James Kerr, speaker

James Kerr

All Blacks - Bestselling author of "Legacy" and expert in leadership, teamwork and high performance.

James Kerr specialises in leadership and high performance.

He is the author of ‘Legacy’, the international bestseller, which   analyses the unique culture of the world's most successful sporting team, the All Blacks.

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Speaker Profile

About James Kerr

James Kerr specialises in leadership and high performance.

He is the author of ‘Legacy’, the international bestseller, which analyses the unique culture of the world's most successful sporting team, the All Blacks. The Daily Telegraph called it the ‘modern version of Vince Lombardi’s guides to coaching' and says 'for those searching for genuine keys to team culture, it is manna from heaven.’

In his work, Kerr dresses the transferable principles that drive exceptional outperformance. Using examples from his work with sport, the military and business, he argues that winning teams employ the same basic ideas; a relentless focus on excellence, a commitment to a collective cause, individual autonomy, trust initiative and accountability, candid communication, underpinned by a culture in which 'leaders create leaders’.

As an advisory, he helps organisations 'lift their game': galvanising and iånspiring their teams through standards and expectations, identity, belief and belonging, mindset and mental skills. As well as small, elite teams, Kerr addresses the specific challenges faced by larger, more diverse organisations. He has advised US and UK Special Forces, Formula 1 teams, America's Cup crews, Premier League football managers, Olympic Performance Directors - as well as corporations ranging from Google to PayPal, McKinsey to Dyson, HSBC to Roche, Red Bull to Unilever, Shell to Boeing. His next book, Spearhead, explores 'the principles of war for the business of leadership', providing a fresh framework for leaders looking to turn culture into a 'force multiplier' for competitive advantage.

He is the co-founder of Fable Partners, the Leadership and Change Consultancy.

Speaking Topics

  • Leadership
  • Teamwork
  • High Performance
  • Culture
  • Resilience
  • Purpose
  • Vision


"Thank you for your brilliant performance... we had great feedback from invitees." - Barbara Gaydon-Limone – HSBC Private Bank (Monaco)

"The feedback received from our staff was excellent: “Extremely potent and easy to visualise for our environment... motivational... transferable... truly inspirational and relevant”..." - Hugh McCaughey, NHS, South Eastern Health and Social Care Trust

"Thanks again for a wonderful hour – my most valuable this year. The feedback has been incredible from all parties" - Daryl Eagles, Chairman, Oxford United Football Club

"Thank you for sharing your profound and extremely relevant perspective regarding the value of legacy, culture and heritage to our organisation. Your unmatched expertise and willingness to provide a first rate learning experience is truly outstanding." - DIG Wetherbee, Commanding Officer, SEAL Team FOUR

For the book, "Legacy":

"If you read only one leadership book in your life, make it this one. Brilliant" - Kevin Roberts, Global CEO of Saatchi & Saatchi

For the book, "Legacy":

"Beautifully written, wonderfully observed, true to the bone. This book is both intelligent and insightful: the perfect 'how-to' manual for effective leadership. Read it.'" - Anton Oliver, former All Blacks captain

Books By James Kerr

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To book James Kerr call +44 (0)1628 636600 or email info@speakersassociates.com

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