Earvin "Magic" Johnson: Biography highlights

Earvin Magic Johnson is the Chairman and Chief Executive Officer of Magic Johnson Enterprises, an investment conglomerate that provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities.

Known for:

Business Leaders
Sports Personalities

Based in:

North America

Languages spoken:


Full biography of Earvin "Magic" Johnson

About Earvin Magic Johnson

Having left the basketball court for the boardroom, Johnson parlayed the skills and tenacity he acquired on the court into a winning formula for his successful business ventures.

For the last two decades Johnson has consistently turned heads with his unprecedented partnerships. In his early years as an entrepreneur, he forged an alliance with Sony Pictures to develop Magic Johnson Theatres.  In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores in a lucrative move which further solidified his position in the business world.  Both ventures served as catalysts for redevelopment in urban communities, and are widely recognized as the corporate blueprint for engagement and success with urban consumers across America.

Still a commanding presence in the sports world, he made history in 2012 when he became co-owner of the Los Angeles Dodgers, a Major League Baseball franchise that was purchased for an astronomical $2 billion dollars. It was the highest purchase price for any professional sports team at the time. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid.

Johnson continues to expand his influence through a number of other investments.  He currently has controlling interests in EquiTrust, a $20 billion financial services company, and SodexoMAGIC, a food service and facilities management company.

The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. In 2015, Magic Johnson Enterprises and Loop Capital formed an alliance to create MJE-Loop Capital Partners. The firm raised a fund committed to investing millions of dollars on infrastructure improvement in the United States.

Operating under the philosophy that true success is making others successful, he is one of the leading investors in a number of minority-owned tech companies that include Uncharted Power, an award-winning power and data infrastructure technology company; Jopwell, a diversity and hiring recruiting platform; and MiTú, the Latino-fueled media brand and digital network that connects thousands of Latin content creators with viewers around the world. He is deliberate in his investment strategy to bring positive impact to the community.

Show more

Available for:

After Dinner Engagement
Guest Appearance
Influencer Campaign
Panel Participation

Watch Earvin "Magic" in action

1/4 videos
Evolve 2019: Magic Johnson
Evolve 2019: Magic Johnson
Know Your Customer: How Magic Johnson Built 125 Starbucks
Know Your Customer: How Magic Johnson Built 125 Starbucks
Earvin "Magic" Johnson: Understand Your Customers and Over-Deliver
Earvin "Magic" Johnson: Understand Your Customers and Over-Deliver
Magic Johnson: Keys To Becoming Successful In Business
Magic Johnson: Keys To Becoming Successful In Business
National Apartment Association

Earvin 'Magic' Johnson was a great cornerstone of our conference and he exceeded our expectations! The theme of our conference, 'Simply the Best' truly was appropriate. As the dust settles, there is no doubt that this was truly the best conference that the National Apartment Association has ever held. Having Magic Johnson as the Opening Keynote created such energy and excitement that it carried through the remainder of the conference. Our audience of nearly 2,000 loved him. He took questions from the audience, and there were so many varied questions that everyone left feeling they had received their very own piece of magic. In addition to being great in front of the crowd, Magic took a great deal of time to sign autographs and take pictures. We had many, many fans who engaged him in conversation and shared stories and he genuinely seemed to enjoy every minute.

Sherry Turpin
Director, Meetings & Expostions

Magic Johnson brought an incredible amount of energy to our 2019 Salesforce.org Higher Education Summit. So many times, keynote speakers deliver their talk from behind the podium, but Magic made his way throughout the audience, engaging with the crowd in a way that we have never seen before.

Rob Acker
Cox Communications, Inc.

I can not say enough about the impact that Magic Johnson had on our attendees and the overall success of our event. We expected our audience to be surprised and were excited knowing that Mr. Johnson is a WOW speaker. But, what Magic delivered was an engaging, relatable, memorable experience for our leaders, tied to our conference theme, that motivated and inspired everyone. We will be talking Magic for a long time.

Network Marketing Pro, Inc.

Magic did a great job as we though he would!


Magic was amazing, inspirational, memorable, and just plain fun. What a great guy! Truly magical! He made our event. Thank you!

Earvin "Magic"'s speaking topics

Check Earvin "Magic" Johnson's availability

To enquire about booking Earvin "Magic" Johnson, email info@speakersassociates.com or complete this form.

Check Availability


Your event

Your budget

Other speakers and topics


Would you like to receive our free monthly speaker bulletin?