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All Blacks – Bestselling author of “Legacy” and expert in leadership, teamwork and high performance
James Kerr specialises in leadership and high performance. He is the author of ‘Legacy’, the international bestseller, which analyses the unique culture of the world’s most successful sporting team, the All Blacks.
James Kerr's videos
What James Kerr's clients say
"Thank you for your brilliant performance… we had great feedback from invitees."
"Thanks again for a wonderful hour – my most valuable this year. The feedback has been incredible from all parties"
"For the book, “Legacy”: If you read only one leadership book in your life, make it this one. Brilliant"
"The feedback received from our staff was excellent: “Extremely potent and easy to visualise for our environment… motivational… transferable… truly inspirational and relevant"
"Thank you for sharing your profound and extremely relevant perspective regarding the value of legacy, culture and heritage to our organisation. Your unmatched expertise and willingness to provide a first rate learning experience is truly outstanding."
"For the book, “Legacy”: Beautifully written, wonderfully observed, true to the bone. This book is both intelligent and insightful: the perfect ‘how-to’ manual for effective leadership. Read it."
James Kerr's 2023 biography
James Kerr Speaker on Leadership & High Performance
He is the author of ‘Legacy’, the international bestseller, which analyses the unique culture of the world’s most successful sporting team, the All Blacks. The Daily Telegraph called it the ‘modern version of Vince Lombardi’s guides to coaching’ and says ‘for those searching for genuine keys to team culture, it is manna from heaven.’
In his work, Kerr dresses the transferable principles that drive exceptional outperformance. Using examples from his work with sport, the military and business, he argues that winning teams employ the same basic ideas; a relentless focus on excellence, a commitment to a collective cause, individual autonomy, trust initiative and accountability, candid communication, underpinned by a culture in which ‘leaders create leaders’.
As an advisory, he helps organisations ‘lift their game’: galvanising and inspiring their teams through standards and expectations, identity, belief and belonging, mindset and mental skills. As well as small, elite teams, Kerr addresses the specific challenges faced by larger, more diverse organisations. He has advised US and UK Special Forces, Formula 1 teams, America’s Cup crews, Premier League football managers, Olympic Performance Directors – as well as corporations ranging from Google to PayPal, McKinsey to Dyson, HSBC to Roche, Red Bull to Unilever, Shell to Boeing. His next book, Spearhead, explores ‘the principles of war for the business of leadership’, providing a fresh framework for leaders looking to turn culture into a ‘force multiplier’ for competitive advantage.
He is the co-founder of Fable Partners, the Leadership and Change Consultancy.
James Kerr's 2023 speaking fees
- United Kingdom
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