Digital Transformation

Why organisations work with Mike Walsh He works on the leadership and operating-model question that AI keynotes usually skip: who decides, with what data, supported by which machine systems, and what that means for org design. His thesis is published, not improvised. The Algorithmic Leader (Page Two, 2019) sets out ten principles for leading in the algorithmic age and has been translated into Chinese, Japanese, Korean, German, Polish and Russian. His next book, Abundant Intelligence, is being published by Harvard Business Review Press with Deloitte’s Global Head of AI Nitin Mittal, giving boards a current reference point on hybrid human and machine workforces. He brings in-the-room exposure to Fortune 500 reinvention programmes through Tomorrow, with named advisory work across the BBC, HSBC, Philips, Fujifilm, Richemont and Televisa. He writes for the audience he speaks to. As a regular Harvard Business Review columnist, his arguments are pressure-tested with the same readers buying him. Biography highlights CEO of Tomorrow, a global consultancy on designing companies for the 21st century. Author of The Algorithmic Leader (Page Two, 2019), translated into six languages. Forthcoming book Abundant Intelligence with Harvard Business Review Press, co-authored with Deloitte’s Global Head of AI, Nitin Mittal. Regular Harvard Business Review columnist; bylines in Inc., BusinessWeek, Forbes and the Wall Street Journal. Host of the Between Worlds podcast and the YouTube series The Future is Elsewhere. Founder of Jupiter Research in Asia Pacific and former senior strategy executive at News Corporation in the region. Biography Boards now buy AI tools faster than they redesign the organisations using them. The Algorithmic Leader, published by Page Two in 2019, was an early attempt to put that mismatch into a framework senior leaders could use, with ten principles for working in an environment where machine systems share the decision load. The book has since been translated into Chinese, Japanese, Korean, German, Polish and Russian. The work sits inside a longer career arc. Tomorrow, the consultancy Walsh founded in Hong Kong, advises CEOs and executive teams of multinationals including the BBC, HSBC, Philips, Fujifilm, Richemont and Televisa on reinvention in the algorithmic age. Earlier roles include founding Jupiter Research in Asia Pacific, an early tracker of e-commerce and digital business adoption, and senior strategy positions at News Corporation in the region. Publishing has been the spine of the practice. Futuretainment, published by Phaidon in 2009, won an Art Directors Club design award in New York. The Dictionary of Dangerous Ideas followed in 2014. As a regular Harvard Business Review columnist, with bylines in Inc., BusinessWeek, Forbes and the Wall Street Journal, Walsh writes for the same audience he advises and speaks to. The forthcoming work is where the operating-model question gets sharper. Abundant Intelligence, due from Harvard Business Review Press, is co-authored with Nitin Mittal, Deloitte’s Global Head of AI, and examines how organisations orchestrate hybrid human-and-machine workforces. The thread across the books, the consultancy and the keynotes is consistent: the leadership question, not the technology question, is the one boards keep underestimating. Key speaking topics Algorithmic leadership and decision-making AI agents and digital labour Designing organisations for the 21st century Disruptive innovation and new business models Digital ethics in machine-led decisions The future of work in an AI-driven economy Strategic foresight for senior leaders Ideal for Boards and executive committees setting AI strategy beyond pilots CEOs, COOs and Chief Strategy Officers redesigning operating models Chief AI Officers, Chief Digital Officers and transformation leads Leadership and learning programmes preparing senior cohorts for AI-era decision-making Audience outcomes A clearer language for the leadership question inside AI investment, not just the technology question A framework, drawn from The Algorithmic Leader, for ten shifts in how senior teams decide and operate Named cases of how multinationals are restructuring around hybrid human-and-machine work A sharper view of which executive habits, hiring patterns and decision rights age badly in an AI-driven business A working definition of digital labour and what it changes for org design, talent and accountability

Why organisations work with Mike Saunders His HumanCentric framework forces transformation teams to test technology decisions against the people who will or will not adopt them, which changes how budgets get allocated. He runs the agency he speaks from. Digitlab has delivered digital work for Vodafone, IBM, Toyota, KPMG and Bidvest, so the room hears practice from a live operator. He brings an emerging-market lens that most digital strategy speakers do not carry, drawn from running an agency in South Africa with delivery into the UK, Europe, US, Australia and Dubai. His Gear Analogy, developed for his TEDx Durban talk, gives leadership teams a working method for picking which ideas deserve real investment and which to drop. He pairs published frameworks with original sector research, including Digitlab’s annual Insight: State of Digital report on where customer behaviour, AI and martech are moving. Biography highlights CEO and Founder of Digitlab, a digital strategy agency with clients spanning South Africa, the UK, Europe, the US, Australia and Dubai. Author of HumanCentric: Technology Fails Unless It Means Something to Someone, which sets out a four-part model (explore, ideate, intersect, create) for human-centred digital transformation. TEDx Durban speaker on Gearing for Greatness: Your Ideas, Your Impact, introducing the Gear Analogy for idea evaluation and execution. Opening chapter author in Doers & Dreamers, a global business compendium also featuring Seth Godin, Tim Ferriss and Brian Chesky. Founder of the Digitlab Academy in partnership with Vega School of Branding, training over 1,000 marketers a year. Awarded Special Honours at the New Generation Awards for contribution to the digital industry; named among “Top Global Digital Marketing Experts & Influencers” (2019). Biography Most digital transformation programmes still get sold to boards as technology projects. The investment lands and the adoption that was supposed to follow does not. The gap is where commercial returns disappear. This is the gap that Saunders has spent more than fifteen years working in. As CEO of Digitlab, the South African agency he founded, he has run digital programmes for Vodafone, IBM, Toyota, KPMG and Bidvest. He argues that technology fails unless it means something to someone, and that digital is a people conversation that happens to run on technology. His book HumanCentric: Technology Fails Unless It Means Something to Someone sets out the four-part model he uses with clients: explore, ideate, intersect, create. Each phase forces a transformation team to test technology decisions against the human stakeholders who will or will not adopt them. It functions as a working framework, and it shows up in his keynote work as practical structure for leadership audiences. His TEDx Durban talk Gearing for Greatness introduced the Gear Analogy, a tool for evaluating which ideas to back and which to drop. He contributed the opening chapter of Doers & Dreamers, the global business book that also features Seth Godin, Tim Ferriss and Brian Chesky. Each year, Digitlab publishes its Insight: State of Digital report mapping where customer behaviour, AI, search and martech are actually moving. Key speaking topics Human-centred digital transformation Customer experience and digital strategy AI and data-driven marketing Marketing technology and innovation Digital consumer behaviour The Fourth Industrial Revolution in business Ideal for CMOs and digital marketing leaders running transformation or martech programmes CEOs and CDOs are accountable for digital strategy and adoption outcomes Boards and executive teams setting commercial AI and data direction Marketing, sales and IT leadership teams are trying to align around shared revenue outcomes Audience outcomes A working framework for testing digital decisions against the real people who will or will not adopt them A method for separating ideas worth backing from ideas worth abandoning, drawn from the Gear Analogy Specific signals on what is shifting in customer behaviour, AI, search and martech, drawn from Digitlab’s annual State of Digital research A view of how marketing, sales and IT teams should align around a single revenue model

Why organisations work with Michael Wade He runs IMD’s AI Maturity Index, which evaluates the 300 largest companies in the Forbes Global 2000 on how they have actually embedded AI across executive support, infrastructure, operations, workforce and ethics. The data behind it gives him a view of corporate AI adoption that is not available to the wider speaker market. The Digital Vortex framework, introduced in his 2017 Axiom Business Book Award winner and updated through IMD’s ongoing research, gives strategy teams a way to map how fast each industry is being pulled toward digital disruption. His books work as operating manuals. Hacking Digital and Orchestrating Transformation give boards and Chief Digital Officers structured playbooks for sequencing change, drawn from custom programmes with Vodafone, AXA, Credit Suisse, Nestle and Cartier. He founded and directs Leading Digital and AI Transformation at IMD, Europe’s first and largest executive programme on digital and AI. Many of the leaders setting the agenda inside their own boards have already been through his classroom. Biography highlights Professor of Strategy and Digital at IMD Business School in Lausanne and holder of the TONOMUS Professorship in Digital and AI Transformation Director of IMD’s TONOMUS Global Center for Digital and AI Transformation, which publishes the annual AI Maturity Index of the largest companies in the Forbes Global 2000 Co-author of Digital Vortex (winner of the 2017 Axiom Business Book Award), Orchestrating Transformation, Hacking Digital, ALIEN Thinking, Twin Transformation and GAIN: Demystifying GenAI Published in Harvard Business Review, MIT Sloan Management Review, MIS Quarterly and Strategic Management Journal; regular contributor to Fortune and Forbes Inducted into the Swiss Digital Shapers Hall of Fame in 2021 by Bilanz, Handelszeitung, Le Temps and Digitalswitzerland; named one of Switzerland’s top 10 digital thought leaders in 2016, 2017 and 2020 Hosts the IMD podcasts Management Under the Microscope and Mike & Amit Talk Tech; has designed custom executive programmes for Vodafone, AXA, Credit Suisse, Nestle, Cartier and others Biography Most digital and AI transformations do not fail at the technology layer. Research at IMD puts the failure rate around 87%, and the bottleneck almost always sits elsewhere. It is in the gap between the system that has been bought and the operating model that has to absorb it. Wade has spent two decades inside that gap. He is Professor of Strategy and Digital at IMD Business School in Lausanne, where he holds the TONOMUS Professorship and directs the school’s Global Center for Digital and AI Transformation. The Center’s AI Maturity Index ranks the 300 largest companies in the Forbes Global 2000 on how they have embedded AI in production. It is one of the few public benchmarks that separates companies running AI at scale from those still in pilot. Digital Vortex, the 2017 Axiom Business Book Award winner, gave executives a way to measure how fast their industry was being pulled toward digital disruption. Orchestrating Transformation and Hacking Digital followed with playbooks for what to do once that velocity is clear. Twin Transformation and GAIN, both published in 2025, extend the same discipline into AI and sustainability. The pattern is consistent: books written for the executive who has to deliver the change. In 2021, the Swiss media consortium Bilanz, Handelszeitung, Le Temps and Digitalswitzerland inducted him into its Digital Shapers Hall of Fame. He had been named one of Switzerland’s top 10 digital thought leaders three times before that. Boards still book him because he has taught their peers and run custom programmes for companies they benchmark against, including Vodafone, AXA, Credit Suisse and Nestle. Key speaking topics Digital and AI transformation Enterprise AI adoption at scale Industry disruption and competitive strategy The AI-augmented executive Innovation and breakthrough thinking Organisational agility and resilience Ideal for Boards and executive committees overseeing digital and AI strategy Chief Digital Officers and Chief AI Officers responsible for end-to-end transformation CEOs and senior leadership teams making capital allocation decisions on AI and technology Strategy and innovation leaders inside companies that are mid-transformation and need to course-correct Audience outcomes A specific read on where their organisation sits on the AI maturity dimensions, and what separates companies running AI in production from those still in pilot A working language for the gap between digital ambition and execution that boards and senior leaders can use in their own conversations A revised view of which industries are most exposed to digital disruption, and where defensive strategy and offensive moves should sit in the response A way to frame AI investment as an organisational change problem, with the operating model and leadership decisions as the binding constraint

Why organisations work with Michael G Jacobides He is the academic most directly associated with ecosystem strategy as a formal discipline. His Strategic Management Journal paper “Towards a Theory of Ecosystems” is one of the most-read articles the journal has published, and is the reference point others build on. He gives leadership teams a working language for a question they keep asking badly. Are we an orchestrator, a complementor, or a component, and what does each role earn under AI. His policy work gives the room a regulatory lens most strategy speakers cannot offer. He served as Chief Expert Advisor on the Digital Economy to the Hellenic Competition Commission and contributes to the World Economic Forum’s AI Governance Alliance. He has been ranked on the Thinkers50 list of the world’s top 50 management thinkers in four consecutive cycles since 2019, which is the credential boards recognise without needing to be briefed. His advisory base, BCG Henderson Institute and Evolution Ltd, keeps the content tested against live corporate decisions rather than against the conference circuit. Biography highlights Sir Donald Gordon Professor of Entrepreneurship and Innovation and Professor of Strategy, London Business School. Thinkers50 ranked management thinker in 2019, 2021, 2023 and 2025; Strategy Award shortlist, 2019. Co-Editor, Industrial and Corporate Change. Author of “Towards a Theory of Ecosystems” (Strategic Management Journal) and “How to Compete When Industries Digitize and Collide” (California Management Review, article-of-the-year). Academic Advisor to the BCG Henderson Institute; Lead Advisor of Evolution Ltd; contributor to the World Economic Forum’s AI Governance Alliance. Former Chief Expert Advisor on the Digital Economy, Hellenic Competition Commission. Visiting Scholar, Federal Reserve Bank of New York. Regular contributor to Harvard Business Review, MIT Sloan Management Review, Financial Times and Forbes; commentator for BBC and CNN. Biography The boundary between industries is no longer the boundary between competitors. A bank now competes with a phone, a car company with a software platform, a retailer with an ad network. Jacobides has spent two decades building the academic framework that explains this, and turning it into language strategy teams can use. His paper “Towards a Theory of Ecosystems” in the Strategic Management Journal is the reference point most other ecosystem writing now builds on. The follow-up in California Management Review, on competing as industries digitise and collide, won the journal’s article-of-the-year and is widely used inside corporate strategy functions. The work is academic in origin and operational in use. That dual register is the reason boards book him. He holds the Sir Donald Gordon Chair at London Business School, co-edits Industrial and Corporate Change, and has been ranked on the Thinkers50 list of the world’s top management thinkers across four cycles. He also advises the BCG Henderson Institute, leads the advisory boutique Evolution Ltd, and contributes to the World Economic Forum’s AI Governance Alliance. His former role as Chief Expert Advisor on the Digital Economy to the Hellenic Competition Commission means he reads platform and AI regulation as a participant, not a spectator. What a senior buyer gets in the room is a strategist who can take an executive team from “AI is reshaping our industry” to a specific decision about where in the new value architecture the firm should sit, what it should orchestrate, what it should cede, and what regulators will let it own. Key speaking topics Ecosystem strategy and value migration Generative AI and competitive advantage Digital platforms and industry convergence Orchestrator, complementor and component positioning AI governance and competition policy Business model reinvention under digital disruption Boardroom strategy in technology-driven industries Ideal for Boards and group executive committees redrawing strategy as AI and platforms reshape their industry Chief Strategy Officers, Chief Digital Officers and Heads of Corporate Development assessing ecosystem positioning Banking, telecommunications, FMCG, healthcare and industrial leadership teams facing convergence pressure Private equity and investor audiences pricing platform exposure and ecosystem risk Audience outcomes A working vocabulary for ecosystem roles: orchestrator, complementor, component, and what each earns A clearer view of where AI shifts value inside the audience’s specific industry, not in general A framework for testing current strategy against the way industry boundaries are actually moving Sharper questions for the next board strategy session on platform exposure and regulatory risk A read on how competition policy and AI governance will constrain the playing field

Why organisations work with Matteo Renzi His grasp of European political risk comes from having run a G7 government, chaired the EU Council Presidency, and participated in three G7 and three G20 summits – not from studying these institutions but from operating inside them at the highest level. His current role as Strategic Counsellor at the Tony Blair Institute for Global Change connects his analysis to live government reform agendas across more than 40 countries, making his perspective current rather than retrospective. The Renzi government’s Jobs Act labour market overhaul, Madia Reform of public administration, and gender-equal cabinet were each delivered against significant institutional resistance – giving him specific, hard-won insight into what it actually takes to move reform through complex political systems. His co-authorship of the 2025 Tony Blair Institute paper “Europe in the Age of AI” – alongside Tony Blair and former Finnish Prime Minister Sanna Marin – positions him as a substantive current voice on technology governance and European competitiveness, not only on political history. For boards assessing exposure in Italy or the broader Southern European bloc, he provides a counterweight to the Germany-and-France framing that tends to dominate European political risk analysis in international advisory markets. Biography highlights Prime Minister of Italy, 2014 to 2016 – youngest ever Italian PM and youngest G7 leader at appointment Mayor of Florence 2009-2014; President of the Province of Florence 2004-2009; Senator for Florence since 2018 Founder and leader of Italia Viva (since 2019); previously Secretary of the Democratic Party, 2013-2018 Ranked #3 on Fortune’s 40 Under 40 (2014); included in Foreign Policy’s 100 Global Thinkers Strategic Counsellor, Tony Blair Institute for Global Change (since 2024); co-author of “Europe in the Age of AI” (2025) with Tony Blair and Sanna Marin Author of 15+ published books on Italian politics and governance; teaches “The Challenges of Europe” at Stanford University’s Florence programme Biography EU Council negotiations, coalition formation, and regulatory direction are shaped by decisions made under intense political pressure by a small number of insiders. Matteo Renzi was one of them. He served as Prime Minister of Italy from 2014 to 2016, becoming at 39 the youngest person ever to hold that office and the youngest leader in the G7. His government moved fast. The Jobs Act overhauled Italy’s labour market. The Madia Reform digitised public administration and introduced digital ID as a central pillar of state infrastructure. His cabinet became the first in Italian history to achieve gender equality between women and men. He chaired the EU Council Presidency in the second half of 2014 and represented Italy at three G20 and three G7 summits. Italy’s signature on the Paris Agreement on climate change was made under his government. Since leaving government, Renzi has stayed operationally active. He serves in the Italian Senate and leads the centrist party Italia Viva. Since 2024, he has been a Strategic Counsellor at the Tony Blair Institute for Global Change, advising political leaders on reform strategy across more than 40 countries. His course “The Challenges of Europe” at Stanford University’s Florence programme brings that accumulated experience directly into academic debate. For organisations that need to understand how European coalitions form, how reform agendas succeed or fail under institutional pressure, and where geopolitical risk translates into policy, Renzi provides the granular, first-hand intelligence that covers the full range – from city government to the G7 table. Key speaking topics European political risk and governance EU institutional mechanics and reform Coalition politics and government formation Italian and Southern European political economy G7 and multilateral decision-making Digital transformation in government and public administration Political leadership under institutional pressure Ideal for Boards and C-suite executives with significant EU or Italian market exposure Government affairs and public policy functions within multinational organisations International business forums focused on European geopolitical and regulatory risk Senior leadership programmes and policy institutes requiring first-hand governmental perspective Audience outcomes A clearer working model of how EU institutions make decisions and where the real pressure points are – moving beyond election-watching to structural analysis Specific insight into how reform agendas succeed or collapse inside complex political systems, drawn from the Renzi government’s own record A realistic account of what political risk in Italy and the Southern European bloc means for organisations with exposure in those markets Context on how European governments are approaching digital transformation, labour market flexibility, and AI governance A framework for separating structural political change from short-term electoral noise in European markets

Why organisations work with Mark Schaefer A connected, multi-book argument about where marketing economics are actually going, from Marketing Rebellion to Belonging to the Brand to Audacious, rather than a single talk track repackaged. A working position at the front of the AI-and-marketing conversation, anchored in his Rutgers “Mini-MBA: Digital Marketing in the Age of AI” and his book Audacious: How Humans Win in an AI Marketing World. A serious thesis on community as a marketing asset, with case work on brands like Sephora, that gives CMOs a defensible alternative to paid-media-only growth plans. Direct consulting and keynote experience with global enterprises including Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Adidas, Johnson & Johnson, and the U.S. Air Force, which means examples land for both regulated and consumer-facing audiences. A teaching habit, three years studying under Peter Drucker and an active Rutgers executive education role, that shows up in how he structures sessions: argument, evidence, frameworks leaders can take into a Monday meeting. Biography highlights Executive Director of Schaefer Marketing Solutions, with consulting work for Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Dell, Adidas, Johnson & Johnson, the U.S. Air Force, and the UK Government. RBS Executive Education Lecturer at Rutgers Business School; teaches the Mini-MBA in Digital Marketing in the Age of AI and graduate marketing classes. Author of twelve best-selling marketing books, including Marketing Rebellion, Belonging to the Brand, KNOWN, The Content Code, Cumulative Advantage, Return on Influence, How AI is Changing Your Customers, and Audacious: How Humans Win in an AI Marketing World. Audacious launched with the first AI-driven Augmented Reality book cover and reached #1 in Amazon’s marketing category. Founder and co-host of The Marketing Companion podcast and publisher of the {grow} marketing blog. Featured commentator and contributor across The Wall Street Journal, The New York Times, CNN, CBS News, BBC, NPR, Wired, and Harvard Business Review. Keynote speaker at South by Southwest, the Institute for International and European Affairs, Marketing Summit Tokyo, and Social Media Week London; has lectured at Oxford, Carnegie Mellon, and Princeton. Named the third-most influential digital marketing authority by Brand24 in 2025. Biography The cost of reaching a customer keeps rising while the trust those impressions buy keeps falling. Marketing Rebellion: The Most Human Company Wins set out the argument that built much of Mark Schaefer’s reputation, that businesses are no longer built on advertising impressions but on human impressions that help customers believe, belong, and find meaning. It is used as assigned reading at more than 70 universities and has been translated into 20 languages. That argument has continued through Belonging to the Brand, which makes the case for community as the next durable marketing strategy, and Audacious: How Humans Win in an AI Marketing World, which examines brands like e.l.f. Beauty, HBO, and Giant Spoon to show how creative nerve, not algorithmic optimisation, captures attention in saturated markets. Audacious reached number one in Amazon’s marketing category and launched with what the publisher described as the first AI-driven Augmented Reality book cover. His authority is grounded in operating credentials, not commentary alone. Schaefer runs Schaefer Marketing Solutions and has consulted for Pfizer, Cisco, P&G, Coca-Cola, McKinsey, Adidas, Johnson & Johnson, and the U.S. Air Force. At Rutgers Business School, he is the Executive Education lecturer behind the Mini-MBA in Digital Marketing in the Age of AI, and he has lectured at Oxford, Carnegie Mellon, and Princeton. He studied under Peter Drucker for three years, and the structural rigour of that lineage is visible in the way his frameworks are built. He also runs the infrastructure most marketing thinkers only write about. The Marketing Companion is one of the longer-running marketing podcasts in the field, and the {grow} blog has been a fixture in the discipline for over a decade. The result, for senior commercial audiences, is a speaker who treats marketing as a system and tests his arguments in public, every week, against an audience that includes practitioners and competitors. Key speaking topics Human-centred marketing strategy Brand community as a growth strategy AI in marketing and creative work Personal branding for executives and professionals Customer trust, loyalty, and the post-advertising buyer Content strategy and influence Cumulative advantage and competitive momentum Ideal for CMOs, brand directors, and heads of marketing rebuilding strategy around community and human connection. CEOs and commercial leaders questioning the ROI of paid-media-led growth plans. Heads of customer experience and digital who need to integrate AI without losing brand distinctiveness. Communications, PR, and corporate marketing leaders in regulated industries facing trust and credibility challenges. Audience outcomes A reframed view of where marketing value now sits: human impressions, community, and creative nerve over paid reach. Concrete case examples, including Sephora, e.l.f. Beauty, HBO, and Giant Spoon, that audiences can map against their own categories. A working position on how to use AI in marketing without becoming indistinguishable from competitors using the same tools. A clearer set of questions to bring back to brand, content, and customer experience teams about what they should stop funding. A vocabulary for talking to boards about brand and community as commercial assets, not soft costs.

Why organisations work with Mark Greeven He brings a working model of ecosystem competition built on close study of Alibaba, Tencent, Xiaomi and other Asian firms, not a Silicon Valley template. He has spent two decades inside Chinese innovation, which lets him translate what is happening in Asia into specific implications for European and North American boards. His “dual transformation” frame gives leadership teams a way to fund and govern the next growth engine without starving the current business. He has built what he advises others to build. He founded IMD China in Shenzhen, scaled it into a multi-million-dollar executive education business in three years, and co-directs IMD’s Future-Ready Enterprise programme with MIT Sloan. Thinkers50 has ranked him in 2023 and 2025 and described him as their “oracle for innovation in China,” and his recent HBR co-authored piece on Chinese AI was a finalist for the 2025 HBR Prize. Both give buyers a defensible third-party signal. Biography highlights Professor of Management Innovation at IMD; founder of the IMD China Initiative and of IMD China in Shenzhen. Co-director of three IMD programmes: Building Digital Ecosystems, Strategy for Future Readiness, and Future-Ready Enterprise (the last delivered jointly with MIT Sloan School of Management). Author of Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), The Future of Global Retail (Routledge, 2021), and Business Ecosystems in China (Routledge, 2018). Co-author of “How Savvy Companies Are Using Chinese AI” (HBR, 2025), named a finalist for the 2025 HBR Prize. An earlier HBR piece was selected for HBR’s 10 Must Reads 2023. Ranked on the Thinkers50 list in 2023 and 2025; Thinkers50 Radar Class of 2017. Founder of cross-border programmes earlier in his career, including the Chinese Economy and Business Programme at Erasmus University Rotterdam and the Global Entrepreneurship Programme at Zhejiang University. PhD in Innovation Management from Rotterdam School of Management, Erasmus University. Biography Most established companies are organised to defend a position they already hold. The harder problem is running that business at full performance while building a different one beside it, in markets where competitors do not play by the same rules. Mark Greeven’s work sits squarely on that problem. He is Professor of Management Innovation at IMD and Director of the IMD China Initiative, with earlier faculty positions at Zhejiang University and Rotterdam School of Management, where he also took his PhD in Innovation Management. Two decades of fieldwork in China give his arguments an empirical base that most innovation speakers do not have. His three books, Business Ecosystems in China (Routledge, 2018), Pioneers, Hidden Champions, Changemakers, and Underdogs (MIT Press, 2019), and The Future of Global Retail (Routledge, 2021), trace how named Asian firms, including Alibaba, Tencent, and Xiaomi, organise around platforms, partners, and continuous reinvention. He writes regularly for Harvard Business Review and MIT Sloan Management Review. One of his HBR pieces was selected for HBR’s 10 Must Reads 2023; a more recent HBR co-authored piece on how companies are using Chinese AI was named a finalist for the 2025 HBR Prize. His current ecosystem research at IMD is supported by a three-year corporate sponsorship from AVEVA, Schneider Electric’s industrial software business. He also publishes Red Thread, a bi-weekly LinkedIn newsletter on China and global strategy. Greeven has also built what he writes about. He founded the IMD China Initiative in 2019 and established IMD China in Shenzhen, growing it into a multi-million-dollar executive education business within three years. He has launched cross-border programmes at four institutions, from the Chinese Economy and Business Programme at Erasmus and the Global Entrepreneurship Programme at Zhejiang to IMD’s Future-Ready Enterprise Programme with MIT Sloan. In parallel, he has founded private companies in cross-border e-commerce, technology scouting, and management innovation advisory. Thinkers50 has ranked him in 2023 and 2025, calling him their “oracle for innovation in China.” That mix of research, programme-building, venture creation, and direct access to Chinese firms is what gives his counsel weight for boards trying to read what Asian competition means for their next five years, and for executives trying to build a credible second growth engine without breaking the first. Key speaking topics Business ecosystems and platform competition Innovation in China and Asia Dual transformation and second growth engines Future of retail and digital business models Strategy under sustained uncertainty Organising for innovation in large incumbents US-China commercial and technology dynamics Ideal for CEOs and strategy leaders setting a multi-year growth agenda in the face of Asian competition. Boards and executive committees deciding how to fund and govern a second growth engine alongside the core. CSOs, CIOs, and innovation leads designing partner ecosystems rather than standalone product roadmaps. Multinationals with material exposure to China who want a clear read on competitive moves and policy direction. Audience outcomes A clear read on how Chinese and Asian incumbents are competing, with named firms and specific moves. A working language for ecosystem strategy that boards can use without retreating to platform jargon. A practical view of how to run today’s business and build the next one in parallel, with the trade-offs named. Sharper questions for the next strategy cycle on innovation governance, partner choice, and capital allocation.

Why organisations work with Mark Gallagher Fifteen years on the management boards of Jordan Grand Prix and Red Bull Racing, plus leadership of Cosworth’s F1 engine business. He has actually run the functions he describes. Author of The Business of Winning (Kogan Page) and co-author of The Future Business Formula with Sullivan & Stanley’s Adrian Stalham. His frameworks exist in print, with a track record in front of senior audiences since 1998. Direct experience on FIA technical working groups covering safety and sustainability, including the development of F1’s 2014 hybrid power unit. When he talks about decarbonisation or safety culture, he is describing rules he helped write. Close working relationships with current F1 drivers and teams through Performance Insights and Status Grand Prix, the A1 Grand Prix World Cup-winning outfit he co-owns. The paddock material he draws on is current. Biography highlights Former management board member of Jordan Grand Prix (1998 onwards) and senior figure in the commercial build-out of what became Red Bull Racing Former head of Cosworth’s Formula 1 engine business, which supplied roughly one-third of the grid under his leadership Founder and Managing Director of Performance Insights, his F1 consulting firm, and co-founder of Status Grand Prix, winner of the 2009 A1 Grand Prix World Cup of Motorsport Author of The Business of Winning (Kogan Page, 2014; 2nd edition 2021) and co-author of The Future Business Formula (Rethink Press, 2023) Member of FIA technical working groups on safety and sustainability, including the development of F1’s 2014 hybrid power-unit regulations Media contributor to BBC, Sky Sports, ESPN, CNN, Channel 4 News and Al Jazeera; columnist for GP Racing Magazine; lecturer at Cranfield University Biography Formula 1 is one of the few industries where an operational failure on Sunday becomes a balance-sheet issue by Monday. Regulations shift every season. Deadlines cannot be moved. Mistakes are broadcast to hundreds of millions, and the competitive gap between first and last is measured in hundredths of a second. That is the environment Mark Gallagher spent forty years inside. He sat on the management board of Jordan Grand Prix through its most competitive era, helped build the commercial arm of what became Red Bull Racing, and later ran Cosworth’s F1 engine business as it supplied around a third of the grid. His consultancy, Performance Insights, works with F1 teams and commercial partners today. His books give the method a shape outside the paddock. The Business of Winning, published by Kogan Page, sets out his lessons on leadership, safety, performance management and communication. The Future Business Formula, co-written with Adrian Stalham of the change consultancy Sullivan & Stanley, translates F1’s operating principles into twelve design rules for organisations built to change at speed. Mika Häkkinen wrote the foreword. He has also served on FIA technical working groups on safety and sustainability, including the shift to hybrid power units in 2014, and lectures at Cranfield University. For a senior audience, the value is specific: a practitioner who has run the commercial, engineering and regulatory sides of one of the world’s most publicly scrutinised high-performance businesses, and can describe what each of those jobs actually demanded. Key speaking topics High-performance team culture in elite sport Leadership under non-negotiable deadlines Data, telemetry and decision-making at the operational edge Safety, risk management and regulatory change Sustainability and the energy transition in global sport Technology partnerships and digital transformation Change management in regulated industries Ideal for Senior leadership teams, boards and C-suite audiences responsible for high-stakes operational performance Engineering, manufacturing and technology organisations facing regulatory change or digital transformation Commercial, sponsorship and partnership teams working across technology-heavy sectors Safety, risk and sustainability leaders looking for a real-world reference point on culture and governance Audience outcomes A working sense of how F1 teams hit immovable deadlines without compromising safety or commercial discipline Specific examples of how telemetry, simulation and real-time analytics translate into faster decisions at the operational edge A credible reference point for treating safety culture as a performance lever inside the business Examples and language from elite motorsport that senior leaders can carry into their own strategy and change conversations

Why organisations work with Karl-Theodor zu Guttenberg He has held two of the most consequential portfolios in a G7 cabinet, Economics and Technology then Defence, and can speak to how policy is actually made inside those rooms rather than how it is reported. He led the largest structural reform of the Bundeswehr since 1955, including the suspension of conscription, which gives him a working view of how political decisions translate into institutional change at scale. His advisory firm Spitzberg Partners places him in continuous dialogue with European and US corporates, investors and policymakers, so the read he brings to a board is current rather than historical. His CSIS affiliation in Washington and his German political base give him a genuinely transatlantic vantage point, which matters for companies whose risk now sits across both jurisdictions. He addresses his 2011 resignation and the plagiarism scandal openly when relevant, which removes a question buyers would otherwise have and lets the commercial conversation proceed without ambiguity. Biography highlights Federal Minister of Defence of Germany, 2009 to 2011, under Chancellor Angela Merkel. Federal Minister for Economic Affairs and Technology, 2009. Member of the Bundestag for Kulmbach, 2002 to 2011, re-elected in 2009 with 68.1 percent, the highest national share that cycle. Chairman and Founder of Spitzberg Partners LLC, a New York advisory and investment firm. Distinguished Statesman at the Center for Strategic and International Studies (CSIS) in Washington. Author of “Vorerst gescheitert” (2011), “3 Sekunden” (2023), “3 Worte” (2025), and co-host of the “Gysi gegen Guttenberg” podcast with Gregor Gysi since 2023. Biography Two cabinet posts in one year is unusual in any G7 government. Guttenberg took Economic Affairs and Technology in February 2009 and Defence in October 2009, becoming the youngest German Defence Minister of the post-war era at 37. The Defence role placed him at the centre of Germany’s most contested security questions, from the Afghanistan deployment to the long-delayed restructuring of the Bundeswehr. The reform he led suspended conscription and moved Germany toward a smaller professional force of around 165,000 active personnel, the most significant structural change to the armed forces since their founding in 1955. He also broke a long-standing political convention by describing the Afghanistan operation as a war rather than a stabilisation mission, and established the Combat Action Medal of the Bundeswehr in November 2010. He resigned all political offices on 1 March 2011 after the University of Bayreuth revoked his 2007 doctorate over extensive plagiarism in his dissertation on European constitutional law. He addressed the episode in book-length form with Die Zeit editor-in-chief Giovanni di Lorenzo later that year. In 2019 he completed a PhD at the University of Southampton on correspondent banking, supervised by the economist Richard Werner. The second career is built on transatlantic policy and capital. Spitzberg Partners, which he founded in 2013, advises corporates and investors on European and international political, economic, technology and security issues. He has been a Distinguished Statesman at CSIS in Washington since 2011, and holds advisory positions including Barrick Gold and Ripple Labs. In Germany his public voice now travels through Focus columns, n-tv documentaries, and the weekly Gysi gegen Guttenberg podcast with the veteran left-wing politician Gregor Gysi, launched in 2023. Key speaking topics Transatlantic relations and the US-Europe policy agenda Geopolitical risk for boards and investors Defence, security and the future of NATO Technology policy, cybersecurity and digital sovereignty European economic and political outlook Political risk in financial services and fintech Ideal for Boards and investment committees pricing geopolitical and policy risk into capital allocation CEOs and corporate strategy leads with material exposure across the US, Germany and the wider EU Defence, security and aerospace industry leadership groups Financial services and fintech executives navigating regulation, sanctions and digital asset policy Audience outcomes A clearer read on how Washington, Berlin and Brussels are likely to move on the security, trade and technology files that affect their business A working framework for assessing political risk alongside commercial risk, drawn from inside ministerial decision-making A sharper view of the transatlantic relationship and where it is likely to fracture or hold A direct, on-the-record response to the questions boards usually ask privately about his 2011 resignation, when relevant to the brief

Why organisations work with Juan Senor Co-edits the WAN-IFRA Innovation in News Media report and the FIPP Innovation in Magazine Media report, the two annual reference works on what is actually working commercially across global publishing. Has advised hundreds of news organisations on every continent on the parallel work of rebuilding the news product and rebuilding the business model that funds it. Speaks with authority on disinformation, AI slop, and platform dependency from inside the industry, not as an outside commentator. Hosts the Cannes Lions International Festival of Creativity and the Reinvention Festival, with moderating credits at Money20/20 and the World Economic Forum, which means a senior commercial audience already knows him on stage. Biography highlights President and Principal Partner, INNOVATION Media Consulting Group, London. Co-editor of the annual Innovation in News Media World Report (WAN-IFRA) and the Innovation in Media report (FIPP). Former visiting fellow, Reuters Institute for the Study of Journalism, University of Oxford. Former foreign affairs and defence reporter, PBS’s MacNeil-Lehrer NewsHour; team recipient of a DuPont-Columbia Journalism Award and Emmy nomination for interviews with Yasser Arafat and Yitzhak Rabin. Former presenter and correspondent for CNBC Europe, EBN/Wall Street Journal TV, and International Herald Tribune Television. Long-running host of the Cannes Lions International Festival of Creativity; moderator at the World Economic Forum, Money20/20, and the WAN-IFRA World News Media Congress. Biography Most news organisations are now wrestling with two structural problems at once. Their commercial model has been hollowed out by platform dependency. Their editorial product is competing for attention against AI-generated content produced at industrial scale, much of it designed to mimic real journalism. Juan Senor has spent two decades inside that problem. As President of Innovation Media Consulting Group, he has advised hundreds of news and media organisations across every continent on the parallel work of rebuilding the news product and the business model that funds it. He co-edits the WAN-IFRA Innovation in News Media report and the FIPP Innovation in Magazine Media report, the closest the industry has to a running ledger of what audiences are willing to pay for. His authority on the editorial side comes from the desk. He spent seven years as a war and conflict reporter for PBS NewsHour, where the team’s coverage won a DuPont Award and his own work earned an Emmy nomination. He went on to present for EBN-Wall Street Journal TV and CNBC Europe and served as London correspondent for International Herald Tribune Television. He is a former Visiting Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford, and is quoted regularly in The Economist and The Financial Times. He has also hosted the Cannes Lions International Festival of Creativity for fourteen years and the Reinvention Festival for a decade, with moderating credits at Money20/20 and the World Economic Forum. That hosting work places him in front of the same senior commercial audience whose business problem he is now advising on. Key speaking topics Business model innovation in news and magazine media Paid content, subscription, and reader-revenue strategy Newsroom transformation and product strategy Digital disruption and the platform economy The future of journalism and trust in media Media leadership and editorial commercial alignment Ideal for Publisher CEOs, editors-in-chief, and chief product officers in news and magazine media CMOs and brand leaders rethinking owned-content and editorial strategy Industry associations, media congresses, and creative festivals needing a credible main-stage host or keynote Boards of content-driven businesses navigating subscription, advertising, and platform shifts Audience outcomes A current read on which paid-content models are working, with named publishers and live revenue figures A clearer view of what editorial leaders should stop doing, not only what to start Frameworks for aligning newsroom, product, and commercial teams around a single paid-content thesis A working language for board-level conversations about media disruption, drawn from the WAN-IFRA report

Why organisations work with Jonathan Reynolds His research framework on omnichannel retail – built over four decades at Oxford through direct partnerships with Tesco, the British Retail Consortium, Eurocommerce, and retail associations in eight countries, gives leadership teams a structural diagnosis of competitive change, rather than a trend description. Navigating the New Retail Landscape (Oxford University Press, 3rd edition 2025) draws on over 40 international case studies to make a specific argument: the retailers that win redesign the enterprise, not just the channel mix. Audiences leave with a reference framework, not just a perspective. Reynolds leads OXIRM, the UK’s only dedicated university research institute for retail management, giving him an institutional vantage point that neither management consultants nor industry analysts can replicate. His research consistently interrogates the “death of the high street” narrative and offers a more rigorous counter-argument: physical retail is not dying, but its strategic logic has changed fundamentally. That distinction matters to boards making long-term investment decisions. As a regular contributor to the BBC, Financial Times, The Economist, and Wall Street Journal, he translates peer-reviewed research into language that executive teams and boards can act on directly. Biography highlights Associate Professor in Retail Marketing and Deputy Dean (External Relations), Saïd Business School, University of Oxford Founding member and Academic Director, Oxford Institute of Retail Management (OXIRM), since 1999 Co-author, Navigating the New Retail Landscape: A Guide for Business Leaders (Oxford University Press; 3rd edition, 2025) Deputy Director, ESRC Smart Data Research geographic data service (GeoDS) – joint initiative of Oxford, Liverpool, Edinburgh and UCL Vice-Principal and Governing Body Fellow, Green Templeton College, Oxford Keynote speaker, World Retail Congress Regular media contributor: BBC, Financial Times, The Economist, The Guardian, The Wall Street Journal Visiting Professor, Amos Tuck School of Business Administration, Dartmouth College Biography In 1985, a research commission from Tesco brought Jonathan Reynolds to Oxford to examine how new technology would reshape retail operations. Four decades later, Reynolds is Associate Professor in Retail Marketing and Deputy Dean at Saïd Business School. The structural question that commission raised of how a retail enterprise stays competitive when its environment is being redrawn, has never been more pressing. Reynolds is the founding Academic Director of the Oxford Institute of Retail Management, a role he has held since 1999. OXIRM is the UK’s only dedicated university research centre for retail management. Reynolds uses it to run sustained research partnerships with practitioners and policymakers including the British Retail Consortium, Eurocommerce, and retail associations in Estonia, Finland, Greece, Malaysia, New Zealand and the UK, giving his analysis a data foundation that industry commentary rarely achieves. His central argument, developed across three editions of Navigating the New Retail Landscape (OUP, 3rd edition 2025), is that the retailers who survive the current period of disruption are not those who add channels most quickly. Drawing on over 40 international case studies, Reynolds and co-author Alan Treadgold show that success requires redesigning the enterprise: its capabilities, its leadership model, and its understanding of what physical stores are strategically for. The book is now a standard reference for senior retail executives and strategy teams internationally. Reynolds is a keynote speaker at the World Retail Congress and a regular analytical voice for the BBC, Financial Times, The Economist, and The Wall Street Journal. His research sits inside peer-reviewed journals and inside boardroom conversations simultaneously: a combination that is less common than it should be, and that gives his arguments their particular authority. Key speaking topics Omnichannel and e-commerce strategy Retail business model innovation Technology adoption and digital transformation in retail The strategic role of physical stores Retail entrepreneurship and innovation Retail productivity and workforce capability Retail development, planning and location strategy Consumer data and retail intelligence Ideal for Chief Executive Officers and strategy directors of retail and consumer-facing enterprises Chief Commercial Officers and Chief Marketing Officers navigating channel complexity Real estate and property investors with significant retail exposure Policy teams and government bodies working on town centres, high streets, and retail planning Audience outcomes A clearer framework for distinguishing between channel complexity and genuine competitive strategy An evidence-based analysis of where physical retail creates value and where it no longer does, drawn from 40+ international case studies A more precise understanding of the organisational capabilities and leadership behaviours that separate retail winners from those adding digital layers without structural change Exposure to current Oxford research on consumer data, retail geography, and market evolution that does not typically reach practitioner audiences Language and reference points for board-level conversations about long-term retail investment and transformation

Why organisations work with Jonathan Reichental He has run the work he now speaks about. As CIO of the City of Palo Alto and CIO of O’Reilly Media, he owned budgets, projects and consequences, which is a different proposition to commenting on them from a research desk. The Palo Alto tenure produced a first-place category ranking in the Digital Cities Survey, a verifiable outcome rather than a claim of impact. His book catalogue, led by Smart Cities For Dummies with multiple follow-on titles across data governance, analytics and cryptocurrency, gives audiences accessible reference material they can share inside their own teams after the session. His adjunct teaching positions at UC Berkeley and the University of San Francisco, combined with LinkedIn Learning courses and a Forbes column, mean his explanations of emerging technology are built for non-specialist audiences without losing technical accuracy. He covers the breadth of the current executive agenda, quantum, AI, blockchain, smart cities, data governance, with the same pragmatic framing, which suits leadership audiences that need one session to cover multiple priorities. Biography highlights Founder and CEO of Human Future Former Chief Information Officer, City of Palo Alto, California; Palo Alto achieved first-place category ranking in the Digital Cities Survey during his tenure Former Chief Information Officer of O’Reilly Media; senior technology leadership at PricewaterhouseCoopers Adjunct professor at UC Berkeley and the University of San Francisco Author of Smart Cities For Dummies, Data Governance For Dummies, Data Analytics & Visualization All-in-One For Dummies and Cryptocurrency QuickStart Guide Forbes contributor; LinkedIn Learning course creator; recognised on CXOTalk’s 20 Influential CIOs list Biography Smart cities is one of the most hyped categories in public-sector technology and one of the hardest to deliver. Jonathan Reichental’s credibility starts with the fact that he did the delivery job. As Chief Information Officer of the City of Palo Alto, he led the technology work that produced a first-place category ranking in the Digital Cities Survey, on a public-sector budget and under the accountability that comes with it. The book that followed, Smart Cities For Dummies, is now one of the most widely used introductions to the field. His private-sector track record sits alongside. Earlier roles include CIO of O’Reilly Media and senior technology leadership at PricewaterhouseCoopers. The combination, public-sector, publishing-and-tech, and global consulting, is the reason his framing on digital transformation holds up in front of different audiences. He now runs Human Future, the advisory, investment and education firm he founded to focus on emerging technology strategy. The writing and teaching extend the same thesis. Alongside the smart cities titles, he has authored or co-authored Data Governance For Dummies, Data Analytics & Visualization All-in-One For Dummies, Cryptocurrency QuickStart Guide and The Apps Challenge Playbook, teaches as an adjunct professor at UC Berkeley and the University of San Francisco, contributes a column to Forbes and creates LinkedIn Learning courses. His recognition on CXOTalk’s 20 Influential CIOs list and Government Technology’s Top 25 Doers, Dreamers and Drivers places him inside the peer group his corporate and public-sector audiences consult anyway. For boards, city governments, utilities and enterprise CIOs trying to make real decisions about AI, quantum computing, blockchain and smart-infrastructure investment, Reichental brings the unusual combination of an operator’s record, a teacher’s clarity and a published author’s reference library. Key speaking topics Smart cities and digital government Emerging technology strategy (AI, quantum, blockchain) Data governance, analytics and the CIO agenda Public-sector technology leadership Digital transformation for enterprise and city organisations Ethics in technology leadership Ideal for CIOs, CDOs and chief transformation officers setting or refreshing digital strategy City governments, utilities and public-sector organisations running smart-city or digital-services programmes Executive committees and boards needing a single session to level-set on emerging technologies Technology conferences and industry summits requiring an author-led keynote with operator credentials Audience outcomes A structured view of which emerging technologies are production-ready, which are near-term, and which are further out Specific reference cases from Palo Alto and other smart-city programmes on what actually works in public-sector digital delivery A clearer executive framing of data governance, analytics and AI choices, grounded in the relevant For Dummies material Practical prompts for translating emerging-tech strategy into a 12- to 24-month roadmap A shareable reading list and follow-on LinkedIn Learning courses for leadership teams