Customer Experience & Marketing

Why organisations work with Arnt Eriksen PayPal, American Express, Visa, Domino’s, and Salesforce all sit on his client list. His point of contact is usually the senior marketing leader carrying the number. His forthcoming book Marketing at Velocity (Kogan Page, April 2027) sets out a thesis on B2B brand compounding, with proprietary frameworks (Velocity Loops, the TRUTH Framework, the Velocity Brand Scorecard) that audiences can apply once they leave the room. Thirty years agency-side at Grey, DDB, Ogilvy, and Isobar means his frameworks come out of work that shipped and clients who renewed. He is a practitioner with a published thesis, which is rarer in this category than buyers expect. Senior marketing audiences have heard the AI-and-content pitch from a dozen other speakers. He gives them a diagnosis of why brand activity is not converting into category position, and a working set of tools for fixing it. Biography highlights Forthcoming book: Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership (Kogan Page, April 2027) Author of Brand You Economics (2021) Thirty years of senior brand experience across more than 75 global brands, including PayPal, American Express, Visa, Domino’s, Salesforce, Meta, and doTERRA Senior agency career at Grey, DDB, Ogilvy, and Isobar; co-founded his first agency at twenty-five Host of the Marketing at Heart podcast Keynotes delivered across the Nordics, Europe, North America, and Australia, including for Salesforce stages Biography Most B2B brands run their marketing as a continuous feed of campaigns and content. Activity rises, dashboards look healthy, and category position barely moves. Arnt Eriksen’s argument is that this is a compounding problem, not an effort problem. For thirty years he has worked inside the marketing functions of global brands including PayPal, American Express, Visa, Domino’s, Salesforce, and doTERRA. His agency career covered Grey, DDB, Ogilvy, and Isobar; he co-founded his first agency at twenty-five. The pattern in his work is consistent. The brands that pulled away from their categories were the ones whose positioning held long enough to compound. That argument runs book-length in his forthcoming Marketing at Velocity, published by Kogan Page in April 2027. The premise is that speed wins moments and velocity wins markets. Around it sits a working set of frameworks. The One Rule (1rE²Zag), Velocity Loops, the TRUTH Framework, and the Velocity Brand Scorecard are tools senior marketers can take back into a planning cycle, not concepts that live only on a stage. Beyond the book, he hosts the Marketing at Heart podcast and runs Conquer OS, his London-based consultancy. His client work has produced concrete commercial outcomes, including a Domino’s Internet-of-Things pizza-ordering button that the company’s Digital Director, Nick Dutch, publicly credited with what he called “mind-blowing” return on investment across PR coverage and sales. Key speaking topics B2B brand building Brand velocity and category leadership Marketing strategy for senior leaders Customer relationship economics AI and the modern marketing function B2B narrative and positioning Ideal for CMOs and senior marketing leaders accountable for brand position and revenue contribution B2B leadership teams in crowded categories where differentiation is starting to blur Founders and CEOs of growth-stage businesses where marketing is being asked to translate spend into category position Audience outcomes A working diagnosis of why their B2B brand activity is not converting into category position A set of named frameworks, including Velocity Loops, the TRUTH Framework, and the Velocity Brand Scorecard, that translate directly into next-quarter marketing planning A clear read on whether their current marketing is producing speed or velocity, and what to change if the answer is speed A reframe of trust, story, and consistency as commercial assets that compound, with implications for budget allocation and channel mix

Why organisations work with Peter Fisk He brings a structured framework for business reinvention. Business Recoded sets out seven mindset shifts and 49 codes drawn from deep work with senior leaders at companies including Microsoft, Adidas and Patagonia. Senior teams leave with a shared model to argue from. He sits in the rare overlap between marketer and strategist. As former CEO of the Chartered Institute of Marketing and now Professor of Strategy and Innovation at IE Business School in Madrid, he treats marketing, customer thinking and innovation as parts of one growth discipline. Most organisations still split them across separate functions and budgets. He has worked with senior leaders across more than 300 companies in over 55 countries, with particular depth in Asian innovation and emerging-market growth. The case material is current and varied, not the same handful of examples a leadership team has already seen. As former Thinkers50 Global Director and founder of the annual European Business Forum, he has unusual curatorial access to the leading management thinkers in the world. Sessions draw on what is actually moving across the field. Biography highlights Founder and CEO of GeniusWorks, a London-based strategy and innovation consultancy Professor of Leadership, Strategy and Innovation at IE Business School, Madrid; academic director of the Global Advanced Management Program Former Chief Executive of the Chartered Institute of Marketing Former Thinkers50 Global Director; founder of the annual Thinkers50 European Business Forum Author of nine business books, including Business Recoded, Gamechangers, and the Genius series, translated into 35 languages; Business Recoded shortlisted for the CMI Management Book of the Year Earlier commercial career at British Airways, including responsibility for the Concorde brand Biography The Chartered Institute of Marketing is the world’s largest professional marketing organisation. Peter Fisk ran it before founding GeniusWorks. He used the role to argue that marketing, customer and innovation belong inside growth strategy, where most organisations still treat them as separate functions. That argument has shaped his work since. His career started in physics, in a superconductivity lab. He moved into commercial roles at British Airways, including managing the Concorde brand, before consulting work at PA Consulting Group and Brand Finance. After CIM he founded GeniusWorks, a London consultancy, and joined IE Business School in Madrid as Professor of Strategy and Innovation. His 2020 book Business Recoded sets out seven mindset shifts and 49 codes for reinventing how a business creates value. It is built on deep interviews with leaders at companies including Microsoft, Adidas, Patagonia and Spotify. The Financial Times reviewed it as “the book you have to read now”. It was shortlisted for the CMI Management Book of the Year. Through the Thinkers50 European Business Forum, which he founded in 2017 as Thinkers50 Global Director, he convenes the world’s leading management thinkers each year. Recent stages have brought together Michael Porter, Rita McGrath, Erin Meyer and Alex Osterwalder. That curatorial position is unusual for a working consultant. The frameworks in his sessions are continually refreshed by direct contact with the academics and practitioners writing the next generation of management ideas. Key speaking topics Growth strategy in fast-changing markets Business model reinvention Innovation strategy and execution Customer strategy and brand growth The Business Recoded framework: seven shifts for reinventing the business Asian innovation and emerging-market growth Sustainable growth and purposeful business Ideal for CEOs and boards facing slowing growth in mature markets Strategy and innovation leaders responsible for new business models or category growth CMOs and customer experience leaders rethinking how marketing connects to commercial strategy Executive leadership teams running annual strategy or transformation offsites Audience outcomes A shared vocabulary for the seven shifts that separate business reinvention from incremental change Case material from Asian innovators and global category leaders that most leadership teams will not have seen A connected view of innovation, customer and marketing strategy as one growth discipline Specific direction on where to stop investing, alongside where to grow

Why organisations work with Mark Ritson His “diagnosis, strategy, tactics” framework gives marketing functions a structure for connecting brand spend to commercial outcomes – a discipline most organisations have never been taught and cannot easily develop internally. He spent 13 years as in-house brand consultant for LVMH, working with Louis Vuitton, Dom Perignon, and Hennessy. His commercial credibility comes from inside the world’s most valuable luxury portfolio, not from agency pitches or conference circuit opinion. His doctoral thesis on the social uses of advertising won the 2000 Ferber Award – the first non-US researcher to receive it – and his co-authored pricing research was cited by George Akerlof in his Nobel Prize acceptance speech. No other marketing speaker working today holds that combination of peer-reviewed standing and practitioner track record. The MiniMBA, which he founded and teaches personally, has graduated more than 20,000 practitioners globally. That scale gives him a precise, evidence-based view of where marketing competence breaks down in real organisations – and what it costs them commercially. Nearly 20 years of weekly column-writing in Marketing Week – and multiple PPA Business Columnist of the Year awards – have made him the most credible dissenting voice against marketing faddism. Organisations bring him in when they need someone to challenge internal orthodoxies with evidence rather than instinct. Biography highlights PhD in Marketing, Lancaster University; doctoral thesis won the 2000 Ferber Award as the best dissertation published in the Journal of Consumer Research – the first non-US recipient in the award’s history Faculty positions at London Business School, the University of Minnesota, Melbourne Business School, MIT Sloan (visiting), and Singapore Management University (visiting); MBA Best Teacher prizes at all four institutions In-house brand consultant for LVMH from 2002 to 2015, working directly with senior executives at Louis Vuitton, Dom Perignon, and Hennessy Marketing Week columnist for approximately 20 years; multiple PPA Business Columnist of the Year awards, the highest award for magazine journalism in the UK; British Society of Magazine Editors Business Columnist of the Year in 2018 and 2022 Founder and lead instructor of the MiniMBA in Marketing and MiniMBA in Brand Management; more than 20,000 graduates globally AMI Sir Charles McGrath Award (the highest marketing honour in Australia); IPA Honorary Fellow (2024); co-authored pricing research cited by Nobel Laureate George Akerlof in his 2001 acceptance speech Published in Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, and Journal of Advertising Biography Marketing departments spend. The harder question – what that spending actually produces commercially – is the one most organisations cannot answer. Mark Ritson has spent over two decades building the frameworks that make that answer possible, working from inside business schools, luxury brand headquarters, and the pages of Marketing Week simultaneously. His academic foundation is unusually strong. His PhD thesis, “The Social Uses of Advertising,” won the 2000 Ferber Award as the best doctoral dissertation in the Journal of Consumer Research – the first time a researcher outside the United States had received the honour. A Thouron Scholar at Wharton in 1995, he went on to hold faculty positions at London Business School, the University of Minnesota, Melbourne Business School, and MIT Sloan, winning the best teacher prize at each institution. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. What separates Ritson from other marketing academics is sustained proximity to practice. From 2002 to 2015, he served as in-house brand consultant for LVMH, working with senior executives across Louis Vuitton, Dom Perignon, and Hennessy. That access – combined with nearly two decades writing a weekly column for Marketing Week – gave him a vantage point that bridges research, boardroom, and brand operations in a way few practitioners have held at the same time. In 2019, he left academia to focus on the MiniMBA, an online platform he founded to make evidence-based marketing education available at scale. More than 20,000 practitioners have now completed the programme, built around his “diagnosis, strategy, tactics” framework. The AMI gave him the Sir Charles McGrath Award – the highest honour for marketing in Australia – and the IPA made him an Honorary Fellow in 2024. His consistent argument is that marketing’s commercial standing in the boardroom depends not on new technology or new trends, but on practitioner competence. Key speaking topics Marketing strategy and brand management Pricing strategy and commercial decision-making Marketing effectiveness and measurement Brand building versus performance marketing Marketing capability and practitioner competence Evidence-based marketing frameworks Ideal for CMOs and senior marketing leaders facing board-level scrutiny of marketing budgets and accountability Executive leadership teams seeking a commercial framework for evaluating marketing investment Organisations investing in marketing capability development at scale Strategy, brand, and commercial functions in consumer-facing businesses where the link between brand and revenue is contested Audience outcomes A working framework for connecting marketing strategy to commercial outcomes, grounded in the “diagnosis, strategy, tactics” model Clarity on the evidence base for brand building versus short-term performance marketing, and practical guidance on how to argue for the right balance internally Sharpened understanding of pricing as a strategic rather than a tactical discipline Practical tools for improving the quality of marketing decisions: briefing standards, brand positioning, and market orientation The language and evidence to challenge marketing orthodoxies and fads in their own organisations

Why organisations work with Tom Goodwin His 2015 observation that Uber owns no vehicles and Airbnb no real estate became the standard way executives describe asset-light competition. He gives a leadership team the same lens on its own business: where value is moving, and who is positioned to own the customer. He has made technology bets inside two of the world’s largest advertising and media groups, as EVP and Head of Innovation at Publicis-owned Zenith Media and before that as SVP of strategy and innovation at Havas Media. He advises others now on calls he has had to make himself. His read on AI cuts against both the hype and the gloom. Under the banner he calls “nowism,” he argues the technology to grow already exists and the constraint is nerve and imagination. Boards leave with something to act on, not another warning about the future. He has spent two decades translating technology for commercial audiences, as a columnist for The Guardian, TechCrunch, and Forbes and as host of the Euronews series The Edge. Operators follow the argument and can repeat it, without needing a specialist to decode it. Biography highlights Author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, published by Kogan Page and translated into several languages Author of the 2015 TechCrunch essay “The Battle Is For The Customer Interface,” one of the most widely cited descriptions of platform business models Former EVP and Head of Innovation at Zenith Media, part of Publicis Groupe; earlier SVP, Strategy and Innovation at Havas Media Founder of the innovation consultancy All We Have Is Now, advising Fortune 500 companies and startups Named LinkedIn’s #1 Voice in Marketing Host of The Edge, a technology series for Euronews; columnist for The Guardian, TechCrunch, Forbes, Adweek, and Marketing Week Biography In 2015, a single paragraph in TechCrunch changed how executives talk about competition. It pointed out that Uber owned no vehicles, Airbnb no real estate, Alibaba no inventory, and Facebook made no content. The author was Tom Goodwin, then senior vice-president of strategy and innovation at Havas Media. The line stuck because it named something leaders could feel but had not put into words: value was moving from owning assets to owning the customer relationship. Goodwin had spent his career inside that shift, later running innovation at Publicis-owned Zenith Media and advising large companies on where to place their bets. His argument now centres on artificial intelligence, and it runs against the prevailing mood. Most organisations, he contends, use new technology to make the old business run more smoothly, when the real opportunity is to rebuild what the business does. He calls the practical version of this “nowism”: the tools to grow already exist, and the limit is nerve and imagination. That case reaches a wide audience. Goodwin hosts The Edge, a technology series for Euronews, and has been named LinkedIn’s #1 Voice in Marketing. He set out the full argument in his book Digital Darwinism, published by Kogan Page. Key speaking topics Artificial intelligence and business strategy Digital transformation Platform and asset-light business models The future of business Technology and consumer behaviour Marketing and the customer interface Ideal for CEOs and boards setting the direction of a digital or AI strategy Chief Marketing and Chief Digital Officers deciding where technology changes the customer relationship Innovation, strategy, and transformation leads under pressure to show a return on technology investment Senior leadership teams at large incumbents facing platform-native competitors Audience outcomes A way to judge which technologies change their business and which are noise A concrete test for their own model: what the company would look like if it were built today Language to explain asset-light and platform competition to their own teams and boards A more pragmatic read on AI that stays on what is usable today

Why organisations work with Blake Morgan Three books, each making a distinct argument about customer experience: the operational discipline of More Is More, the technology playbook of The Customer of the Future, and the leadership framework of The 8 Laws of Customer-Focused Leadership. Audiences leave with applicable frameworks they can put to work the following week. Over a decade of weekly interviews with chief customer officers and CEOs on The Modern Customer Podcast. That volume of primary-source research gives her keynotes a specificity and currency that circuit speakers cannot match. Before becoming a full-time author and speaker, Blake was a customer service leader inside a Fortune 100 company. She speaks to leadership teams as someone who has worked inside the operational machinery that turns CX strategy into delivery. Her work focuses on the question now dominating CX boardrooms: how AI and automation are reshaping what customers expect and how organisations respond. She handles both the technology substance and the human experience side with equal credibility. Biography highlights Author of three books on customer experience: More Is More (2017), The Customer of the Future (2019), and The 8 Laws of Customer-Focused Leadership (2024). The Customer of the Future was listed by Business Insider among the top 20 books executives were reading during the COVID-19 period, and placed on Book Authority’s Top 100 Future of Technology Books of All Time. Senior Contributor to Forbes, with additional bylines in Harvard Business Review and Hemispheres magazine. Host of The Modern Customer Podcast, featuring chief customer officers, CEOs and CX operators from across industries. Guest lecturer at Columbia University and UC San Diego; adjunct faculty in the Executive MBA program at Rutgers Business School. Dubbed “The Queen of CX” by Meta; LinkedIn Top Voice; named one of the Top 40 female keynote speakers by Real Leaders magazine. Biography Most organisations that describe themselves as customer-centric are not. They have customer language in the strategy deck and customer photographs on the wall, alongside operational decisions that point in a different direction. Closing that gap is the work Blake Morgan has done for most of her career. She was working in the field before customer experience existed as a named discipline. Three books have followed. More Is More argued that memorable customer experience requires sustained corporate investment and introduced her DOMORE framework for structuring the work. The Customer of the Future, published in 2019, set out ten principles for companies preparing for AI, automation, and rising customer expectations around frictionless experience. The 8 Laws of Customer-Focused Leadership, published in 2024, is a playbook for keeping a customer-centric strategy alive inside an organisation under pressure. What gives her work unusual breadth is the range of roles she holds in parallel. She is a Forbes Senior Contributor on customer experience, host of The Modern Customer Podcast with hundreds of chief customer officer interviews behind her, adjunct faculty in the Executive MBA program at Rutgers Business School, and an adviser to companies including Amazon, Marriott, Coca-Cola and the Federal Reserve Bank. Each role produces primary-source material for the others. The dominant CX question has moved on from whether to invest in AI-enabled customer experience design. It is now how to build AI that customers actively want to interact with, at scale, without losing the emotional quality of the brand. That is the question at the centre of Morgan’s current keynote, Designing AI Experiences That Customers Remember. Key speaking topics Customer experience strategy and operations AI-enabled customer experience design Customer-focused leadership Building customer-centric cultures across the organisation Employee experience as the foundation of customer experience The future of customer loyalty in the AI era Digital transformation in service-intensive businesses Ideal for Chief Customer Officers, Chief Experience Officers and heads of customer experience responsible for operationalising CX strategy across an organisation Senior leadership teams and boards deciding how to integrate AI and automation into customer-facing operations without eroding the brand CMOs and heads of digital who are moving their organisations from campaign-driven marketing to experience-driven growth Audience outcomes A usable framework for turning customer experience from a strategic slogan into a daily operating decision Specific examples from companies currently getting CX right, and those getting it wrong, drawn from Morgan’s primary-source interviews A specific assessment of where AI genuinely improves customer experience and where it currently makes it worse A checklist of what customer-focused leaders do differently, drawn from the research behind The 8 Laws of Customer-Focused Leadership

Why organisations work with Marc Saltzman Three decades of daily working-journalist output across USA Today, AARP, Forbes Vetted, Reader’s Digest, Costco Connection and Yahoo, which means his read on what is real versus hype is grounded in actual product testing, not slide-deck futurism. Author of 17 books, including Wiley’s Siri, Apple Watch and Apple Vision Pro For Dummies titles, giving him a track record of translating frontier consumer tech into language a general audience can act on. Host of Tech It Out on 100+ U.S. radio stations via Radio America, plus Canada’s longest-running technology radio show, Tech Talk; broadcast craft that translates directly into keynote pacing for mixed audiences. Covers a working business stack in plain English: generative AI, cybersecurity, smart home and aging-in-place tech, retail and commerce, social media, automotive innovation, so a single booking can address multiple functions in the room. Regular on-camera commentator for CNN, NBC, CBS, FOX, CTV and Global, which means he is comfortable in front of a sceptical room and on stage with executives and media partners. Biography highlights Reporting on the technology sector since 1994 as journalist, author and broadcaster. Contributor to USA Today/Gannett (109 publications), AARP, Forbes Vetted, Reader’s Digest, Costco Connection, Yahoo, Toronto Star, Zoomer and Postmedia. Author of 17 books, including Siri For Dummies (Wiley, 2012), Apple Watch For Dummies (Wiley, 2015) and Apple Vision Pro For Dummies (Wiley, 2024). Host and producer of Tech It Out on 100+ U.S. stations via Radio America. Creator and host of Tech Talk, Canada’s longest-running technology radio show. On-air technology commentator for CNN, NBC, CBS, FOX, CTV, Global and CP24, with prior hosting credits on FOX Business and Bloomberg Television. Biography Most consumer technology coverage is written by people who do not actually use the products. Saltzman’s career is built on the opposite habit. Since 1994 he has reported on the technology sector as a working journalist, columnist and broadcaster, with a syndicated USA Today/Gannett column reaching 109 publications and regular bylines in AARP, Forbes Vetted, Reader’s Digest, Costco Connection, Yahoo and Postmedia titles. The output across formats is what makes the perspective useful to senior teams. He has written 17 books for general audiences, including Siri For Dummies, Apple Watch For Dummies and Apple Vision Pro For Dummies for Wiley, where the editorial constraint is to make a frontier consumer product usable by a non-technical reader on day one. That same constraint shapes his radio work: Tech It Out airs on 100+ U.S. stations through Radio America, and Tech Talk is Canada’s longest-running technology radio show. Television sharpens the discipline further. As a regular commentator on CNN, NBC, CBS, FOX, CTV, Global and CP24, with prior hosting credits on FOX Business and Bloomberg Television, he has spent years translating new categories, AI assistants, wearables, smart home, mixed reality, connected vehicles, into language a general audience can use within a four-minute segment. For organisations, the practical value is a single voice that can speak across consumer technology, generative AI, cybersecurity, retail and commerce, and the future of work, grounded in what products actually do today rather than what vendor decks claim they will do tomorrow. Key speaking topics Generative AI in everyday business and consumer life Cybersecurity and digital safety for organisations and customers The future of retail and commerce Smart home, wearables and connected devices Social media strategy for business Aging-in-place and consumer health technology Automotive and mobility innovation Emerging consumer technology trends Ideal for CMOs and customer experience leaders responding to AI, social and commerce shifts IT, security and risk leaders briefing non-technical executives and boards Retail, consumer goods and franchise leadership teams Conference programmers seeking a credible technology emcee, panel host or keynote across mixed audiences Audience outcomes A working filter for separating durable consumer technology shifts from short-lived hype A clearer view of how generative AI, cybersecurity threats and connected devices show up in customer behaviour Concrete examples of how retail, commerce and workplace tools are changing, drawn from current product testing Plain-English language that executives can repeat to staff, customers and boards without distortion Sharper questions to take back to vendors, agencies and internal technology teams

Why organisations work with Chris Endersby He treats a brand as an internal operating system before he treats it as a marketing asset, so the work changes how the leadership team behaves, not just how the company looks. The DARE methodology he co-developed at Firestarter gives founders a structured way to test whether their positioning is genuinely differentiated, authentic to the team, resonant with the buyer, and expressed consistently across every touchpoint. His background sits at the intersection of corporate change work at JP Morgan, KPMG, UBS and Barclays and front-line risk management in child safeguarding, which gives him a non-marketing read on how people actually respond to disruption and uncertainty. He is registered in both coaching psychology and psychotherapy, which means he can hold the harder conversations that surface when a founder’s stated brand and the team’s lived experience do not match. Biography highlights Co-founder and COO of Firestarter, a London brand consultancy for purpose-led scale-up B2B businesses. Co-developer of the DARE methodology (Differentiation, Authenticity, Resonance, Expression). Corporate change and consulting experience with JP Morgan, KPMG, UBS and Barclays. Dual professional registration in coaching psychology and psychotherapy. Earlier career as a front-line child safeguarding practitioner, manager and researcher. Biography Scale-up B2B brands tend to fail in the same way. The founder’s original conviction gets diluted in committee, the language drifts toward whatever the competitor set is saying, and the team can no longer explain in plain terms why a customer should choose them. Chris Endersby’s work starts from that failure pattern, and from the observation that brand is rarely a marketing problem first. It is a leadership and behaviour problem that surfaces as a marketing problem. Endersby co-founded Firestarter, a London consultancy that works with founders of scale-up B2B businesses to rebuild that conviction. Alongside his business partner he co-developed the DARE methodology, which moves a brand through four practical tests: is it genuinely Differentiated in its market, Authentic to the people who have to live it, Resonant with the audience it is trying to reach, and Expressed consistently in everything the company does. The methodology is designed to make brand work auditable rather than aesthetic. His credibility for this work comes from an unusual stack. He has spent years inside corporate change programmes at JP Morgan, KPMG, UBS and Barclays, where he learned how large organisations actually metabolise new strategy. Before that he worked in child safeguarding as a practitioner, manager and researcher, which gives him a working understanding of risk, human behaviour under pressure, and the gap between what institutions say they do and what they do. He is registered in both coaching psychology and psychotherapy. The result is a speaker who can sit in front of a founding team and ask the questions that brand agencies usually avoid: whether the leadership group actually believes its own positioning, where the team’s behaviour contradicts the stated values, and what the cost of that contradiction is in hiring, pricing and retention. Key speaking topics Brand differentiation for scale-up B2B Authentic positioning and purpose Founder-led brand strategy Organisational behaviour and brand Change and transformation in growth-stage businesses Coaching psychology applied to leadership teams Ideal for Founders and CEOs of Series A to Series C B2B businesses approaching a rebrand or repositioning Chief marketing officers and brand leads inside scale-ups where the brand has outgrown its origin story Leadership teams preparing for a funding round, acquisition or international expansion where positioning is under scrutiny Audience outcomes A clearer test for whether their current positioning is actually differentiated or just well-written A working understanding of why brand work fails when it stays inside the marketing function Specific questions to take back to their own leadership team about the gap between stated values and lived behaviour A framework (DARE) for auditing brand expression across product, sales, hiring and internal communication

Why organisations work with Eleanor Mills She has built the most detailed evidence base in the UK on ABC1 women aged 45 to 60, including partnership research with HSBC on midlife female entrepreneurs and with Accenture on the economic power of women over 45. She names a category most boardrooms still treat as a footnote, the “Queenager”, and gives employers and brands a working vocabulary for talent retention, marketing strategy and product design aimed at this group. She has 22 years of editorial authority at The Sunday Times, including running the magazine when it won Supplement of the Year at the 2018 Press Awards, which gives her communications work with senior leaders genuine craft behind it. Her book, Much More to Come (HarperCollins, 2024), turns midlife transition into a leadership story about reinvention after redundancy, divorce and caring responsibilities, the same pressures organisations are failing to design around. She convenes a 50,000-strong community at Noon, which means her insight is continually refreshed by the audience itself, not drawn from a one-off study. Biography highlights Founder and Editor-in-Chief, Noon (noon.org.uk), launched 8 March 2021. Former Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine, 1998 to 2020. Chair of Women in Journalism, 2013 to 2021. Author of Much More to Come (HarperCollins, 2024), a Sunday Times bestseller; co-editor of Cupcakes and Kalashnikovs (2005). Recipient of the International Alliance for Women World of Difference Award (2012); editor of the Press Awards Supplement of the Year (2018). Research partnerships with HSBC (Fearless and Thriving) and Accenture (The Rise of the Queenager). Biography The most economically active female demographic in Britain is also the one most likely to leave senior roles before reaching the top. Women aged 45 to 60 hold disposable income, household decision-making power and decades of operating experience, yet employers and consumer brands consistently underestimate both their commercial weight and their willingness to stay. This is the gap Eleanor Mills has spent the last five years documenting. After 22 years at Times Newspapers, including running The Sunday Times Magazine when it won Supplement of the Year at the 2018 Press Awards, she left in March 2020 and founded Noon on International Women’s Day 2021. Noon is now a 50,000-strong community and a research platform, with partnership studies for HSBC on midlife female entrepreneurs and Accenture on the economic power of women over 45. Her book Much More to Come (HarperCollins, 2024) extends that argument into the territory of reinvention. It draws on her own redundancy and the pressures her readers describe: menopause, divorce, empty nests, caring for elderly parents, second careers. The book reframes midlife as a productive stage organisations should design around, not write off. For a senior buyer, the value is precise. She gives a board the vocabulary, the data and the editorial sharpness to act on a workforce and consumer segment most strategy decks treat as a rounding error. Key speaking topics Women in midlife as a talent and consumer category Retention of senior women through menopause and caring years Reinvention after redundancy and career disruption Marketing and brand strategy for women over 45 Personal storytelling in leadership communication Resilience in transition Ideal for CHROs and talent leaders designing retention strategies for senior women CMOs and brand leaders targeting the over-45 female consumer Boards reviewing DEI and culture beyond entry and mid-career pipelines Leadership programmes for women navigating career and life transitions in their forties and fifties Audience outcomes A working definition of the Queenager category and what makes it commercially distinct Specific intervention points where organisations lose senior women, and what changes the curve Evidence drawn from named partnership research with HSBC and Accenture, not generic DEI argument A reframing of midlife transition as a leadership and reinvention story rather than a wellness theme

Why organisations work with Dhar Mann He has done what most CMOs are still trying to do: build a content engine that earns ten billion views a year without buying media, and is willing to explain the mechanics behind it. He is one of two entrepreneurs ever ranked #2 on Forbes’ Top Creators list two years running, and he runs it from a 125,000 sq ft Los Angeles studio with a full production staff. Buyers get a working operator, not a personal brand. He was named to the inaugural TIME100 Creators list and dubbed the “Moral Philosopher of YouTube” by The New York Times, which makes him uniquely credible on values-led content as a commercial strategy, not as a CSR talking point. He scaled LiveGlam from $600 of starting capital to eight-figure subscription revenue before founding the studio, which means his commentary on customer acquisition and creator-led growth comes from two successful builds, not one. Biography highlights Founder and CEO, Dhar Mann Studios; the world’s #1 digital scripted creator, with more than 140 million followers and over 10 billion annual views across platforms. Named to the inaugural TIME100 Creators list, 2025. Ranked #2 on Forbes’ Top Creators list in 2024 and 2025. Three-time Telly Award winner; Shorty Award for Best YouTube Presence; multiple Kids’ Choice Awards nominations for Favourite Male Creator. Founder of LiveGlam, the cruelty-free cosmetics subscription business he grew from $600 to eight-figure annual revenue. Confirmed 2026 keynote at NATPE Global and the Realscreen Summit, Miami, alongside Dhar Mann Studios CEO and former MTV president Sean Atkins. Biography The creator economy is now worth more than $250 billion, and most large organisations are still trying to work out how to participate in it without losing their brand to it. Dhar Mann Studios is one of the clearest answers in market. From a 125,000 sq ft production base in Los Angeles, the company publishes scripted shorts that have generated over 10 billion views a year and a following of more than 140 million people, built without traditional media spend. The studio model is what distinguishes the proposition. Dhar Mann is the founder and CEO, but the business is run as a vertically integrated production house, with a full writers’ room, actors, post-production and distribution discipline. The New York Times called him the “Moral Philosopher of YouTube” for the values-led structure of the content; Forbes ranked him #2 on its Top Creators list in both 2024 and 2025; TIME named him to the inaugural TIME100 Creators list in 2025. The relevant point for organisations is that values, in his work, are an operating choice that drives retention and reach, not a brand veneer. Before the studio, he founded LiveGlam, a cruelty-free cosmetics subscription business he grew from $600 of starting capital to eight-figure annual revenue, an early proof that he can build a customer-acquisition engine inside a category he did not previously operate in. The same instinct, treating storytelling and community as the primary product, has carried into partnerships with MTV, Amazon, Universal and Instagram, and into a confirmed 2026 keynote at NATPE Global and the Realscreen Summit, where the brief is the convergence of creator economics and traditional media. For senior commercial leaders, the value sits in three places: how to think about content as a customer asset, how to structure a studio rather than a campaign function, and how to use values-led narrative as a loyalty mechanism in categories where awareness no longer converts. Key speaking topics Purpose-driven storytelling and brand loyalty The creator economy and the studio model Building customer acquisition at scale Entrepreneurship and category entry Empathy and values as commercial strategy Culture inside fast-scaling creative businesses Ideal for CMOs and brand leadership teams rebuilding their content function Founders and CEOs scaling consumer or subscription businesses Innovation, marketing and customer experience teams looking to act on creator economics Media, entertainment and platform organisations navigating the convergence with creators Audience outcomes A working view of how a scripted-content studio earns ten billion views a year, and which parts of that model port into a corporate brand function A specific take on values-led content as a commercial choice, with the loyalty and retention evidence to back it up The operating logic behind taking a business from a few hundred dollars to eight-figure revenue inside a new category A clearer read on where the creator economy and traditional media are actually converging, and what that means for marketing spend

Why organisations work with Danny Rensch Inside view of a bootstrapped consumer platform that reached a billion-dollar valuation with no venture capital, told by the operator who built its content, events and media strategy from the inside. Direct authorship of Chess.com’s signature commercial properties, including the Speed Chess Championship, the PRO Chess League, Titled Tuesday, and the PogChamps streamer events that opened chess to a non-chess audience. A working framework for using a 1,500-year-old game as a commercial asset: turning a niche pastime into a streaming category, an esports format, and a content engine for 40 million monthly users. Memoir-grade material on resilience and self-leadership grounded in a specific, publicly documented personal history, published by Hachette in 2025 and endorsed by Jeannette Walls and Ben Mezrich. Biography highlights Co-founder and Chief Chess Officer, Chess.com, the platform with over 225 million registered members and roughly 40 million monthly active users. International Master (FIDE) and former Arizona youngest National Master (1999); 1998 Elementary National Champion, 2000 Junior High National Champion, 2004 National High School Co-Champion. Author of Dark Squares: How Chess Saved My Life (Hachette Book Group, 2025), reviewed by Kirkus as “A winning memoir” with endorsements from Jeannette Walls and Ben Mezrich. Created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that became the Chess.com Speed Chess Championship. Hosted PogChamps, the streamer chess tournament credited with bringing chess to mainstream Twitch and YouTube audiences during 2020. Speaker at the MIT Sloan Sports Analytics Conference; profiled by Fortune in 2025 on the Chess.com growth story. Biography Chess.com is one of the few consumer platforms of its scale that never took venture capital. Over fifteen years, the company grew from a small bootstrapped operation into a service with more than 225 million registered members, around 40 million monthly active users, and a valuation above one billion dollars by 2023. Danny Rensch co-founded the company in 2009 and built its content, events and media operations. The competitive layer of the business is his work. He created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that grew into the Speed Chess Championship. He hosted the first PogChamps in 2020, the streamer tournament that pulled a non-chess audience onto the platform and re-cast a 1,500-year-old game as a streaming category. The PRO Chess League and Titled Tuesday sit in the same portfolio. Before the company, there was a player. Rensch is a FIDE International Master and a former scholastic champion: Elementary National Champion in 1998, Arizona’s youngest National Master in 1999, Junior High National Champion in 2000, and National High School Co-Champion in 2004, the year he earned his first IM norm. His memoir, Dark Squares: How Chess Saved My Life, was published by Hachette in 2025 and describes a childhood inside the Church of Immortal Consciousness, an Arizona cult, and chess as the route out. Kirkus called it “A winning memoir.” The commercial argument and the personal argument reinforce each other. A board considering how a niche product becomes a global consumer category, or a leadership team studying the discipline required to operate without external capital for fifteen years, will find specific operating material in the Chess.com story. A management audience working on resilience and decision-making under pressure has, in the same speaker, a primary source. Key speaking topics Bootstrapped consumer platform growth Building category-defining digital products Content, community and commercial events strategy Lessons from chess for business strategy and decision-making Resilience and self-leadership through adversity Streaming, esports and the modernisation of legacy categories Ideal for CEOs and founders of consumer platforms, marketplaces and subscription businesses CMOs, CCOs and heads of content building community-led growth Boards and leadership teams of bootstrapped or founder-led companies Conferences on entrepreneurship, scale-up leadership, sports business and digital media Audience outcomes A concrete view of how a bootstrapped consumer platform compounds product, content and events decisions over fifteen years. Operating examples of turning a legacy category into a streaming-first business, drawn from the Speed Chess Championship and PogChamps. A working language for applying chess concepts (anticipation, calculated risk, pattern recognition) to commercial strategy without metaphor inflation. A grounded perspective on resilience, decision-making and personal recovery, sourced from a published memoir rather than generic motivational material.

John Mackey: From Whole Foods to Whole Living John Mackey is an entrepreneur and the co-founder and visionary of Whole Foods Market. In his 44 years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the U.S., U.K., and Canada with annual sales exceeding $22 billion and more than 105,000 Team Members. A pioneer of natural and organic foods and a passionate advocate for capitalism as a force for good, Mackey has focused on building a more conscious way of doing business. His vision inspired the Whole Planet Foundation to help end poverty in developing nations, the Local Producer Loan Program to help local food producers expand their businesses, the Global Animal Partnership’s rating scale for humane farm animal treatment, and the Total Health Immersion program to promote health and wellness with Whole Foods Market Team Members. A strong believer in free market principles, Mackey co-founded the Conscious Capitalism Movement and co-authored a New York Times and Wall Street Journal bestselling book entitled Conscious Capitalism: Liberating the Heroic Spirit of Business to boldly defend and reimagine capitalism and encourage a way of doing business that is grounded in ethical consciousness. In his follow-up, Conscious Leadership: Elevating Humanity through Business, Mackey provides a roadmap for innovative, values-based leadership. Mackey has been recognized as one of Fortune’s “World’s 50 Greatest Leaders,” Ernst & Young’s “Entrepreneur of the Year Overall Winner for the United States,” Institutional Investor’s “Best CEO in America,” Barron’s “World’s Best CEO,” MarketWatch’s “CEO of the Year,” and Esquire’s “Most Inspiring CEO,” while Whole Foods Market was named to Fortune’s “100 Best Companies to Work for” list for 20 consecutive years. A mission-driven entrepreneur, Mackey is deeply passionate about the connection between food and health. His business venture, Love.Life, unites the power of nourishing food, holistic medical care, and precision wellness therapies to make optimal, lasting health and vitality achievable. Mackey currently serves on the board of directors for Conscious Capitalism, The Motley Fool, The Cato Institute, Institute for Cultural Evolution, and Students for Liberty. His book, The Whole Story: Adventures in Love, Life, and Capitalism, invites readers on the adventure of building Whole Foods Market: the colorful cast of idealists and foodies who formed the company’s DNA, the many breakthroughs and missteps, the camaraderie and the conflict, and the narrowly avoided disasters.

Why organisations work with Mickey Wilson She runs a working brand consultancy, not a speaking practice with an agency name attached. The frameworks she presents are the same ones Firestarter applies inside Tesco, Samsung, CIMA and Ocado engagements. The DARE Formula gives leadership teams a shared vocabulary for brand decisions: Differentiation, Authenticity, Resonance, Expression. It replaces the design-led conversation most boards default to with a commercial one. She works the B2B scale-up problem specifically. The advice is calibrated to founders who have product-market fit and need brand to do the next stage of commercial lifting, not to consumer giants polishing an existing position. Paired with co-founder Dr Chris Endersby, a business psychologist, she brings behavioural insight into brand decisions where most agencies bring only aesthetic judgement. Biography highlights CEO and founder, Firestarter (est. 2015), a London-headquartered brand consultancy with a studio in Cape Town 30+ years in brand strategy and creative leadership; launched her first agency at twenty-one Client engagements include Tesco, Samsung, CIMA and Ocado Creator of the DARE Formula and Firestarter’s Brand Maturity Model Co-author of forthcoming book BRANDFIRE with Dr Chris Endersby Featured in Authority Magazine, Startups Magazine, BMmagazine, WeAreTheCity and Talented Ladies Club Biography Most B2B scale-ups treat brand as a downstream problem. They build the product, win early customers, then commission a logo refresh when sales plateau. Mickey Wilson’s argument is that the plateau is the brand problem, and that treating it cosmetically is what causes it to harden. Firestarter, the consultancy she founded in 2015, sells against that pattern. Working with clients including Tesco, Samsung, CIMA and Ocado, the firm built a proprietary framework, the DARE Formula, around four ingredients its analysts argue brand-led growth depends on: Differentiation, Authenticity, Resonance and Expression. It is the spine of how the firm diagnoses why a B2B business is not converting at the rate its product would predict. What separates her work from generic brand consultancy is the partnership with co-founder Dr Chris Endersby, a business psychologist whose background sits in behavioural change rather than design. Together they pair brand strategy with cognitive insight into why buyers respond, hesitate, or commit. That joint authorship runs through Firestarter’s BrandSight:360 assessment and through BRANDFIRE, the book the two are preparing for publication. Wilson started her first agency at twenty-one and has spent more than three decades in brand strategy and creative leadership. The corporate client list is the credential most senior buyers will check first. The more telling proof is that scale-up founders, who tend to be sceptical of agency theatre, hire her to turn brand from a marketing line item into a commercial growth lever. Key speaking topics B2B brand strategy Differentiation in saturated markets Brand-led growth for scale-ups The DARE Formula Behavioural psychology in branding Brand resonance and emotional connection Founder-led brand building Ideal for Founders and CEOs of B2B scale-ups in series A through C CMOs and brand directors at mid-market businesses Sales and marketing leadership teams aligning on positioning Industry conferences in B2B technology, professional services and SaaS Audience outcomes A diagnostic for where their brand is losing commercial ground to competitors The DARE Formula as a working vocabulary for cross-functional brand decisions A clearer view of how psychology shapes B2B buyer commitment Practical pointers on translating founder conviction into a brand position buyers remember A challenge to the assumption that brand is a marketing function rather than a commercial one