Digital Transformation

Why organisations work with Marc Mekki He has built the kind of products he teaches about. Botsmith, his innovation lab, ships experimental tools using AI, AR/VR and cloud, so the method comes from practice, not theory. He teaches design thinking to consulting and corporate audiences at PwC Academy, McKinsey, Center for Creative Leadership and LEORON, where the bar for substance is set by professional services standards. He works fluently across China, Europe and the Middle East after twenty years of operating in those markets, which is rare for an innovation speaker. His MIT Sloan certified design thinking grounding gives senior teams confidence that the frameworks have an institutional pedigree, not a TED-talk one. He frames AI as a human-centred product problem rather than a model selection problem, which is the conversation most boards now need. Biography highlights Co-founder of Botsmith, an innovation lab building experimental software using AI, AR/VR and cloud. MIT Sloan Certified Design Thinking practitioner. Associate Faculty in Innovation, Design Thinking and Leadership Thinking at LEORON Institute. Speaker and trainer for PwC, McKinsey, Center for Creative Leadership, Adobe, Bombardier, Amadeus, NEOM, Procter & Gamble and Dubai Association Conference. Contributor to Boardroom Magazine, Arabian Business and Association Meetings International. Twenty years of entrepreneurial work across China, Europe and the Middle East, currently based in the UAE. Biography Most enterprises have stopped debating whether AI matters. The harder question is whether their organisation can actually turn it into a product, a service or a customer experience that works. That is the territory Marc Mekki has been operating in for two decades, first as an entrepreneur in Southern China, then as the co-founder of Botsmith, an innovation lab building experimental tools using AI, AR/VR and cloud. Botsmith is the practitioner half of his work. The teaching half runs through PwC Academy, McKinsey, Center for Creative Leadership and LEORON Institute, where he holds an Associate Faculty role in Innovation, Design Thinking and Leadership Thinking. He is MIT Sloan certified in design thinking, and he uses the same methods he ships products with when he runs sessions for senior teams. The reason this matters to a buyer is straightforward. Innovation speakers tend to come from one of two places: consultancy decks or academic research. Marc comes from a builder’s seat. He has shipped, failed, iterated and shipped again, and he has done it across China, Europe and the GCC, where he is now based. The work he writes about in Boardroom Magazine, Arabian Business and Association Meetings International is the work he does week to week. His keynotes, including The Art of a Thousand Mistakes and Something Out of Nothing, sit on the same operating thesis: iterative product practice, lean experimentation and design discipline are how organisations move emerging technology from pilot to production. Clients booking him include Adobe, Bombardier, Amadeus, NEOM, Procter & Gamble and Dubai Association Conference. Key speaking topics Applied artificial intelligence in the enterprise Design thinking and human-centred product practice Lean innovation and experimentation Digital transformation Emerging technology, including AR/VR and cloud Agile leadership Future of technology Ideal for CIOs, CTOs and Chief Digital Officers moving AI from pilot to operating use Heads of Innovation, transformation leads and product directors building portfolio discipline Customer experience and design leaders embedding human-centred methods at scale Senior teams in financial services, hospitality, energy and consulting operating in EMEA and the GCC Audience outcomes A working definition of what design thinking actually requires inside an enterprise A clearer view of why AI pilots stall and what an operating-model fix looks like Concrete patterns from Botsmith and other build environments for moving from concept to shipped product A sharper sense of how to evaluate emerging technology bets without falling for hype Practical lean experimentation language usable by non-technical executives

Why organisations work with Elin Hauge She translates AI from a vendor pitch into a leadership decision, naming the mathematics, the data risks and the regulatory exposure in language a board can act on. Her “artificial intelligence and natural stupidity” argument shifts accountability where it belongs, onto the humans designing, training and deploying the systems, which is exactly the framing regulators and litigators are moving to. A working combination of engineering, operational research and ongoing law studies lets her speak credibly across the EU AI Act, model risk and commercial strategy in a single conversation. She sits on non-executive boards, mostly as chair, so she speaks to other board members from inside the same governance problem rather than from a stage. She is rigorous about the limits of AI, including its environmental and human costs, which gives risk and sustainability committees a voice they trust rather than another adoption pitch. Biography highlights MEng in Biophysics and Medical Technology, Norwegian University of Science and Technology. MSc in Management Science and Operational Research, Warwick Business School. Non-executive board director, chair on the majority of her current board positions. Currently in law studies focused on responsible business practice and AI regulation. Featured by Elle Canada on responsible AI development; interviewed by London Speaker Bureau as a futurist and AI strategist. Keynote speaker at international summits including LIMITL3SS 2024 in Romania and PostNord Strålfors Smarter Communication Summit 2024. Biography Boards now sign off on AI commitments without a clear view of where the technology actually adds value, where it introduces risk, and which decisions the EU AI Act will hold them to. Elin Hauge works inside that gap. Her contribution is to convert AI from a procurement conversation into a governance and strategy decision that senior leaders can defend. Her background is unusually wide for the field. An engineering degree in biophysics from the Norwegian University of Science and Technology, an operational research masters from Warwick Business School, more than two decades connecting data-driven technology to commercial value, and current law studies aimed at the regulatory layer. That span lets her move between model behaviour, business case and legal accountability without losing precision in any of them. The argument she returns to is that the dangerous variable in AI is not the algorithm. It is the human assumptions baked into the data and into the decision to deploy. Her framing of “natural stupidity” puts the accountability question back where regulators are putting it, on the people designing and approving the systems. For leadership teams trying to write defensible AI policy, that reframe is the work. She speaks from inside the governance problem, not from outside it. She sits on several non-executive boards, chair on most of them, and has been featured by Elle Canada and the London Speaker Bureau as a voice against irresponsible AI development. Clients including Embriq, HPE Ireland and The Future Work Forum point to the same quality: she cuts through vendor noise and tells executives what is actually decision-relevant. Key speaking topics Artificial intelligence and business strategy AI governance and the EU AI Act Responsible and accountable AI adoption Algorithmic bias and human accountability Digital transformation and leadership decisions Environmental cost of AI and digital infrastructure Data strategy for boards and executive teams Ideal for Boards and CEOs setting AI policy and accountability lines Chief Risk, Compliance and Legal Officers preparing for AI Act enforcement CIO, CDO and CTO leadership teams moving AI from pilots to operating decisions Sustainability and ESG committees assessing the digital footprint of AI deployment Audience outcomes A working mental model of what AI can and cannot do, stripped of vendor language. A clearer view of where accountability sits when an AI system causes harm, and what that means for governance design. Specific reference points for aligning AI deployment with the EU AI Act and adjacent regulation. A sharper read on the trade-offs between digital expansion and environmental and social cost. Confidence to challenge AI proposals at board level using the right questions, not the loudest ones.

Why organisations work with Ting Li A sitting professor at a top European business school whose work appears in Management Science, MIS Quarterly, and Information Systems Research, which means the frameworks she brings to a leadership room have already been tested against the strongest academic standards. Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where research is run alongside large corporates and the Dutch government, so the recommendations are grounded in operating reality rather than slideware. One of the few academic voices working across digital pricing, online advertising, social and mobile analytics, and immersive technology, which lets her connect AI investment decisions to concrete commercial levers. Named to the Poets and Quants Top 40 Under 40 ranking of business school professors, an external signal that the teaching translates for senior executive audiences, not only doctoral students. Bilingual in English and Mandarin, with research and teaching ties across Europe, North America, and China, useful for boards working through digital strategy with operations on both sides of the rules-based order. Biography highlights Professor of Digital Business and head of the Information Systems group at Rotterdam School of Management, Erasmus University. Founding member and Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, and head of the Immersive Tech and AI Lab. Visiting Professor positions at Wharton, MIT, Tsinghua, Temple, Arizona State, and City University of Hong Kong. Published in Management Science, MIS Quarterly, Information Systems Research, Nature Communications, Production and Operations Management, and Harvard Business Review. Named by Poets and Quants as one of the Top 40 Best Business School Professors Under 40 Worldwide. Research funded by the Dutch National Science Foundation and by industry partners including VIVAT, AllSafe, and the Dutch Police. Biography Most digital strategy advice on AI and platforms is opinion dressed as evidence. Ting Li works the other way around. Her research at Rotterdam School of Management uses econometrics, field experiments, and machine learning to test what digital technologies actually do to consumer behaviour, pricing, and competitive position, then translates the result for the people making the investment call. At RSM she holds the chair in Digital Business and runs the Information Systems group. She is also Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where she works with corporates and Dutch public bodies on live problems in digital advertising, platform design, and AI deployment. The Immersive Tech and AI Lab she leads gives her a working view of where AR, VR, and generative tools are starting to change customer experience rather than only marketing decks. Her academic record sits at the top of the field. Papers in Management Science, MIS Quarterly, Information Systems Research, and Nature Communications, alongside articles in Harvard Business Review, mean a board hearing her on digital pricing or online advertising is hearing the underlying evidence, not a secondhand reading of it. Visiting positions at Wharton, MIT, and Tsinghua give her a working network across the leading research centres on the digital economy. The Poets and Quants Top 40 Under 40 ranking captured what executive education clients already report: she is a researcher who can hold a senior room. That is what makes her useful when the question on the table is whether a specific AI or platform bet will move the business. Key speaking topics Digital strategy and the digital economy AI and decision-making in the enterprise Digital platforms and online advertising Pricing and revenue management Social and mobile analytics Digital privacy and algorithmic accountability Generative AI, AR, VR, and immersive technology Ideal for Boards and executive committees setting digital and AI investment priorities. Chief Digital, Data, and AI Officers moving from pilots to operating deployment. Chief Marketing Officers and revenue leaders working on pricing, platform, and advertising decisions. Strategy and innovation leads in retail, financial services, and consumer-facing platforms. Audience outcomes A clearer read on which AI and digital investments have evidence behind them and which do not. A sharper view of how digital pricing, advertising, and platform mechanics affect customer behaviour at scale. Practical reference points for governing AI use in commercial decisions. A working sense of how immersive and generative technologies are starting to reshape customer experience.

Why organisations work with Lord Chris Holmes He is the peer behind the Artificial Intelligence (Regulation) Bill, giving boards a direct read on the likely shape of UK AI legislation rather than a second-hand interpretation of it. He co-chairs the All-Party Parliamentary Groups on Fintech, AI, Blockchain, Assistive Technology and the Fourth Industrial Revolution, so he sees the full policy stack in one view. His authored Cabinet Office review and his 2017 DLT for Public Good report give him a track record of turning parliamentary inquiry into usable policy recommendations, not just speeches. He ran Paralympic Integration for London 2012, a programme delivered on a fixed date with global scrutiny, which grounds his technology arguments in large-scale operational delivery. Inclusion sits inside his technology argument, not beside it, so a single session covers AI governance and the workforce implications without stitching two speakers together. Biography highlights Life peer in the House of Lords since 2013, sitting as Baron Holmes of Richmond. Sponsor of the Artificial Intelligence (Regulation) Bill [HL], which had its second reading in March 2024 with cross-party support from over 20 peers. Member of the House of Lords Science and Technology Select Committee; previously served on the AI, Democracy and Digital Technologies, Financial Exclusion, Social Mobility and Digital Skills committees. Co-chair of the All-Party Parliamentary Groups on Fintech, AI, Blockchain, Assistive Technology and the Fourth Industrial Revolution. Director of Paralympic Integration for London 2012; Britain’s most successful Paralympic swimmer with nine golds, five silvers and one bronze across four Games. MBE (1993); honorary Doctor of Laws, University of Bath (2012); inducted into the Paralympic Hall of Fame. Biography The UK has been trying to decide what kind of AI regulator it wants to be. Lord Chris Holmes has been writing a specific answer to that question inside the House of Lords, most visibly through his Artificial Intelligence (Regulation) Bill, which received its second reading in March 2024 with support from more than twenty peers across party lines. He sits on the House of Lords Science and Technology Select Committee and has previously served on the committees for Artificial Intelligence, Democracy and Digital Technologies, Financial Exclusion, Social Mobility and Digital Skills. That run of committee work, alongside co-chairing parliamentary groups on Fintech, Blockchain, Assistive Technology and the Fourth Industrial Revolution, gives him an unusually wide view of how technology policy is being written across Westminster. Before the Lords, he was Director of Paralympic Integration for London 2012, responsible for making the Paralympics work at the scale of the Olympic Games. The programme hit a fixed date with worldwide visibility, and it informs how he talks about delivering complex technology and inclusion agendas under pressure. His authored work includes the Cabinet Office review on opening public appointments to disabled people and the 2017 report on distributed ledger technologies for public good. For a board trying to understand what AI governance, digital assets and inclusive design will mean in practice, he offers a view formed by drafting the law itself. Key speaking topics AI regulation and governance Fintech and the future of financial services The Fourth Industrial Revolution Distributed ledger technology and digital assets Inclusive technology and accessibility by design Diversity and inclusion in the workforce Leadership lessons from elite sport Delivering large-scale public programmes Ideal for Board and executive committee sessions on AI strategy, governance and regulatory exposure. CTOs, CIOs and heads of policy in banking, insurance and payments navigating fintech and digital asset rules. CHROs and inclusion leads connecting workforce strategy to accessible technology design. Public sector and regulated-industry leadership teams preparing for UK AI legislation. Audience outcomes A clearer view of how UK AI regulation is likely to evolve and what that means for current technology investment decisions. A specific sense of where fintech, digital assets and assistive technology policy are converging. Practical reference points for building inclusion into product and workforce decisions, rather than treating it as a separate workstream. A memorable throughline from elite performance to policy design that leadership teams can use internally.

Why organisations work with Isabel Aguilera Navarro She has run the Iberian or Southern European business of three of the most scrutinised multinationals in the world (Dell, Google, GE) and can speak from the CEO chair, not the consultant’s deck. She sits on the boards of five listed and regulated companies spanning cement, real estate, biotech, digital advertising and water, giving her a cross-sector read on how governance and transformation actually play out at board level. She chairs the Audit and Control Committee of Lar Espana, a role that forces her to translate strategic ambition into numbers, risk and control, which is exactly the language CFOs and chairs want to hear from a speaker. She has held an Executive in Residence position at Esade Business School in Strategy and General Management for over two decades, so the frameworks she uses are taught as well as lived. She wrote a full book on intelligent digital transformation, Lo que estaba por llegar ya esta aqui, giving audiences a defined thesis rather than a collection of anecdotes. Biography highlights President, General Electric Spain and Portugal (2008 to 2009). General Manager, Google Spain and Portugal (2006 to 2008), leading the set-up of Google Iberia. CEO, Dell Computer for Spain, Italy and Portugal (1997 to 2002). Operations Director, NH Hotel Group (2002 to 2005). Independent director of Cemex, Lar Espana, Oryzon Genomics, Canal de Isabel II and Making Science; chair of the Audit and Control Committee at Lar Espana. Executive in Residence, Department of Strategy and General Management, Esade Business School; former President of the Social Council of the University of Seville. Author of Lo que estaba por llegar ya esta aqui: Secretos de la transformacion digital inteligente (LID Editorial, 2016). Biography Most transformation programmes fail in the gap between the boardroom and the country P&L. Isabel Aguilera Navarro has spent her career working in that gap. She stood up Google’s operation in Spain and Portugal, then moved across to run General Electric in the same region, having earlier led Dell’s Iberian and Italian business through the years in which Dell took the top of the PC market in Europe. That sequence, Dell then NH Hoteles then Google then GE, is unusual. It put her inside a Silicon Valley growth company, a Spanish hospitality group, a consumer technology brand at its commercial peak and an American industrial conglomerate, each at the moment the business model was being rewritten. The operating lessons translate directly into how she now advises boards. Today she sits as an independent director of Cemex, Lar Espana, Oryzon Genomics, Canal de Isabel II and Making Science, chairing the Audit and Control Committee at Lar Espana. The mix is deliberate: heavy industry, commercial real estate, biotech, a regulated water utility and a digital advertising firm. Few speakers can move between those governance contexts with credibility, and fewer still have done so while also holding an Executive in Residence role at Esade Business School. Her book Lo que estaba por llegar ya esta aqui argues that the digital transformation leaders were preparing for has already arrived, and the remaining work is organisational rather than technological. Financial Times and Fortune have both included her in their European and global rankings of senior women in business, and the Wall Street Journal named her among the 30 Most Influential Business Women in Europe in 2001 for her work at Dell. Key speaking topics Corporate governance and board strategy Digital transformation in established businesses Leadership across industries and operating models Strategy and competitive positioning Innovation inside large organisations Technology company operating culture Ideal for Boards and nominating committees preparing for a strategy refresh or a digital transformation programme. CEOs and executive committees of large, multi-country businesses navigating technology and operating-model change. Audit and risk committees looking to translate strategic ambition into governance, numbers and control. Leadership programmes for senior women in business and cross-sector executive development audiences. Audience outcomes A board-level view of where digital transformation programmes tend to break inside real P&Ls, drawn from three country-CEO seats. A clearer sense of how governance structures can either accelerate or stall strategic change, from someone who chairs an audit and control committee. Specific contrasts between how Silicon Valley, American industrials and European operators approach the same strategic problem. Frameworks from Esade’s Strategy and General Management faculty, tested against sitting boards in cement, real estate, biotech and water. Reference points from her book on intelligent digital transformation that audiences can take back into their own planning cycles.

Why organisations work with Georgie Barrat Seven years fronting The Gadget Show built a specific skill, making complex technology feel usable to a general audience, and she brings that directly into boardroom and all-hands settings where AI adoption is stalling. She runs The AI Method, her own programme for helping non-technical users integrate AI into their work, so the keynote is informed by what actually lands with finance, HR and operations staff rather than with engineers. She has hosted on-stage for Google, IBM, Sony, Huawei, Mastercard and BAFTA, which means the moderating craft is tested at the level of audience and panellist that senior events require. Her keynote circuit includes Web Summit, Mobile World Congress and Smart City Expo, the venues where the AI and future-of-work conversation is actually being shaped. She is a credible voice on women in technology and STEM inclusion through sustained work with Stemettes, the IET, Girls in ICT and Childnet, which makes her a natural fit for diversity-led tech events rather than a bolt-on. Biography highlights Presenter of Channel 5’s The Gadget Show for seven years from 2017. Regular contributor to BBC Morning Live and stand-in host for Jeremy Vine on 5. Founder of The AI Method, an AI adoption programme for non-technical users and solopreneurs. Keynote speaker at Web Summit, Mobile World Congress and Smart City Expo. Host and moderator for Google, IBM, Sony, Huawei, Mastercard and BAFTA. First-class degree in English Literature from King’s College London. Biography Most organisations have an AI strategy. Far fewer have a workforce that knows what to do with it. That translation problem, between a tool a leadership team has bought and the person on the payroll expected to use it, is the ground Georgie Barrat has worked for more than a decade. Her training is broadcast. Seven years as a presenter of Channel 5’s The Gadget Show taught her to make complex consumer and enterprise technology legible to a general audience without losing the point. That discipline now runs through her keynotes on AI, digital transformation and the future of work, delivered at Web Summit, Mobile World Congress and Smart City Expo, and at corporate audiences for Google, IBM, Sony, Huawei, Mastercard and BAFTA. Barrat founded The AI Method, a programme designed for women and solopreneurs using AI without a technical background. It gives her keynote material an unusual grounding. She is not theorising about adoption; she is testing what actually moves a non-engineer from curiosity to use. That edge matters for any leader whose AI rollout depends on marketing, finance, HR and operations staff, not data scientists. She is also a sustained advocate for women in tech and STEM inclusion, working with Stemettes, the IET, Girls in ICT and Childnet. On stage she hosts, moderates and keynotes. Off stage she still reports, with regular slots on BBC Morning Live and Jeremy Vine on 5, which keeps the material current rather than curated. Key speaking topics Artificial intelligence and workforce adoption Future of work in an AI-powered organisation Digital transformation and culture change Consumer and enterprise technology trends Women in technology and STEM inclusion Event hosting, moderation and on-stage interviewing Ideal for Leadership teams and all-hands audiences grappling with AI rollout across non-technical functions. CHROs, L&D leads and transformation directors planning workforce upskilling around AI. Tech, telecoms and consumer brands needing a broadcast-grade host or moderator for flagship events. Employee networks and diversity councils building credible women-in-tech programmes. Audience outcomes A clearer picture of where AI creates real productivity gains inside the business versus where the hype is running ahead of the use case. Practical language for leaders to use with non-technical staff so adoption feels less threatening and more achievable. A sharper view of which emerging technologies, from generative AI to spatial computing, warrant attention on a three-year horizon. Evidence-backed framing for women-in-tech and STEM inclusion work that goes beyond celebration days.

Why organisations work with Charlene Li Her central argument inverts the standard AI conversation: organisations do not need a separate AI strategy – they need AI deployed in service of the strategy already in place. That reframe moves boards from analysis paralysis to sequenced action, in a space where most external voices add complexity rather than remove it. The Disruption Mindset reverses thirty years of received innovation wisdom: disruption does not create growth – growth creates disruption. That distinction changes how leadership teams set strategy and allocate resources, not merely how they talk about change. Winning with AI (2025, co-authored with Dr. Katia Walsh, Harvard Business School’s inaugural Chief Digital Officer) is grounded in two years of research and 50+ executive interviews, and includes the Six-Quarter Walk planning tool – a practical sequencing instrument designed to be used without external consultants. Her research spans the full arc of technological disruption – internet, social media, digital transformation, generative AI – giving her longitudinal credibility when leadership teams are being asked to make bets on technologies whose business implications are still contested. As the founder of Altimeter Group, a firm built explicitly to compete with Gartner, Forrester, and IDC before being acquired by Prophet, Li has operated as both a researcher and an entrepreneur navigating the disruption she now advises on – a position most AI strategy voices cannot occupy. Biography highlights New York Times bestselling author of six books, including The Disruption Mindset, Open Leadership, Groundswell, and Winning with AI: The 90-Day Blueprint for Success (2025, co-authored with Dr. Katia Walsh) Founder of Altimeter Group (2008), a research and strategy firm that competed directly with Gartner, Forrester, and IDC; acquired by Prophet in 2015 Former Chief Research Officer at PA Consulting; currently leads Quantum Networks Group Graduate of Harvard College (magna cum laude, A.B.) and Harvard Business School (MBA) Named one of the 100 Most Creative People in Business by Fast Company; Top 50 Leadership Innovators by Inc.; LinkedIn Top 10 Voices on Company Culture (2022) Keynote speaker at the World Economic Forum, TED, and South by Southwest; regularly cited in The Wall Street Journal, The New York Times, and Reuters; has appeared on 60 Minutes and CNBC Biography The most common failure point in AI transformation is strategic misdiagnosis. Charlene Li’s research – two years of fieldwork and more than 50 executive interviews for Winning with AI: The 90-Day Blueprint for Success (2025) – found that organisations treating AI as a strategy in its own right fall behind those that deploy it in service of the strategy they already have. That distinction, between AI as initiative and AI as instrument, is what separates pilot programmes from scaled competitive advantage. The same counterintuitive rigour runs through her earlier body of work. The Disruption Mindset (2019) challenged a core assumption of competitive strategy: disruption does not create growth – growth creates disruption. Companies that make disruption the goal, rather than the outcome of aggressively pursued growth opportunities, build the wrong culture and the wrong metrics. That argument, backed by research, has changed how board-level strategy conversations are framed, not just concluded. Li’s analytical credibility was built at Altimeter Group, the research firm she founded in 2008 as a deliberate competitor to Gartner, Forrester, and IDC – and which was acquired by Prophet in 2015. She subsequently served as Chief Research Officer at PA Consulting before founding Quantum Networks Group. Across those institutions, she has worked with organisations including 14 of the Dow Jones Industrial 30. She holds a Harvard MBA and an undergraduate degree from Harvard College, earned magna cum laude. Named one of the 100 Most Creative People in Business by Fast Company and one of Inc.’s Top 50 Leadership Innovators, Li has keynoted the World Economic Forum, TED, and South by Southwest, and is regularly cited by The Wall Street Journal and The New York Times. What distinguishes her from others working the same ground is the research arc: she has tracked and advised on each major wave of technological disruption – internet, social media, digital transformation, generative AI – from inside analytical and advisory institutions, not from the outside looking in. Key speaking topics AI strategy and competitive deployment Disruptive transformation and growth strategy Leadership in the digital age Future of work and AI’s workforce implications Organisational culture and the disruption mindset Strategic decision-making under technological uncertainty Business model disruption and innovation Ideal for C-suite and board members responsible for AI investment and transformation decisions Chief Digital Officers, Chief AI Officers, and technology transformation leads Strategy and innovation leaders at established organisations facing competitive disruption Senior HR and people leaders managing workforce implications of AI adoption Audience outcomes A clear framework for aligning AI with existing business strategy – rather than building a parallel AI initiative Understanding of why most AI pilot programmes stall and what organisationally moves them into scaled production The Disruption Mindset distinction: why pursuing disruption as a goal is a strategic error, and what to pursue instead Practical tools for sequencing AI investments against business priorities, including the Six-Quarter Walk planning framework A more confident leadership posture for communicating AI strategy internally – to boards, to workforces, and across the organisation

Why organisations work with Cate Trotter A working method, not a trend report. Trotter pairs structured signal analysis with a disciplined experimentation approach that gets innovation off the slide deck and into the P&L. Direct access to live retail signal infrastructure: Insider Trends runs on-the-ground retail safaris in London, New York, Paris and Seoul, used by senior teams at Chanel, Lego, Nike, Hugo Boss and Carrefour. A retail futures lens recognised by the industry’s own gatekeepers: Rethink Retail Top 100 Global Retail Influencer in 2021 and 2022, LinkedIn Top Voice, TechNation 200 Thought Leader. GINI Certified Chief Innovation Officer credentials applied to commercial problems, not abstract innovation theory. Useful for boards that have tired of innovation programmes that do not pay for themselves. Builds the bridge between AI hype and AI deployment that actually saves money, in language operators and finance teams can act on. Biography highlights Founder and Head of Trends, Insider Trends, a London-based retail futures agency operating retail safaris in London, New York, Paris and Seoul. Rethink Retail Top 100 Global Retail Influencer, 2021 and 2022. LinkedIn Top Voice and TechNation 200 Thought Leader. Future 100 Entrepreneur (Striding Out) and StartUp 100 Entrepreneur (Startups). GINI Certified Chief Innovation Officer. Client roster includes Chanel, Lego, Nike, Mercedes, Samsung, Johnson & Johnson, Hugo Boss, Galeries Lafayette, Marks & Spencer, Jaguar Land Rover, Carrefour, L’Oreal, Unilever, Google and Meta. Biography Retail leaders rarely lack trend material. The Carrefour COO, the Hugo Boss board, and the senior teams at Chanel and Lego all have access to the same headline reports as everyone else. What they buy from Insider Trends is the layer underneath: the structured reading of signals that have not yet become headlines, and a method for acting on them before competitors do. Cate Trotter founded Insider Trends to close that gap. The firm runs in-person retail safaris in London, New York, Paris and Seoul, used by senior operators to ground strategic decisions in what is actually working on the shop floor and on the screen. Clients include Nike, Mercedes, Samsung, Johnson & Johnson, Marks & Spencer and Galeries Lafayette. Her method joins two disciplines that usually sit apart. A structured PESTLE-style reading of non-obvious signals on the front end, and a disciplined experimentation practice on the back end, drawn from her work as a GINI Certified Chief Innovation Officer. The result is innovation that earns its budget, rather than innovation as performance. Recent work focuses on AI deployments that operators can defend on commercial grounds, not on novelty. The industry has noticed. Rethink Retail named her a Top 100 Global Retail Influencer in 2021 and 2022. LinkedIn ranks her as a Top Voice. TechNation listed her among its 200 Thought Leaders. She speaks to audiences of up to 800 across Europe, the Americas and Asia, and frequently advises CEOs, COOs and boards directly, including the General Manager of L’Oreal France and the Chief Operations Officer of Carrefour. Key speaking topics Retail futures and customer experience Innovation as a managed commercial discipline AI deployment in retail and consumer-facing operations Trend signals and structured foresight Disciplined experimentation Digital transformation in retail Customer behaviour and consumer signals Ideal for Retail and consumer goods CEOs, COOs and boards setting innovation and customer experience priorities. Chief Innovation Officers and transformation leads under pressure to convert experiments into commercial returns. Chief Marketing and Customer Officers in consumer-facing categories. Leadership offsites at brands rethinking physical and digital retail formats. Audience outcomes A sharper read of the non-obvious signals shaping their category, separated from the noise of trend headlines. A repeatable method for converting trend insight into commercial experiments with measurable returns. Concrete examples of AI use cases in retail that have already paid for themselves. A clearer view of what the world’s best retail operators are actually doing differently. Confidence to retire innovation projects that exist for show and back the ones that move the P&L.

Why organisations work with Anne Hoyer She has built IoT and digital innovation functions inside SAP, CGI France and Danfoss. Boards get a practitioner’s view of why these programmes stall before ROI arrives. Her Copenhagen Goodwill Ambassador position gives her privileged access to one of the world’s most studied Smart City programmes, which she translates into concrete lessons for corporate and municipal leaders. She works natively in the partnership economics of modern technology: when to build capability in-house versus when to co-create with hyperscalers and scale-ups. Leadership teams leave with a sharper model of how their own tech ecosystem should be structured. A former radio and podcast host before moving into tech, she brings communications discipline to the stage that IoT speakers often lack. Complex material reaches commercial audiences cleanly. Biography highlights Head of Partnerships in Digital Services at Danfoss, leading partnership strategy as the group operates as a Microsoft-managed ISV. Previously headhunted to CGI Business Consulting France in 2018 to launch the firm’s SAP Advanced Technology practice. Began her technology career at SAP, reaching a global IoT role in Barcelona within the Leonardo IoT and Predictive Maintenance portfolio. Copenhagen Goodwill Ambassador since 2019 with Copenhagen Capacity, representing the city globally on technology and urban sustainability. Named one of the 30 Inspirational Women to Watch in Tech by Inc.com (2017), shortlisted as Future CIO of the Year by Information Age (2018), and selected as a Global Rising Star by SAP. Chairs the Advisory Board at Smart IoT London and founded Group Saint Honoré, a consultancy supporting tech scale-ups on commercial go-to-market. Biography IoT promised an operational revolution. The industry is still learning to deliver one. Most projects are orphaned between IT and the business, starved of the partner ecosystem that actually makes them scale. This is the terrain Anne Hoyer works in. Her career has tracked that problem from three different angles. At SAP, she progressed to a global IoT role in Barcelona covering Leonardo IoT and Predictive Maintenance Services. In 2018 she was headhunted to CGI Business Consulting in France to launch the firm’s SAP Advanced Technology practice. She now leads partnerships inside Danfoss’s Digital Services function, brokering alliances between big tech, system integrators and scale-ups while the group operates as a Microsoft-managed ISV. The Copenhagen connection runs deeper than geography. Since 2019 she has served as an official Copenhagen Goodwill Ambassador with Copenhagen Capacity, representing the city internationally on technology and urban sustainability. Copenhagen has been named among the world’s smartest cities, and she carries its case study material directly into her corporate keynotes. The stagecraft has history. Before joining SAP in 2015, Anne hosted a weekly show on Danish commercial radio and co-created Trendpodding, the first fashion podcast in Denmark. The communications discipline of those years still shows on stage. Board audiences hear the strategic case without getting lost in the architecture. Her external recognition tracks the work: Inc.com’s 30 Inspirational Women to Watch in Tech (2017), Information Age’s Future CIO of the Year shortlist (2018), and SAP’s Global Rising Star. She also chairs the Advisory Board at Smart IoT London and founded Group Saint Honoré, a consultancy supporting tech scale-ups on commercial go-to-market. Key speaking topics IoT and data-driven innovation Smart cities and urban sustainability Digital transformation in industrial sectors Partnership and ecosystem strategy Women in technology Innovation leadership Ideal for CDOs, CTOs and Chief Innovation Officers running IoT or digital transformation programmes Industrial, energy and manufacturing leadership teams moving from product to software and service models Smart city and municipal leadership teams responsible for urban technology strategy Women-in-tech networks and early-career technology talent programmes Audience outcomes A clearer read on why IoT and digital innovation programmes lose momentum inside large organisations, and where the interventions actually sit Working lessons from one of the world’s most studied Smart City programmes, with direct transfer value into corporate transformation agendas A sharper view of how a leadership team should structure partnerships with hyperscalers, scale-ups and research institutions Confidence that IoT and innovation investments can be sequenced for commercial return when the business case leads the technology choice For younger technology audiences, a credible path from non-technical backgrounds into senior IoT and innovation roles

Why organisations work with Anna Bance First-mover operator in luxury fashion rental. She built the category in 2009, before “circular” was a retail strategy term, and has spent over a decade running the unglamorous infrastructure behind it. Direct line of sight on what rental does to a balance sheet. Inventory turns, dry-cleaning economics, customer acquisition costs and breakage rates are answered from experience, not from a McKinsey deck. Credibility on both sides of the luxury question. Former Head of UK PR at Hermès, then founder of a platform that puts luxury brands into a rental model many of them initially resisted. Backed by Global Founders Capital, the Rocket Internet associated fund of Oliver Samwer, with Girl Meets Dress one of its maiden investments. A useful proof point on commercial substance, not just narrative. Articulate on the consumer shift behind the model: experience economy, sustainability pressure, and the limits of “buy something new every season” as a retail proposition. Biography highlights Co-founder and CEO, Girl Meets Dress, since 2009 Former Head of UK PR, Hermès, and PR for Temperley London BA (Hons) Fashion Promotion, London College of Fashion Early-career editorial roles at The Telegraph, Harper’s Bazaar and InStyle First institutional funding from Global Founders Capital, the Oliver Samwer fund Recognition includes Drapers Etail Innovation Award, NatWest Fashion Entrepreneur of the Year, Specsavers Everywoman in Retail, and a Management Today 35 Under 35 cover Biography Girl Meets Dress launched in 2009, before “circular fashion” was a retail board agenda item. The proposition was simple, the operations were not: rent designer dresses online, return them, repeat. Anna Bance built the company from inside the luxury PR world, where she had been Head of UK PR for Hermès, and where she had watched designer wardrobes sit unworn for most of their useful life. The harder part of the story is what comes after the idea. Rental at scale is a logistics business dressed as a fashion brand: dry cleaning, inventory rotation, repair, sizing accuracy, customer acquisition against a category most consumers had to be taught existed. Global Founders Capital, Oliver Samwer’s fund, named Girl Meets Dress as one of its maiden investments, and the business spent the next decade proving the unit economics of rental in a category designed for ownership. That operator vantage point is what makes her useful to retail and consumer leadership teams. The argument for circular commerce is well understood at this point. The argument that needs sharper voices is the operational one: where rental margins actually come from, why some categories work and others do not, what the brand consequences are when a luxury house lets its product enter a secondary access model, and how consumer behaviour around occasion-wear is shifting under experience economy pressure. Recognition has followed the build, not the pitch. Drapers Etail Innovation Award, NatWest Fashion Entrepreneur of the Year, Specsavers Everywoman in Retail, a Management Today 35 Under 35 cover. The work that earned them is still running. Key speaking topics Circular fashion and rental as a retail model The operational economics of access over ownership Luxury brand strategy in a secondary-use market Female founders and scaling a category-defining business Consumer behaviour in the experience economy Sustainability as commercial strategy, not marketing Ideal for Retail, fashion and consumer goods leadership teams reassessing wholesale and DTC models Brand owners and CMOs in luxury weighing entry into rental, resale or subscription Sustainability and strategy leads who need the commercial case for circular, not the ethical one Female founder networks, VC-backed scale-up audiences and entrepreneurship programmes Audience outcomes A sharper read on which retail categories rental works in and which it does not Honest numbers on what circular fashion does to inventory, margin and customer acquisition A clearer view of where luxury brands stand to gain or lose by entering rental A founder-level account of building a category before its time, and the operational cost of doing so

Why organisations work with Ann Handley She built two of the businesses that defined modern digital marketing, ClickZ and MarketingProfs, so her advice on content operations comes from running them, not theorising about them. Everybody Writes, now in a second edition, gives commercial teams a single shared standard for how the company writes to customers, prospects and employees. She has spent 15+ years shaping the agenda at the MarketingProfs B2B Marketing Forum, which gives her a working view of what is actually moving the pipeline for B2B marketers right now. Her Total Annarchy newsletter, read fortnightly by more than 51,000 marketers, is itself the case study: subscriber-driven, voice-first, low-volume, high-trust. IBM named her among the seven people shaping modern marketing; that recognition reflects influence on how the discipline is practised, not just commented on. Biography highlights Chief Content Officer, MarketingProfs (600,000+ subscribers; annual B2B Marketing Forum). Co-founder of ClickZ, an early authority in digital marketing news and commentary. Wall Street Journal bestselling author of Everybody Writes; co-author of Content Rules; works translated into 19 languages. Named by IBM as one of “the 7 people shaping modern marketing,”; cited by Forbes as a top thought leader. Writes Total Annarchy, a fortnightly newsletter with 51,000+ subscribers. Contributing writer to Entrepreneur, Inc., Mashable, Huffington Post and the Wall Street Journal. Biography Most marketing functions have a content problem they have decided to call a strategy problem. They publish more, segment harder, automate further, and the writing still sounds like everyone else’s. Ann Handley’s working argument is that the words are the product, and that an organisation’s marketing is only as serious as the sentences it is willing to put its name to. She has tested that argument inside the businesses she helped build. As co-founder of ClickZ and Chief Content Officer of MarketingProfs, she has spent two decades running marketing operations rather than narrating them, and the MarketingProfs B2B Marketing Forum has become one of the few places where senior B2B marketers go to compare notes on what is actually working. Her book Everybody Writes, a Wall Street Journal bestseller now in a second edition, gives commercial teams a shared operating standard for marketing writing. Content Rules, her earlier title with C.C. Chapman, did the same job for the wider content stack. Both have been translated into 19 languages and are used inside marketing organisations as training material, not coffee-table reading. What sets her work apart at the keynote level is the refusal to treat content as a category. IBM placed her among the seven people shaping modern marketing because she keeps pulling marketing back to the part of the job that is hardest to fake: writing something a customer would actually want to read. Key speaking topics Content marketing strategy Marketing writing as a commercial discipline B2B marketing and demand generation Brand voice and editorial standards Email and newsletter strategy Customer experience through content Storytelling for business Ideal for CMOs and heads of marketing are rebuilding content operations for measurable commercial outcomes Heads of brand, communications and content responsible for editorial standards across teams B2B marketing leaders working on demand generation and customer engagement Founders and commercial leaders whose growth depends on the company sounding like itself Audience outcomes A clearer working definition of what good marketing writing looks like inside their own organisation Specific tests for whether a piece of content earns the attention it asks for A view on how to run content as an operating function, not a campaign output Concrete examples of B2B and B2C brands using writing and editorial voice to win commercially A more honest read on what their current marketing sounds like to a customer

Why organisations work with Will King He has the rare full-cycle operator story: a 22-year run as founder-CEO, not a single product win or an exit anecdote He took a category-challenger brand from one person hand-filling bottles to national listings in Boots, Tesco, Sainsbury’s, Asda, Morrisons and Waitrose, against Gillette and Wilkinson Sword He bought shave.com in 1995 for GBP 18 and used it as a working DTC channel long before that was a category, which gives him real authority on how brands earn direct customer relationships Hyperglide gave him a credible hardware-innovation story: a patented water-activated cartridge built on superhydrophilic technology licensed in from a UK university medical-device project His book, The King of Shaves Story (Hachette, 2009), reframes the conventional start-up narrative around tough-times trading rather than vanity growth, which is the conversation most boards actually want Biography highlights Founder of King of Shaves (1993), built from a kitchen-sink operation to national UK grocery and pharmacy distribution Author, The King of Shaves Story, also published as How to Build a Great Business in Tough Times (Hachette / Headline) Inducted into the Great British Entrepreneurs Hall of Fame in 2019 Founder of the Entrepreneur in Residence Company, advising early-stage technology and retail founders since 2014 Speaker for Founders4Schools and the Speakers for Schools programme Bought shave.com in 1995, an early UK direct-to-consumer move; led the Hyperglide razor launch (2014) with multiple granted and pending patents Biography King of Shaves began at a kitchen sink in 1993, with 10,000 bottles of shaving oil filled by hand and a first listing at Harrods. Will King had just been made redundant from a marketing job. Two years later he bought the shave.com domain for GBP 18, well before direct-to-consumer was a category most brands took seriously. The business he built over the next two decades is the part senior buyers want to hear. King of Shaves moved from independent retailers into Boots, then Tesco, then the rest of the UK multiples, taking shelf space in a category dominated by Gillette and Wilkinson Sword. By the mid-2000s the parent company was producing grooming ranges for Ted Baker, Orla Kiely and Fish, and the brand was running a real digital channel alongside national distribution. The 2014 Hyperglide launch is the part that separates him from most founder speakers. The product used superhydrophilic technology originally developed by a UK university for medical devices, packaged into a razor cartridge that lubricates on contact with water. Multiple patents granted and pending, around GBP 5m to 7m of investment, four years of R and D. He stepped down as CEO the same year to set up the Entrepreneur in Residence Company, advising early-stage technology and retail founders. His book, The King of Shaves Story, published by Hachette in 2009, was rewritten that year for the recession audience as How to Build a Great Business in Tough Times. He was inducted into the Great British Entrepreneurs Hall of Fame in 2019 and is a long-standing speaker for Founders4Schools and Robert Peston’s Speakers for Schools. Key speaking topics Challenger brand building against category incumbents Direct-to-consumer and digital channel pioneering Product innovation and hardware patents in consumer goods Trading through recession and capital constraint Founder-led marketing and brand discipline Scale-up sequencing: product, distribution, cash, brand The transition from operator to investor and adviser Ideal for Founders, scale-up CEOs and management teams of consumer challenger brands Marketing directors and CMOs in FMCG, beauty, retail and DTC Corporate innovation and venturing teams looking at category-disruption case studies Conferences for SME owners, family business leaders and entrepreneurial communities Audience outcomes A clear-eyed account of what moving from independent stockists into national multiples actually demands of a small team Specific lessons on defending shelf space and brand identity against incumbents with materially larger budgets A working view of how a founder uses digital channels and direct customer relationships as a strategic asset, not a tactic A realistic picture of what hardware innovation costs in time, capital and patents in a consumer category Practical reasoning on when to step out of the operator seat and what changes when a founder becomes an adviser and investor