York Times bestsellers in the Heroes Among Us series. Former Operations Sergeant at the U.S. Army War College and former instructor in Johns Hopkins University’s ROTC program. Deployed to Iraq from 2007 to 2008 as an Infantry Company First Sergeant with the 10th Mountain Division during the Surge. Biography The Battle of Mogadishu on 3 October 1993 lasted roughly 18 hours. Inside it, a young staff sergeant from the 3rd Ranger Battalion was responsible for a chalk of soldiers fast-roping into a city that had already gone wrong. That sergeant was Matt Eversmann, and the decisions he made in those hours became one of the most studied case studies in modern small-unit command. The reason that experience matters in a boardroom is not symbolism. It is that the conditions Rangers train for, incomplete information, broken communications, no time to consult upward, are the same conditions senior teams now face during cyber incidents, supply shocks and reputational crises. Eversmann teaches what holds and what fails when a plan does not survive contact. His authority on the subject extends well beyond his own service. As co-author with James Patterson of Walk in My Combat Boots, Walk the Blue Line and American Heroes, he has spent years interviewing soldiers, police officers and first responders about the texture of decisions made under load. That body of work, three New York Times bestsellers, sits behind every keynote. Before founding Eversmann Advisory in 2018, he served as Operations Sergeant at the U.S. Army War College, taught leadership in the Johns Hopkins University ROTC program, and led an Infantry Company through the Iraq Surge. The result is a speaker who can move from a specific named moment in Mogadishu to a specific question a CEO is asking about command culture, without losing either audience. Key speaking topics Leadership under pressure and in crisis Team performance in high-stakes environments Decision-making with incomplete information Accountability and followership inside elite units Trust and culture in small teams Lessons from the Battle of Mogadishu and combat command Service, sacrifice and operator stories from Walk in My Combat Boots Ideal for CEO and C-suite offsites focused on resilience, command culture and crisis decision-making. Leadership development programmes for senior operators, plant managers, regional heads and first-line commanders of large field organisations. Conferences for sectors with a high-consequence operating tempo: financial services, energy, healthcare, defence, law enforcement, and aviation. Annual sales kick-offs and partner meetings looking for a serious anchor keynote rather than entertainment. Audience outcomes A vocabulary for naming what their teams actually do well and badly when conditions go non-linear. Specific lessons from a documented combat action that translate to crisis governance and post-incident review. A clearer view of what accountability looks like at the team-leader level, distinct from individual performance. Renewed seriousness about preparation, rehearsal and standards as cultural artefacts, not HR processes. Stories with named operators and named events that senior leaders can reference back inside their own organisations.

Why organisations work with Michael Grade He has run three of the most scrutinised cultural institutions in Britain and turned each one around under public, political, and shareholder pressure. Few business leaders have a comparable record of operating in the spotlight. He brings the rare combination of operator and regulator. Having sat on both sides of the table at the BBC, Channel 4, ITV, and Ofcom, he can talk credibly to a board about how regulators actually think. He is a working authority on talent-led businesses. Grade built his career around commissioning, retaining, and managing creative talent at LWT, Channel 4, and ITV, and that perspective transfers directly to professional services and knowledge-economy firms. He sits in the House of Lords as Baron Grade of Yarmouth and chairs Ofcom, giving him a current view of the regulatory pressures shaping media, technology, and competition policy in the UK. He is a recognised figure of the Royal Television Society, a Fellow since 1991, and one of the most quoted commentators on the British broadcasting industry across four decades. Biography highlights Chairman of Ofcom, the UK communications regulator, since May 2022. Executive Chairman of ITV plc, 2007 to 2009, brought in to restructure the company through the financial crisis. Chairman of the BBC Board of Governors, 2004 to 2006, appointed in the aftermath of the Hutton Report. Chief Executive of Channel 4, 1988 to 1997, where he commissioned and acquired hits including Friends, Frasier, and ER. Controller of BBC One, 1984 to 1986, and Director of Programmes at London Weekend Television before that. Non-executive Chairman of Pinewood Shepperton Film Studios from 2000 to 2016, and Chairman of Camelot Group from 2002 to 2004. Created Baron Grade of Yarmouth in 2011, appointed CBE in 1998, and Fellow of the Royal Television Society since 1991. Author of the 1999 autobiography “It Seemed Like a Good Idea at the Time” (Macmillan). Biography The BBC was bruised, ITV was losing money in a recession, and Channel 4 was a young challenger looking for a commercial identity. At different points across forty years, Michael Grade was asked to fix each one. He is the only person to have run all three of Britain’s major public-service broadcasters and then ended up chairing their regulator, Ofcom. His operating record is specific. As Chief Executive of Channel 4 from 1988 to 1997, he gave the channel a commercial spine while protecting its public-service brief, acquiring Friends, Frasier, and ER and building the schedule that defined its 1990s identity. As Chairman of the BBC from 2004, he steadied an organisation under political fire after the Hutton Report. As Executive Chairman of ITV from 2007, he restructured the company through the financial crisis. The thread is the same: large, scrutinised, talent-driven organisations under pressure to perform commercially without losing legitimacy. That tension, between brand, regulator, shareholder, and creative workforce, is now the standard operating environment for many sectors beyond media. Grade has lived inside it for four decades. He sits in the House of Lords as Baron Grade of Yarmouth, was appointed CBE in 1998, became a Fellow of the Royal Television Society in 1991, and chairs Ofcom on a four-year term running to April 2026. His autobiography, “It Seemed Like a Good Idea at the Time,” was published by Macmillan in 1999. Key speaking topics Leadership of large institutions under public scrutiny Managing talent-driven businesses Media, broadcasting, and the regulatory landscape Crisis leadership and corporate restructuring The future of British public-service broadcasting Boardroom strategy in regulated industries Ideal for Chairs and CEOs of regulated, brand-sensitive businesses (financial services, media, telecoms, utilities) Boards facing reputational, political, or regulatory pressure Leadership audiences in talent-led professional services firms Audience outcomes A working frame for leading organisations whose performance is judged in public, not only on the P&L. A practitioner’s view of how regulators read a company, from someone who now sits in that chair. Concrete lessons from three of the most-watched corporate turnarounds in British media. A clear-eyed account of how to manage talent-driven cultures without losing commercial discipline.

Why organisations work with Michael Lyon He has mentored more than 100 ventures through the Creative Destruction Lab since 2018, currently anchored in the Oceans stream at the Atlantic site. That is a working accelerator practice, not a retired one. He was Vice President and General Counsel of Space Adventures during the first private spaceflights to the International Space Station (Tito, Shuttleworth). When he talks about commercialising frontier technology, he is describing a market he helped invent. He served as Special Assistant to FDIC Chairman L. William Seidman during the Savings and Loan crisis and as an Assistant Director for Resolutions at the RTC. Few startup mentors have run a federal crisis at that level. His book Accelerating Startups: Lessons From Mentors, foreword by Professor Ajay Agrawal of the Rotman School and contributions including Professor Philip Kotler, gives boards and accelerator programmes a published reference point for what he teaches. He works comfortably in the Gulf Cooperation Council region and Asia, and has done business in more than 100 countries, which makes him useful for venture programmes thinking about international expansion from day one. Biography highlights Founder and CEO of Lyon Capital Services; mentor at the Creative Destruction Lab. Former Vice President and General Counsel, Space Adventures; leadership roles at Zero Gravity Corporation. Special Assistant to the Chairman of the FDIC and Resolution Trust Corporation during the Savings and Loan crisis; Assistant Director for Resolutions at the RTC. Former General Counsel and Director of Business Development at J.E. Robert Company; former attorney at Covington and Burling. Co-founder of Xtronaut Enterprises with the leader of the NASA OSIRIS-REx mission. Author of Accelerating Startups: Lessons From Mentors (foreword by Professor Ajay Agrawal, Rotman School of Management). J.D. cum laude, Harvard Law School; B.A. summa cum laude, Brandeis University; attended London School of Economics. Biography The hardest part of building a serious venture is not the idea. It is the cluster of decisions a founder makes about regulation, capital, geography, and timing in the first three years, almost always with too little information. That is the gap that Michael Lyon has spent two decades closing for founders, first inside the companies and now from the mentor’s seat at the Creative Destruction Lab. His commercial track record is in the part of the economy where regulation, capital intensity, and frontier technology meet. As Vice President and General Counsel of Space Adventures he helped organise the first private spaceflights to the International Space Station, the Tito and Shuttleworth missions. He held leadership roles at Zero Gravity Corporation and co-founded Xtronaut Enterprises with the lead scientist of NASA’s OSIRIS-REx mission. Before the space sector he was Special Assistant to the Chairman of the FDIC during the Savings and Loan crisis and an Assistant Director for Resolutions at the Resolution Trust Corporation, working on failed thrifts of more than 500 million dollars in assets. He has also been General Counsel and Director of Business Development at the J.E. Robert Company and an attorney at Covington and Burling. The legal training is from Harvard, cum laude. Since 2018 he has mentored more than 100 ventures at the Creative Destruction Lab across the space, ocean, and emerging technology streams. His book Accelerating Startups: Lessons From Mentors carries a foreword by Professor Ajay Agrawal of the Rotman School of Management, who founded CDL, and a contribution from Professor Philip Kotler. It is the most direct expression of what a buyer is hiring when they put him in front of founders or a corporate innovation team. Key speaking topics Commercialising frontier technology in regulated markets Mentorship and founder decision-making inside accelerator programmes The commercial space sector and lessons from the first private orbital flights International market entry, with a focus on the Gulf and Asia Crisis resolution lessons from the Savings and Loan era Corporate innovation, intrapreneurship, and venture building Ideal for Founders and CEOs of early-stage ventures in space, ocean, and other regulated frontier sectors. Corporate innovation, R&D, and venture-building teams setting up accelerator or incubator programmes. Investors, family offices, and government innovation funds backing technology commercialisation. Universities, accelerators, and policy bodies running founder education at scale. Audience outcomes A working playbook for how founders extract real value from accelerators, incubators, and government innovation programmes. A grounded view of how commercial space and ocean ventures actually get built when regulation, capital, and timing are all moving at once. Lessons from the inside of a federal financial crisis applied to how founders and boards should think about risk and resolution today. Specific guidance on entering Gulf and Asian markets without burning the first eighteen months on the wrong structure.

Why organisations work with Michael Solomon His textbook Consumer Behavior: Buying, Having, and Being is the most widely adopted course text on the subject worldwide, which means the conceptual vocabulary used by a generation of marketers traces back to his work. He has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, and United Airlines on consumer psychology applied to brand, retail, and product decisions. He brings academic discipline to fast-moving commercial questions: AI consumer trust, avatar identity, metaverse engagement, and post-pandemic spending behaviour, all grounded in published research. Holder of the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University and recognised among the ten most productive scholars in advertising and marketing communications. Regular Forbes.com contributor, with commentary picked up by The New York Times, USA Today, The Wall Street Journal, Adweek, and Time, giving clients a speaker whose framing is already in market. Biography highlights Dirk Warren ’50 Sesquicentennial Chair and Professor of Marketing, Haub School of Business, Saint Joseph’s University. Author of more than thirty books, including the global bestselling textbook Consumer Behavior: Buying, Having, and Being and The New Chameleons. Former faculty at NYU, Rutgers, Auburn University, and the University of Manchester. Forbes.com contributor; commentary in The New York Times, Wall Street Journal, USA Today, Adweek, Time, and on Today, Good Morning America, and CNN. Cutty Sark Men’s Fashion Award recipient for research on the psychology of clothing. Client roster spanning Calvin Klein, Levi Strauss, Under Armour, BMW, P&G, eBay, Subaru, United Airlines, Microsoft Advertising, and the U.S. Army. Biography The textbook that trained a generation of marketers in consumer behaviour, Buying, Having, and Being, sits on Michael Solomon’s CV. So does a Forbes column read by the executives who now run those marketers’ employers. That dual position, academic standard-setter and commercial commentator, is what brings serious brands to him for strategic reads on customer psychology. Solomon holds the Dirk Warren ’50 Sesquicentennial Chair at Saint Joseph’s University’s Haub School of Business, with prior faculty posts at NYU, Rutgers, Auburn, and the University of Manchester. His PhD in social psychology from UNC Chapel Hill anchors a research career that has placed him among the ten most productive scholars in advertising and marketing communications, and the fifteen most cited in behavioural sciences and fashion. The applied work is where the academic record converts into commercial value. Solomon has advised Calvin Klein, Levi Strauss, Under Armour, BMW, Procter & Gamble, eBay, Subaru, and United Airlines on questions of brand identity, customer experience, and category disruption. His current speaking work centres on consumer trust in AI and avatars, the post-pandemic spending psychology he frames as G.A.S., and the dissolution of traditional consumer categories he treats in The New Chameleons. For senior marketing, brand, and customer-experience leaders, the value is access to a thinker who can defend a claim about consumer behaviour from the underlying psychology, then translate it into a brand or product decision a board can act on. Key speaking topics Consumer psychology and decision-making Brand identity and customer experience Marketing implications of AI, avatars, and the metaverse Fashion psychology and the symbolic meaning of products Post-pandemic consumer behaviour Retail disruption and category evolution Cross-cultural consumer meaning-making Ideal for CMOs and brand directors rebuilding strategy after segmentation models stop working Retail and consumer goods leadership teams confronting category disruption Customer experience and insight leads in financial services, automotive, apparel, and FMCG Boards of consumer-facing businesses assessing exposure to AI-mediated commerce Audience outcomes A sharper read on the psychology driving current consumer switching, loyalty, and category exit. Specific frameworks for thinking about AI and avatars in brand and retail experience, not generic technology commentary. Named research and case examples that senior marketers can cite internally to defend a strategic shift. A more rigorous internal vocabulary for consumer behaviour, drawn from the academic standard text in the field.

Why organisations work with Misha Glenny He treats cybersecurity as a geopolitical and criminal-economy problem, not an IT one, which is the framing senior boards now need. McMafia and DarkMarket are built on direct fieldwork with traffickers, money launderers and hackers. The case material is his own, not borrowed from analyst desks. As former Rector of the Institute for Human Sciences in Vienna and incoming host of BBC Radio 4’s In Our Time, he brings institutional weight that few commercial speakers in this category carry. He can move between a finance board on sanctions exposure, a security committee on ransomware, and a leadership audience on Russia, China and the fracturing global order, without changing voice. Biography highlights Former BBC Central Europe Correspondent. Reported the 1989 revolutions and the Yugoslav wars. Rector, Institute for Human Sciences (IWM), Vienna, May 2022 to March 2026. Incoming presenter of BBC Radio 4’s In Our Time, succeeding Melvyn Bragg from January 2026. Author of McMafia, DarkMarket, The Balkans 1804 to 2012 and Nemesis: One Man and the Battle for Rio. Executive producer of the BBC One and AMC drama series McMafia. Sony Radio Academy Award for outstanding contribution to broadcasting. BT Information Security Journalist of the Year. Visiting Professor at Columbia University’s Harriman Institute, teaching Crime in Transition. Biography International organised crime is no longer a vice problem on the edge of the economy. It is woven into legitimate supply chains, banking flows and the cyber infrastructure that companies depend on. The argument that organised crime could account for a significant share of global GDP, first set out in McMafia in 2008, has aged into a description that finance, security and policy audiences now treat as a working assumption. Misha Glenny built that argument on direct reporting. As the BBC’s Central Europe Correspondent through the 1989 revolutions and the Yugoslav wars, he reported the collapse of the old order from inside it. McMafia and the follow-up book DarkMarket took the same method into the criminal economy itself, with sustained fieldwork among traffickers, money launderers and the hackers running early carding forums. The BBC One and AMC drama series of McMafia, which he executive produced, gave the analysis a second life with a much wider audience. The institutional record matches the reporting. Glenny served as Rector of the Institute for Human Sciences in Vienna from 2022 to 2026, one of central Europe’s serious advanced research institutions, and held a visiting professorship at Columbia’s Harriman Institute teaching crime in transition. In December 2025 the BBC announced him as the next host of In Our Time, succeeding Melvyn Bragg. For a leadership audience, the combination is unusual. Few speakers can talk about Russian power, Balkan history, Chinese strategy, ransomware economics and sanctions exposure as a single connected system. Glenny can, because he has spent thirty years reporting it as one. Key speaking topics Geopolitics and global disorder Cybersecurity as a board and national risk Global organised crime and illicit finance Russia, the Balkans and post-Soviet power Cryptocurrency, dark markets and the criminal internet Critical minerals and the new resource competition China, the United States and the contested world order Ideal for Boards and executive committees confronting sanctions, cyber and geopolitical exposure together CISOs, CROs and general counsel framing cyber and crime risk to the wider business Financial services, energy and industrial leadership teams exposed to sanctions, illicit flows and supply chain risk Policy, defence and intelligence audiences working at the seam of geopolitics and organised crime Audience outcomes A working model of how organised crime, cybercrime and state power now operate as one system A clearer view of where their own sector sits inside that system, from finance to energy to technology Specific case material from McMafia and DarkMarket that translates to live risk conversations Sharper questions to put to their security, legal and strategy functions on geopolitical exposure

Why organisations work with Nicholas Hopton A serving British Ambassador to four of the region’s most sensitive postings inside a decade: Yemen, Qatar, Iran and Libya. That working contact list is not replicable from outside government. Reopened the British Embassy in Tehran as the first UK Ambassador to Iran since 2011, giving a first-hand reading of how Iranian decision-making actually functions under sanctions and confrontation. Runs Belmont Advisory, a private geopolitical consultancy, alongside the Middle East Association: advice is shaped by what clients have actually done with it, not by think-tank distance from the deal. Chairs the Middle East and Mediterranean Advisory Board at Cambridge’s Centre for Geopolitics, alongside fellowships at the Atlantic Council’s Scowcroft Middle East Security Initiative and RUSI, so the analysis stays tested against serious peer scrutiny. A regular broadcast and print commentator on Middle East affairs, appearing on BBC News, Bloomberg, the New Statesman, and The Spectator, with a column in The i Paper. A board briefing lands without needing translation from policy register. Biography highlights British Ambassador to Libya, 2019 to 2021; Iran, 2015 to 2018; Qatar, 2013 to 2015; Yemen, 2012 to 2013. First British Ambassador to Iran after the embassy’s reopening, following the 2011 closure. Director General of the Middle East Association and founder of the geopolitical consultancy Belmont Advisory. Chair of the Middle East and Mediterranean Advisory Board, Centre for Geopolitics, University of Cambridge. Nonresident Senior Fellow at the Atlantic Council’s Scowcroft Middle East Security Initiative, Distinguished Fellow at RUSI, and Honorary Professor at St Mary’s University, London. Led the drafting team for the UK’s first National Security Strategy in 2008; Private Secretary to four UK Ministers for Europe, 1998 to 2000. Ambassador for the HALO Trust, the landmine and unexploded ordnance clearance charity. Biography The reopening of the British Embassy in Tehran in 2015 closed a four-year diplomatic break with Iran. Nicholas Hopton was the ambassador who walked back in. Running a mission in a country that had just expelled the previous one is a particular kind of education in how power, sanctions and personal access actually interact. That posting sits inside a 35-year career in the British Diplomatic Service that ran from junior roles in Paris, Rome, Morocco and Mauritania to four ambassadorships in under a decade. Yemen during the early collapse, Qatar at the moment Gulf finance reshaped global asset flows, Iran through the nuclear deal years, then Libya. Each post was the kind of brief in which the embassy is the analytical asset, not a passive observer. In Whitehall he led the team that drafted the UK’s first National Security Strategy in 2008 and served as senior UK official at the 2011 Perth Commonwealth Heads of Government Meeting. He spent 1998 to 2000 as Private Secretary to four successive Ministers for Europe. The London grounding matters for clients: he understands how the British system actually decides, not just how it appears to. He now runs the Middle East Association as Director General and founded the geopolitical consultancy Belmont Advisory. He chairs the Middle East and Mediterranean Advisory Board at Cambridge’s Centre for Geopolitics and holds fellowships at the Atlantic Council’s Scowcroft Middle East Security Initiative and RUSI. The combination gives boards something most political-risk providers cannot: a practitioner who can still place the phone calls, whose reading has been tested in real negotiating rooms. Key speaking topics Iran: politics, sanctions and the post-Khamenei trajectory The Gulf states and the geopolitics of capital Libya, North Africa and Mediterranean security UK and European policy towards the Middle East Political risk and market access in conflict-adjacent economies The mechanics of British and European decision-making on foreign policy Ideal for Board and executive committee briefings on Middle East exposure Chief risk officers and heads of government relations in firms with regional operations Investor and family-office audiences weighing Gulf capital allocation Foreign-policy and defence audiences in think tanks, universities and policy fora Audience outcomes A working map of where power actually sits in Tehran, Doha, Riyadh and Tripoli, separated from media shorthand A clearer view of how sanctions regimes affect commercial decision-making in practice An informed read on the UK and European policy posture toward the region, and where it is likely to move Direct answers to the questions a senior team would otherwise be unable to ask in the open

Why organisations work with Nick Fry He ran the management buyout of Honda’s F1 team for a nominal sum in 2009, then won both the Drivers’ and Constructors’ Championships that same season. There are very few executives anywhere who can speak from inside a turnaround that extreme. He has led at two distinct scales of performance organisation: a 700-person independent team operating on survival economics, and Mercedes AMG Petronas F1 as a global OEM works operation. Most senior teams need both lenses. His career predates F1 by 24 years at Ford Motor Company, including running Aston Martin Lagonda through the DB7 launch. He speaks credibly to industrial leaders, not only to motorsport audiences. He served roughly five years as a UK Business Ambassador under Prime Ministers Brown and Cameron, giving him a working view of how British engineering competes globally. His book “Survive. Drive. Win.” (Atlantic Books, 2019), with a foreword by Bernie Ecclestone, sets out the Brawn GP year in operational detail rather than as motorsport nostalgia. Biography highlights CEO of Brawn GP, the team that won the 2009 Formula One Drivers’ and Constructors’ World Championships in its only season. CEO of Mercedes AMG Petronas F1 from 2010 to 2013, following Mercedes’ acquisition of Brawn GP. Co-author of “Survive. Drive. Win.” (Atlantic Books, 2019), foreword by Bernie Ecclestone. UK Business Ambassador appointed by Prime Ministers Gordon Brown and David Cameron. Non-Executive Chairman of McLaren Applied, appointed October 2021. 24 years at Ford Motor Company, including Managing Director of Aston Martin Lagonda during the DB7 programme. Biography In late 2008, Honda withdrew from Formula One with almost no notice. The team based in Brackley had weeks to find a buyer or close. The CEO, with technical director Ross Brawn, negotiated a management buyout for a nominal sum, secured an interim engine supply from Mercedes, and ran the operation through the winter on a fraction of its previous budget. The team won both World Championships the following season, with Jenson Button taking the Drivers’ title. Brawn GP existed for one year, and won everything available to it. That season is the central case Nick Fry now teaches. He set it out in “Survive. Drive. Win.” (Atlantic Books, 2019), co-written with Ed Gorman and with a foreword by Bernie Ecclestone. The book is a working account of how leadership decisions are made when the organisation has no margin, not a victory memoir. Mercedes acquired the team in 2010 and Fry stayed on as CEO of Mercedes AMG Petronas F1 until 2013, taking a 700-person independent operation into integration with a global OEM works programme. Before Formula One, he spent 24 years at Ford Motor Company. Roles included product planning on the Ford Escort RS Cosworth and the RS200, and Managing Director of Aston Martin Lagonda during the DB7 launch and the move from handbuilt-only production at Newport Pagnell to higher-volume manufacturing at Bloxham. He then ran Prodrive as Managing Director from 2001, before joining BAR and Honda in Formula One. He served roughly five years as a UK Business Ambassador, appointed by Prime Ministers Gordon Brown and David Cameron. He is currently Non-Executive Chairman of McLaren Applied, the company awarded the FIA contract for the 2026 Formula One engine control system, and Chairman of the esports organisation Fnatic. Key speaking topics Leadership under existential pressure Turnaround and restructure in high-performance organisations Decision-making with incomplete information Integration of a small operation into a global parent British engineering and high-performance manufacturing Formula One as an operating model Ideal for CEOs and senior executives facing a forced restructure, funding shock, or major integration Boards weighing the leadership profile required for a turnaround Industrial, engineering, and manufacturing leadership teams Operating committees in performance-driven cultures, including motorsport, aerospace, and elite engineering Audience outcomes A working account of how a senior team made decisions during a survival period in which conventional planning was not possible. A clear view of how leadership behaviours need to change between a small independent organisation and an integrated works operation inside a global OEM. Specific examples of which Brawn GP decisions worked, which did not, and what the CEO would do differently with hindsight. A more honest reading of what Formula One actually demonstrates about high-performance management, separated from the marketing version.